How to Rank on Amazon and Outsell Your Competitors?
Ойын-сауық
In this video, you will learn what are the root problems that cause a drop in the organic ranking of your Amazon product and learn how you can put together a bulletproof ranking strategy to outsell your competitors.
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🔶 ABOUT SELLER FEST ONLINE
It is a virtual summit that helps Amazon sellers to learn up-to-date strategies and tips that work right now for increasing sales and growing a successful Amazon business. The content is presented by carefully selected Amazon experts.
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🔶 Topics covered in the video:
➤ 00:00 Seller Fest Online
➤ 01:16 How BetterAMS helps Amazon sellers
➤ 03:00 Sponsored products VS organic ranking
➤ 05:08 Top 3 placements click share on Amazon
➤ 08:03 Metrics to rank on Amazon
➤ 08:59 How to improve the organic ranking?
➤ 10:09 How to improve ranking through PPC?
➤ 11:49 Brand metrics
➤ 13:00 Setting up campaigns
➤ 14:57 What keywords should you rank for?
➤ 18:41 Why do campaigns have a high ACoS?
➤ 24:04 VIP content for FBA sellers
➤ 25:10 The cheapest external traffic
➤ 26:30 How to increase CTR & CVR
➤ 27:17 High ACoS & ranking
➤ 27:58 How to see keywords from organic traffic?
➤ 28:53 What is a good conversion rate?
➤ 29:38 High PPC budget & good conversion
➤ 30:16 CPC in Europe and US
➤ 30:48 What is the best amount to invest in PPC?
➤ 31:42 Can external traffic hurt organic ranking?
➤ 32:09 How accurate are suggested bids?
➤ 33:39 Contact Destaney Wishon
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🔶 DESTANEY WISHON
Destaney Wishon is CEO of BetterAMS. BetterAMS is an Amazon Advertising agency managing over 50 million dollars a year in spend for some of the largest brands on Amazon.
BetterAMS is an Amazon Advertising agency focusing on Sponsored Ads and DSP for some of the largest brands on the platform!
While currently managing over 20 million dollars in ad spend a year, the BetterAMS team is on the cutting edge of all things Amazon Advertising.
👉 Visit BetterAMS here: www.betterams.com
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🎤EVENT Co-Host 🎤
🔶 AUGUSTAS KLIGYS
Known in the business simply as the “Amazon Summits Guy”, Augustas is committed to providing others with the opportunity to achieve success by offering powerfully informative expert sessions and guides to becoming a top Amazon seller. He has recorded over 400 sessions with Amazon industry leaders, experts and speakers. Augustas is also the founder of Orange Klik Company and the following in-person events for Amazon sellers: European Seller Conference, Seller Fest and PPC Congress.
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🔶 About ORANGE KLIK
Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.
👉 Learn more about what we do: orangeklik.com/
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** Affiliate disclaimer: some of the above links may be affiliate links, which may generate us a sales commission.
#SellerFestOnline #AmazonSEO #AmazonFBA
Пікірлер: 23
Love this presentation. Very straight to the point, no fluff. Very good job!
Very informative, thanks ❤
love the way she was delivering 😊😊 very informative
This session is one of the best. No BS; Pure Gold!
Loved the energy and the way it is explained. 👏🏿
Very helpful, thanks!
Excellent Destiney.
Destaney is the best in this game for sure! Excellent content, absolutely love what BetterAms is doing !
Thankyou sooooooooooooooo sooooooooooooooo sooooooooooooooo much❤❤❤ Love from india♥️
Very nice content!It's really helpful.Thanks!
Destaney , what was the URL to reach you? too fast on screen lol
when you have ranked would you turn the budget down? like say the amount of sales you get from ranking higher is 20usd of profit so you spend 25 usd a day for 4 days then your rank goes up such that you generate this 20 usd. Well it still is costing you 25 usd so is a dumb idea. However, if you could initially spend 25 usd a day for 4 days then after once it is ranked higher lower to say 10 usd then this would be worth it. I wonder what happens in practice if once up higher you can lower the budget or if to maintain your ank you have to keep that same high budget and therfore it is unprofitable and not worth it
What time period are you running these rank campaigns for is it to boost your ranking then you lower the campaign budget or you. constantly have this on even after you achieve a better ranking?
@wearebtrmedia
Жыл бұрын
Time period depends on quickly we achieve our target ranking. If we achieve our goal, we will turn of rank campaigns and / or lower the budget depending on what we can afford. Velocity typically maintains because we get so much more organic visibility with our new organic rank so it doest hurt BSR. IF we start seeing a decline in ranking again, we will switch on or increase the budget of our rank campaigns again to balance both growth and profitability. (One thing to note, if I am bidding on "Blue Pen" for my rank campaign, I will have a high bid. But I will still bid on this term in my profitability campaigns with a low bid. They do not compete. The higher bid term gets the traffic until I am out of budget and then the low bid kicks in. This allows me to maintain some velocity for the same terms outside of our rank campaigns and helps continue to drive sales when I turn rank campaign off.)
Ctr+cvr×volume. Mam what is mean by volume here pls tell me?
I'm not seeing where I can add conversation rate as an option in my ad campaign KPI's. Did that get removed as an option to ad as a column?
@wearebtrmedia
Жыл бұрын
You have to navigate to the targeting tab of the advertising console in order see it :)
@Arya-qj2lx
8 ай бұрын
@@wearebtrmedia - We're in the targeting tab but there's no option for conversion rate....?
@wearebtrmedia
8 ай бұрын
@@Arya-qj2lx You have to click on "Columns" and then "Customize Columns" and then add the metric!
Thanks for this content. I failed to understood many things. I find many things were not explained carefully.
@orangeklik
Жыл бұрын
Thank you for the feedback
@wearebtrmedia
Жыл бұрын
Let me know what all I did not explain carefully enough and I will provide more in-depth resources to help you better understand. There is only so much you can squeeze into these short presentations :)