How to Succeed as a Non-Technical PM by Spotify's Product Owner

Ғылым және технология

Product Management Event in New York about How to Succeed as a Non-Technical Product Manager.
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Many companies require Product Managers to have a technical background - whether it be a formal Computer Science degree or experience with writing code.
"Over the years I've been self-conscious about my lack of technical background, yet I’ve learned that technical skills aren’t everything when it comes to Product Management." Jori Bell broke down the myth of needing technical skills to be a successful Product Manager.
She talked about how you need to understand the types of skills that will make you a successful Product Manager. She also discussed the importance of bringing non-technical value to a team and how to do it, and how you can build trust with a technical team.
Jori Bell is a Product Manager at Spotify. Prior to Spotify, she was a Product Manager all over New York City. She has worked at SoundCloud, Rolling Stone and AOL, Inc. She hails from Chicago and has a soft spot for deep dish pizza. Jori holds a Bachelor's Degree in Journalism.
Chapter 1 0:40 Agenda
Chapter 2 2:05 Speaker Intro
Chapter 3 7:55 First Product Manager Title at Soundcloud
Chapter 4 10:37 Why talk about something you CAN'T do?
Chapter 5 13:20 What Is Product Management?
Chapter 6 14:55 Why Are There so Many Differing Definitions for Product Management?
Chapter 7 18:10 Product Managers Need to Know "Enough"
Chapter 8 23:22 Technical Product Managers Can Be Limiting for Engineers
Chapter 9 27:25 If Not Coding What Do I Need?
Chapter 10 30:55 Where to Start When You've Never Worked with Engineers Before?
Chapter 11 33:05 Where to Start When Interviewing?
Chapter 12 42:30 Questions from the Audience
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Пікірлер: 55

  • @sanjimuppal1144
    @sanjimuppal11444 жыл бұрын

    this video basically answered all my concerns about PM. if you ever see this, thank u Jori ily

  • @priyanshusharma4843

    @priyanshusharma4843

    2 жыл бұрын

    Kknn गोली

  • @InstaTeacher
    @InstaTeacher5 жыл бұрын

    I studied English Language Linguistics, during my studies I dabbled into Quality Assurance job. In that position I really learned how a development team works and how to work with a PM and designers. Naturally, 3 years later I moved to Product Management. I think doing Quality Assurance is a very good stepping stone, as well. I was not a technical person in the past, and I'm not technical at the moment either, but I learnt to understand how the systems we have work, how they relate and I understood the impact of each decision. The speaker hasn't mentioned much about importance for a Product Manager to understand analytics to be properly able to measure the impact and performance, which I think is one of the crucial parts of the job.

  • @shortiezgame

    @shortiezgame

    2 жыл бұрын

    Me too!

  • @chisomjennifer8196

    @chisomjennifer8196

    Жыл бұрын

    Exactly, QA helps you understand how the system works

  • @CS-yc6qp
    @CS-yc6qp2 жыл бұрын

    I’m interviewing for a apprenticeship role at my job and felt skeptical for not having much technical background but you are a voice of confidence, thank you for sharing 😊

  • @yourshitsweakx100
    @yourshitsweakx1002 жыл бұрын

    Thia video really helped ease my imposter syndrome. I just recently accepted a position as a product manager and started doing a bunch of research on how to excel in this role. Your explanation of product mgmt sounds very similar to the job I am leaving for this new opportunity. Funny to think I was acting as a product manager without really knowing it. This makes me feel more confident starting my new job and excited knowing what career path I am interested in. 😀

  • @hxvideo
    @hxvideo6 жыл бұрын

    This is a very useful intro to the PM; I'm also coming from a non- technical bg, and am facing similar challenges, your story is very encouraging!

  • @ProductSchoolSanFrancisco

    @ProductSchoolSanFrancisco

    6 жыл бұрын

    That's really awesome to hear!

  • @srikanthjnr
    @srikanthjnr2 жыл бұрын

    This is hands-down, one of the best product management videos I have seen in recent times. Great breakdown of your day-to-day experiences in simple terms, no loaded big business terms. The fact that you come from a non-tech background really highlights and elevates your product management experience in a unique light but for everyone to understand in simple terms.

  • @BellJori

    @BellJori

    2 жыл бұрын

    Thanks so much! I'm so happy this was helpful.

  • @zeinabibrahim
    @zeinabibrahim8 ай бұрын

    Loved it. she explained everything in details and addressing the main issues while providing the solutions. Was really helpful. As a non tech pm as well I’m so proud of you hun ❤

  • @ProductSchoolSanFrancisco

    @ProductSchoolSanFrancisco

    8 ай бұрын

    Glad you liked it

  • @ayeshasal4760
    @ayeshasal4760 Жыл бұрын

    You are honest. Normally, no one expects PM's to know how to code but just understand how different components work together, bring creativity, structure, and the voice and needs of those they may not directly want to interact with. Knowing the techncial capabilities and the limitations is definitely a plus. What you described is a common challenge from anyone coming from a non-development or engineering/infrastructure background. You pushed through it learning along the way and now speaking about it. ✌️

  • @bluemoon1972
    @bluemoon19726 жыл бұрын

    Thanks for this great video! As a graduate student in Villanova University's Agile Management program, I've learned quite a bit about product ownership, and am expanding my education into product management now as well. This has been very helpful as I have an instructional design background with light UX, wireframing/front end development, persona creation, and customer research skills, but no hard technical background.

  • @cherilsurejjayan
    @cherilsurejjayan6 жыл бұрын

    Very informative for ppl who aspires to be PM coming from nontech background. Most of the points discussed really clarified on how to look PM from a different perspective. 🙂🙂

  • @BeeHalo
    @BeeHalo3 жыл бұрын

    Great career storyline! Product School-- during any Q&A sessions please remind the presenters to repeat the question.

  • @vakarthi4

    @vakarthi4

    3 жыл бұрын

    or handover the students a mike.

  • @ProductSchoolSanFrancisco

    @ProductSchoolSanFrancisco

    3 жыл бұрын

    Noted!

  • @irenalam5601
    @irenalam56016 жыл бұрын

    Absolutely loved this Product School session. Really appreciate her transparency and encouragement. It definitely opened my eyes to different perspectives and methods toward being a great PM.

  • @ProductSchoolSanFrancisco

    @ProductSchoolSanFrancisco

    6 жыл бұрын

    The PM journey can be so varied, it's important to showcase lots of aspects to it so we're glad you enjoyed it!

  • @chellakumarpm1443
    @chellakumarpm14436 жыл бұрын

    Very informative and Jory's humility and openness adds a lot of confidence in budding Non-Tech PMs like me.

  • @ProductSchoolSanFrancisco

    @ProductSchoolSanFrancisco

    6 жыл бұрын

    Great to hear you identify and it helped you!

  • @tatianapodvysotska3283
    @tatianapodvysotska32834 жыл бұрын

    amazingly encouraging, thank you!

  • @iampetrunin
    @iampetrunin3 жыл бұрын

    Very motivating speech, thanks so much!

  • @ChiokeMcRae
    @ChiokeMcRae4 жыл бұрын

    This was really good. Thanks

  • @abhay26dh
    @abhay26dh6 жыл бұрын

    Really nice session. That "thanx guys" at the end could cause people to fall flat. Thank you! :)

  • @buckstraw925
    @buckstraw9252 жыл бұрын

    Hmmm.... I think a Product Manager can quite easily point to the development of a product in order to demonstrate a portfolio. It is actually far easier than for a developer to show what they've done. One other thing to point out is that the role of Product Manager isn't new. It has been around for decades. It is a role in a phase of being redefined though which I think is what the presenter was communicating. Overall, a very nice presentation particularly for non technical people aspiring to be a Product Manager.

  • @timurmukhtarov8462
    @timurmukhtarov84626 жыл бұрын

    This was great! Thank you!

  • @ProductSchoolSanFrancisco

    @ProductSchoolSanFrancisco

    6 жыл бұрын

    Thank you for watching!

  • @ahmedodufuwa9792
    @ahmedodufuwa9792 Жыл бұрын

    great insights!

  • @HarsivoEdu
    @HarsivoEdu2 жыл бұрын

    Made my day :) thanks. It's valuable info :)

  • @ProductSchoolSanFrancisco

    @ProductSchoolSanFrancisco

    2 жыл бұрын

    Glad to hear it!

  • @_kayphil
    @_kayphil2 жыл бұрын

    I enjoyed the talk. The video quality however is not great. I can't see the text on the screen.

  • @sandeephadole4242
    @sandeephadole4242 Жыл бұрын

    This was very nice session and cleared the myth of requiring the tech background for the PM Role. one suggestion ..question asked by participant not clearly audible in the video.

  • @basstrainee
    @basstrainee2 жыл бұрын

    I have a question you guys. Do you use PPT for Story board of website or app planning on? And is that a important role of Product manager or designer's R&R? Actually product management is not defined clearly in South Korea so that we, PM also is doing SB for website or APP. How about your country? And like this seminar, Product manager's definition is not determined in common every countries but I want to know what your countries' PM is doing for a project. Thank you so much for an answer and video.

  • @phingers1969
    @phingers19694 жыл бұрын

    You really need to give the audience a microphone to ask their questions or make comments. Maybe you've done this in more recent sessions?

  • @ubinemj.2550
    @ubinemj.2550 Жыл бұрын

    Awesome 👍

  • @ProductSchoolSanFrancisco

    @ProductSchoolSanFrancisco

    Жыл бұрын

    Thanks 🤗

  • @dibrahim08
    @dibrahim083 жыл бұрын

    She really did stumble into PM and was lucky to not have any technical or real solid foundation background. This is not the case now.

  • @theecon867
    @theecon8672 жыл бұрын

    Can you move from sales to PM?

  • @ProductSchoolSanFrancisco

    @ProductSchoolSanFrancisco

    2 жыл бұрын

    Yes you can! We have loads of great videos about transitioning into a PM role! Check out this clip to get started 👉 kzread.info/dash/bejne/fICExqZmha6aopc.html

  • @shreyanmehta6999
    @shreyanmehta69992 жыл бұрын

    display thumbnail and title and video are not exactly what it means like

  • @matr4724
    @matr47244 жыл бұрын

    What this means is that you need luck in your professional life to enter world you were not supposed to be part of to start of with :) Good on you hehe

  • @-Floydimus
    @-Floydimus5 жыл бұрын

    This video is more of a career counselling session. Not much to learn.

  • @Stayinflo
    @Stayinflo2 жыл бұрын

    Not really a true Chicagoan - as revealed by the love for "deep dish"

  • @BellJori

    @BellJori

    2 жыл бұрын

    And now as a New Yorker...that deep dish doesn't hold a candle to NY Style pizza :P

  • @samiraz2678
    @samiraz26782 жыл бұрын

    Annoying that she doesn't repeat the questions..

  • @devinmickey8125
    @devinmickey81256 жыл бұрын

    Nothing much learned here folks, just that she is non-technical and she was honest about it.

  • @ProductSchoolSanFrancisco

    @ProductSchoolSanFrancisco

    6 жыл бұрын

    That's still quite a lot to learn :)

  • @kurtcampher4716

    @kurtcampher4716

    5 жыл бұрын

    Are you serious? I have a list of 20 points that I'm going to use. Next time press play.

  • @MoGoda1

    @MoGoda1

    4 жыл бұрын

    @@kurtcampher4716 what are those 20? :)

  • @kirav8051
    @kirav80514 жыл бұрын

    More than 10 mins only talking about how she became a PM🤦🏻‍♀️

  • @beca961989

    @beca961989

    4 жыл бұрын

    I actually appreciated that, as all the other PMs I've watched have not had a direct track into Product Management; rather it's a journey. That shows that there are so many ways and things that build you up before coming or "stumbling" into a PM role.

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