How video is evolving on Amazon and how AMC is changing the marketing game
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Welcome to the eCommerce Lab Podcast! Find out how video is evolving at Amazon and how AMC is changing the marketing game with our special guest, Jeffrey Cohen! Jeffrey is the Lead Evangelist for Amazon Ads and a leading brand entrepreneur. He has demonstrated exceptional leadership, creativity and problem-solving skills to drive success in the marketplace and generate positive results for industry leaders.
In this video, we'll explore how Amazon is transforming the use of video as a marketing tool and how AMC is leading this revolution. Jeffrey will share his expert insight on the latest trends, effective strategies and how brands can make the most of the potential of video on the largest e-commerce platform.
Don't miss this fascinating conversation that will reveal the secrets behind success on Amazon and the innovative strategies that are changing the digital marketing landscape. Join us and discover how to make video work for your brand on Amazon!
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00:00 Introduction
05:59 Mastering Touch Points with Amazon Marketing Cloud
14:44 Must-Have Video for Your Amazon Product Detail Page
26:25 Enhancing brand visibility and customer engagement
28:30 Optimizing brand promotions and advertising metrics
32:40 Jeffrey Cohen: How data and measurement are evolving on Amazon
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