I Exited My First SaaS At 22 Years Old - Here's How I Did It (Selling Closify)

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That's right, I sold Closify. This was my first big business I built straight out of college. In 2 years we grew the biggest sales rep recruitment platform for B2B businesses and just recently, I exited my position as a majority owner.
Here's how I did it.
Time Stamps:
0:00 Intro
0:30 How It Started
1:00 The Initial Problem
1:35 Building The MPV
2:01 Validating The Idea
2:30 Scaling
2:50 Moving To Miami
4:00 Taking Offers
4:30 Selling Closify
5:00 What I’m Doing Now
6:30 What I’ve Learned
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/ alexh459

Пікірлер: 108

  • @camdsc
    @camdsc Жыл бұрын

    Your speed of execution is impressive. From launch to exit in 2 years is really something. Looking forward to see where you go from here.

  • @camdsc

    @camdsc

    Жыл бұрын

    PS are you using that AI eye-contact software? 🤣

  • @alex.heiden

    @alex.heiden

    Жыл бұрын

    Hahahah no I wasn’t, but thank you!!

  • @jeremyferguson9292
    @jeremyferguson92925 ай бұрын

    I have been watching your videos over the last two days and enjoying every bit of them! My partner and I are a couple of weeks into building a saas platform so seeing your content in parallel is super cool. Then I see you’re into pickleball and now I am hooked. I have been playing for over 5 years and can’t get enough of it!

  • @alex.heiden

    @alex.heiden

    5 ай бұрын

    Let’s go!! Stay up to date on my IG helping a buddy launch a pickleball brand

  • @marcfq6976
    @marcfq6976 Жыл бұрын

    Keep it up bro , really looking forward for more update from you ❤

  • @alex.heiden

    @alex.heiden

    Жыл бұрын

    Thank you so much

  • @ubiratanalmeidaoficial
    @ubiratanalmeidaoficial Жыл бұрын

    This is amazing!!! Thanks for sharing it with us. Peace!!!!

  • @alex.heiden

    @alex.heiden

    Жыл бұрын

    Got u

  • @MaxPlath-yp9tu
    @MaxPlath-yp9tu Жыл бұрын

    Hey mate, super keen to keep following your story. I’m a 21 year old Australia looking to do something similar in SaaS in the coaching space. Keep up the good work.

  • @alex.heiden

    @alex.heiden

    Жыл бұрын

    Thank you!

  • @santiagocerdeira2729
    @santiagocerdeira2729 Жыл бұрын

    Amazing! Really inspiring journey!

  • @alex.heiden

    @alex.heiden

    Жыл бұрын

    Thank you

  • @jayhill1655
    @jayhill1655 Жыл бұрын

    Congrats way to finish strong.

  • @alex.heiden

    @alex.heiden

    Жыл бұрын

    Thank you

  • @alvinvojka9662
    @alvinvojka9662 Жыл бұрын

    Great job Alex!

  • @alex.heiden

    @alex.heiden

    Жыл бұрын

    Thank you 👍🏻

  • @davidcavote6847
    @davidcavote6847 Жыл бұрын

    Congrats on the exit brother so proud📈

  • @alex.heiden

    @alex.heiden

    Жыл бұрын

    Thank you brotha

  • @chaseclingman
    @chaseclingman Жыл бұрын

    Congrats mate. I have a SaaS myself and am currently in the acquisition phase. My product is B2C so I need quite a large userbase being such a low-price product. I would love to hear your advice and suggestions on how I should approach this phase. I have been reaching out to family and friends and telling them to reach out to their friends which has generated some users. I am branching out to public relation channels such as media coverage and we will see how that goes. I have a rather large social media following on Instagram but the community does not overlap with my products mission. Nonetheless, I will do social media marketing after I have soaked everything out of the public relation channel. I am trying to do a methodical approach of one channel at a time until I see major success.

  • @alex.heiden

    @alex.heiden

    Жыл бұрын

    Dm me on IG @nocode.Alex and I’ll send a voice note on what to do

  • @jd5787
    @jd57879 ай бұрын

    Well done! It's pretty cool what you have achieved in Such a short span of time! As a 2 sided marketplace, what was the revenue model you chose? (because once a company has found a sales person via the platform, nothing prevents them from not returning to Closify right?). Was it easy to source the sales people?? What actions did you take had the most impact on the business to generate so much growth? Very inspiring story! Thanks for sharing 😁👍

  • @CodeTechRepublic991
    @CodeTechRepublic9914 ай бұрын

    I wish I had someone like you closer, you're a very big inspiration

  • @alex.heiden

    @alex.heiden

    4 ай бұрын

    God bless you

  • @CodeTechRepublic991

    @CodeTechRepublic991

    4 ай бұрын

    @@alex.heiden I really want to do this , 😩 but I have been very lazy to be honest and this is an eye opener

  • @itsdanielhobbs
    @itsdanielhobbs Жыл бұрын

    Great video Alex

  • @alex.heiden

    @alex.heiden

    Жыл бұрын

    Thanks!

  • @junahsmyth5061
    @junahsmyth5061 Жыл бұрын

    great video! super informative!

  • @alex.heiden

    @alex.heiden

    Жыл бұрын

    Thank you

  • @mattshieldssmma
    @mattshieldssmma9 ай бұрын

    Great video!

  • @alex.heiden

    @alex.heiden

    9 ай бұрын

    Thank you brotha 🤝

  • @chriswe67
    @chriswe67 Жыл бұрын

    How much did you sell it for ? What was your profit? Any ideas for a non sass company?

  • @TTS777
    @TTS777 Жыл бұрын

    Congrats on your exit Alex. Possible to know how you built the MVP? or did you get soneone to build it for you using Stacker/Zapier/Airtable?

  • @alex.heiden

    @alex.heiden

    Жыл бұрын

    I built the very first version, I paid people after that

  • @YasinArshad
    @YasinArshad Жыл бұрын

    love this! thanks for sharing my man! have you publicly released how much you sold for?

  • @alex.heiden

    @alex.heiden

    Жыл бұрын

    I am not able to

  • @YasinArshad

    @YasinArshad

    Жыл бұрын

    ​@@alex.heiden yup Hormozi had the same thing NDA for when he sold ALAN software. rough range sold for more than high 6 figures right?

  • @divine7223
    @divine7223 Жыл бұрын

    WEEKLY from HEIDEN! GOAT man, really refreshing niche and content, can't wait to link up one day

  • @alex.heiden

    @alex.heiden

    Жыл бұрын

    🤝

  • @Vicode1
    @Vicode1 Жыл бұрын

    Nice videos I liked💫. I follow you from France 🇫🇷 which I find is an empty market in terms of saas

  • @alex.heiden

    @alex.heiden

    Жыл бұрын

    Let’s go!

  • @musukwamoses_cmxcix4906

    @musukwamoses_cmxcix4906

    Жыл бұрын

    Wanna collaborate on something?

  • @Vicode1

    @Vicode1

    Жыл бұрын

    @@musukwamoses_cmxcix4906 It would be a pleasure, what field are you specialized in ? Personally I'm a web Developer and I'm interested in saas and AI currently

  • @CodingExpress
    @CodingExpress11 ай бұрын

    Congratulations 👍

  • @alex.heiden

    @alex.heiden

    11 ай бұрын

    Thank you 👍

  • @Lukealexxander
    @Lukealexxander Жыл бұрын

    WE UPPPPP

  • @alex.heiden

    @alex.heiden

    Жыл бұрын

    🆙

  • @keenenwalker8708
    @keenenwalker8708 Жыл бұрын

    How did you go about actually finding the closers though? I have a similar idea but for ecom, and I don't know a good strategy on recruiting actually good people. Getting customers wouldn't be the hard part, but actually finding the talent.

  • @alex.heiden

    @alex.heiden

    Жыл бұрын

    Outbound campaigns + content marketing

  • @RyanBooher
    @RyanBooher Жыл бұрын

    Great story. Which bubble dev firms would you recommend for validation MVP development?

  • @alex.heiden

    @alex.heiden

    Жыл бұрын

    I have a no code dev agency - dm me on IG @nocode.alex

  • @traeway90
    @traeway90 Жыл бұрын

    Im currently trying to figure out the vehicle that suits me best. I would love that 10k a month, work a few hours a day, sales route. The problem is that I dont know how to start with sales.

  • @alex.heiden

    @alex.heiden

    Жыл бұрын

    Reach out to people with high ticket offers to close for them

  • @sum1likeno1
    @sum1likeno1 Жыл бұрын

    Whoa! You have killer content! You're first edition of your software before you hired a nocode agency, how much did you spend?

  • @alex.heiden

    @alex.heiden

    Жыл бұрын

    Roughly 2k

  • @sum1likeno1

    @sum1likeno1

    Жыл бұрын

    What exactly did you spend 2k on?

  • @CatiStickyFingaz
    @CatiStickyFingaz Жыл бұрын

    Not asking for it here, but are you able to give advice/recommendations for dev agencies like you mentioned you used for bubble?

  • @alex.heiden

    @alex.heiden

    Жыл бұрын

    Yes

  • @Flips4Miles
    @Flips4Miles Жыл бұрын

    Wealth!!!

  • @alex.heiden

    @alex.heiden

    Жыл бұрын

    Wealth.

  • @SinbadXSikander
    @SinbadXSikander5 ай бұрын

    Big question how much did you sell the stake of Closify for?

  • @rayd2906
    @rayd2906 Жыл бұрын

    Getting 1st few clients via cold emails is cool, but at what point do you stop doing that and use other methods to scale?

  • @alex.heiden

    @alex.heiden

    Жыл бұрын

    I never stop using cold email, but I keep adding more channels. You should be doing content marketing from the start too

  • @juan1st
    @juan1st Жыл бұрын

    I cant sign in for your emails daily list, says contact administrator?

  • @alex.heiden

    @alex.heiden

    Жыл бұрын

    Let me look into it

  • @divine7223
    @divine7223 Жыл бұрын

    Tryclosify and closify the same thing? Luke takin over shesh

  • @alex.heiden

    @alex.heiden

    Жыл бұрын

    They’re 2 different companies

  • @JordanKaufman
    @JordanKaufman10 ай бұрын

    Why was your overhead so high? Can you breakdown the costs that crept up on Closify?

  • @alex.heiden

    @alex.heiden

    10 ай бұрын

    Sales commissions SEO agency Sales director Internal cold email manager Project manager Accountant Legal Etc

  • @pouzivatelgoogle9703
    @pouzivatelgoogle9703 Жыл бұрын

    hey love your stuff. how much capital do i need if i buy your course no code no problem? thanks in advance :)

  • @alex.heiden

    @alex.heiden

    Жыл бұрын

    I recommend people getting into SaaS to have 1-5k min

  • @pouzivatelgoogle9703

    @pouzivatelgoogle9703

    Жыл бұрын

    @@alex.heiden what would it be spent on mainly? developing, marketing or employees?

  • @alex.heiden

    @alex.heiden

    Жыл бұрын

    @@pouzivatelgoogle9703 devloping

  • @youtubedeletedmyrapmusicch2682
    @youtubedeletedmyrapmusicch26828 ай бұрын

    how much did you sell closify for?

  • @robertoprisor8083
    @robertoprisor8083 Жыл бұрын

    Power

  • @alex.heiden

    @alex.heiden

    Жыл бұрын

    🤝

  • @dinamicdreamz5938
    @dinamicdreamz5938 Жыл бұрын

    Grande.

  • @alex.heiden

    @alex.heiden

    Жыл бұрын

    Grande

  • @J7M07
    @J7M07 Жыл бұрын

    How did you get involved in SAAS? I’m extremely interested in SAAS but I don’t know how to get started

  • @alex.heiden

    @alex.heiden

    Жыл бұрын

    I started 2 years ago and a friend introduced me

  • @raelyntan
    @raelyntan Жыл бұрын

    Why would you have a 50k overhead? Is that Bubble expenses?

  • @alex.heiden

    @alex.heiden

    Жыл бұрын

    No - between all of my team members at the time. Sales, dev, marketing, etc

  • @battlerealestateinvestment2029
    @battlerealestateinvestment20298 ай бұрын

    How was your sales rep making $45k/month?

  • @instanewsupdates
    @instanewsupdates11 ай бұрын

    Show us real-time project so we can learn, with templates no use...... So always don't think one side to getting views, if it's possible teach us try to give financial freedom

  • @musukwamoses_cmxcix4906
    @musukwamoses_cmxcix4906 Жыл бұрын

    Got a discord server??

  • @alex.heiden

    @alex.heiden

    Жыл бұрын

    Just newsletter (linked in description)

  • @chriswe67
    @chriswe67 Жыл бұрын

    Saas

  • @ResilienceRealm71
    @ResilienceRealm71 Жыл бұрын

    How much was the exit?

  • @MH-xr2ky

    @MH-xr2ky

    Жыл бұрын

    Searched the web and still did not get a clear answer. Video is misleading. Just say the number or don’t do the video

  • @ZainMiah
    @ZainMiah Жыл бұрын

    What was your exit bro? 6 figures? 7 figures?

  • @alex.heiden

    @alex.heiden

    Жыл бұрын

    Cant say brotha

  • @zenxcomplex9936

    @zenxcomplex9936

    Жыл бұрын

    @@alex.heiden understandable but let’s say you see 3 girls one is a 6, one is a 7 and one is a 8 which one would you pick 👀

  • @Gates7405

    @Gates7405

    Жыл бұрын

    ​@@zenxcomplex9936😂😂😂😂😂

  • @Victormsalazar_
    @Victormsalazar_ Жыл бұрын

    Can i sell software for you?

  • @alex.heiden

    @alex.heiden

    Жыл бұрын

    I’m all good right now brotha

  • @presleymilton
    @presleymilton Жыл бұрын

    so handsome

  • @alex.heiden

    @alex.heiden

    Жыл бұрын

    🤗

  • @Lukealexxander
    @Lukealexxander Жыл бұрын

    Mine now

  • @alex.heiden

    @alex.heiden

    Жыл бұрын

    Let’s run it uppppp

  • @AbuMichael.
    @AbuMichael. Жыл бұрын

    Sorry I can't believe this entire story no proving track 😁

  • @alex.heiden

    @alex.heiden

    Жыл бұрын

    Go look at my twitter @alexh459 everything was documented start to finish, you can also listen to podcasts I did from 2021 to 2022, but whether you believe it or not doesn’t matter to me. Wish you well 🙏🏻

  • @juanjchavezosorio9472
    @juanjchavezosorio9472 Жыл бұрын

    Congratulations! If you need a partner in southern california expert in funding give send me an email lets network.

  • @alex.heiden

    @alex.heiden

    Жыл бұрын

    Thank you!

  • @instanewsupdates
    @instanewsupdates11 ай бұрын

    Show us real-time project so we can learn, with templates no use...... So always don't think one side to getting views, if it's possible teach us try to give financial freedom

  • @instanewsupdates
    @instanewsupdates11 ай бұрын

    Show us real-time project so we can learn, with templates no use...... So always don't think one side to getting views, if it's possible teach us try to give financial freedom

  • @instanewsupdates
    @instanewsupdates11 ай бұрын

    Show us real-time project so we can learn, with templates no use...... So always don't think one side to getting views, if it's possible teach us try to give financial freedom

  • @instanewsupdates
    @instanewsupdates11 ай бұрын

    Show us real-time project so we can learn, with templates no use...... So always don't think one side to getting views, if it's possible teach us try to give financial freedom