How To Write A Memorable About Us Page (With Copywriting Tips, Examples & Formulas)
Personal Brands vs. Organizations: 12 Great About Us Page Examples
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It doesn’t matter what niche or industry you’re working in…
After your Home Page, your About Page is the most important supporting asset that you can possibly include on your main website…
Because the truth is that audiences are seeking out MORE than just products and services…
They’re seeking out products and services from brands that they actually connect with (& ones that share their personal values)...
So your About Us Page is your way of answering the question: Yeah, but who are you… really?!
Your About Page is a valuable opportunity for your prospects to connect with who you are, what you do, and WHY you do it…
Now, there are two formulas that I always follow to write authentic, authority-building, and all-around awesome About Pages that’ll get you more clients and customers...
And in today’s video, I’m breaking down both formulas for you step-by-step 💁🏻♀️
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#copywriter #copywriting #branding"
Пікірлер: 102
so far my most favorite copy writing tutor in youtube is Alex, idk but she spills almost everything. she's not like others who kinda just give vague ideas and people couldn't even learn from their tutorials. they're a literal waste of time. im sorry, but if you're making a "how to" youtube tutorial, please at least be honest and create a real tutorial, dont just throw vague and hard to understand words on our faces. thanks Alex God bless you.
@AlexCattoni
2 жыл бұрын
THANK YOU so much! Glad my tutorials are providing real value for you :)
Dear Alex, your crew is so supportively RAD, because you're such a cool person. You're always upbeat, knowledgeable, and professional. You really know your stuff and it is us who should be thanking you. So, Thank you from me and the crew. The Copy Possee backs you 1000% of the time.
How can I like this video multiple times. This video was like an ocean of knowledge 😭
Love the way you present your videos...AWESOME!!
Every day I CHECK youtube for just ONE thing ، I can't wait to see your NEW valuable episode. keep going girl
Alex, this is so awesome! Thanks for being here.
All jokes aside. I hope enough people thank for this level of passion giving back to society. Because this is life changing and transformative stuff.
I see you reading my mind, Alex... and I love it. Thanks for exploring this topic♥
It's the way this helped me, for me! THANK YOU MILLIONS!
The most inspirational and educational 9minutes of my day! Super pumped to crack on with my own about page! Will take your advice and I've got no clue where you get all this epic info and energy from but you're clearly shining and rocking it and I'm so grateful you're here and that you're so generous. Can't wait for your next upload 💓
@AlexCattoni
3 жыл бұрын
Awesome! Thank you :)
Love the video. I was looking for a good tutorial on About Us pages. Love "The Flash" necklace, by the way!
First 3 minutes have value too! Thank you!
Best resource in the last month. It is a pleasure to listen and take notes even as non-native speaker. Thank you!!!
I freaking LOVE this video!!! I wish I had this several months ago because it is such a bullseye, but I love that it is here now!!! Thanks, Alex!!!
@AlexCattoni
3 жыл бұрын
Thanks Aditya :) ❤️
Hi Alex Cattoni Hope this is my second comment on this title at KZread All the six tips are sixers - cheers. The modern era wants the world in a briefcase , so all of your six tips, when craftily briefed in words, it's sure to bring business pleasantness to the founders . Alex Cattoni, cheers .
You did it again Alex. Another content packed video that's full of helpful how to's and copy/content tools. Thanks Alex, you're the best.
@AlexCattoni
3 жыл бұрын
SO glad it was helpful!
I've been looking at about pages as an option to reach out to some potential clients, so thank you for reading my mind!
@dawnchamp1291
3 жыл бұрын
I have been looking for videos with real time examples as you did in this video. Thanks for sharing!
@AlexCattoni
3 жыл бұрын
Glad it was helpful!
Thank you for this queen , you helped me alot
I love this! I've always said your profile page shouldn't be your CV but more about your journey/story about how you got to where you are, and clients /people would look at me like I was crazy!! Finally, now I know I'm not crazy!!.....well, not completely crazy!😂
@AlexCattoni
Жыл бұрын
You're not crazy! A good mix of personality and skills is great!
Awesome video, Alex! I now see the About Us page in a completely different light with so many creative possibilities. Thanks so much for posting.
@AlexCattoni
2 жыл бұрын
Thanks for watching!
Yes love this I'm writing my about page for my own website tons of help thanks Alex ps bought the write and ignite challenge today day 1 rocked
@AlexCattoni
3 жыл бұрын
Yay! So happy to hear that!
Loved watching this, excellent presentation skills. Your smile is contagious :)
@AlexCattoni
2 жыл бұрын
Thanks so much! 😊
I needed this 😀
10 minutes classic description of how exactly an 'about' page should be with relatable screenshots...👍
@manajbanerjee8615
3 жыл бұрын
Thanks, boss✊
Straight facts 🙌
Buenos consejos😊Gracias!!!
Thank you
Hi Alex This video is amazing
Thank You!
Such a fantastic - freaking fantastic!! - video!! Super I formative and incredibly helpful. Thank you Alex!!!
@AlexCattoni
3 жыл бұрын
Yay! Thank you! SO happy to hear that
Hi Alex I love your energy and your enthusiasm. Keep up the fabulous work. You should know that your communication skills and body language engender a lot of trust and confidence. Thank you
@AlexCattoni
3 жыл бұрын
Thank you! 😃
This is awesome thank you. Love your energy :)
@AlexCattoni
2 жыл бұрын
Thank you so much!
I'm so happy that I found your channel! Omggggg
@AlexCattoni
2 жыл бұрын
I'm so glad!
very beautiful specially your smile😘😘😘
Where does this lady boss milking this information. Damn good. I love her no matter what.
Awesome
okay I`m impressed .. you explained well, especially with examples
@AlexCattoni
2 жыл бұрын
Thanks for watching!
well i dont know i understood anything or not but i loved your eyess
This is beyond just helpful 🤩 Thank you so much for uploading this video mam 😃
@AlexCattoni
2 жыл бұрын
My pleasure 😊 So glad it was useful!
You are legend
great video, thank you
@AlexCattoni
2 жыл бұрын
Glad you liked it! Thanks for watching :)
Yeah your 🎁 advance knowledge is acceptable but your 🎁 video 📷📸 going very fast ⏩ let it go for me but more ever other people may not understand what you are saying about your 🎁 theme and goals
Hi Alex, l liked your video, love from India 🇮🇳 Dinesh Nautiyal
Thanks! My about pages were outdated. Recently updated my LinkedIn as a mini-version in the direction those will go. Should be fiixing the others soon. Much obliged!
@AlexCattoni
2 жыл бұрын
Awesome! I'm glad this video could help you :)
Hi Alex, Could you help with the Video Sales Letter. Thank you
I love the content but I really feel the reference links should be in the description. Thanks, love it!
@AlexCattoni
2 жыл бұрын
Everything is linked to in the blog post :) www.alexcattoni.com/how-to-write-a-memorable-about-us-page-examples-copywriting-tips/
Tips Start at 3:06
I love you every where in Facebook, in instagram in KZread in Google or even in Altavista
This was helpful
@AlexCattoni
3 жыл бұрын
I'm so glad!
Love this! And keep coming back to it. But I would love to see the raw version of a page. I'm never sure if you should include footer content, or links to other pages, which pages to link to on each page to keep the momentum going and keep them on your page. Any tips?
@AlexCattoni
Жыл бұрын
Hey Krystal! So unless you are helping this client re-haul their entire website copy, I wouldn't recommend going too far down the rabbit hole with footers and trying to figure out flow of links. In general you WILL want to link to a product, service, or book a call page somewhere in the about page as the CTA. But that's all you need to worry about if the About Page is all you're doing. If doing an entire website, it gets more complex because different website have different pages and number of links -- so I can't really give out generalized advice here. The best thing to do is to make a mind map or flow diagram of some sort to help you make sense of flow. Hope that helps. Good luck!
@KrystalCarter-fi6zg
Жыл бұрын
@@AlexCattoni Wow! Thanks for such a thorough answer. I am writing the 4 main pages. Not the entire website. Thanks for your insight.
Noticed Don draper
alex can you please do a video if you dont have one on how to do research on companies and the demographics once you get a job? do they provide you with that data or how do you get it?
@AlexCattoni
3 жыл бұрын
I give out some tips in this video: kzread.info/dash/bejne/qqGntNlyfKXemrg.html :)
Tips start here 3:07
@stardresser1
Жыл бұрын
Thank you!
Alex, the most trouble that I have right now is finding clients, I'm Spanish native most of people don't know about copywriting, How do you find your first client or do you have a degree ?
@gabrielaaminkhoriati2263
3 жыл бұрын
You don't need a degree to be a copywriter. Most people in Brazil also don't have idea of what copywriting is, bit it's still possible to find work. Describe your job as someone who is a specialist in using the written word to drive more sales instead, explain the benefits you can bring to them. Use copywriting to sell copywriting
@AlexCattoni
3 жыл бұрын
Love the tips Gabriela gave you! I don't claim to be an expert in client outreach, but for the most part I find one thing to always be true - reach out authentically (without selling yourself), be genuinely interested in them and their brand, offer value first, and then see what happens!
😇💯
About page formula 1 - 3:08
Why don't you make a crash course of copywriting where you 'll cover everything "A to Z" plz 'coz we 've no basic idea about the Copy!
@AlexCattoni
3 жыл бұрын
I have an intro course (5 day challenge) that walks you through a lot of the basics :) academy.alexcattoni.com/5dc-signup
SHE IS ADORABLE !!!:: and :: I REALLY APPRECIATE THIS WEBSITE INFO !!!!❤️🔥❤️🔥❤️🔥❤️🔥❤️🔥❤️🔥❤️🔥❤️🔥💕💕💖💖💖💖💖🔥🔥🥰🥰😍😍😅😅🙏🏽
@AlexCattoni
Жыл бұрын
❤️❤️
Hey Alex, do you run out of clients as a freelancer or do they just keep coming in?
@AlexCattoni
3 жыл бұрын
In the beginning you'll probably have to work hard to keep finding new clients, but once you've established yourself they will likely start coming in without much effort from your end.
@praveenkumar-po7fq
3 жыл бұрын
@@AlexCattoni thanks Alex
Once again I say ABOUT is a Canadian Trap. Now with this video titled about pages..
copy paucyyyyyy🤣
THE VIDEO STARTS IN 3 F MINUTES
M
Video starts at 2:00. Thank me later
Alex I'm not native. Can i be a copywriter in english language
@un_minelly
3 жыл бұрын
Same question, but copywriting is about write the way you talk, so I think there's not much grammar pressure. 🤔
@aaaaaiatoyomartelaaaa9437
3 жыл бұрын
no you can't
@aaaaaiatoyomartelaaaa9437
3 жыл бұрын
@@un_minelly you too
@AlexCattoni
3 жыл бұрын
You CAN. But you do need to be fluent, otherwise, you won't be a very effective copywriter and clients likely won't be interested in hiring you. If you are not fluent, you can absolutely be a fantastic copywriter in your mother tongue (remember ALL businesses, ALL countries, and ALL languages need good copywriters)
Q
you successfully wasted the first 3 mints.. video starts from 3:01