#DistinctiveNames #BrandNaming #NamingStrategy
In this video, we'll show you how to research a distinctive brand name that will set you apart from the competition. Learn how to find a unique and memorable name for your brand!. Knowing how to choose and research a brand name that's distinctive is crucial to having a name that's legally ownable and available. Such names stand out and have are protectable internationally. Get expert tips on effective naming strategies that take account of trademark considerations!
00:00 - Introduction
00:53 - Process and Approach to Naming
02:03 - Importance of Keeping Notes and Tracking Research Findings
03:50 - Risks of Not Securing the Trademark
05:33 - Checking UK Trademarks Before Choosing Your Business Name
06:21 - Shortlisting Names
06:39 - Choosing a Business Name Without Limitations
07:46 - Parameters and Objectives for Naming
08:54 - Strategic Importance of Brand Names in Consumer Decision Making
09:59 - 6 Different Kinds of Name
11:28 - Advantage of Made-Up Names
13:37 - Why Businesses Need to Rebrand for Long-Term Success
14:41 - Why Acronyms/Initials Aren't Always the Best Choice
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