How To Make a Digital Marketing Campaign Plan // Step by Step Guide to a Successful Campaign Launch
There's a lot of moving parts when you're working on a marketing campaign and it can feel overwhelming if you haven't mastered this art yet. A campaign launch requires a lot of planning, time and patience.
In this video, I take you through the step by step plan you can follow for a successful digital marketing campaign launch.
TIMESTAMPS
00:00 Intro
01:47 What is a marketing campaign plan
02:25 Campaign goal + metric of success
03:19 Potential business goals
04:32 Target audience
05:48 Determine the CTA and offer
06:35 Check available content
07:14 Research topic + keywords
07:58 Creative concept / theme
08:52 Decide on content assets, timeline and team
11:22 Distribution strategy
12:02 Editorial calendar
13:55 Create assets
14:17 GO LIVE
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🙋🏻♀️ a b o u t m e
I'm a marketer, content creator and entrepreneur. I spent 7+ years in B2B tech marketing before making a shift into consulting, teaching & creating content to talk about marketing. Weekly videos on KZread. I share my learnings of building a career in marketing so you can shortcut your way to success.
Hope you enjoy!
DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you. Thank you!
#marketingcampaign #digitalmarketingcampaign
Success of a marketing campaign depends on many factors, but no doubt - one of them is how well you plan it. It's important to have a roadmap when you're planning your campaign launch and ideally, make sure you cover all steps.
Пікірлер: 248
This is literally the best video on how to develop a marketing campaign. It is so simple, clear, and well explained, 100% recommended!!!
3 жыл бұрын
Thanks Camila, this is great to hear!
@quadreer4776
2 жыл бұрын
I totally agree the best explanation and yet so simple. Can you send me this pdf. Thanks
This is exactly what I was searching for. Very clear, structured and organised info.
Жыл бұрын
Glad you found it!
Thank you! This was so helpful for my assignment of CRM! You are amazing!!!
Hey Elif! This was actually such a useful video. I'm in the process of launching a podcast and a live stream show for my company and the step-by-step process you broke down really helps to create a methodology behind the madness for me. Thanks again, looking super forward to your next videos Elif! :)
3 жыл бұрын
Thanks Alif! Glad it clarifies the steps - good luck with both launches, very exciting!
THIS WAS SO helpful for marketing interviews THANK YOU!!!
Thank you so much, Elif! I just got a case study of a company asking me preparing a digital marketing campaign plan. This became very useful right on time!
3 жыл бұрын
great timing :)
Amazing content, explained in such an amzing way! Thank Youu
Have been blessed. Listened to you and my team
This video is great! Working on my first campaign ever and this helped me beyond what I imagined! Thank you very much Elif. I recommend this.
2 жыл бұрын
Great to hear! Thanks for sharing your feedback. Good luck on the campaign!
this was so helpful thanks bud
This was one of the most useful videos I could find in regards to this topic. Thank you so much!!
Жыл бұрын
Thank you for watching and commenting! Glad it was helpful!
l am new in it but never fell that its hard you explained it so easily that l am thinking about it more Thank you so much 👏👏👏👏👏
Boo thank u for this! I needed this refresher :)
3 жыл бұрын
🙌🏼🙌🏼🙌🏼
Such a great educative rich video! Thank you so much
Liked and Subscribed! Learned so much in 15 minutes. So grateful for you. Blessings to you! 🙌🏾💯💜
3 жыл бұрын
🥳🥳🥳
You rock girl! I really love your content. As a Marketing Sudent this video is really useful. Thank you for helping us and share your knowledge, I really aprecciate this.
3 жыл бұрын
thanks a lot for commenting! glad it's helpful! 🙌🏻 please feel free to share with anyone who you think will benefit from this.
Miss Elif you honestly deserve an award for this 🏆🥇🏅🎖 you truly have helped a lot, thank you so much!🙏🏾
2 жыл бұрын
You are so welcome! what a lovely comment to see, thank you!
This is amazing! Thanks so much for your sharing
Though I'm more of a finance guy, the video looks informative for those initiating a marketing-related career. All the best Elif :)
Yessss!! 👏 this is playbook I’ve been looking for. It’s really hard to know industry best practises when you are self taught! Great content, thank you. Please do a video on strategic copywriting guidelines for all assets!
3 жыл бұрын
will do! thanks Jordana :)
3 жыл бұрын
Here we go: kzread.info/dash/bejne/ZnmlyriBkZDSaZc.html
Amazing!! Thank you so much :)
This is great thank you for taking the time to explain the campaign process
2 жыл бұрын
Glad you benefited from it!
I love how detailed your video is. Now Im more structured on how to launch my marketing campaign for my brand. Thank you so much!!!!!! 😘🥰
2 жыл бұрын
You're so welcome! Thanks for sharing this with me.
Love this! Thank you! Also just signed up to be on the Break into Marketing wait list :)
2 жыл бұрын
Thank you as well! ❤️ I have no idea when the next cohort will happen but will be good!
This was so clear and helpful thank you!!
3 жыл бұрын
You're so welcome! Glad to hear that.
Great make a Digital Marketing Campaign Plan and step-by-step guide to successful campaign
simple and understandable thank u Elif ♥
Definitely following these steps!!!
3 жыл бұрын
let us know how your campaign launch goes!
Thank you so much for the efforts you put on this video!!! I am a Digital Marketing master graduate and currently im offered an opportunity to work for university as an internship program, which i am asked to create a marketing campaign within a certain timeframe. This video is perfect for marketers especially marketing graduates for revision or for work use, thank you again!
Жыл бұрын
Very happy to hear it was helpful!
This was very informative and very helpful. Thank you so much Elif. Take love.
Жыл бұрын
So glad! Thanks for commenting!
Thank you again Elif for this VERY useful content ... and yes I would like to learn more about how to create a strategic writing guideline for all assets (#9).
3 жыл бұрын
Thanks for leaving a comment Alcy - glad you found it useful.
Greatly explained and very helpful 🙏🏽👏🏽
3 жыл бұрын
Glad it was helpful Shivam!
Insightful ❤
Thank you! Super helpful
3 жыл бұрын
Glad to hear!
Wow! This is fantastic. Thank you so much.... I am working on a mini campaign and this is going to help me smash it.
Жыл бұрын
Go for it!!! 💥
This was so helpful, thank you
3 жыл бұрын
You're so welcome!
Thank you for this video!
2 жыл бұрын
You are so welcome!
Super, thank you very much Elif!
5 ай бұрын
❤️❤️
Saving this video to refer to throughout building y first campaign!! 🙌🙌☺
Жыл бұрын
Wonderful! Thanks for watching!
you're SOOO good. love it
This is soooo valuable. I appreciate your effort.
2 жыл бұрын
I'm so glad to hear. Thank you for sharing your feedback Cecil.
This was amazing!
thank you elif for sharing very nicely explained.
3 жыл бұрын
My pleasure!
very useful thank you
This is excellent!! So informative!!!
Жыл бұрын
Thanks Brandy, happy to hear!
This video is really good👍
Thanks elif
Thank you. 🌹
Hey! That was a very useful video thank you
Excellent content. I liked and subscribed!
great content helped my digital marketing campaign report.
This was really helpful. Thanks:)
6 ай бұрын
Thanks for the feedback!
I would love some training. I love your videos
greatttt!!! video. I'd definitely like to hear about the strategic writing guideline, as i think it may be my weak point. Thanks one million !!!
3 жыл бұрын
I made a video about it Keturah - check it out here: kzread.info/dash/bejne/ZnmlyriBkZDSaZc.html
wow thank you this was so helpful!
2 жыл бұрын
I'm so glad!
nice video and appreciate it!
I really love your contents
Thank you
It was really helpful! Thank you :)
2 жыл бұрын
You're welcome!
very helpful thank you
2 жыл бұрын
Thanks for commenting too!
I'm currently a marketing student in Philippines. Your videos in marketing can really help me in the future. Thank you!!
3 жыл бұрын
amazing, happy to hear that Alene!
Love your content 🌻
2 жыл бұрын
Thank you ❤️
Very well explained. Thanks for sharing this
2 жыл бұрын
Thank you!
So informative video , thank you for sharing :)
thankyou so much
NOTION!
this is a helpful video. looking forward for a practical demo of a marketing campaign
3 жыл бұрын
Hmm i’ll think about how i can demonstrate that in a video but will keep in mind.
this was really helpful! thank you
3 жыл бұрын
Tha ks for watching!!
This is really helpful for me who want to enter marketing field, thank you!
2 жыл бұрын
Thank you too!
You're beatiful and well explanation
Older video but still so valuable! Question do you have the screen share document with the steps in a download format ?
This is so helpful. Do you by any chance a guide or planning one post the launch, namely on optimising and reporting etc..
Thanks Sister 😀😀
Very interesting
TIMESTAMPS 00:00 Intro 01:47 What is a marketing campaign plan 02:25 Campaign goal + metric of success 03:19 Potential business goals 04:32 Target audience 05:48 Determine the CTA and offer 06:35 Check available content 07:14 Research topic + keywords 07:58 Creative concept / theme 08:52 Decide on content assets, timeline and team 11:22 Distribution strategy 12:02 Editorial calendar 13:55 Create assets 14:17 GO LIVE
@rudykevin2959
2 жыл бұрын
sorry to be offtopic but does someone know of a way to get back into an Instagram account?? I was stupid lost my account password. I would love any tricks you can offer me!
@ocgmail42
2 жыл бұрын
Hello, does it take a while to receive the marketing campaign template? I just purchased but have not received anything.
@fragrancereviewsbytamzid5780
2 жыл бұрын
@@ocgmail42 Same here. Did you get it yet?
@kylecollins1045
2 жыл бұрын
@@fragrancereviewsbytamzid5780 Same..........
@kylecollins1045
2 жыл бұрын
@@fragrancereviewsbytamzid5780 Did you get it yet?
very useful & to the point! you're very soothing as well
Great video, thank u Elif :)
Жыл бұрын
Glad to hear! Ty as well!
Great video! Have you done a video covering Strategic Writing Guidelines? If not, will it be something that you’ll might cover soon?
It was crystal clear. thanks a million
3 жыл бұрын
great to hear! thank you
3 жыл бұрын
great to hear! thank you
Amazing content!
3 жыл бұрын
🤗🤗
How long would you allocate yourself to complete this marketing campaign plan? This is incredibly helpful and has been the basis for my very first campaign to my first client so thank you
My college uses this video as part of the course instruction! Thanks for the info
Жыл бұрын
Oh wow! Glad you’re here! Mind sharing which college?
@avery5290
Жыл бұрын
@ Liberty University!
This is an amazing outline and thank you for sharing! Wondering if it's available to download along with the other documents (Editorial Calendar, Media Plan etc.) mentioned in your video?
3 жыл бұрын
Thanks Jean-Marc. I have a downloadable checklist yes :) Here you go: elifhiz.com/how-to-make-a-digital-marketing-campaign-plan/
Lovely video, I am starting my marketing career, your video helped me alot
3 жыл бұрын
Great to hear!
very helpful
2 жыл бұрын
Glad to hear that!
Great Video
3 жыл бұрын
Thanks Hamed!
I LOVE YOUR ACCENT!
2 жыл бұрын
First time I ever heard that! Thank you!!!
My savior lives
Nice videos and very good knowledge in Marketing. You mentioned project management tool , which ones do you suggest or know that firms use? Also do you recommend a KPI resource education book or video that you benefitted from? Thanks.
Thankyou ma
This is so useful as a ibs (internatinal business studies) student, i have a upcoming assesment of a long period and i have to make a marketing campaign about ready-to-eat meals, and i had a hard time actually finding out what exactly a marketing campaign is, because of corono and school i think we didnt get enough education on this topic. But ur video is so helpfull! Thank u so much u dont kno how much i appreciate you, so i have a question what website are good to use to make marketing campaigns that have templates who are free,
I like💖 your video, please make a video on social media marketing🙏
I would love the document
Great content as usual :) could you maybe do a video about prospecting and how to get more clients?
3 жыл бұрын
Thanks for suggesting! Will plan for it!
Hi Elif! Totally loved your video! Very simple, great points to cover when creating a Marketing Campaign! I was actually curious, when presenting a plan to clients, what is your recommended way to present? PDF, Email, Google Docs, Print, Team Management Software, etc. Really curious to see what best way to present my plan and keep my client updated without a bunch of back and forth unorganized texts or emails
Жыл бұрын
well... seeing this comment nearly a year later but I typically prefer Docs to layout my ideas. If it needs to be more presentable, then Slides.
@aishaiqbal8318
Жыл бұрын
Hey Andrea! I would like to ask a few helpful questions about a plan. Would you show me a few of your campaign plans actually i am new into this and on a learning phase so i want to exactly know and see how does the campaigns look like? i mean is there any chart or what and how do we represent to our clients. i would be really thankful to you dear if you will share it on my email. i just needs samples for help.
This is top-notch in every aspect. I recently enjoyed a similar book, and it was top-notch. "The Hidden Empire: Inside the Private Worlds of Elite CEOs" by Adam Skylight
Simple, clear, and to the point, Thank you very much!
Жыл бұрын
Thanks for watching!
Hi , that was something I'm searching for. thanks for your all efforts for creating this awesome video. could you please say where could I find the notion page you have used int the video?
4 ай бұрын
It’s in this package: elifhiz.gumroad.com/l/marketinghub
Hi this is very helpful ! I was hoping if the kit is still available! I can't find the link in the description bar :c 13:17
Helpful video hi from london
3 жыл бұрын
Hello there!