I don't know where people get the perception that BMW, Mercedes Benz, Audi and the rest of the major brands manufacture all the parts themselves. They outsourced 50%of their parts elsewhere and assembly everything together.

@Peeboyism

Күн бұрын

Yes, they outsource but they come up with the engine architect. They pick their previous model and remodel the engine to produce a better output, these designs are down to the smallest component of the engine and take these designs to production plants that now bring that design to life. Afterward, they carry out product tests and UAT, stress tests, and accident tests. Engine performance test. I love Nigerian car companies and what they are doing but what we have is they order parts without design or architecting, then bring them together. The BMWs, Benz, and Toyota are already doing architectural designs for 2025 - 2027 cars. They are also coming up with other concepts of cars, can we say the same of our own car companies. We hope they get there one day when we come up with a design architect that the BMWs and Benz will look at, and copy by ordering parts in China and merging them together.

@chiboyife5456

Күн бұрын

Swears.. Even Bugatti don't produce some of thier own engines

@steveaustin397

Күн бұрын

That's the poor mentality and knowledge impacted in them to believe that everything foreign comes in quality

@SofaSpy

Күн бұрын

They design and engineer their cars from scratch and then outsource some parts to be manufactured by 3rd parties. Ask yourself, why do these "Nigerian" car companies have 10+ car models. it took telsa a new company to 5 years to make their 2nd car model. Rivian still has 1 car model after 3 years. Same can be said with every new car company. it takes years if not decades before they can develop their 2nd car model. but these are billion dollar american compies, but a nigerian car company with little resources can have 10+ models? the math is not adding up.

@IntellectualBadman

Күн бұрын

Other vehicle brands designed 100% of their car parts and specs and outsourced production to other companies to produce for them. Unlike innson that imports the steel, cables/ wiring, tyres, batteries, Everything in the interior, and then claims to be manufacturing. Innoson does not have a research, development, and testing team that every original vehicle manufacturer has. INNOSON doesn't even design its cars to start with. They only press steel, weld and then assembly every other thing asides some of the plastic components which they actually manufacture. Notice how Nord and Innoson has similar vehicle design. The Nord guy was actually honest.

Your government buying foreign cars while you produce them is on the same level as your parents attending someone else's birthday party on your birthday 😂😂💔

@StevenNdukwu

2 күн бұрын

Good example

@beebee_0136

2 күн бұрын

It isn't only the government, though. From the interviews, even the people seem to have a similar mindset. There's a need for re-orientation

@Ricchmic_

2 күн бұрын

I prefer Nord to Innoson because of their design and packaging

@Voltaron.

2 күн бұрын

See, the real reason why most people can't buy these cars is because of financing. If you live in the US for an example, you can spread your car payment over a long time. Here in Nigeria, we don't really have that luxury, even with the cost of living these days is crazy. Oh, also you'll notice most of the cars imported are used cars which are way cheaper than the new ones (produced in Nigeria)

@Da_Champion

2 күн бұрын

​​@@StevenNdukwu​ Only IVM is produced in Nigeria. The NORD guy is lying. Let him show us where NORD manufacturing plant is located not assemblage location. Let them get it together and avoid conflating manufacturing with assemblage

Bro, the biggest problem is that this producers are not ready for the Nigerian market. They keep producing luxurious cars, targeting the elite who wouldn't patronize them instead of building low-cost economic cars that public school teachers and civil servants can afford. I can't use my 50 million to buy a locally-made car that is not trusted but I can spare 5 million for a locally-made car. they should focus on economic cars. the economic class is large.

@tegajoseph3504

2 күн бұрын

Well said

@OkonkwoChisom1

2 күн бұрын

How do you want to purchase a brand new car for 5 million in 2024? A brand new keke goes for 3 million naira.

@winstynglyn6893

2 күн бұрын

That’s a good idea and you have made some valid points

@Mi10898

2 күн бұрын

You can spare ~$3000 for a brand new car made in Nigeria😂😂😂

@koriifaloju2051

Күн бұрын

Your points are well made, in fact I was going to make a similar point. For one thing, these Nigerian manufacturers are making vehicles similar to what are made outside and notably outside Nigeria in DEVELOPED COUNTRIES and brands, when they simply need to look at the emerging economies and their car manufacturers to learn what they did to get big and penetrate their markets And yes, it comes down to price$ I have told my Nigerian friends years ago to take a feather from the hat of Tata Motors (India), their approach is the best solution, they focused on making affordable cars that are adequate and within reach to their own market and it was a great success, they have grown and gone on to make many other vehicles in every range of luxury, with their large dominance in India they went on to buy some of the best luxury car brands in the world ( notably Jaguar & Land Rover, still made in the UK, but owned by the Indian multinational Tata (Motors) Group). This is what Nigerian automakers need to learn, the largest companies, brands and all businesses make their money focusing on key their target markets, not reaching for the stars Be Practical, learn from the similar markets and stop comparing yourself to developed countries/brands/markets You aren’t in that paradigm and won’t get their until you identify your key target market

The car manufacturers in Nigeria should spend more aggressively in advertisments to make Nigerians more aware of these cars.

@o_m8717

2 күн бұрын

First, don't call them manufacturers. They just assemble components. 2 As someone who has worked in one of those companies, I can tell you that their cars are of low quality. Very low quality and can't even compete with a fairly used product.

@michaelolaleye6273

2 күн бұрын

​@o_m8717 what are your reasons for saying that they are of low quality?

@tanwaukdewuyi7610

2 күн бұрын

CAPITAL NO... THEY'RE MOSTLY CHINESE MADE VEHICLES, ASSEMBLED IN NIGERIA,AND EVEN LESS EXPENSIVE TO IMPORT THE ORIGINAL FULLY BUILT UP FROM CHINA,THAN BUY THOSE ASSEMBLED IN NIGERIA..SO HOW WOULD THEY SELL?

@flynnsekyi8662

2 күн бұрын

​@@o_m8717almost all car manufacturers simple assembly car orders components from all over the world so stop this backwards talking

@ayo9703

2 күн бұрын

Please be quiet. Low quality my ass .

The Nord guy C.E.O is very Intelligent , Inshallah I will buy his product

@user-uy7en9zc5z

2 күн бұрын

Fr

@Soros_Abiah

2 күн бұрын

He can't have such business if he's not intelligent na😂. But how our government couldn't understand this simple stuff is bewildering. One of them was talking about maintenance after 4 years, like they use their cars for 4 years... mtchew. Well, my first choice vehicle is IVM GRANITE sha. Having seen Nords SUV, I will also consider it for a Family car.

@kingdavid6476

6 сағат бұрын

The problem is that they are very expensive for the common Nigerian. China builds expensive and cheap cars .

Why are these brands not on our faces? why do these manufacturers choose to play small and shy? Their adverts should be on TV daily, and on every major street billboards aggressively. then let the government play its role. Unfortunately, those in power don't care.

@stephennwakasi4631

Күн бұрын

Exactly. They are probably not doing aggressive advertising

@jahguda6017

8 сағат бұрын

Aggressive ads, good offers for the public for repairs and warranty, offering customers customization. Nigerians will go for it

@mazimynyk9595

8 сағат бұрын

It’s expensive to do that kind of advertising. It FgS duty to help them grow

@ikemmanuel7859

4 сағат бұрын

They're being stingy. The Korean and Chinese are partnering with Cubana and paying influencers in Naija while innoons remain stingy.

@Walkofwealth-k2k

4 сағат бұрын

@@ikemmanuel7859 Yeah. They obviously don't want to spend money. For the PR guy to be driving an Avalon speaks a lot. So they can't provide him with an official IVM brand? Smh

I am a South Africa, here in South Africa, 90 % + car are produced here, importing a car is from abroad is exemely expensive , government make sure that you pay higher tax to discourage importing car

@AbimbolaIsrael

2 күн бұрын

Nice👍👍👍. Government too has their role to play in it💯

@exytheboy5416

2 күн бұрын

Tax is high in Nigeria too, we just don't care ​@@AbimbolaIsrael

@ebubeprecious1207

2 күн бұрын

Um, a typical Nigerian will rather pay the high tax and get his dream car😂

@ebubeprecious1207

2 күн бұрын

I went to Accra Ghana and was looking for foreign soap but didn't find any. I wasn't happy at first, but I got used to it, as in, no other options

@myusuff1

2 күн бұрын

@@ebubeprecious1207you are a liar! You went to where?😂😤🤣🤣

By the grace of God when I get money I will be the first person from baruten LG kwara state to buy innoson motor in order to patronize and encourage locally made product around that axis. Let him keeping on striving one day he will conquer the odds!

@oluwaseyiogunlana3572

2 күн бұрын

I will be the first person from Abeokuta South LG. Ogun State to buy Innoson Motor.

@KingofgraceSARA

2 күн бұрын

Amen!

@user-wm9oz5nk3q

2 күн бұрын

@@oluwaseyiogunlana3572 And i from Nnewi will by Nord amen

@winstynglyn6893

2 күн бұрын

Good for you young man 😊

@PrinceJohn-qe4nl

2 күн бұрын

Amen bro

Awesome video Steve. I'm an industrial engineer for GM and had the opportunity to support Kenya's GM East Africa (GMEA), now Isuzu East Africa, back in 2011-12. My specialty is efficient and effective throughput of which I helped GMEA recognize extreme gains in throughput and profit. I love what is happening with the brands in Nigeria, especially Nord. And YES, it does show that they are getting parts and components from OEMs that already produce the parts for other auto makers. But what Nigerians need to understand is that the Nigerian market is nowhere near mature enough to manufacture each and every part and component in country yet and it is most cost effective to purchase OEM parts and components and assemble them in country. Existing OEM parts and components also assure that there is a reliable source for replacement parts when the need arises. There could be a point in which the Nigerian market can manufacture each and every part and component that goes into their locally manufactured cars and trucks. But the sales volume has to be there and as was said in the video, the Nigerian government needs to be heavily involved inspiring and encouraging the citizens to "Buy Nigerian." That's what Kenya's government did and now Isuzu East Africa is booming.

@beebee_0136

2 күн бұрын

From a business standpoint, it might not even be cost effective to manufacture from bottom-up, aka, vertical integration, as this is very capital intensive and laborious to maintain. Like you said, as time goes on, our local market will undergo maturation. So, what our local manufacturers need to aim for is also becoming OEMs or ODMs for the African market with backing from government and the people.

@joem551

2 күн бұрын

No automobile company manufactured up to 50 percent of their car components in-house, except Tesla which is an electric car company. Tesla manufacture up to 95 percent or more in-house. The Rolls Royce we all know used over 80 percent Mercedes S class parts with Mercedes logo, which still doesn't mean Mercedes manufactured them. Innoson can go to those OEM manufacturers and simply tell them to stamp the Innoson logo on parts. BMW and Mercedes and many other car companies sometimes get their parts from the same OEM manufacturer. Those who call Innoson a vehicle assembly is being extremely mischievous. The Honda passport my brother used to have in here in the US in early 2000s come with ISuzu engine. For Innoson to expand, he needs to transform his company from one man show to an investors driven company. This will give him the fund he needs to build real vehicle assembly plants and significantly reduce the cost of his cars and make them very affordable for most Nigerians. His car is just too expensive! Igbos should stop running one man show businesses that always dies when the owner die or become incapacitated. Innoson need to sell certain percentage of his company to investors to raise necessary capital and ensure the survival of his company if he is no more. It's better to own 30 percent of a billion dollar company than to own 100 percent of a 50 billion Naira company. He is probably going to do what other failed Igbo businesses moguls did, which is to send their children abroad to study in hope that their son will take over the company from them. Well your son will take over and run it to the ground. Innoson might not be so much educated but he must have foresight to avoid the same faith that befall others. He needs funding and borrowing from banks can't deliver the kind of funds he needs. He needs investors. He doesn't have to be publicly traded to get investors.

@user-oc5nk2qh8o

2 күн бұрын

@@joem551 I’m a young Ambitious Igbo Nigerian soon in my twenties and I must say you really spoke with knowledge and all you said makes lot of sense,thanks and God bless .

@VikingPremier

23 сағат бұрын

@@joem551very well said

@katshiesumbana5133

17 сағат бұрын

100% correct. Government regulations (tarrifs, import quotas, incentivising buying locally manufactured goods, government partnership with the brands etc) will set the ball in motion.

No car manufacturer manufacture every components of their car. Not even Toyota, Nissan, Mercedes, ford etc

Let them start producing a Toyota Corolla type. So that people can afford it for the Use of Uber

@frankchuks5942

2 күн бұрын

New cars are not cheap, years ago banks use new cars for maximum of 2years and sell to their workers until Buhari happened

@watchme101

2 күн бұрын

They have toyota corolla type

@mustaphaalibagu2662

21 сағат бұрын

Toyota corolla started from somewhere

The problem is our leaders don't lead that is why many Nigerians don't follow! If from the top to the lowest in government buy and use made in Nigeria it is going to be easy for Nigerians to buy and use as well. Thank you Steven for promoting made in Nigeria though your channel to the world. Cheese

The reason why Nigeria is poor is because we import everything. For example, if Nigeria manufactured airplanes in Nigeria, plane tickets would be cheaper. We need to industrialize Nigeria, we cannot import used cars that have been used abroad.

@m99226

2 күн бұрын

Mauritius imports almost everything and yet very prosperous, you need an economy that will attract people and investment. Nigeria is very far from it, quite the opposite. Too much government, corruption, bureaucracy, incompetence, the list goes on and on.

@pojv3373

2 күн бұрын

@@m99226 How can you compare Nigeria with Mauritius. Mauritius is an island with few inhabitants and attracts a lot of tourism. And regarding investments, you have to filter, an investment to build a beer factory is not the same as an investment to build an airplane factory.

@pojv3373

2 күн бұрын

@@m99226 Nigeria is a country with 200 million people, it cannot live on tourism alone, it is necessary to industrialize the country.

@StevenNdukwu

2 күн бұрын

This makes sense

@mrnaija101

2 күн бұрын

Nigeira does not import everything, we just import much more than we produce, get your facts right. We also produce certain things. Make una dey calm down😅 An example is vehicles, and you saw in this video that we produce them, not so? But is it being patronize enough?

GOD Bless all the Nigerian visionaries like NORD,IVM and others, we're inspired,from SA🇿🇦❤

@festfst6488

2 күн бұрын

If only the Bsans can do things like this without the whites san

@chieke-chinyere

23 сағат бұрын

AMEN!

@mustaphaalibagu2662

21 сағат бұрын

❤❤❤

@mustaphaalibagu2662

21 сағат бұрын

God bless you

67k us for shuttle bus. Wow!!! They cost over 500k used in us. Go Nigeria…God bless

In America most of us were let to believe that Japanese cars were superior to American made cars. I hope Nigerians believe in and support one another in buying domestically produced cars.

@chieke-chinyere

23 сағат бұрын

propaganda anti-USA bullkrap

@olisa4all

6 сағат бұрын

Because the japanese cars are

@oladokunsamuel5923

4 сағат бұрын

Japanese cars are better brother

@CommeLePapillon

4 сағат бұрын

Led to believe*** When you’ve driven and owned an American built vehicle then owned and driven a Japanese vehicle then you KNOW the difference, first hand. Japanese clearly is the Best option. I don’t need anyone else to tell me a damn thing. Toyota/Lexus for Life!!

@lanxlanister8721

58 минут бұрын

They are superior to American junk…can you compare Chevy to a Toyota. I have owned fords and they are all crap, constantly having faults while my Japanese cars run with no issues.

Nigeria car brands like IVM and the NORD, need to do more on advertisement that's so sweet. For me, I prefer Nigerian car brands, if I got the money.

@fredtuningnelson991

2 күн бұрын

Same thing about me.

@ZaharaImole

2 күн бұрын

Are they more expensive then foriegn cars

@chieke-chinyere

23 сағат бұрын

ME TOO

@ZaharaImole

21 сағат бұрын

@@chieke-chinyere you can easily get it if you just tap in with your real power

The thing is most Nigerians cant afford brand new even Americans take out loans to buy brand new car but here is pay and go

@user-wm9oz5nk3q

2 күн бұрын

because no system in place for Nigeria to buy car in credit, if there is a system i bet you there will be 20 million new cars in Nigeria road

@Concertto

2 күн бұрын

You've got a point.

@chinomsookoro4003

Күн бұрын

Well guess what. Innoson provides installments for purchasing the cars. Same as GAC, Suzuki etc. they provide car loan services in collaboration with commercial banks in Nigeria. If you contact them you can get more information

@isaiahgaming3575

21 сағат бұрын

Yet they don't do good marketing. Even to contact them na war, I tried contacting them via email nothing ​@@chinomsookoro4003

One thing I like about Nigerians they owned and control this things themselves.. Something you hardly see in most Africa countries..❤

@SL-pg4dh

Күн бұрын

There’s probably some chinaman pulling the strings somwhere

I'm Senegalese and I really like your reports. You ask good questions. Keep on going. I also like the honesty of Nord founder. Its ok to not build everything. For me it's even ok to copy good designs. Chinese have done that and look where they are now taking over the world automobile industry. You have to start somewhere and build from there.

LET"S BUY ONLY MADE IN NIGERIA CARS AND SHOCK THE WORLD...LET"S JUST DO IT....

Hello Mr. Steve i am a Nigeria born German. The acronym "Nord" in german means "North" in english language.

Do they advertise on TV?, advert is key. They must flood the screens with adverts, people will buy, that is the key.

@francisikwueme1688

Күн бұрын

And billboards . They need a large car dealership and show room in places like Abuja or Lagos . This is how it’s done here in the states and other western countries

@MajorrBison

Күн бұрын

@@francisikwueme1688 when I went to Lagos in May, everywhere I look is Betting advert, indomie and politics in billboards. Let's see some Innoson and NORD.

Ist is the price. Second is that there is no loan system that is attractive for low income earners. For example, those earning 200k - 150k salary cannot be paying 100k monthly repayment for a vehicle of 8million naira. What would they take home to their families? But 50k repayment plan is ok for a vehicle of 8million naira to be paid in 14years time. But a repayment plan that is less than 10years is a no no. It just cant work. Thats why people prefer used vehicles which are roughly 3million - 5 million for fairly used vehicles. Even in the US if everyone will have to pay the full price of a vehicle, then very few will own cars as most people earn less than 30k dollars per year. But because of the credit system, they all have cars. If we want everyone to have cars, then we must introduce the credit system here.

@judeandeh

2 күн бұрын

They need to partner with govt to introduce car loans. One minister was talking about car loans for made in Nigeria cars, but they have piped low on that.

@NwokejiAdventures

2 күн бұрын

@@judeandehmake Una carry car go sell for Cotonou 😂😂 Nigeria never reach car loan system

@elijahvictor4077

2 күн бұрын

Then you can just have a target market(professionals) and ensure that they are in paid employment before handing over your cars. It's so simple. You don't have to give your cars to every Tom Dick and Harry. Start with the middle class first and see if it will not work.

@StevenNdukwu

2 күн бұрын

You made valid points here

@elijahvictor4077

2 күн бұрын

@@StevenNdukwu Thank you. Thank you for the video. It was an eye opener.

When you look at the world best manufacturers of car. Media worldwide they always do publicity of new brand

@nuelreview5636

2 күн бұрын

yes that's my point. Nigerian made car companies do not engage us enough with media publicity of their cars.many Nigerians do not even know they exist.

Nice job Steven. I like the fact one of the cars is named “Ikenga”. We need to value our local products. We need to value our own people and our identity. You are doing a great job,Steve.

@StevenNdukwu

2 күн бұрын

Absolutely!

Vehicle manufacturing and assembly is no small feat. Kudos to Nord and Innoson! Greater things to come!

I pray we as Nigerians start appreciating and supporting our home made products some day. If those cars were made in Germany, Japan, or the US, they will be $20,000 more expensive, and Nigerians will love them. There's no new 3-row seating SUV in the US for less than $38,000.

@godswillak

2 күн бұрын

It doesn't have to be new. 🌚 It has to be of great quality For that price, you won't have to look far back in time to get something that you'll love and be comfortable in.

@Oasis_farms

Күн бұрын

Made in Nigerian cars has no good PR and also no government support

If Nigerian car producers want to make their cars to be looked at differently, then they should do a complete redesign for all their vehicles. That has a psychological effects on people.

@hiddengems6904

2 күн бұрын

marketing is poor also the name they call the vehicles

@swarseasogs6001

2 күн бұрын

@@hiddengems6904 I 💯% agree. Calling a vehicle A5 and A5 Pro do not make those vehicles appear premium.

@ibrahimgadama

Күн бұрын

What's wrong with this designs?

@ibrahimgadama

Күн бұрын

​@@hiddengems6904what's wrong with the names? Cadillac sounds good pass innosson or Nord?

@swarseasogs6001

Күн бұрын

@@ibrahimgadama the designs are straight up copy of popular brands. Look at the transport buses they built, on seeing them on the road, I would think they are Toyota hiace or Toyota Hilux

Highlighted "Even the bigger brands don't manufacture their engines" God bless Africa

@jondoe1444

2 күн бұрын

he didn't name one big brand that does not manufacture it's own engines, that's because even he himself knows it's a lie

@MillixFX

2 күн бұрын

@@jondoe1444 let’s wait and see how long the truth about the automobile industry in Africa will last. Gen Z wake up ✊

@emmanuelebong7659

2 күн бұрын

​@@jondoe1444 shut up, ignorant fellow

@Thebig_KC

Күн бұрын

​​@@jondoe1444 Oga it is not a lie, it's only in this part of the world that Made in Nigeria means that everything has to be 100% manufactured in Nigeria and it's a problem. Companies like Benz and even Toyota don't manufacture their engines, they outsource it, and like the man said In video, they design the specs. But they'd rather have companies like China etc. to mass produce it. Why, well that's because that what they're good for, and they can't be in charge of making everything. Every business runs like that, even down to tech companies.Take Tesla for example, you will think their car batteries are made in America, but they are not, they are outsourced to countries that has more abundant Lithium supplies. I only wish .ore publicity is put out there.

@toochukwunwachukwu7597

Күн бұрын

​@@Thebig_KClovely response

I think Innoson should make arrangements for his key staff to use Innoson as part of there branding... I was disappointed hearing No I drive Avalon😢

Problem is that our government should lead by example.

See, the real reason why most people can't buy these cars is because of financing. If you live in the US for an example, you can spread your car payment over a long time. Here in Nigeria, we don't really have that luxury, even with the cost of living these days is crazy. Oh, also you'll notice most of the cars imported are used cars which are way cheaper than the new ones (produced in Nigeria)

@nmg1909

2 күн бұрын

You are totally right that we don't spread the payment over a long time. I think this is as a result of recovery may be difficult.

Hello Steve, Thanks for showing the world the auto manufacturing car made in Nigeria, the problem is that the manufacturing cars they have to do more on publicity worldwide especially in all the national TV program and every possible Miss to let people be aware of their product

@orukpe1

2 күн бұрын

The problem is they don't have their identity. they just acquire licences to copy japanese and chinese vehicles. most times you can't even differentiate the vehicles . They only change the emblem and name. nothing more

@kevinh7597

Күн бұрын

Marketing and SOFTPOWER is a concept that African don't understand understand unfortunately 0. We need to work on this point

Since I have Been Buying Innocent Cars, I Don’t Have Any Regrets. The Federal Government, The State Government, And The Igbo Should Stop Buying Cars For Other Countries.

@Gold-lv5ih

Күн бұрын

How did you buy it? Do they have a dealership in major cities?

@ceejayachky6279

Күн бұрын

@favour2020, how did you buy. Is it affordable?

@Favour2020

Сағат бұрын

@@ceejayachky6279 Is Your Range Rover Affordable In Nigeria?

He too is using a foreingn car brand although he is working in an auto mobile company 😂😂😂

@toochukwunwachukwu7597

Күн бұрын

Well, in as much that's a sad part of his interview, I like that he gave a valid reason why he drives that. He said he has had the Avalon long before he started working at IVM. We don't know how long that is but I believe he'll ditch that for an IVM eventually.

@obiuwevbiochuko1431

20 сағат бұрын

Can he afford the brand new Innoson vehicles that are sold in 20, 30 or 40 million naira? How much is his salary? 🤔

@monarchmoses6402

16 сағат бұрын

That part wreaked me

@louiszaza630

13 сағат бұрын

He said he had it before he started working for IVM. It's only IVM caris that has the physical roggedity to beat Avalon, and to buy the caris you need 19.8m for the manual and 21.1m for the automatic. I know this because I went to Nnewi to buy a car too, but the prices were way beyond my budget which is still feel bad about till today. I eneded up buying camry XLE 2014 model, V6, push start and full option for 9.5m. If I had that 21.1m I would have been a proud caris owner today.

@omo0910

8 сағат бұрын

Innoson should provide him with a company car for free or at a discounted price or on a payment plan, he's a representative of their brand. That's the problem with some Of our people, our greed don't allow us to see the bigger picture.

Let them build a showroom in the whole 36th. state and FCT. where did we expose their cars to Nigeria. They will see the growing of the selling of car will increase. As well the government should provide a credit scheme to assist the workers to purchase those car which is very important

@StevenNdukwu

2 күн бұрын

The create scheme is very important in all

@joem551

2 күн бұрын

They don't need a show room in the 36 states. They need aggressive advertising that shows the capabilities of their cars. They need to give their cars free of charge to celebrities and popular KZreadrs in Nigeria and beyond to promote their cars. A lot will change overnight if you see Davido or Wizkid or even see Steven here with Innoson car. Wonde Maya has visited Innoson many times but Innoson is waiting for him to buy his car instead of giving him one for free. I know many KZread creators with less than a million subscribers that have gotten cars for free from companies like Toyota, Hyundai, Ford, Chrysler etc just for promotion. Mind you, those companies are household names and yet, they are still promoting aggressively. Innoson needs a modern marketing department with marketers and content creators to market his cars, and so is Nord. Although, I will suggest that the guy change the name from Nord to something else. He won't be able to sell those cars in the US in the future, due to potential copyright issues with Ford. Ford will bury his company with lawsuits even they know they will lose. They will sue him simply because they can and have the funds to sustain the lawsuits longer than Nord will ever do. That's a tactics big companies use to bury new competitors. But in this case, the name is just too similar. He will lose to Ford in a lawsuit for sure in the US. He might not think that his company may become big in the future right now but he never know. He needs to think a hundred years ahead. Change the name now and copyright and trademark the name.

@Anedoje

2 күн бұрын

The providing of credit is the Job of the companies The US government wasn’t the one that provided credit to ford workers to buy ford cars it was Henry ford that did that Nigerians need to leave this mentality that the governments job is to make private bussineses successful its job is to promote the economy not subsidise everyone’s life

@festfst6488

2 күн бұрын

True talk

@francisikwueme1688

Күн бұрын

True here in the states u have multi million dollar car dealerships that offer servicing and a comfy atmosphere and show room

The worst part is economic output within the country continues to drop. Innosson looks like they are operating at 40% capacity. And why should they. Nigerians aren't buying the vehicle. This regime isn't creating incentives either. I don tire abeg

@Anedoje

2 күн бұрын

If you didn’t know then now you know that the previous administration was practically subsidising Innoson as said by the owner of Innoson himself it’s the government it primarily relies on for patronage

And let their parts be available in the market also

@chieke-chinyere

23 сағат бұрын

IT WILL. SATAN LOST🎬😕🎵🎵 👏

I'm proud of these Nigerian engineers and entrepreneurs. Love from Jamaica

From around 14:52, it's obvious that the Nigerian brands need to work more on making their company viable by showing that their brands can be trusted. If they can do that, they would succeed.

Nice one Stephen. I like the honesty of the NORD CEO when you asked about getting inspiration for their designs. On the other hand, I was somewhat disappointed with the Innoson reps answer. We are not blind and people do not appreciate being patronised or being lied to. As.a member of the public, I instantly gravitated to NORD. HONESTY IS ALWAYS THE BEST POLICY

@judeandeh

2 күн бұрын

Nord CEO said the truth because he is the owner hence no consequence for saying the truth, the Innoson guy is just an employee trying to protect his job, he may say the truth & lose his job. If it was Innoson himself, he may say the truth as well.

@abasssanusi3348

Күн бұрын

​@@judeandehReally? For a company? 😂😂😂 you people can't stop amazing. As Rep in my company, you're mandated to say truth always or you get sack. It's part of core values that Companies don't joke with.

@toochukwunwachukwu7597

Күн бұрын

​@@judeandehI love your view on this

@toochukwunwachukwu7597

Күн бұрын

​@@abasssanusi3348what company do you work for or own?

@uncommonemmanuel5819

8 сағат бұрын

Chocho cho. You are just finding fault.

One question you didn't ask is what's the warranty of the cars. Well known brands offer warranty and customer service for their cars. What does Innoson and Nord offer?

Marketing has gotten so good that people will fall for the branding process more than actual using a product to properly grade the quality

@StevenNdukwu

2 күн бұрын

That’s right

The Nigerian government should actively support the domestic car industry by mandating that all federal government vehicles be locally manufactured with specifications comparable to those of other major brands. Considering the 4x4 priced at 37,000 pounds, which would be equivalent to a £60,000 car in the UK, initiatives like NORD CARS would make me proud to drive one here in UK. 🚗🇳🇬

Steve, thanks for this mind blowing video.. so proud to be a 🇳🇬… I’m inspired💯

Big ups Steve ❤️🤗

It's not just about manufacturing. The companies need to have after market services. Suzuki has after market service center in every state in Nigeria. I wanted to buy Innoson G80 even i was visiting Nigeria last year but the sales rep could not provide me with a contact for after market service. I decided to settle for Suzuki jimny since i could not afford G-wagon.

Easy financing for Nigerian made vehicles will drive patronage significantly. That's where the focus should be.

I love the question you throw back at that worker at Innosson, you cannot be working at Innoson and you are using another car. Mr Innosson should make it a must that his workers use his vehicle. It will help alot

Jerry Mallo is my secondary school mate. He is making us proud hear in Plateau state

Steve the way you combine this videos to tell your stories is top notch. I humbly ask sir, do you take students?, Can you take me?

If they want to sell to Nigerians they have to make car for Nigerians with unique designs, right now these cars just look like replicas of Japanese cars. cars are also statues symbols and people want cars with the best reputation/design

@NwokejiAdventures

2 күн бұрын

Story

@StevenNdukwu

2 күн бұрын

There is truth in what you are saying

@ronmark8007

2 күн бұрын

Poor man excuses

@lazarousmuzandu2568

2 күн бұрын

That's not an excuse enough. Just like Nollywood started which couldn't be compared to other movie industries at time time you can also start from there too by supporting them.

@kevinh7597

Күн бұрын

We have to start somewhere if people support , they will improve on all points

You are doing amazing Steve. Keep it up.

EXCELLENT JOB BROTHER!!! WE WILL BE PURCHASING CARS MADE IN NIGERIA!!! THANK YOU FOR THE INFORMATION!!!

They should advertise the cars in Nollywood movies please.

@chieke-chinyere

23 сағат бұрын

AND FUND IT PROPERLY BECAUSE THEY CAN. THEY DID WITH THE PROPAGANDA MOVIE TO KILL IGBOS!🤣🤣 FEATURING IKEDUBA✝✝

Nord guy made good points

The factory worker is even driving a Toyota even after joining the local company how then do you convince someone to buy the locally made vehicle when you're not driving one?

Good job man. These car manufacturers are doing a very necessary job and need to be suported. Their prices are competitive for new vehicles and the government ought to support them

We don't have a country... even those in govt don't like their own

4cylinder Engine NOT V4, V4s are mostly found on bikes.

Very insightful episode i truly enjoy it... It's shows us as Africans that the sky is not the limit and that we should support our own people

Thanks, brother, for the video

THE FEDERAL AND STATE GOVERNMENTS OFFICIALS MUST USE ONLY MADE IN NIGERIA CARS....

The problem isn't whether the cars are manufactured or assembled, it's a marketing issue. Most African markets are simply not mature or rubust enough to support the manufacturing of all the components need to construct a car. Just like with computers, most car brands actually purchase OEM parts and components to build their product. This is true in Europe, Asia and the Americas. The only thing these companies need to say is "We source all our materials from world class manufactures to assemble the safest, fully featured vehicles, whilst maintaining an affordable price point".

@StevenNdukwu

Күн бұрын

Takes sense

@Thebig_KC

Күн бұрын

Makes sense

Igbo men doing it again!!! Innoson vehicles🔥🔥🔥

I love the honesty of Mr. Ajayi mehn... Looking forward to visiting Nord someday soon...

Price and lax marketing.

You really don't need to abandon your other cars right, if you can get 2 or 3 cars why not have one IVM, the politicians are bunch of hypocrite they tell you to buy Nigeria and they buy foreign cars. Also IVM needs to do more marketing and advert with good refinancing for people.

@onyekwereiwobi1195

Күн бұрын

Only ur comment makes sense here. He needs to build a financing system that will enable ppl to afford his vehicle. Maybe government workers with more than 3yrs in service and have the gradual payment over a period of time.

The NORD assembly plant appears shrouded in darkness due to a complete lack of electricity. Regardless as a Nigerian I will always support our manufacturers thriving in a No Electricity country they are the real magicians

Best episode so far 🔥🔥🔥🔥

They need to transition to EV. That's the future of the car industry, and I can assure you, many will take them seriously if they go that route.

@templekanu6740

2 күн бұрын

EV is not. It is destroying the environment. Lithium mining is extremely degrading to the environment

@thatoneguywholovesthena-4529

Күн бұрын

We are not in the United States boss, this is Nigeria, in Lagos....THE Lagos State with the largest GDP in the country has no stable electricity....talk less of car charging infrastructure. Honestly, people are just delusional but oh well

@Thebig_KC

Күн бұрын

EV kor PE ni... Don't you know that countries that are utilising EV are moving away from it. Nigeria needs to solve its power problem first!

The price is too high for ordinary Nigerians

@user-wm9oz5nk3q

2 күн бұрын

even in America some people do not have car

The CEO of Nord is a very honest man.

Well done steve you are doing really great bro

2:27 I'm not Igbo but I know any Igbo president will drive a Nigerian made car because I know how they reason. You see Soludo and Otti doing that already as governors. Even if Tinubu doesn't like Innoson, he can go to Nord or Proforce, to make him a full size bulletproof sedan like S Class or even a limousine. They can do it, not a big deal!

@simonosayande7863

2 күн бұрын

You are rong this is the problem of black people how many Igbo governors drive innoson how many Igbo s drive innoson

Honestly the prices of these vehicles are cheap. Given you can get new parts ryt in Nigeria. Used cars + shipping + clearance is alot of money I would rather get a vehicle finance & buy.

I love this bruh❤...thanks for promoting Nigeria brand and I pray our government should support this brands too, thank you @steven kudos man🫂🫂

@StevenNdukwu

2 күн бұрын

Thanks for watching

Great Job Steven

Even iphone is not manufactured by one company, I think it's time the nigerian celebrities begin to patronised the local nigerian car market.this is a brilliant video that can solve the problems.

Bring those cars to South Africa 🙏🏾🙏🏾🙏🏾🙏🏾that's where your market is as long as is affordable we will buy it China is taking over South Africa they are dumping their cars here NORD will do good in oir country I'm impressed with the level of quality and luxury of NORD cars 👏🏾👏🏾👏🏾👏🏾👏🏾

@ariyoquyyum4728

Күн бұрын

Lovely

@AfricaMediaNG

Күн бұрын

❤❤

@Hamilton_ZA

Күн бұрын

As ambitious as that is, it's not going to work out for them in South Africa. Research more about why China left the car market in South Africa.

100million naira for a bus?? Why will anyone drop the amount when they have alternative for a foreign used car?? The problem still remains the pricing

@MrRaysweet

2 күн бұрын

Do you know the price of the same bus u are talking about when it's brand new. Now calculate the cost of maintenance + depreciation on a used bus Vs that of a brand new one...and the availablity of parts.

@StevenNdukwu

2 күн бұрын

Foreign brand is more expensive

@mobitecstore7344

2 күн бұрын

​@@StevenNdukwuforeign brand is tested and trusted. Nobody wants to gamble with over 100 million

Great content, congrats 🏆

IVM I think is still a bright spot. From what I know they hold at least 60% of the Nigerian commercial transport market and started exports to some other African countries.

The problem with Africa to me is foolishness of the hightst level. Imagine the excuse of a senator, that roads are bad. Who's job is it to fix the road? Busy growing others' economy while yours is dying. Out here, I drive a Sadan, and it takes me anywhere on- road I want to go to because the roads are good. Nigeria government will spend billions to buy TATA truck from India instead of Nigeria made, and some fools will say is Assembly not manufacturing, I worked in an auto industry and can tell you that every auto maker only design or buy a design patent and then order components from parts manufacturer and assemble their vehicles to specification, everyone does that Toyota and etc, aside from Tesla who manufacturers 90% of it parts in house no other company does, so that issue of manufacturing or assemble is invalid. Meanwhile, on the side of the manufacturer in Nigeria, Innoson needs to work on his media exposure and employees, notice how the NORD guy speaks even though his operation is way smaller than Innoson but he sounds more professional and that's very important, and then when you work in an auto company, once hired, part of the contract is usually you switch your car to the brand, some company will give it at extremely discounted price or free as an official vehicles and you're mandated to drive it as much as possible and if you becomes an executive is mandated that you drive your companies vehicles only, that guy could be fired in most company for saying he drives Toyota while he's obviously one of the managers at Innoson Auto, see how NORD guy answered that same question. The Innoson guy also doesn't know the specification of the cars, he said V4 engine when the car Engine is obviously straight 4. Innoson needs to hire professionals. E get Y

@Walkofwealth-k2k

2 күн бұрын

Valid points. How dare you say you drive a Toyota while working for Innoson. Are our people this daft or just st..id. The guy was even struggling to express himself and that's very bad PR for the company. I am really lost as to why these companies can't reach out to banks and other private companies for partnership to put their brands out there, and with time flood the market. There is something we are missing.

@binobrownthomas2010

2 күн бұрын

@sonofwealth625 Innoson has the money and popularity than NORD and has greater opportunities to shake the auto industry in Africa not just Nigeria, but I feel like he doesn't know how big of a thing he's onto, he seem to have poor division of labour, and so far zero professional PR and marketing management, I saw him one time on Arise TV intvew, no offence but he performed poorly kept going of topic, had it been he employed service of a pro auto PR officer that interview will become an indirect product advertisement which will bring more interesting attention to the brand. Meanwhile you don't just bring journalists unplanned to backend of factory, some company doesn't even allow employees to walk into production with phones, that car storage covered in dust, was a brand red flag, you don't just show that, even though is the very same way every car makers stock parking looks except for Nigeria because of environment is a bit more dusty, but most company won't show you that, except on special invitation. Innoson has lot of work to do really

@Walkofwealth-k2k

2 күн бұрын

@@binobrownthomas2010 I actually think they are aware of his coming if not, they wouldn't give any form audience. We don't value our own that much bc I remember the CEO himself gave Wode Maya unrestricted access to visit him and interview him one on one, twice. But he wouldn't do same for a fellow Nigerian. Steven wouldn't go there without any form of approval. They need to step up their game except they are just okay with the level of mediocrity in PR.

They are not affordable, I thought since they are assembled in Nigeria that they will be more affordable but they are not.

@augment22

2 күн бұрын

It's not assembled

@djkobafemi

2 күн бұрын

Are Mercedes, BMWs and Audis more affordable?

@NwokejiAdventures

2 күн бұрын

Your government want use tax finish innoson

@lukmanajalloh3678

2 күн бұрын

They should sell it one naira to you.

@ejioforbright4706

2 күн бұрын

Honestly they are not affordable for the average Nigerian. but I have been made to understand that it not the fault of the manufacturer but that of the government for not supporting it's local manufacturer or at least give them a lower import duty for the out sourced part. And in addition those manufacturers should try and register under iihs for crash test and safety ratings( so that the government and citizens would have more confident in using them) . And also go into good marketing by temporary giving out some those cars for reviews on social media as it also boost sales and hype for new product.

Good video bro. For us we want everything made in Africa ❤❤❤

Excellent insight into the Nigerian automobile industry. Very impressed with all the participants and their candid answers to your various questions. Without a doubt, you nailed it.

@StevenNdukwu

2 күн бұрын

Thanks for watching

Honestly speaking, there's absolutely nothing wrong with buying and using made in Nigeria Vehicles. These cars looks incredible durables and powerful for Nigeria and Africa Roads.

Amazing video.

Thanks for promoting Nigerian made vehicles. I hope Nigerian government help promote our brands to encourage more people to buy and create markets for home made products God bless you I wish can speak to you privately on this very program. It’s very encouraging

Lovely content... Good points

Lovely work and commitment you put into this great work❤

@StevenNdukwu

Күн бұрын

Thank you so much!

THANK YOU STEVEN....

Great video. You need a million views for this.🙌🏿🙌🏿🙌🏿👍🏿👍🏿👍🏿

Superb!! Im live in America- and im a heavy diesel mechanic and in like wise support domestic manufacturing. Any mechanic knows car manufacturers or even more so on commercial trucks- do not produce a large parts of their cars. The major manufacturers often do not make their own transmissions, brake componentes, axles, sensors, ac componentes, steering boxes ect. Every manufacturer makes certain parts - frames, bodies, engines(except heavy trucks). Even the biggest companies , so is nothing wrong with these Nigerian companies producing without making all the components. But they need unique designs to their brand- like KIA or Hyundai does.

Without this video I wouldn't have known Nord or the others, they need more advert and aggressively at that. Would love to have one one day. Nice video!

Well done for this video. Can not thank you enough.

@nigerianprince5182

23 сағат бұрын

2naija go and sit down 😂.. you're everywhere 😅

Steven, you did amazing in this video. You totally sold that Nord. Well done!

Fantastic video. Our local car manufacturers must be commended, promoted and supported by the government and local market. Truth be told, these vehicles may not be on the same level of quality and engineering as Mercedes and other top brands in terms of economies of scale, scale of production, R&D, quality control, outreach, distribution, customer appeal, sales and support, capital investment, and above all, reputation which they have built over the years. But Rome wasn't built in a day. If we must grow, we've got to put our money where our mouth is