In this episode we talk with special guest Steven Johnson. We discuss innovation, the history of ideas, and what Steven calls the "Adjacent Possible."
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 www.thrv.com/jobs-to-be-done-...
🎧 Listen to our Podcast: podcast.thrv.com/
Today we're very excited to have our guest, Steven Johnson. He is the best selling author of 13 books about the history of innovation, including Where Good Ideas Come From and most recently, Extra Life, a short history of living longer. He hosts the podcast American Innovations, and was the host and producer of the PBS series How We Got to Now and Extra Life. He's got a new substack newsletter that just launched called Adjacent Possible. You can sign up at adjacentpossible.substack.com.... I highly recommend it. Already in its launch. It's growing very quickly and has incredible content that I think anybody listening to this podcast would be interested in.
Learn more about JTBD: www.thrv.com/jobs-to-be-done
Follow thrv!
KZread: / @thrv
Linkedin: / thrv-com
Twitter: / thrvapp
Follow Jay Haynes on Linkedin: / jayhaynes
Follow Jared Ranere on Linkedin: / jaredranere
00:00 Introduction to Steven Johnson and what exactly the "Adjacent Possible" concept is.
08:00 Steven talks about figuring out what technologies could be useful to use the "Adjacent Possible" concept and Jobs-to-be-Done.
13:09 Jared and Jay talk about integrating the "Adjacent Possible" with Jobs-to-be-Done for competitive analysis and more.
21:18 How to fit related "jobs" into the "Adjacent Possible" framework
30:17 Trying to be a Gutenberg-like innovator in today's society, the Metaverse and other product examples
42:31 Blockchain transforming from play to an actual need.
#StevenJohnson #TheAdjacentPossible #JobstobeDone