How to shoot a SONY Launch Film - FX3 & A7sIII CINEMATIC VIDEO
How to shoot a SONY Launch Film - FX3 & A7sIII CINEMATIC VIDEO
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In this video we're taking a behind-the-scenes look at how I shot two cinematic launch videos for the Sony FX3 & Sony A7sIII. Both of these films have 8 things in common with the biggest being the small budget & skeleton crew showing what is possible with the bare minimum. About 90% of the shots in both films were shot with one lens, the Sony 24-70mm F/2.8 G-Master amzn.to/3rQNnbl If you haven't seen the FX3 film yet you can watch it here: • Sony FX3 - CINEMATIC F... and the A7sIII here: • Sony A7sIII CINEMATIC ... My grading process for both these films can be seen here: • Video #sonyfx3 #sonyA7sIII #cinematic #launch #video
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GEAR LIST: (Contains Affiliate Links)
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SONY FX3: geni.us/IMOWCS
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How to shoot a SONY Launch Film!
A behind the scenes look at the Sony FX3 and Sony A7s III Cinematic Launch Film
Пікірлер: 613
Hey man the KZread Algorithm finally has shared your videos with me and I'm so glade they did. Fantastic work on the video breakdown as well as the campaign video!
@jacques_crafford
3 жыл бұрын
Bro! Thanks so much for the kind words, I love your stuff too!
Absolutely loved this bts! Fantastic work!
@jacques_crafford
3 жыл бұрын
Aaaah dude that means so much to me! Thank you!
Jacques. Thanks so much for taking the time to post this. I watched your FX3 video over and over when you released it and loved seeing the BTS for that video... great reminder that people can accomplish amazing things with small crews and small budgets with the right tools and right story. You guys crushed it with such a small crew on both videos, so kudos to you and thanks for the inspiration.
@jacques_crafford
3 жыл бұрын
Yooooh thanks Brad, that means so much to me! I love the challenge of working on a budget and sometimes it's simpler that way!
Another great video. Not only a great videographer and creator but also one of the best teachers I have come across on KZread. I learn something new from every single video. Keep it up. I would love for you to create a complete course aimed squarely at the local South African market.
@jacques_crafford
2 жыл бұрын
Thanks bro that means so much to me, so glad you find value in my videos!
I'm not South African, I was happy to hear you're South African. Love your content!
@jacques_crafford
3 жыл бұрын
Haha spot on, thanks for the support!
Agree 1000% W/ Green R..."Less is always more!" True storytelling focuses on simplicity! Beautiful work! It has been a long time since I was in S.A. miss that Southern light!
@jacques_crafford
3 жыл бұрын
Aaaah what a refreshing comment, thank you so so much! Hope you get to come back soon after all this craziness is over!
Shot for these breakdowns Jacques. You have a skill for making a small crew look big in budget ;)
@jacques_crafford
3 жыл бұрын
Dankie bra dis ‘n plesier en ek waardeer!
Thanks for being honest. I think a lot of film makers think big corporations hand out large budgets. TRUTH - they don’t. You’ve really done an honest production & thought it out. Great work. Everyone works. Collaborations are imperative & multitasking with great scheduling get you where you want to be - focus on the STORY & be creative. You nailed it.
@jacques_crafford
3 жыл бұрын
Yes bro, so glad you appreciate that! Sony's been so good to me and I'm forever grateful but the budgets in SA is not the same for these launches and I'm grateful that we could make it work!
@darkknightwithanidea1845
3 жыл бұрын
@@jacques_crafford Solid work & yes... we all understand the nature of the BEAST. $$$$ HARD TO COME BY. But the fact that your’e out there doing the hard yards says it all in spades. Loving the channel BTW.
Amazing and very inspiring! your videos are brilliantly made, and the information you’re sharing are pearls, and so helpful to me as a self taught videographer
@jacques_crafford
3 жыл бұрын
So glad to hear that, thank you Gabe! Only a pleasure!
Less is more - so true - great work.
@jacques_crafford
3 жыл бұрын
Your support means so much to me, thanks guys!
This looks great, but also, that's got to be one of the best BTS shots I've seen, they really nailed it as well! Magic crew!
@jacques_crafford
3 жыл бұрын
Thanks bro, I have a great team!
@aramatkinson
3 жыл бұрын
@@jacques_crafford Can't wait to see what you pull together next!
I watched this video like 5 times. Your top speed of producing quality work is AWESOME! I hope you are charging based on your value not on time. Great content, keep it up. Love your work.
@jacques_crafford
3 жыл бұрын
That means so much to me! Thanks for your kind words and encouragement. I usually charge based on value but sometimes when an opportunity comes along I'm willing to go lower because of what I get out of it, in this case working with Sony has more than just monetary value to my brand and business.
I like 3 part of in this video 1: sony camera 2: bicycle 3:you & your works with great location 👍🏻👍🏻👍🏻 Never give up
@jacques_crafford
3 жыл бұрын
Thanks so much, really glad to hear that!
Dude this was killer! Loved it!
@jacques_crafford
3 жыл бұрын
Thanks Taylor, that means so much to me!
Love jou content! Legit een van my favorite KZreadrs nou!
@jacques_crafford
3 жыл бұрын
Bra jy's te gaaf, dankie ou! Hoop ons kan gou weer saam werk!
Dude, I just found this video and I think it's super-valuable because you are breaking down commercial setups, pre-production planning, and execution. I'm only a stills photographer but really want to create the videos like yours for fashion and brands. I love the fact your rig was small, the crew was minimal, story and direction were clear and simple. I would love to learn more so I can one day shoot something like this. If you were in the US, I would seriously request a workshop to practice shooting a campaign video with you for a hands-on experience. Thumbs up and Subscribed.
@jacques_crafford
3 жыл бұрын
Aaaaw thanks Jeff, that means so much to me! I hope to make many more videos like this and hopefully release a course as well but in person workshops are always my favourite! Cheers for the support and good luck on your journey!
I love the way the models cross paths and used as a transition very creative
@jacques_crafford
2 жыл бұрын
Aaaah I'm so glad to hear that!
@chrisjpndala7576
2 жыл бұрын
@@jacques_crafford I'm an aspiring filmmaker and based in Pretoria would love to meet you one day ...I love your work
This is what i'm looking for! Natural color graded cinematic videos. Done by master, of course.
@jacques_crafford
3 жыл бұрын
Thanks so much for your kind words!
I can't tell you how much I love these videos. I discovered you from the FX3 video and immediately followed you and the other creators from the launch event. When I saw you started a KZread channel I was excited and you haven't disappointed. You're going to blow up on the platform. Thanks for showing what can be done with smaller setups and I look forward to future videos. Maybe even a future collab ;).
@jacques_crafford
3 жыл бұрын
And I can't tell you how much I appreciate your feedback bro! Thanks for your kind words of encouragement, I'm very excited to pursue the platform and I hope I will be able to live up to the expectation!
WOW ! WHAT TRUTH - Kept in context (you said it right there - TRUTH) because now we are living in post CV & INDUSTRY CHANGE is happening whether we like it or not. High end productions, smaller budgets, less crew - being intuitively creative. THIS IS INDEED THE FUTURE OF FILM MAKING. 🎥💪🏼👍🏻💪🏼💪🏼🎥
@jacques_crafford
3 жыл бұрын
Yeeeew thanks bro, I couldn't agree more! Well said!
@darkknightwithanidea1845
3 жыл бұрын
@@jacques_crafford Keep up that solid work your doing. It’s coming along great.
Love how you get trough the video! super entertaining
@jacques_crafford
3 жыл бұрын
Thanks Jake, I had a blast making it!
Very compelling launch video. I would NOT have guessed you did them with so little resources. Amazing job
@jacques_crafford
3 жыл бұрын
Thanks Paul, much appreciated! It's crazy what one can do these days with the gear available!
Wow that was really inpiring. I thought the guys who shoot these films have big budgets big crews and the highest end gear. So thank you verry mouch for taking us behind the scenes, and opening our eyes, Jacques ! Great Work !
@jacques_crafford
3 жыл бұрын
Whoooohooo thanks Leon, loved reading this comment! Yeah man it's crazy what you can achieve these days with the amazing advancements in gear but then also if you choose the right amount of crew it speeds up your production and there's more room to experiment!
@l301681
3 жыл бұрын
@@jacques_crafford I just wanted to express my respect for your work again, and thank you for the reply :)) I think the gear is one thing but the other thing is the mind that solves the problems that gear dosent solve and i think this video shows this in a verry impactfull way. Deffenetly looking forward for more content of yours!!
Aaaayyyy great to see this type of content from you Jacques, show them how it's done.
@jacques_crafford
3 жыл бұрын
Yaaaas bro that means so much to me, thank you!
Very helpful to see these kind of videos from real projects. Thank you!
@jacques_crafford
3 жыл бұрын
Thanks David, I've been out and about creating more so I'll be sharing more like this in the coming weeks!
Really enjoyed this behind-the-scenes look. Love the simplicity of crew and gear. Great work dude.
@jacques_crafford
3 жыл бұрын
Thank you Mike, that means a lot to me!
Both films are so great man! Congrats!
@jacques_crafford
2 жыл бұрын
Thank you Nicolas!
Man oh man! You are definitely my new favorite filmmaker/youtuber! Absolutely love your content! Please keep them coming often :)
@jacques_crafford
2 жыл бұрын
Yeew thanks Michael, that means so much to me! Going to put out a lot of content this year, hope you enjoy!
I’m about to apply this approach to a television pilot, exciting times!
@jacques_crafford
2 жыл бұрын
Excellent, hope it comes out amazing!!!
I love it Jacques! Looking forward to work with you some day.
@jacques_crafford
3 жыл бұрын
Thanks Werner, hope you're well!
the shots were amazing brother. Great job and thanks for breaking this down.
@jacques_crafford
3 жыл бұрын
Aaaaw thank you Ed, so appreciate your feedback!
You are becoming one of my fav KZreadrs
@jacques_crafford
2 жыл бұрын
Gosh that's awesome, thanks for your support!
great video mate! Really enjoyed this!
@jacques_crafford
3 жыл бұрын
Thanks so much Josh, so glad to hear that!
what a wonderful story!
@jacques_crafford
3 жыл бұрын
Thanks I'm so happy to hear you enjoyed it!
Beauful shots ! I love the quality, the color grading and the fact that you shoot mostly 25 p just tells original ok your footage! Keep up the great work and this videos man ! Really appreciate it! 🙂👍🏻✅
@jacques_crafford
2 жыл бұрын
Thanks Alex, only a pleasure! 25P is still king I love it!
Really enjoyed this. Using simplicity to your advantage.
@jacques_crafford
2 жыл бұрын
Thanks brother, much appreciated!
I thought i was watching actual Sony launch film breakdown. Brilliant stuff definitely subscribing
@jacques_crafford
3 жыл бұрын
Haha thanks so glad to hear that!
Damn mate, wonderful story and BTS. Good job. Wish you all best and luck.
@jacques_crafford
3 жыл бұрын
Aaaah thanks Martin, such a lovely comment! Appreciate it!
this is fantastic insight! ive always been a fan of less is more!
@jacques_crafford
3 жыл бұрын
Hell yeah cheers to that! Thanks a ton!
Awesome shots and great work. Just a bonus to see this in the South African context. :)
@jacques_crafford
3 жыл бұрын
Yeeew thanks Stefan, I think SA needs a bigger voice on KZread!
Very inspiring, thank you for your super brain and works, i finally realized that i dont need to have super a lot of gear
@jacques_crafford
3 жыл бұрын
Aaaah thanks for your wonderful comment, I really believe that we can achieve great things with minimal equipment and budget.
I love this video unconditionally
@jacques_crafford
3 жыл бұрын
AND I LOVE THIS COMMENT UNCONDITIONALLY!!!! THANK YOU!
Came for the title. Stayed for passion and creativity. Keep it up !
@jacques_crafford
3 жыл бұрын
Aaaaaw thanks Jean, that makes me so happy to hear! Appreciate it!
Hey Jacques, this was great! I’ve deeply appreciated both of these launch videos since they were released. I have both saved and watch them every now and then. Breaking down why they were so successful is huge! I think for me it’s showcasing the personality and action of models effectively that really makes things captivating. The natural lighting is huge in making the films feel real too!
@jacques_crafford
3 жыл бұрын
Hey Jonathan! Thanks man so grateful for your feedback. That's a really good point about the models, we tried to give each model an action that they felt most comfortable with and with the A7sIII we filmed athletes doing what they love so that also keeps things authentic.
This is great Jacques! Awesome to see local SA content . Cheers
@jacques_crafford
3 жыл бұрын
Yeeew shot Dylan! So glad you enjoyed it, going to share a lot more in the coming weeks! Dig your channel, Cheers bru!
Great work, and great breakdown!
@jacques_crafford
3 жыл бұрын
Thanks a ton man!
watched both the films, and was always curious to see what went into making them - glad to have found you, really well done!
@jacques_crafford
3 жыл бұрын
Thank you so much, so glad you enjoyed it!
Great video Bro! Cant wait to apply these tips on my next shoot!
@jacques_crafford
3 жыл бұрын
Champ dankie bra so bly om te hoor ou!
Dude some of those shots were absolutely stunning and looked like it was shot on an Arri or something! Very impressive work!
@jacques_crafford
3 жыл бұрын
Thank you Andrew, that is so cool to hear! I did use the Arri Emulated Luts so well spotted :)
@AndrewMurphyFilms
3 жыл бұрын
@@jacques_crafford Ayyy there you go! Well done!
This was really valuable. I have shot a lot of content with such kind of setups and knowing that some sony launch videos are also shot this way, only re-assures us on our shooting styles.
@jacques_crafford
3 жыл бұрын
That's what I want to hear, thanks man! I love this style of shooting, the feeling of freedom and mobility :)
Seriously very informative video, glad I found this.
@jacques_crafford
3 жыл бұрын
So glad to hear thanks Alamin!
Yayyyyyy, from the master himself
@jacques_crafford
3 жыл бұрын
Yaaaaaay thanks bro, so glad you popped in! Hope to see more great content from you!
As a one man team I’m all about small crews.. personally never had a good experience with large crews. Too hard to keep everyone on track. Thanks for this video, I can’t wait till my fx3 arrives 🤩
@jacques_crafford
2 жыл бұрын
Yes I totally agree! Thanks for taking the time to comment, you're gonna love that cam!
Love this so much...Great workman
@jacques_crafford
3 жыл бұрын
Yay thanks bro, that means so much to me!
i love the ending words bro. superb. The first video I have seen and subscribed.
@jacques_crafford
3 жыл бұрын
Aaah bro that means a whole lot to me! Thanks for your support!
@creativepandamedia
3 жыл бұрын
@@jacques_crafford i can see your channel wil grow sooner like Peter M
very interesting and insightful reflections on shooting a "cinematic film" with a small "cinema" camera and the real and concrete advantages and constraints-turned-advantages
@jacques_crafford
3 жыл бұрын
Thanks so much!
Thanks for sharing Jacques!
@jacques_crafford
3 жыл бұрын
Only a pleasure, thanks for taking the time comment!
bro you deserve a millions
@jacques_crafford
2 жыл бұрын
Bro, THANK YOU! Cheers to that!
Dude your words are gold!!
@jacques_crafford
3 жыл бұрын
Dude THANK YOU, that means so much to me!
thanks a lot. its a great knowledges and perfect motivation for filmmakers like me from all over the world
@jacques_crafford
2 жыл бұрын
So happy to hear that, hope you can learn lots more from me!
hey what a amazing work, i totally impress man dope work..🙌.
@jacques_crafford
3 жыл бұрын
Thanks you are most kind!
Loving the KZread videos Jacques! Learning so much! Keep it up
@jacques_crafford
3 жыл бұрын
Lekka dude thanks for the support!
Just found your channel, literally the perfect channel for me, entirely cinematography & Sony 😄😄😄😄
@jacques_crafford
3 жыл бұрын
Yay thanks Alex, so glad to hear that! I hope to make many more!
So much value here. I appreciate really great work shot on super small crew and minimal equipments. Makes the cinematographer even more impressive. 👏🏻👏🏻
@jacques_crafford
3 жыл бұрын
Hey Gerald thanks for the feedback bro, really appreciate the support!
Amazing video. Stunning cinematography & location ☀️✨🤍
@jacques_crafford
3 жыл бұрын
Thank you so much Rishyl! South Africa has some really beautiful places to shoot!
Really love it dude keep going man😍😍
@jacques_crafford
3 жыл бұрын
Thanks so so much, your support is encouraging!
Yess, buddy! Thanks for all the effort you made to put this "how-to" video out. Definitely some quality tips here.
@jacques_crafford
3 жыл бұрын
Aaaah bro thanks man, I'm enjoying making these so much cant wait to create more!
You speak of great experience and very very honest. Thank you. Great information. Well done.
@jacques_crafford
3 жыл бұрын
Gosh I can't get tired of this, thanks for all the encouragement, it's only a pleasure!
Beautiful work, Jacques !
@jacques_crafford
3 жыл бұрын
Thanks Mikey, appreciate it!
awesome video thanks heaps Jacques for the BTS :)
@jacques_crafford
3 жыл бұрын
Whooohooo thank you David! I love doing these videos!
Amazing work! Thank you for sharing your work process and providing such useful tips!
@jacques_crafford
3 жыл бұрын
Thanks so much for your kind words!
Love your works. Respect. Any support from Bangladesh, I am here.
@jacques_crafford
3 жыл бұрын
Thanks so much brother! Hallo from South Africa!
@TOURBEE
3 жыл бұрын
last 5 years I was in Cape Town and I'm missing Cape Town, and it feels good when I see your video. Thanks for the awesome content.
every shot was gorgeous! nice job
@jacques_crafford
3 жыл бұрын
Thanks man, much appreciated!
Thanks, man, I will buy sony a7s iii very soon because of this.
@jacques_crafford
3 жыл бұрын
Aaaah Mike that's great man, thank you so much for the feedback I don't think you'll regret your choice!
Very good video. I have been taking pictures a lot in the last few years and now I want to start filming. You inspired me even more to get started.
@jacques_crafford
3 жыл бұрын
Thank you Julian, I am so glad to hear that! Good luck on your filmmaking journey!
Amazing story!
@jacques_crafford
3 жыл бұрын
Thanks so much, had a blast making this!
Nice work my guy !
@jacques_crafford
3 жыл бұрын
Thanks man so appreciate!
Really great content on your channel. Thanks for sharing.
@jacques_crafford
2 жыл бұрын
You're welcome, thanks for taking the time to comment!
Great work and sharing, thankyou jac
@jacques_crafford
3 жыл бұрын
Thanks for your kind words, only a pleasure!
Maaaan! That’s is insane ! 🔥 Your work The image’s quality 🙌🏾
@jacques_crafford
3 жыл бұрын
Thank you so much Leandre!!!
Thanks for an excellent informative video!!!
@jacques_crafford
3 жыл бұрын
So welcome thanks Tim!
Thank you so much for this amazing video. As a beginner, I've always wonder how the production works to get the best results. Always thought having a massive crew is compulsory. You changed my perspective. Story is everything. Pre-production is important. Thank you so much. Waiting for your next video! Keep inspiring!
@jacques_crafford
3 жыл бұрын
Bro thank YOU! Thanks for your kind words and great support! Can't wait to make more videos!
Veeeery good work man. Cheers
@jacques_crafford
3 жыл бұрын
Yeeew thanks man much appreciated!
Love the focus on simplicity and how it was a general theme through the whole shoot and that it actually benefitted the outcome and process by being so easy and fast to work! 😃 Great video mate! Hope one day to do some similar shoots!
@jacques_crafford
3 жыл бұрын
Thanks for your kind words Alexander! Hope you get to shoot something even better soon :)
Awesome stuff as always Jacques, thanks for sharing!
@jacques_crafford
3 жыл бұрын
Yaas bru lekker, hope you're well!
This is some quality content! Proper job mate!
@jacques_crafford
3 жыл бұрын
Thanks you are most kind!
Awesome content and great work!
@jacques_crafford
3 жыл бұрын
Thank you so much!
Damn this is such good content!!! So well done. Please keep them coming!! A big fan of your work already!!!
@jacques_crafford
3 жыл бұрын
Thank you so much brother, man that is encouraging! Will make some more I promise!
Man this is the dream - you're like the South African Peter McKinnon 😅
@jacques_crafford
2 жыл бұрын
Yeeew thanks for your kind words, I'm super grateful that I get to do all of this!
Such a great work bro thanks for sharing
@jacques_crafford
3 жыл бұрын
Bro thanks for your kind words and for taking the time to give feedback!
Massive achievement with minimal Crew and gear, great BTS!
@jacques_crafford
3 жыл бұрын
Thanks so much, the BTS was filmed by my great friend Juan instagram.com/juandeswardt/?hl=en
Sir. It was so worth watching it. It gave me more n more education to my knowledge. Thank you and keep posting contents like these
@jacques_crafford
2 жыл бұрын
I'm so glad to hear that, thanks for your support sir!
This was very insightful, you are an inspiration. Keep it up!!
@jacques_crafford
3 жыл бұрын
Thanks brother, so appreciate the kind words! Will do my best!
U gave me some great ideas for future projects :) tnx
@jacques_crafford
2 жыл бұрын
Yay glad to hear! Only a pleasure!
Amazing work!
@jacques_crafford
3 жыл бұрын
Aaaah thanks Juan!
Goeie werk Jacques, welldone.
@jacques_crafford
3 жыл бұрын
Dankie Jaco! Hoop dit gaan goed!
This video was legit my man! Sheesh crazy to see an inside scoop as to what goes into these type of short films. I am starting the journey of getting into videography - something that has been a small passion of mine for a few years but I have eventually decided to actually start looking at getting into it more seriously. This video was inspiring and super keen to check your future videos too! I believe I am going to for sure learn a lot from a fellow South African! P.S. Love the fact that you plugged FOM in your video. Those okes are legit. Cheers mate!
@jacques_crafford
3 жыл бұрын
Yeeew shot Dylan, I really appreciate the kind words! FOM is such a cool brand and they've also helped me on my journey. I'm excited to make many more tutorials so I hope you'll enjoy them! Good luck man
Glad nie te kak nie!! Well done. Good to know it is possible to get great shots with less.
@jacques_crafford
3 жыл бұрын
Haha dankie dude, dis hoe ek rol!
Looks dope man. Mad skills and talent!
@jacques_crafford
3 жыл бұрын
Thanks so much Isaiah!
Glad to find your channel!
@jacques_crafford
3 жыл бұрын
Super grateful, thanks for the support!