I could make a whole series of videos on this topic, so let me know down in the comments if there's more you'd like for me to cover, any questions you have, etc!

@Rangaurkalakari

9 ай бұрын

Yes i want more on this , i am from India and you inspire me so much .. thank you for your valuable content

@studiokayley

9 ай бұрын

I’d love that please! What about ideas for a lead magnet? Like how to get started?

@Imhameed92

9 ай бұрын

Thank you so much for these helpful videos! I would really appreciate a deep dive into the topic of email newsletters. Such as the type of content we would write about, maybe a general guide or some ideas. Also Where do we find the people who’d be interested in signing up to our newsletters and how do we get them to sign up without being too pushy?

@majoliCATart

9 ай бұрын

I really struggle with writing, especially in English but to be honest in my mother tongue as well :D do you have any advice how to start? Maybe some resources on that? And definitely a more in depth break down of an example of a newsletter would be appreciated:)

@jasminlatifa5516

9 ай бұрын

I would love if you would talk about substack as a free alternative for email newsletter, is it worth it how does it work.thank you

I found younger generations don't even check their emails. It makes me wonder if I wouldn't hit a certain demographic from the email. I also get overwhelmed signing up for so many email lists I delete them & eventually unsubscribe cause who has time to go through & read everything? I know it's for the "true fans".

We had an email newsletter at our gallery. It was a big gallery. We represented a lot of artists. And we had customer files. This proved to be an amazing lead outlet. When an artist would release new work, we had access to all of those leads to send them the work before. It was officially released to the public. We often sold out before things were even on the floor if it was one of the more popular artists. I had fun composing the emails and thinking what might be interesting to share with people. It was fun to lift the veil and let people look inside the art world a little closer.

@inthemakingca

9 ай бұрын

So yeah, thank you Kelsey! I hadn’t thought about the newsletter in a long time. You remind me what a great secret weapon it is.

I'm a tattoo artist and I have went back to having a newsletter for the past two years and it has been by far the most beneficial thing I've done in my career for my mental health. I no longer worry how many would see my social media updates, as the most important information always reaches those who have signed up.

@danag812

8 ай бұрын

Social media is exhausting....

I really appreciate you mentioning that you had a sign-up for your newsletter waaay before ever writing your first newsletter! I feel like that realization is very freeing. I struggle with the paralyzing pressure to have everything ready-made ahead of time. Being able to start an email list without needing weeks of content in the can just wouldn't have occurred to me on my own. That's exactly why I haven't done it yet. Thank you so much! Your videos always open my eyes to new ways of seeing.

For those, who think, that receiving subscription emails is annoying - I used to be the same way, but then I spent several days just unsubscribing from all the random pages that I have been subscribed through out the years, and when You start receiving emails only from the people/ artists/ sites You are really interested in, it doesnt seem annoying anymore. 🤷🏽‍♀️

This is really a great idea that I will definitely consider implementing in the future. Having a smaller circle of supporters who do look forward to your new projects sounds perfect. Especially now when we are bombarded on social media with stuff - both as creators and the audience, this slower and more selective approach may be just the freshness everyone needs in this day and age tbh 💖

I had a monthly email newsletter for a year and it was so fun and actually effective. I got a couple of commissions out of it, and I think the personal aspect of it keeps people interested in the progress of your journey,

To offer an alternative perspective (and this really is just a massive heap of my personal opinion to be taken with a grain of salt for sure), personally I absolutely hate it when creators ask you to sign up for an email list in exchange for perks and freebies. It invalidates the most important point about these lists--that the subscribers are those that have actively chosen to be there. If I am interested in a PDF download, I want the PDF, not necessarily to be on a list. Generally in such cases I will just download the thing and immediately unsubscribe without giving the list a chance, because I feel like I have been coerced. Having an opt-in available before or after the download is better, because it draws attention to the email list, while still leaving subscription decision up to the user. I also think the idea of a set of seven(!!!) emails coming every other day about a single sale or event feels VERY overbearing. Maybe I'm just sensitive to excessive emails, but with that volume of email I would unsubscribe even if I were otherwise interested in occasional updates. I would also argue that weekly updates are a lot. If every artist you're tangentially interested in is sending a weekly email about whatever just so you remember they exist, that adds up to a lot of random emails and I am definitely going to prioritize staying subscribed to people that post on a more manageable cadence. So I think that's something to keep in mind: if you don't send frequent messages you may not be top of mind all the time, however, if you make people feel spammed they may unsubscribe or stop reading, which is obviously counterproductive. Again, all this is quite subjective and everyone should do what works for them. But I think in this highly saturated digital landscape where so many things are vying for engagement, it's worth being strategic and staying mindful that there is a razor thin line between informative content and spam.

@billy-kw7nl

7 ай бұрын

Oh come on, 1 email a week is not excessive for most people. If you're genuinely interested in an artist, then a weekly email shouldn't be a bad thing. You seem incredibly sensitive and quite demanding. Thankfully your views aren't shared by all. Artists wouldn't stand a chance if everyone had your views.

@arrowwhiskers

7 ай бұрын

@@billy-kw7nl Normally I would agree with you, that I'm overly sensitive. However, a couple of weeks ago I was in a gathering where this topic came up and several people professed a similar opinion, and some even had their phones out unsubscribing from lists in real time. Online life is Saturated and I have dozens of artists whose stuff I like, dozens of businesses I like, etc, I already follow their social media and getting one or more weekly emails from all of them is too much. Ultimately it's valid to decide that the target audience for your mailing list is the smaller circle of truest fans who are interested in very regular emails from you. I'm only pointing out that at a higher email volume, lots of people who are more casually interested are probably just going to unsubscribe, and it's wise for artists to keep that balance in mind.

@mimipeahes5848

7 ай бұрын

@@billy-kw7nlI worked a job where I frequently had people complain about excessive emails. They work at getting people’s attention, but it also pisses them off. 7 for one sale is, to me, excessive.

@juliab3326

6 ай бұрын

​@@billy-kw7nlHave you ever considered just accepting different points of view instead of belittling people?

@billy-kw7nl

6 ай бұрын

@@juliab3326 Just accept it and say nothing? No matter what is being said? Not how it works. I considered what was said and I don't agree with it. Nothing belittling about what I commented.

Very timely. I keep thinking I should start writing a newsletter and sending it to, well, nobody. Thinking I can get some practice and improve before there is anybody to actually read it.

So important because it is the only outlet you truly own. Thank you for sharing Kelsey!

I started a newsletter last year. Really enjoy writing, even if it can be hard sometimes. But hardest for me is to get people to sign up. And I dont like the "sign up and you get free stuff" slogan. Because I dont do it myslef.

@KelseyRodriguez

9 ай бұрын

you def don’t need to make lead magnets or offer incentives if you don’t want to! People who are really invested in your work should hopefully want to sign up regardless of the other perks, but you could always do things like sneak peeks, early access, or discount codes. Lots of ways to get creative with it

@The_Bean

9 ай бұрын

One way I've heard is listing prices like 10-15% higher than what you want, then offering your regular rates to newsletter people! That way people feel like they got a good deal, you get more buyers, and a little bit more income from people without the newsletter.

@KelseyRodriguez

9 ай бұрын

ooh that's a great idea Bean!

@JezzLundkvist

9 ай бұрын

@@The_Bean Dont share your really good secrets this open 🤫

@hannahmoren4161

9 ай бұрын

I agree. I’ve been writing a newsletter for over a year… I have only friends and fam on my newsletter. I haven’t gotten any from insta. I just feel this is glossed over.

This is literally what I was just looking into this while past week. Perfect timing!

Hi Kelsey, I’m not even halfway through this episode yet. Already, I have a (still growing) list of about twenty things that I can work on to improve what I am now working on. Thank you for giving me a new thing to chew on and think about. 😊

Im a movie journalist and found a newsletter very helpful as well. I include movie trailers and news in it as well as my monthly videos and behind the scenes. This way more people see all the work I do. Of course I include ways to support me as well!

i really appreciate all the information in this video (and so many of your other art business one i've been watching), along with the honesty and vulnerability alongside the objective info

I just received your Fear of Failure email and was so happy to see it in my InBox. Hugs, Kelsey. Thank you for all that you do. 🧡

@KelseyRodriguez

9 ай бұрын

aaaa that makes me so happy! thank you for reading :)

Thanks for leaving in your “verbal typos” :) I love your authenticity. I keep meaning to start an email newsletter..but first I need a P.O. Box and to get a sign up form on my website which requires updating themes cause I’m running an old blog theme that doesn’t do that. Sigh. I think the behind the scenes would be great for an email newsletter..maybe I’ll just do behind the scenes photos if I can’t think of what to write. Been here since 80k btw, way before I actually started doing KZread. Thanks for all you’ve taught about KZread for artists. :)

Getting back into the habit of writing regularly excites me much more than any social media ever so this is actually quite helpful. Thanks!

While I think having an email list is handy. If my most favorite artists in the world emailed me weekly, even monthly, I'd unsubscribe. Newsletter emails are generally boring for me but i definitely see the advantage of having a list for sales, deals and incase my platforms get hacked. Good info.

@kanachiaki

9 ай бұрын

I kinda agree! I don’t mind an email every now and then or even monthly but weekly is a bit too much, especially coz I truly don’t have much time to sit down and read them all (and seeing unread mails give me anxiety 😅); my favourites are the ones I receive every 3-6 months, they feel so special and are filled with interesting and new stuff.

@KelseyRodriguez

9 ай бұрын

oooh that’s good to know! I feel like all the experts on this talk about weekly as like the gold standard but if less often is people’s genuine preference that’s really good info to have 💗

@laprimanerda7333

9 ай бұрын

Im the same way, unless it’s an actual journalism email list like Reuters etc. For my own newsletter, I’ve made it a selling point that I won’t send more than two a month and then joke that I’m terrible at doing even that (I am). So, people know I’ll email only when I have something new to show off or events coming up. I also stress that any coupons go only to the email list and they get first access to any shop drops. The list has grown really slowly thus far but i get a really high open rate. It’s only a year or so in as well……so I suppose time will tell how this does long term.

Thank you for this video. Social media was very harmful for me, so thoughts like "How would I survive without social media attention? Going viral and courting the algorithm is all anyone talks about and I won't stand a chance," have kept me away from returning to art seriously with an intention to make it a career. You've given me a lot to think about!

Thank you so much for this. It was very helpful and you have a wonderful and easy personality! 😊

wow, this one really mad me think about different ways to get a reach with my followers....very nice points Kelsey thank you.

Great idea! Thanks for your video! I might try it.

Great content in your videos. Overthinking is my MO unfortunately. I'm just trying to figure out how to monetize my artwork and ideas. Thanks for the thoughtful, honest content.

Thank you Kelsey 🙏🏾

Thanks for the video I’m at this for 6 years over 300 videos but only 4or 5 have more then 1k views I have 1220subs but not enough view hrs to get monetized , I love making videos and of course my art . But it can get frustrating as this just cost me money not make any. I tried print on demand, made courses on Skillshare, displayed art in coffee shops,art competitions, my own website, Etsy store,etc the list goes on😏 Really need some help as this is what I want to make my living from !!

I'm 80% into YCHs and at times I'm extremely uncomfortable talking about it on my other platforms, as people there have come for my personal projects rather than naming me for a job. Doing a separate Patreon-type platform doesn't work for me either, as I've switched to a format of working once or three times a month with a break, mostly for holidays and such. I didn't even think about direct mail, although that's what would be perfect for me, if it's easy to deliver and only those who want it get it

thanks for this video! helped me a lot

I’m not an art buyer but I unsubbed from all the artist newsletters I ever signed up for. But today perhaps it works for artists ? I hope you all see progress and build your communities 👍

@kaicastle.

9 ай бұрын

Social media left creatives no choice, actually. As they keep on changing algorithm in their social media platforms, and the fact that you don’t own the platform itself. It’s like renting an apartment, you have no control and no choice but to comply with the changes of the landlord. So now slowly, creatives are moving back to newsletters..

@1neinate0

9 ай бұрын

@@kaicastle. it certainly keeps old fans informed but I wonder how you grow? I understand the play because everyone has an email but I wonder who likes getting artist newsletters in their email ? Everyone Ive signed up for I ended up unsubbing, but Im not an art buyer, I hope it works for them !

Just met you and already adore you

I see the power of an email list, but how do you even get people on it if you don't already have a good following (except family members and few friends interested in it) ? they will not magically discover it and subscribe to it without knowing you and your work, so it is as hard or maybe even harder that growing on social media, or am I missing a point here ?

@artareon

9 ай бұрын

Using myself as an example. I found people interested in my mailing list by creating tiktoks that promoted my patreon and Twitter. From there, I promoted my emailing list. You unfortunately cannot get people to sign up if they do not know about you so you will have to work towards growing your following. There is no step around that and it may take time.

@SylvainKlein

9 ай бұрын

@@artareon yeah exactly what I thought...

Does it help to try and get your name out there via social media first so that you already have a captive audience for e-mail marketing?

I am a painting artist. How do I set up automatic emails

Would you recommend once a week or monthly sending of newsletter? I don’t wanna come off as spammy 😅

@I_am_Lauren

8 ай бұрын

Monthly for sure!

I'm interested but I don't know if people would be interested or even how to make content for newsletters

My problem is getting people to sign up. I made an email list post on my tumblr page, which has 15000 followers and only one person signed up. So I'm kind of a loss for where to go from here.

Can you make a step by step video on how you set up your newsletter/email list? 😊

tru

Every email list site I've tried wants my address though. I work with digital goods, so I don't have a PO box, and I can't afford getting one atm :c

Hi Kelsey, will you do some more art on your channel please?? x Nell.

@KelseyRodriguez

9 ай бұрын

big studio vlog coming next friday! I've been filming for it for weeks :) I also posted a studio vlog / art focused video just a few weeks ago!

@tasticola

9 ай бұрын

@@KelseyRodriguez yay! I missed the one a few weeks ago. I'll have a look. Cheers! Nell.

Hey Kelsey, Thank you for the video. I still didn't get how to create an email list. It turns out that I still need to have a social media to advertise my Emil list. 🧐 And if I do and will have like 20 people interesting... what should I do next? Where do you take this thousands people? this is still very unclear..🥺

My problem is not what to write or where to write it. It's getting readers. I've already tried a few ideas, to no avail. I have a couple of other ideas I must try but the silence is getting exhausting.

@caracolartstudio

5 ай бұрын

Same here. If no one find me online, who is gonna sign up in the first place?

artists like us

I love my newsletter and I'm so grateful for everyone on it! 😊

💖🙏💖😃

Love to hear your thoughts on substack

Me regularly posts my art 5 days a week through mostly reels, still barely gets literally 2 likes a post on Instagram.

Writing an email once a week is not feasible for some of us. I live with multiple sclerosis and am bed bound and have chronic pain and limited energy. I run my business full time and also have a lot of hospital appointments to manage. Your advice is helpful, but please be mindful of these issues as not everyone has the same energy capacity and some people have children and other commitments. Thanks 🙂

@I_am_Lauren

8 ай бұрын

Would you be willing to use a voice-to-text type software?

@springnicole

8 ай бұрын

I am a mom with chronic illness too. I was aiming for once a month. Basically. Just note some things when I think of it and then put that in the newsletter. I appreciate newsletters that do not send things often. It is important for us who have chronic illness to automate as much as we can because we might not feel well when that time comes around. So, I am thinking of just having a notes document where I add a little each day and then send at the end of the month. You can also do voice to text as was mentioned. Wish you much success ❤

@leonahussey

8 ай бұрын

@@I_am_Lauren I could use this type of software, but the issue is the energy required to work on weekly updates, rather than the method. 🙂

@leonahussey

8 ай бұрын

@@springnicole Oh, automation is a must. 😊

@carrotlyn

3 ай бұрын

That’s okay, you can choose your own pace with an email list

We’re going back to 2002 🗣️🗣️🗣️💨

ya know what i hate more than anything in this world? EMAIL NEWSLETTERS. there is nothing worse than supporting something one time and getting constant reminders to do it again and again and again. i can't unsubscribe fast enough! oh, never mind. Racist, sexism, homophobia, and rampant greed destroying the planet are way worse than email newsletters. CARRY ON.

@KelseyRodriguez

9 ай бұрын

bestie no one made you watch this video

Thanks for this sharing this informative information on this topic that gave me some clarity kelsey.I have been thanking about moving forward from Instagram with my art and looking into news letter sounds like a good idea.

We’re going back to 2002 🗣️🗣️🗣️💨