Hunting Every Bourbon Unicorn in one place

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11180 Hwy 51 S Ste 7, Atoka TN 38004
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Пікірлер: 179

  • @davevogelsang6791
    @davevogelsang67915 ай бұрын

    Great store and selection. 🥃

  • @RandyLalonde
    @RandyLalonde5 ай бұрын

    Nice Store great story , Like the way they take care of the regular customers

  • @MajorXero

    @MajorXero

    5 ай бұрын

    Love point system

  • @WhiskeyCorner
    @WhiskeyCorner5 ай бұрын

    Great video Major! Cheers 🥃

  • @MajorXero

    @MajorXero

    5 ай бұрын

    Thanks

  • @MichaelBortner-qk4zl
    @MichaelBortner-qk4zl5 ай бұрын

    Probably should have got the 13th Sour Mash both Sean and the Baker’s love it. If I ever see one I am grabbing it🥃😎

  • @MajorXero

    @MajorXero

    5 ай бұрын

    I grabbed that store pick, if it is there next time I will!

  • @williamsmith8111
    @williamsmith81115 ай бұрын

    As a member of the bourbon club for years and a friend to Barbara and Tony, the points system works to reward the loyal customers. You can be a hunter and get upset when you find a bottle at a store nowhere near your home that are set aside for members, OR you can join a store where you live and accumulate points like we all do. Taking care of their regular customers has always been a staple of Robert’s…and always will be.

  • @MajorXero

    @MajorXero

    5 ай бұрын

    I love it!

  • @markduffy3739

    @markduffy3739

    5 ай бұрын

    Shit, I wish I could accrue points, but ours are state run so its "first come first serve" and "nobody hides any for their friends"

  • @MajorXero

    @MajorXero

    5 ай бұрын

    @markduffy3739 that sounds terrible 😳

  • @markduffy3739

    @markduffy3739

    5 ай бұрын

    @MajorXero at least when I find something, it is very close to msrp. So there is that. I've been watching the stock levels and figuring out timing to get what I want. But still buy stuff off the shelf all the time because you never know when you will find a great bottle you never had before.

  • @MajorXero

    @MajorXero

    5 ай бұрын

    we have just about every flavor of store type here from points to secondary

  • @tbryant2002
    @tbryant20025 ай бұрын

    Roaming man is really good. Each batch differs alot. They are very transparent with their information on the bottle as well.

  • @MajorXero

    @MajorXero

    5 ай бұрын

    Cool that is a little bottle

  • @tomgonzo4352
    @tomgonzo43525 ай бұрын

    Good job on the store visits.

  • @MajorXero

    @MajorXero

    5 ай бұрын

    Thanks

  • @tillersbourbonchallenge
    @tillersbourbonchallenge5 ай бұрын

    Good stuff, nice looking store

  • @MajorXero

    @MajorXero

    5 ай бұрын

    A rare gem indeed

  • @djwunwun2899
    @djwunwun28995 ай бұрын

    When it comes to the Bumbu rum it just depends on what you're looking for. The XO is more of a rum experience where as the regular, is liquid Banana Foster in a glass. Purely a liquid dessert. The reg.is a great one to have around for people who don't usually drink. No easier way to gently introduce them to alcohol. great vid. Cheers

  • @MajorXero

    @MajorXero

    5 ай бұрын

    I am looking for a little sipping rum

  • @djwunwun2899

    @djwunwun2899

    5 ай бұрын

    @@MajorXero I love my Foursquare's But to get started I'd go w/an Appleton Estate12 or if you like it a bit sweeter go w the Diplomatico reserva exclusiva

  • @MajorXero

    @MajorXero

    5 ай бұрын

    @djwunwun2899 thanks foenthe advice

  • @jz7974
    @jz79745 ай бұрын

    Wow 13th Colony sour mash is great stuff. Reminds me of coco pebbles. Hard to come by nowadays

  • @MajorXero

    @MajorXero

    5 ай бұрын

    That is a great tasting notes

  • @jz7974

    @jz7974

    5 ай бұрын

    @@MajorXero best $38 (x4) I've spent lol. Make sure to pick up one

  • @MajorXero

    @MajorXero

    5 ай бұрын

    @jz7974 I will have to get it when I go back

  • @Gyduker
    @Gyduker5 ай бұрын

    Luv willet And bobs bourbon

  • @MajorXero

    @MajorXero

    5 ай бұрын

    You llike Willet Potstill?

  • @beeyondsr20det
    @beeyondsr20det5 ай бұрын

    Owner is just flexing on everyone lol

  • @jonathanpayne1552
    @jonathanpayne15525 ай бұрын

    Love the video! Wish all the owners were like that. Cheers!

  • @MajorXero

    @MajorXero

    5 ай бұрын

    They are definitely one of a kind

  • @BourbonDoctor-lg5dq
    @BourbonDoctor-lg5dq5 ай бұрын

    First video I have seen from your channel and very impressed. I am only an hour away and never knew about that store. Will definitely check it out.

  • @MajorXero

    @MajorXero

    5 ай бұрын

    Thanks! We have a strong discord as well to help you hunt! If you go name drop me 😀

  • @BourbonDoctor-lg5dq

    @BourbonDoctor-lg5dq

    5 ай бұрын

    @@MajorXero what is the discord channel?

  • @BourbonDoctor-lg5dq

    @BourbonDoctor-lg5dq

    5 ай бұрын

    @@MajorXero NM. found it!

  • @BuckMcAntlerson
    @BuckMcAntlerson5 ай бұрын

    It's funny how that Noah's Mill always has its label peeling off like a factory defect.

  • @MajorXero

    @MajorXero

    5 ай бұрын

    I bet they don't on purpose

  • @rrayjay5171
    @rrayjay51715 ай бұрын

    I have the Middle West Pumpernickel Rye it is good. It’s heavy on the port. I like the bourbon finished in the sherry barrel better.

  • @MajorXero

    @MajorXero

    5 ай бұрын

    Worth 80?

  • @rrayjay5171

    @rrayjay5171

    5 ай бұрын

    @@MajorXero yes. Not a penny more. If you can find the cask strength they are off the charts good!

  • @MajorXero

    @MajorXero

    5 ай бұрын

    @rrayjay5171 nice

  • @jameswilson6770
    @jameswilson67705 ай бұрын

    Great video

  • @MajorXero

    @MajorXero

    5 ай бұрын

    Thanks

  • @BuffaloBourbonEnthusiasts
    @BuffaloBourbonEnthusiasts5 ай бұрын

    I'd love an RY3. Club sounds nice!

  • @MajorXero

    @MajorXero

    5 ай бұрын

    I jointhe club today

  • @KngRaylive
    @KngRaylive5 ай бұрын

    Wow they have everything

  • @MajorXero

    @MajorXero

    5 ай бұрын

    I am telling you they are a one stop shop

  • @JulianJohnston919
    @JulianJohnston9195 ай бұрын

    I keep hearing good things about Barrell, wonder if it's a good cigar pairing.

  • @MajorXero

    @MajorXero

    5 ай бұрын

    I am not much of a cigar guy, but on our discord we have channel called bourbon and tobacco where someone could help you

  • @uranusprimordial
    @uranusprimordial5 ай бұрын

    nice

  • @dustinpulliam9262
    @dustinpulliam92625 ай бұрын

    The ported pumpernickel is quite good and pretty unique. I would recommend giving it a try

  • @MajorXero

    @MajorXero

    5 ай бұрын

    it is on the list

  • @WhiskyLoversSociety
    @WhiskyLoversSociety5 ай бұрын

    Nice video

  • @MajorXero

    @MajorXero

    5 ай бұрын

    Thank you! Where are you located?

  • @WhiskyLoversSociety

    @WhiskyLoversSociety

    5 ай бұрын

    @@MajorXero Belgium.

  • @MajorXero

    @MajorXero

    5 ай бұрын

    @WhiskyLoversSociety We have a discord with some people from Belgium! Glad you are here

  • @markgale1644
    @markgale16445 ай бұрын

    We get all the benchmark in LA I like the full proof 126

  • @beeyondsr20det
    @beeyondsr20det5 ай бұрын

    You said you weren't going to go fast, then you went fast! lol. Would have liked to had a closer look at prices.

  • @MajorXero

    @MajorXero

    5 ай бұрын

    Yeah, this is the problem with a new store. I get excited. Next time, I will do better. Thanks for the feedback

  • @beeyondsr20det

    @beeyondsr20det

    5 ай бұрын

    @@MajorXero All good my friend. As an avid bourb hunter myself (and a budget orientated individual, 3 kids) I just like to absorb all prices/products. Not sure if you're familliar with WI but I've been coming across not the most allocations, but great deals I've seen around anywhere. Never apologize for getting excited. I'm just some schmuck :)

  • @MajorXero

    @MajorXero

    5 ай бұрын

    @beeyondsr20det I am glad you are here. We have a growing discord that has different channels with cities and regions you might find some people who can help you find some things you are hunting

  • @kevincoe-e3o
    @kevincoe-e3o10 күн бұрын

    Another liquor store museum

  • @MajorXero

    @MajorXero

    10 күн бұрын

    I wouldn't say they are just another museum, they don't sell the bottles in the cabinet they really are a museum

  • @decknightontherocksbourbon
    @decknightontherocksbourbon5 ай бұрын

    Just now seeing the other benchmarks in Knoxville been in north Florida for a while

  • @MajorXero

    @MajorXero

    5 ай бұрын

    We still just have Benchmark 8, have you tried them

  • @decknightontherocksbourbon

    @decknightontherocksbourbon

    5 ай бұрын

    yes we've tried full proof and single barrel both very good and worth every penny plus@@MajorXero

  • @MajorXero

    @MajorXero

    5 ай бұрын

    I agree one of the best values around

  • @decknightontherocksbourbon
    @decknightontherocksbourbon5 ай бұрын

    Heading to company on Sunday.

  • @MajorXero

    @MajorXero

    5 ай бұрын

    Nice! I can't wait.to hear all about it

  • @decknightontherocksbourbon

    @decknightontherocksbourbon

    5 ай бұрын

    probably be a video on it @@MajorXero

  • @MajorXero

    @MajorXero

    5 ай бұрын

    You better 😀

  • @WhiskeyBank
    @WhiskeyBank5 ай бұрын

    Hey Adam! I wish my stores in my area would do this points system as they just charge secondary for all allocated bottles 😢. Oh well, thanks for the video!

  • @MajorXero

    @MajorXero

    5 ай бұрын

    I bet someone does the point system

  • @user-si9te2vj8b

    @user-si9te2vj8b

    5 ай бұрын

    What's the difference between buying Weller Full Proof at full secondary than buying a whole bunch of stuff in a point system you really don't want to get a 1/700 chance of buying Weller Full Proof at MSRP? The difference is the liquor store owners make out like bandits in these point system scams. I will pay full secondary all day and know i have my end result.

  • @WhiskeyBank

    @WhiskeyBank

    5 ай бұрын

    @@user-si9te2vj8b good question and it depends on your situation. I drink more than just bourbons. Beer. Vodka. Wine. bourbons and even single malts. I buy a lot of alcohol. Even without a points system. So if there was a points system, I would be buying bottles or beer I want to drink AND have the opportunity to buy allocated bottles at msrp. But it seems you're not as much of a drinker (which is a good thing 😆) and you rather buy one bottle at secondary, which is cool with me.

  • @MajorXero

    @MajorXero

    5 ай бұрын

    I would spend money for other things there.

  • @MajorXero

    @MajorXero

    5 ай бұрын

    Yeah I hate secondary

  • @Pappy_K
    @Pappy_K5 ай бұрын

    I found a spot an hour away, they have every unicorn. Unfortunately, they’re all secondary or worse. Bummer

  • @MajorXero

    @MajorXero

    5 ай бұрын

    Where?

  • @winstoncox8116

    @winstoncox8116

    5 ай бұрын

    Liquor world in tullahoma, TN has a unreal selection but everything is secondary prices + extra.

  • @MajorXero

    @MajorXero

    5 ай бұрын

    Yeah the price we pay to see things in the shelf

  • @mistermom310
    @mistermom3105 ай бұрын

    Interesting video and definitely cool putting a face to the name. I see you in the livestreams of other whiskey tubers. I'll subscribe to your channel 🥃❤️🥃

  • @MajorXero

    @MajorXero

    5 ай бұрын

    Thank you! If my math is right you were 4422! Great number

  • @BuckMcAntlerson
    @BuckMcAntlerson5 ай бұрын

    Is "RY3" not just pronounced RYE? Like the 3 is just a fun way to make the "E"?

  • @MajorXero

    @MajorXero

    5 ай бұрын

    To be honest, I don't know, but I will try and find our!

  • @thekycoffeebean
    @thekycoffeebean5 ай бұрын

    Great store !

  • @MajorXero

    @MajorXero

    5 ай бұрын

    Love them! Are you close

  • @thekycoffeebean

    @thekycoffeebean

    5 ай бұрын

    @@MajorXero I wish , I am a few hundred mile away in North East Kentucky next to the river !

  • @MajorXero

    @MajorXero

    5 ай бұрын

    But you are closer to the Distilleries

  • @thekycoffeebean

    @thekycoffeebean

    5 ай бұрын

    @@MajorXero They are about 2 to 3 hour drive from here. There are a couple of small start ups opening soon in Southeast Ky but they are still 2 hrs away !

  • @MajorXero

    @MajorXero

    5 ай бұрын

    If you get a chance, go to Preservation Distillery. Watch my tasting video they are great

  • @thatjuiceman1-np2uw
    @thatjuiceman1-np2uw5 ай бұрын

    Understand not wanting to sell to flippers but hate how stores like this just generalize all "out of towners" who are hunting bourbon. I look for things I can't find in my state run abc stores but I'm buying them to drink

  • @MajorXero

    @MajorXero

    5 ай бұрын

    Our state is like the wild west, and we have a ton of people who come and do that. With that being said, we only have a couple that have points or a club. We still have plenty of stores for traveling people to hunt. Join our discord we have lots of city channels to help people hunt!

  • @erinodonovan5459
    @erinodonovan54595 ай бұрын

    That store is awesome! I like that philosophy- take care of the people who take care of you! 🥃

  • @MajorXero

    @MajorXero

    5 ай бұрын

    Yes, I agree!

  • @user-si9te2vj8b

    @user-si9te2vj8b

    5 ай бұрын

    Bullshit. If I'm driving through your town and come across this store, just taking my time to come in should mean something. If I was to buy a 6 pack of Bud, am i not contributing to "keeping the lights on?" But if i see a bottle of Weller and ask how much, the owner will tell me to pound sand. Guess what happens to the 6 pack of Bud? It's a dumb philosophy and it only rewards those who are better off than others.

  • @MajorXero

    @MajorXero

    5 ай бұрын

    @user-si9te2vj8b lots of other options

  • @erinodonovan5459

    @erinodonovan5459

    5 ай бұрын

    @@user-si9te2vj8b And when you drive through town and buy your 6 pack, you can sign up for their club. They didn't say you can't sign up. However, access to allocation bottles is based upon being part of the club as well as volume purchased. I agree with that philosophy. If you don't then that's your opinion. Just like mine is my opinion. We don't have to agree on how they run their business. You can chose not to buy from them. Just like I can chose to support them. That's the beauty of our economy - we have a choice on businesses we support and they can either thrive, change or close up shop. Cheers 🥃

  • @MajorXero

    @MajorXero

    5 ай бұрын

    @erinodonovan5459 well said

  • @brianritchey7597
    @brianritchey75975 ай бұрын

    Plenty of Superbowl bourbon ya??

  • @MajorXero

    @MajorXero

    5 ай бұрын

    oh yeah

  • @badaxebourbon
    @badaxebourbon5 ай бұрын

    Yeah peep’s! Chop that like!🥃🪓

  • @MajorXero

    @MajorXero

    5 ай бұрын

    You need a bung hole cam

  • @TheOldWhiskey
    @TheOldWhiskey5 ай бұрын

    What year was that 13th colonies sour mash. 2021 heard was aged extra.

  • @MajorXero

    @MajorXero

    5 ай бұрын

    Sorry I didn't notice

  • @markgale1644
    @markgale16445 ай бұрын

    I have a Jack single barrel 375 at 133 proof is that a good proof for that

  • @MajorXero

    @MajorXero

    5 ай бұрын

    Yeah that is what people are hunting

  • @Tommy.OrginalvideosPhilly
    @Tommy.OrginalvideosPhilly5 ай бұрын

    awesome store! have you ever had jura 12 year? how is it?

  • @MajorXero

    @MajorXero

    5 ай бұрын

    Just the 10 and it is lightly peated and I love it. I would imagine it is a great as well

  • @tinheaduos
    @tinheaduos5 ай бұрын

    You have to try that bird dog 7 yr

  • @MajorXero

    @MajorXero

    5 ай бұрын

    Does aging Bird Dog really help it?

  • @ednowakowski30
    @ednowakowski304 ай бұрын

    Can't watch. Need to see pricing.

  • @MajorXero

    @MajorXero

    4 ай бұрын

    Sorry, some stores have the pricing on the top. Some have it on the shelf, and some don't have prices at all. Really don't know till I get there. If you want to know something specific let me know and I will find out next time. Thanks for the feed back

  • @jk1320m
    @jk1320m5 ай бұрын

    Doesn’t gouge but you have to spend thousands on stuff you don’t want. Just to get a chance at something. But we don’t gouge

  • @MajorXero

    @MajorXero

    5 ай бұрын

    It is msrp, and why not support your loyal customers. Are you against points in general?

  • @jk1320m

    @jk1320m

    5 ай бұрын

    Yes. Look at it this way. If you have spend or buy so much to get what you want is it worth it. Or just bypass all the unwanted items and buy secondary and get what you want when you want. My point is. Doesn’t matter if you’re buying x amount over the year or paying that day. You’re still not getting it for SRP. But people feel better thinking they’re supporting their store who’s gouging you either way.

  • @MajorXero

    @MajorXero

    5 ай бұрын

    All subjective I guess

  • @theLoopHomesteadGardenNursery
    @theLoopHomesteadGardenNursery5 ай бұрын

    whats a dunker

  • @MajorXero

    @MajorXero

    5 ай бұрын

    When the wax from the Maker's Mark touches the label.

  • @RSDS222
    @RSDS2225 ай бұрын

    Sour mash is good not great. Worth trying but not worth going out of the way for.

  • @MajorXero

    @MajorXero

    5 ай бұрын

    Thanks for the heads up

  • @mattwilsonii2098
    @mattwilsonii20985 ай бұрын

    This is the second liquor store I've seen, run by a woman with a cabinet of liquor that isn't for sale. You can say what you want you want, but that is horseshit. It's a LIQUOR STORE. If they want to keep them, they should remove them from the STORE.

  • @MajorXero

    @MajorXero

    5 ай бұрын

    So it is her store her rules. She does drink them them.

  • @MrCicisguy

    @MrCicisguy

    5 ай бұрын

    I couldn't disagree with you more. Anyone that has been in business this long, and has PAID for all of the product in her store, with her hard earned money, can do whatever the hell she wants

  • @MajorXero

    @MajorXero

    5 ай бұрын

    @MrCicisguy I agree

  • @donaldbarber7016
    @donaldbarber70165 ай бұрын

    If he can be gotten it goes on the shelf, has a whole cabinet of crap not for sell. Hypocrites

  • @MajorXero

    @MajorXero

    5 ай бұрын

    That is great thing about our state you can pretty much charge or not charge what you ever you want. With a store like this you can just by pass it and go to another one

  • @donaldbarber7016
    @donaldbarber70165 ай бұрын

    Liquor store owners like that guy are worse than the flippers looking to resell. If they have something sell it. Hoarding it is the reason crap is so hard to find

  • @MajorXero

    @MajorXero

    5 ай бұрын

    I disagree supporting your local customers base and charging msrp is way better than some guy buying all the Pappy at msrp and charging 1500 for it. The nice thing is they are not the only game in town. So there are stores that will go straight to secondary with no chance at msrp

  • @MrCicisguy

    @MrCicisguy

    5 ай бұрын

    What’s the difference in having a display of a rare car collection that is not for sale? There isn’t one. I sense a little jealousy there. Apparently you didn’t pay attention to the video either….its not owned by “that guy” it’s owned by Barbara Graves. 39 year collection of Bourbon and Whiskeys is not hoarding.

  • @MajorXero

    @MajorXero

    5 ай бұрын

    @MrCicisguy I agree

  • @donaldbarber7016

    @donaldbarber7016

    5 ай бұрын

    @MrCicisguy you don't have somebody coming into your car dealership and not being able to sell any of the cars on display. I have no issue they having a collection. Display it at home, if you display it there then at least offer it for sell. Put such an outrageous price that either nobody will want to buy it or if they do its absolutely makes up for losing it. There is absolutely nothing I own , no matter the value or how sentimental it is that isn't for sell. Want my house, truck, wedding ring, dogs, horses, make me an offer.

  • @MajorXero

    @MajorXero

    5 ай бұрын

    Well, to each is own.

  • @nestasilloway2147
    @nestasilloway21474 ай бұрын

    "Promo SM" 💪

  • @MajorXero

    @MajorXero

    4 ай бұрын

    Not sure what that means, but thanks

  • @stevehinkley1530
    @stevehinkley15305 ай бұрын

    You have to give up your contact information to have a chance to buy Eagle Rare 10 year? It’s not that rare…

  • @MajorXero

    @MajorXero

    5 ай бұрын

    It is in our area we rarely see the rare

  • @user-si9te2vj8b
    @user-si9te2vj8b5 ай бұрын

    I would NEVER shop in this store because of their insane allocation rules. Basically they reward people who spend the most money throughout the year. Kind of like rewarding the entitled. Huge problem in this country. This puts the casual shopper out of a chance to buy anything allocated. As a consumer I want to have options and not have to become a slave to one particular store just for the opportunity of buying something. This guy basically said if you're not in the club, don't ask. What a poor business model this is. I know where not to go next time I'm in Tennessee.

  • @MajorXero

    @MajorXero

    5 ай бұрын

    Lots of other stores, just about every store has different rules this is why I do hunt videos

  • @user-si9te2vj8b

    @user-si9te2vj8b

    5 ай бұрын

    @@MajorXero and i love your videos and look forward to them.

  • @MajorXero

    @MajorXero

    5 ай бұрын

    Thank you! Hopefully I can find a store that excites you! Where are you located

  • @user-si9te2vj8b

    @user-si9te2vj8b

    5 ай бұрын

    @@MajorXero I'm in Southern New England. Allocated bottles are not very plentiful in my end of the world. Which is why me and the wife are doing the Kentucky Bourbon trail in June. We might even make the long drive to Lynchburg for the Jack Daniel's experience. It's a place I've always wanted to go to since i was in my 20's.

  • @Gyduker

    @Gyduker

    5 ай бұрын

    Agreed

  • @Gyduker
    @Gyduker5 ай бұрын

    Hillrock horible

  • @MajorXero

    @MajorXero

    5 ай бұрын

    If you like potstill not sure I can t trust you 😀

  • @adrastos123
    @adrastos1235 ай бұрын

    Talk about a place rewarding the rich. Take ur business elsewhere ppl

  • @MajorXero

    @MajorXero

    5 ай бұрын

    I think it is just rewarding loyalty

  • @akiratakahashi2291
    @akiratakahashi22915 ай бұрын

    Dang! They have Coy Hill JD’s 🥲

  • @MajorXero

    @MajorXero

    5 ай бұрын

    They have everything you can imagine

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