Dieux Skin CEO and Cofounder Charlotte Palermino talks about what makes a great TikTok video, how to cultivate trust with your brand and how to build a loyal community.
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Social Media Marketing Success Secrets | Charlotte Palermino Shopify Podcast Interview
Join us as we delve into the captivating journey of Charlotte Parino, co-founder of Dieux Skin, a skincare brand that has made waves on TikTok. Discover how she leveraged the power of social media to build a successful business that resonates with its community.
In this discussion with Shopify Masters host Shuang Esther Shan, Charlotte shares her unique approach to business, focusing on authenticity and education. She discusses her experiences in the skincare industry, the importance of honesty in marketing, and how she used storytelling to create engaging content.
Learn about the challenges of balancing full-time jobs with a growing side business, the strategic use of trends in social media, and the importance of staying true to your brand identity.
Whether you're an aspiring entrepreneur or an established business owner, this conversation offers valuable insights into creating a brand that resonates with its audience. Tune in to discover how Charlotte Parino transformed a passion for skincare into a thriving business.
Here is what we’ll cover in this video:
0:00 Intro: Social Media Marketing Secrets
0:06 - Meet Charlotte Parino of Dieux Skin
1:00 Creating Videos that Resonant with Your Community
2:40 TikTok Content That Works
4:20 Crafting Educational Stories
7:10 How to Sell on TikTok
10:00 Balancing Trends and Brand Identity on Social Media
12:50 Leveraging Corporate Skills to Launch Your Own Business
15:25 Profitability Tips for Your Business
18:10 New York City’s Influence on Brands
21:00 The Beauty Industry in New York City
23:20 Trendsetting and Generating New Ideas for Your Business
25:17 Designing a Standout Website
26:40 What’s Next from Dieux Skin
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📚 Resources
► Shop Dieux Skin utm.guru/ugu0X
► Dieux Skin Instagram utm.guru/ugu0U
► Charlotte Palermino utm.guru/ugu0Y
► Shopify Masters Podcast utm.guru/ugu0Z
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