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In this comprehensive guide, Justin Currie of Masters of Home Care walks through the key steps to starting a successful home care agency.
Topics covered:
Importance of home care with aging population
Defining your niche and services
Conducting market research on demographics, competitors, and unmet needs
Understanding legal and licensing requirements
Creating a detailed business plan
Caregiver recruitment and retention strategies
Client acquisition through focused marketing and online presence
Financial management, payroll, billing, and cash flow
Overcoming growth restrictions like lack of staff, leads, and quality issues
If you're looking to start a home care agency, this video covers the entire process from research to launch and ongoing growth. Justin provides invaluable tips directly from his experience running a multi-million dollar agency.