How To Make a Digital Marketing Campaign Plan // Step by Step Guide to a Successful Campaign Launch

There's a lot of moving parts when you're working on a marketing campaign and it can feel overwhelming if you haven't mastered this art yet. A campaign launch requires a lot of planning, time and patience.
In this video, I take you through the step by step plan you can follow for a successful digital marketing campaign launch.
TIMESTAMPS
00:00 Intro
01:47 What is a marketing campaign plan
02:25 Campaign goal + metric of success
03:19 Potential business goals
04:32 Target audience
05:48 Determine the CTA and offer
06:35 Check available content
07:14 Research topic + keywords
07:58 Creative concept / theme
08:52 Decide on content assets, timeline and team
11:22 Distribution strategy
12:02 Editorial calendar
13:55 Create assets
14:17 GO LIVE
●●●●●●●●●●●●●●●●●●●●●●●●●
📚 r e s o u r c e s
» website: elifhiz.com/
» Accelerate your marketing/career journey: elifhiz.gumroad.com/
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🙋🏻‍♀️ a b o u t m e
I'm a marketer, content creator and entrepreneur. I spent 7+ years in B2B tech marketing before making a shift into consulting, teaching & creating content to talk about marketing. Weekly videos on KZread. I share my learnings of building a career in marketing so you can shortcut your way to success.
Hope you enjoy!
DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you. Thank you!
#marketingcampaign #digitalmarketingcampaign
Success of a marketing campaign depends on many factors, but no doubt - one of them is how well you plan it. It's important to have a roadmap when you're planning your campaign launch and ideally, make sure you cover all steps.

Пікірлер: 248

  • @camilafloressanhueza7966
    @camilafloressanhueza79663 жыл бұрын

    This is literally the best video on how to develop a marketing campaign. It is so simple, clear, and well explained, 100% recommended!!!

  • 3 жыл бұрын

    Thanks Camila, this is great to hear!

  • @quadreer4776

    @quadreer4776

    2 жыл бұрын

    I totally agree the best explanation and yet so simple. Can you send me this pdf. Thanks

  • @nlams2216
    @nlams2216 Жыл бұрын

    This is exactly what I was searching for. Very clear, structured and organised info.

  • Жыл бұрын

    Glad you found it!

  • @kavijay99
    @kavijay99 Жыл бұрын

    Thank you! This was so helpful for my assignment of CRM! You are amazing!!!

  • @alifhuq86
    @alifhuq863 жыл бұрын

    Hey Elif! This was actually such a useful video. I'm in the process of launching a podcast and a live stream show for my company and the step-by-step process you broke down really helps to create a methodology behind the madness for me. Thanks again, looking super forward to your next videos Elif! :)

  • 3 жыл бұрын

    Thanks Alif! Glad it clarifies the steps - good luck with both launches, very exciting!

  • @eeeyooohoh
    @eeeyooohoh2 жыл бұрын

    THIS WAS SO helpful for marketing interviews THANK YOU!!!

  • @yutsiyutischi8889
    @yutsiyutischi88893 жыл бұрын

    Thank you so much, Elif! I just got a case study of a company asking me preparing a digital marketing campaign plan. This became very useful right on time!

  • 3 жыл бұрын

    great timing :)

  • @siyarawat8435
    @siyarawat84353 жыл бұрын

    Amazing content, explained in such an amzing way! Thank Youu

  • @chrisbature7896
    @chrisbature78963 жыл бұрын

    Have been blessed. Listened to you and my team

  • @seren.itywrites
    @seren.itywrites2 жыл бұрын

    This video is great! Working on my first campaign ever and this helped me beyond what I imagined! Thank you very much Elif. I recommend this.

  • 2 жыл бұрын

    Great to hear! Thanks for sharing your feedback. Good luck on the campaign!

  • @user-gy1tm9sq9z
    @user-gy1tm9sq9z3 жыл бұрын

    this was so helpful thanks bud

  • @kimherndez
    @kimherndez Жыл бұрын

    This was one of the most useful videos I could find in regards to this topic. Thank you so much!!

  • Жыл бұрын

    Thank you for watching and commenting! Glad it was helpful!

  • @ujjwalvlogs2712
    @ujjwalvlogs27122 жыл бұрын

    l am new in it but never fell that its hard you explained it so easily that l am thinking about it more Thank you so much 👏👏👏👏👏

  • @weelzzy
    @weelzzy3 жыл бұрын

    Boo thank u for this! I needed this refresher :)

  • 3 жыл бұрын

    🙌🏼🙌🏼🙌🏼

  • @bilalelmoudenyoutube
    @bilalelmoudenyoutube Жыл бұрын

    Such a great educative rich video! Thank you so much

  • @blissfulbodiesbykey4797
    @blissfulbodiesbykey47973 жыл бұрын

    Liked and Subscribed! Learned so much in 15 minutes. So grateful for you. Blessings to you! 🙌🏾💯💜

  • 3 жыл бұрын

    🥳🥳🥳

  • @ariaknnaperez7864
    @ariaknnaperez78643 жыл бұрын

    You rock girl! I really love your content. As a Marketing Sudent this video is really useful. Thank you for helping us and share your knowledge, I really aprecciate this.

  • 3 жыл бұрын

    thanks a lot for commenting! glad it's helpful! 🙌🏻 please feel free to share with anyone who you think will benefit from this.

  • @chileshekateule1361
    @chileshekateule13612 жыл бұрын

    Miss Elif you honestly deserve an award for this 🏆🥇🏅🎖 you truly have helped a lot, thank you so much!🙏🏾

  • 2 жыл бұрын

    You are so welcome! what a lovely comment to see, thank you!

  • @quynhharley7981
    @quynhharley79815 ай бұрын

    This is amazing! Thanks so much for your sharing

  • @huseyingezginci6264
    @huseyingezginci62642 жыл бұрын

    Though I'm more of a finance guy, the video looks informative for those initiating a marketing-related career. All the best Elif :)

  • @jordanalouise
    @jordanalouise3 жыл бұрын

    Yessss!! 👏 this is playbook I’ve been looking for. It’s really hard to know industry best practises when you are self taught! Great content, thank you. Please do a video on strategic copywriting guidelines for all assets!

  • 3 жыл бұрын

    will do! thanks Jordana :)

  • 3 жыл бұрын

    Here we go: kzread.info/dash/bejne/ZnmlyriBkZDSaZc.html

  • @AkshayKheveriaiitr
    @AkshayKheveriaiitr Жыл бұрын

    Amazing!! Thank you so much :)

  • @jasminecordova1167
    @jasminecordova11672 жыл бұрын

    This is great thank you for taking the time to explain the campaign process

  • 2 жыл бұрын

    Glad you benefited from it!

  • @judieannepicoc1143
    @judieannepicoc11432 жыл бұрын

    I love how detailed your video is. Now Im more structured on how to launch my marketing campaign for my brand. Thank you so much!!!!!! 😘🥰

  • 2 жыл бұрын

    You're so welcome! Thanks for sharing this with me.

  • @kellin2070
    @kellin20702 жыл бұрын

    Love this! Thank you! Also just signed up to be on the Break into Marketing wait list :)

  • 2 жыл бұрын

    Thank you as well! ❤️ I have no idea when the next cohort will happen but will be good!

  • @sautewithliv2766
    @sautewithliv27663 жыл бұрын

    This was so clear and helpful thank you!!

  • 3 жыл бұрын

    You're so welcome! Glad to hear that.

  • @nhantiger4726
    @nhantiger47263 ай бұрын

    Great make a Digital Marketing Campaign Plan and step-by-step guide to successful campaign

  • @ayaalkantari7898
    @ayaalkantari789812 күн бұрын

    simple and understandable thank u Elif ♥

  • @cherisebaldeo-jacobs8257
    @cherisebaldeo-jacobs82573 жыл бұрын

    Definitely following these steps!!!

  • 3 жыл бұрын

    let us know how your campaign launch goes!

  • @user-sh5pg6ko6p
    @user-sh5pg6ko6p Жыл бұрын

    Thank you so much for the efforts you put on this video!!! I am a Digital Marketing master graduate and currently im offered an opportunity to work for university as an internship program, which i am asked to create a marketing campaign within a certain timeframe. This video is perfect for marketers especially marketing graduates for revision or for work use, thank you again!

  • Жыл бұрын

    Very happy to hear it was helpful!

  • @md.raselmahmud8797
    @md.raselmahmud8797 Жыл бұрын

    This was very informative and very helpful. Thank you so much Elif. Take love.

  • Жыл бұрын

    So glad! Thanks for commenting!

  • @bestowdigitalcreatives
    @bestowdigitalcreatives3 жыл бұрын

    Thank you again Elif for this VERY useful content ... and yes I would like to learn more about how to create a strategic writing guideline for all assets (#9).

  • 3 жыл бұрын

    Thanks for leaving a comment Alcy - glad you found it useful.

  • @shivamgupta6573
    @shivamgupta65733 жыл бұрын

    Greatly explained and very helpful 🙏🏽👏🏽

  • 3 жыл бұрын

    Glad it was helpful Shivam!

  • @Chhexxy
    @Chhexxy27 күн бұрын

    Insightful ❤

  • @ambirbrooks2202
    @ambirbrooks22023 жыл бұрын

    Thank you! Super helpful

  • 3 жыл бұрын

    Glad to hear!

  • @MissNangLifestyle
    @MissNangLifestyle Жыл бұрын

    Wow! This is fantastic. Thank you so much.... I am working on a mini campaign and this is going to help me smash it.

  • Жыл бұрын

    Go for it!!! 💥

  • @KokoIsAwesome
    @KokoIsAwesome3 жыл бұрын

    This was so helpful, thank you

  • 3 жыл бұрын

    You're so welcome!

  • @elenap7286
    @elenap72862 жыл бұрын

    Thank you for this video!

  • 2 жыл бұрын

    You are so welcome!

  • @kaydiankerr
    @kaydiankerr5 ай бұрын

    Super, thank you very much Elif!

  • 5 ай бұрын

    ❤️❤️

  • @pureCA_OS
    @pureCA_OS Жыл бұрын

    Saving this video to refer to throughout building y first campaign!! 🙌🙌☺

  • Жыл бұрын

    Wonderful! Thanks for watching!

  • @apositiveimpact
    @apositiveimpact2 жыл бұрын

    you're SOOO good. love it

  • @cecilmaroh4902
    @cecilmaroh49022 жыл бұрын

    This is soooo valuable. I appreciate your effort.

  • 2 жыл бұрын

    I'm so glad to hear. Thank you for sharing your feedback Cecil.

  • @legsmadeforwalkin6454
    @legsmadeforwalkin64544 ай бұрын

    This was amazing!

  • @raminala3257
    @raminala32573 жыл бұрын

    thank you elif for sharing very nicely explained.

  • 3 жыл бұрын

    My pleasure!

  • @mariamissa6485
    @mariamissa64852 жыл бұрын

    very useful thank you

  • @brandyruiz3032
    @brandyruiz3032 Жыл бұрын

    This is excellent!! So informative!!!

  • Жыл бұрын

    Thanks Brandy, happy to hear!

  • @naomimboh7477
    @naomimboh7477 Жыл бұрын

    This video is really good👍

  • @rushikeshanchawale
    @rushikeshanchawale Жыл бұрын

    Thanks elif

  • @immanuealandrews
    @immanuealandrews2 жыл бұрын

    Thank you. 🌹

  • @digitalsolutionsmedia
    @digitalsolutionsmedia2 жыл бұрын

    Hey! That was a very useful video thank you

  • @vintageretromanmusic_official
    @vintageretromanmusic_official Жыл бұрын

    Excellent content. I liked and subscribed!

  • @gadgetsreview3619
    @gadgetsreview36193 жыл бұрын

    great content helped my digital marketing campaign report.

  • @bushrashaikh1852
    @bushrashaikh18526 ай бұрын

    This was really helpful. Thanks:)

  • 6 ай бұрын

    Thanks for the feedback!

  • @njsconstruction1201
    @njsconstruction12012 жыл бұрын

    I would love some training. I love your videos

  • @keturahbunnii9336
    @keturahbunnii93363 жыл бұрын

    greatttt!!! video. I'd definitely like to hear about the strategic writing guideline, as i think it may be my weak point. Thanks one million !!!

  • 3 жыл бұрын

    I made a video about it Keturah - check it out here: kzread.info/dash/bejne/ZnmlyriBkZDSaZc.html

  • @dar9581
    @dar95812 жыл бұрын

    wow thank you this was so helpful!

  • 2 жыл бұрын

    I'm so glad!

  • @myhobbies-activities
    @myhobbies-activities3 жыл бұрын

    nice video and appreciate it!

  • @cristinedelacruz9171
    @cristinedelacruz91712 жыл бұрын

    I really love your contents

  • @anonymoususer7119
    @anonymoususer71193 жыл бұрын

    Thank you

  • @inesventura5489
    @inesventura54892 жыл бұрын

    It was really helpful! Thank you :)

  • 2 жыл бұрын

    You're welcome!

  • @ardodheo94
    @ardodheo942 жыл бұрын

    very helpful thank you

  • 2 жыл бұрын

    Thanks for commenting too!

  • @ms.susa01
    @ms.susa013 жыл бұрын

    I'm currently a marketing student in Philippines. Your videos in marketing can really help me in the future. Thank you!!

  • 3 жыл бұрын

    amazing, happy to hear that Alene!

  • @palakjain2890
    @palakjain28902 жыл бұрын

    Love your content 🌻

  • 2 жыл бұрын

    Thank you ❤️

  • @digileapmarketingservices
    @digileapmarketingservices2 жыл бұрын

    Very well explained. Thanks for sharing this

  • 2 жыл бұрын

    Thank you!

  • @michellemitch5690
    @michellemitch569010 ай бұрын

    So informative video , thank you for sharing :)

  • @egariswanda8237
    @egariswanda82379 ай бұрын

    thankyou so much

  • @tylerstruss223
    @tylerstruss2233 жыл бұрын

    NOTION!

  • @ullasjoseph4374
    @ullasjoseph43743 жыл бұрын

    this is a helpful video. looking forward for a practical demo of a marketing campaign

  • 3 жыл бұрын

    Hmm i’ll think about how i can demonstrate that in a video but will keep in mind.

  • @Ankatastrophal
    @Ankatastrophal3 жыл бұрын

    this was really helpful! thank you

  • 3 жыл бұрын

    Tha ks for watching!!

  • @hanlee5954
    @hanlee59542 жыл бұрын

    This is really helpful for me who want to enter marketing field, thank you!

  • 2 жыл бұрын

    Thank you too!

  • @mohammedinpas7823
    @mohammedinpas7823 Жыл бұрын

    You're beatiful and well explanation

  • @pitchbuckets2860
    @pitchbuckets2860 Жыл бұрын

    Older video but still so valuable! Question do you have the screen share document with the steps in a download format ?

  • @alexandracianciara5878
    @alexandracianciara58784 ай бұрын

    This is so helpful. Do you by any chance a guide or planning one post the launch, namely on optimising and reporting etc..

  • @mohamedelfaroukkadi4175
    @mohamedelfaroukkadi41753 жыл бұрын

    Thanks Sister 😀😀

  • @DigitalMarketingAndMore
    @DigitalMarketingAndMore11 ай бұрын

    Very interesting

  • 3 жыл бұрын

    TIMESTAMPS 00:00 Intro 01:47 What is a marketing campaign plan 02:25 Campaign goal + metric of success 03:19 Potential business goals 04:32 Target audience 05:48 Determine the CTA and offer 06:35 Check available content 07:14 Research topic + keywords 07:58 Creative concept / theme 08:52 Decide on content assets, timeline and team 11:22 Distribution strategy 12:02 Editorial calendar 13:55 Create assets 14:17 GO LIVE

  • @rudykevin2959

    @rudykevin2959

    2 жыл бұрын

    sorry to be offtopic but does someone know of a way to get back into an Instagram account?? I was stupid lost my account password. I would love any tricks you can offer me!

  • @ocgmail42

    @ocgmail42

    2 жыл бұрын

    Hello, does it take a while to receive the marketing campaign template? I just purchased but have not received anything.

  • @fragrancereviewsbytamzid5780

    @fragrancereviewsbytamzid5780

    2 жыл бұрын

    @@ocgmail42 Same here. Did you get it yet?

  • @kylecollins1045

    @kylecollins1045

    2 жыл бұрын

    @@fragrancereviewsbytamzid5780 Same..........

  • @kylecollins1045

    @kylecollins1045

    2 жыл бұрын

    @@fragrancereviewsbytamzid5780 Did you get it yet?

  • @apositiveimpact
    @apositiveimpact2 жыл бұрын

    very useful & to the point! you're very soothing as well

  • @alejandrodeoteromora7336
    @alejandrodeoteromora7336 Жыл бұрын

    Great video, thank u Elif :)

  • Жыл бұрын

    Glad to hear! Ty as well!

  • @yishyentan9761
    @yishyentan97613 ай бұрын

    Great video! Have you done a video covering Strategic Writing Guidelines? If not, will it be something that you’ll might cover soon?

  • @bokilo12
    @bokilo123 жыл бұрын

    It was crystal clear. thanks a million

  • 3 жыл бұрын

    great to hear! thank you

  • 3 жыл бұрын

    great to hear! thank you

  • @iradas6000
    @iradas60003 жыл бұрын

    Amazing content!

  • 3 жыл бұрын

    🤗🤗

  • @ShelbyTheMacaw
    @ShelbyTheMacaw2 жыл бұрын

    How long would you allocate yourself to complete this marketing campaign plan? This is incredibly helpful and has been the basis for my very first campaign to my first client so thank you

  • @avery5290
    @avery5290 Жыл бұрын

    My college uses this video as part of the course instruction! Thanks for the info

  • Жыл бұрын

    Oh wow! Glad you’re here! Mind sharing which college?

  • @avery5290

    @avery5290

    Жыл бұрын

    @ Liberty University!

  • @jean-marcpetit977
    @jean-marcpetit9773 жыл бұрын

    This is an amazing outline and thank you for sharing! Wondering if it's available to download along with the other documents (Editorial Calendar, Media Plan etc.) mentioned in your video?

  • 3 жыл бұрын

    Thanks Jean-Marc. I have a downloadable checklist yes :) Here you go: elifhiz.com/how-to-make-a-digital-marketing-campaign-plan/

  • @peacearun3223
    @peacearun32233 жыл бұрын

    Lovely video, I am starting my marketing career, your video helped me alot

  • 3 жыл бұрын

    Great to hear!

  • @shahzadmajid2911
    @shahzadmajid29112 жыл бұрын

    very helpful

  • 2 жыл бұрын

    Glad to hear that!

  • @hamedjavaheri81
    @hamedjavaheri813 жыл бұрын

    Great Video

  • 3 жыл бұрын

    Thanks Hamed!

  • @Diiful
    @Diiful2 жыл бұрын

    I LOVE YOUR ACCENT!

  • 2 жыл бұрын

    First time I ever heard that! Thank you!!!

  • @PeaceNasiyo
    @PeaceNasiyo7 ай бұрын

    My savior lives

  • @yaserhu
    @yaserhu Жыл бұрын

    Nice videos and very good knowledge in Marketing. You mentioned project management tool , which ones do you suggest or know that firms use? Also do you recommend a KPI resource education book or video that you benefitted from? Thanks.

  • @campusevangelism1859
    @campusevangelism18593 ай бұрын

    Thankyou ma

  • @ilovemangoes0
    @ilovemangoes03 жыл бұрын

    This is so useful as a ibs (internatinal business studies) student, i have a upcoming assesment of a long period and i have to make a marketing campaign about ready-to-eat meals, and i had a hard time actually finding out what exactly a marketing campaign is, because of corono and school i think we didnt get enough education on this topic. But ur video is so helpfull! Thank u so much u dont kno how much i appreciate you, so i have a question what website are good to use to make marketing campaigns that have templates who are free,

  • @shivamshukla1718
    @shivamshukla1718 Жыл бұрын

    I like💖 your video, please make a video on social media marketing🙏

  • @lh9448
    @lh9448 Жыл бұрын

    I would love the document

  • @neslincly
    @neslincly3 жыл бұрын

    Great content as usual :) could you maybe do a video about prospecting and how to get more clients?

  • 3 жыл бұрын

    Thanks for suggesting! Will plan for it!

  • @andreaavalos550
    @andreaavalos5502 жыл бұрын

    Hi Elif! Totally loved your video! Very simple, great points to cover when creating a Marketing Campaign! I was actually curious, when presenting a plan to clients, what is your recommended way to present? PDF, Email, Google Docs, Print, Team Management Software, etc. Really curious to see what best way to present my plan and keep my client updated without a bunch of back and forth unorganized texts or emails

  • Жыл бұрын

    well... seeing this comment nearly a year later but I typically prefer Docs to layout my ideas. If it needs to be more presentable, then Slides.

  • @aishaiqbal8318

    @aishaiqbal8318

    Жыл бұрын

    Hey Andrea! I would like to ask a few helpful questions about a plan. Would you show me a few of your campaign plans actually i am new into this and on a learning phase so i want to exactly know and see how does the campaigns look like? i mean is there any chart or what and how do we represent to our clients. i would be really thankful to you dear if you will share it on my email. i just needs samples for help.

  • @Robert-3691
    @Robert-36914 ай бұрын

    This is top-notch in every aspect. I recently enjoyed a similar book, and it was top-notch. "The Hidden Empire: Inside the Private Worlds of Elite CEOs" by Adam Skylight

  • @sensiblemoron
    @sensiblemoron Жыл бұрын

    Simple, clear, and to the point, Thank you very much!

  • Жыл бұрын

    Thanks for watching!

  • @Abolfazl-MI27
    @Abolfazl-MI274 ай бұрын

    Hi , that was something I'm searching for. thanks for your all efforts for creating this awesome video. could you please say where could I find the notion page you have used int the video?

  • 4 ай бұрын

    It’s in this package: elifhiz.gumroad.com/l/marketinghub

  • @eidesu9013
    @eidesu90132 жыл бұрын

    Hi this is very helpful ! I was hoping if the kit is still available! I can't find the link in the description bar :c 13:17

  • @hardingtutors7934
    @hardingtutors79343 жыл бұрын

    Helpful video hi from london

  • 3 жыл бұрын

    Hello there!