How to Lower Your CPMs (Facebook Ads Strategy) - Shopify Dropshipping 2021

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How to Lower Your CPMs (Facebook Ads Strategy) - Shopify Dropshipping 2021
Over the past few months, Facebook Ads CPMs have been rising to crazy levels. With a bit of testing, over thousands of dollars of ad spend and a range of products, we've been able to find a working solution to lower your Facebook Ad CPMs.
#dropshipping2021 #lowercpm #fbads
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👋 ABOUT ECOMLION
What's up, I'm Dylan Garrod, aka EcomLion and I've been in the Shopify Ecommerce and dropshipping game for about 5 years now.
I setup EcomLion to help the next generation of dropshippers (both new and old alike) smash it this year.
I learnt from the original legends like Gabriel St-Germain, Charlie Brandt, VerumEcom and Arie Scherson, but with many of them going inactive these days or their strategies not working as well as they used too, my channel will get you up to speed quicker, with strategies for 2021 (not 2010).
With no better time that 2021 to get into Aliexpress Dropshipping and Shopify Ecommerce, than right now, let's make ecommerce better for everyone.

Пікірлер: 117

  • @mateogalaviz8650
    @mateogalaviz86502 жыл бұрын

    Thank you very much for sharing this method, it is the only one I have tried and it has worked for me.

  • @mejoratusdias9616
    @mejoratusdias96163 жыл бұрын

    Definetely I will try this. But, is the Cpm lower because of the engage, right? In my conversion campaigns, I have great engage, but for sure this will improve costs. Thanks!

  • @CharmiShah2810
    @CharmiShah28103 жыл бұрын

    Thank you, very helpful.

  • @EcomLion

    @EcomLion

    3 жыл бұрын

    Woo!! So glad it could help :)

  • @tarekahmed333
    @tarekahmed3332 жыл бұрын

    Can't wait to your next video, so I thought to watch all ur video Wish u all 💞 & 🕊️

  • @elharba3553
    @elharba35532 жыл бұрын

    thank you a lot bro you really helped me

  • @EcomLion

    @EcomLion

    2 жыл бұрын

    Glad I could help

  • @shamimhossain5977
    @shamimhossain59772 жыл бұрын

    You are great, brother 🙂

  • @EcomLion

    @EcomLion

    2 жыл бұрын

    Thank you so much 😀 You too!

  • @stiffnguyen5278
    @stiffnguyen52782 жыл бұрын

    Is that possible if I change audience at conversion campaign ? I’d use broad audience for engagement campaign and switch to LLA for conversion. Hope to get your feedback. By the way, thank you so much for your video

  • @sumasumer
    @sumasumer3 жыл бұрын

    Thanks for the video! I have a question though. If you are wanting engagement before duplicating, would it not be better to target countries with cheap clicks initially for the PPE campaign?

  • @EcomLion

    @EcomLion

    3 жыл бұрын

    Oooo NOOOO definitely not - the reason is because then you're seasoning your pixel with cheap data from cheap countries etc... this means when you go to do conversion campaigns, the pixel will be looking for those people to convert which definitely isn't what you want

  • @sumasumer

    @sumasumer

    3 жыл бұрын

    @@EcomLion Good to know - thanks for your quick response and I'll definitely be keeping an eye out on future tips videos!

  • @oluchukwunna300
    @oluchukwunna3002 жыл бұрын

    Powerful tutorial

  • @EcomLion

    @EcomLion

    2 жыл бұрын

    Cheers brother, appreciate it

  • @christianpicardo2683
    @christianpicardo26833 жыл бұрын

    Thanks for the tip , how about if i run it at the same time (post engagement and conversion?) By copying the post i.d of the conversion and paste it on the post engagement campaign?

  • @EcomLion

    @EcomLion

    3 жыл бұрын

    I found from tests, running at the same time didn't work :(

  • @felipeguevara1947

    @felipeguevara1947

    2 жыл бұрын

    @Pinned by EcomLion hello would it work if i ran the objective as traffic instead of post engagements?

  • @nathaniel-6389
    @nathaniel-63892 жыл бұрын

    What if I already have a conversions campaign with a high CPM and I create a separate PPE campaign? Would it lower the CPM of the conversions campaign?

  • @ogunmolatimilehin8950
    @ogunmolatimilehin89502 жыл бұрын

    Can you please teach me how to run ads for a clothing brand I don’t know detailed targeting for it 😥

  • @akmalaqidah9386
    @akmalaqidah93863 жыл бұрын

    im still bit confused. is 50 is for all ads or duplicate another will add another 50

  • @mdsanim5806
    @mdsanim58063 жыл бұрын

    Best facebook ads rockstars

  • @kristinepamintuan912
    @kristinepamintuan9123 жыл бұрын

    wow this is real hack! Thanks for sharing

  • @EcomLion

    @EcomLion

    3 жыл бұрын

    No worries at all, happy it helps :)

  • 3 жыл бұрын

    Great content 👍 Thank you dude! 💯

  • @DylanGarrod

    @DylanGarrod

    3 жыл бұрын

    No worries mate :) thanks for the kind words dude 👍

  • @azizulhuq8134
    @azizulhuq81343 жыл бұрын

    nice content

  • @EcomLion

    @EcomLion

    3 жыл бұрын

    Thanks legend

  • @migueljara1200
    @migueljara12003 жыл бұрын

    Do this strategy works for lead ads too?

  • @simplyrhenmortell9692
    @simplyrhenmortell96923 жыл бұрын

    Nice, new ideas is a big help for a newbie like me that I can be use in my future client.😊

  • @Mrpraveen7
    @Mrpraveen72 жыл бұрын

    Love from India ❣️❣️....... only question is it work in 2022?

  • @MrDavzia
    @MrDavzia3 жыл бұрын

    🔥🔥🔥

  • @DylanGarrod

    @DylanGarrod

    3 жыл бұрын

    Legend!!!

  • @dsa_telugu
    @dsa_telugu2 жыл бұрын

    Hello sir, Why should we exclude the Aliexpress, dropshipping and shopify. Any reason behind it? and should we avoid in every campaign Tof, Mof and Bof. Any reason behind it

  • @EcomLion

    @EcomLion

    2 жыл бұрын

    10000%%%% the reason behind it is moreso to get rid of any possible competition from spying on your ads :) If someone sees you're doing well, they'll swoop in and try compete

  • @issabusiness3860
    @issabusiness38603 жыл бұрын

    The best fb ads Strategy top top 10/10 thank you so so much bro

  • @EcomLion

    @EcomLion

    3 жыл бұрын

    Glad it helped!

  • @dangelodon
    @dangelodon2 жыл бұрын

    BTW, good content....

  • @EcomLion

    @EcomLion

    2 жыл бұрын

    Thanks Brother

  • @najeb-alimamaruba1055
    @najeb-alimamaruba10553 жыл бұрын

    Hi. I run ads using engagement i followed the steps that you show in this video. I see good result but why is it I can't invite them to like my page?. Also, the ads that I run in ads manager is not visible on my facebook ads list and facebook business suite ads list or history. Are they separate? How Can I make those engagement who likes my ads post in ads manager to like my fb page.?

  • @EcomLion

    @EcomLion

    3 жыл бұрын

    Good question!! Showing how many people liked your page used to be a major thing on Facebook about 5 years ago, because we were able to reach organic users without having to target them with ads. That's completely changed now, where if you post something (without boosting or without an ad), still only 1-5% (estimated) of your 'fans' would see the post. I wouldn't worry about turning them into page likes, it's not something people really focus on anymore and Facebook doesn't show it as prominently anymore, so it's not as important as it used to be :)

  • @adnanshahriar4435
    @adnanshahriar44353 жыл бұрын

    I have a question. I shared this tactic with a marketeer and he said ''why would you want to feed your pixel with garbage data?'' Could you please opine on his remark? Since engagement audiences aren't purchasing audiences, wouldn't it be a bad idea to populate pixel with these data?

  • @foody497

    @foody497

    3 жыл бұрын

    Facebook data is a **** 😂😂 don't matter

  • @EcomLion

    @EcomLion

    3 жыл бұрын

    And that's exactly why so many marketers are stuck in the old ages. I'd love to here his suggestion because the way I see it... it's pretty simple... as a new advertiser on Facebook, in a advertising world where you're up against plenty of big players (and when you have almost little to no data on your pixel) you have 2 options... either 1) Just accept really high CPMs, become unprofitable and need to close your store in a matter of 1-2 weeks. 2) Do whatever you can to lower your CPMs. How do you lower your CPMs? you feed it data. This is what this strategy does. No one said it is 'garbage data', what an archaic viewpoint this dude has. Yes, it isn't going to be conversion hungry data, but it's still people in your targeted demographics, who are still interested in the interests you're targeting. Not garbage.... targeted. If you watch the entire video, you'll also notice I mention you only need to run this for 1-3 days. Your pixel isn't being flooded by horrible data, it is simply lowering your CPM, by sending it little bits of data (for a short period of time) and then Facebook now goes, this ad must have a little bit of social proof behind it, because people are engaging and are interested. Let's show it to more people and see how it does, and BOOM, you're now in the conversion stage and getting lower CPMs. Let's fast forward 1 month... when you've been making sales and your store is still live. Do you really think you'll be worried about 1-2 days of data at the start of your campaign... which ultimately let you get conversions in the long run... of course not. It sounds like his point is to go "oh well, it is what it is, high CPMs are part of the game, good luck" - if you ask me, it's time to get a new marketer. Run a A/B test, I've used this on different stores, across different ad accounts for success on all. As I mention in the video, your CPM won't drop from $80 - $5, but it will drop, and any savings there, are surely better for you in the long run, right?

  • @milind56548

    @milind56548

    3 жыл бұрын

    @@EcomLion 🙏🏼🙏🏼🙏🏼🙏🏼 you are amazing

  • @yovelshoval5139

    @yovelshoval5139

    3 жыл бұрын

    @@EcomLion hi what’s up? One little thing ,should we make it for each new product and/or new campaign(conversion) we will want to run after the engagement campaign? Did you try lower cost then $50 for the engagement ? And what is the range you think we should expect (more targeted range) for this method ? (20$ cpm or maybe lower or higher ) Thanks

  • @RegioLobo

    @RegioLobo

    2 жыл бұрын

    @@EcomLion LOL, go watch Chase Chappel videos, this "marketer in the stoned age" is still making a loooot of money for a lot of business and his students, and he never uses that "strategy" , same for other big marketers.

  • @user-fh6wy4jv6q
    @user-fh6wy4jv6q2 жыл бұрын

    Это до сих пор работает?

  • @kristinepamintuan912
    @kristinepamintuan9123 жыл бұрын

    Do u think this will work to if I set it to messaging than conversion?

  • @EcomLion

    @EcomLion

    3 жыл бұрын

    Always optimise for conversion, always :) Don't want to muddy that pixel data too much

  • @issabusiness3860
    @issabusiness38603 жыл бұрын

    Thank you so so much bro i love that

  • @EcomLion

    @EcomLion

    3 жыл бұрын

    I'm glad you like it

  • @FIREBLASTERR
    @FIREBLASTERR3 жыл бұрын

    Does it have to be 2 days? What about for 7 days?

  • @EcomLion

    @EcomLion

    2 жыл бұрын

    You could do it for 7 days, but the reason I say 2 is you don't want to muddy your pixel with too much bad data :)

  • @vivianshellcharitygroup812
    @vivianshellcharitygroup8123 жыл бұрын

    Please how I can fix my ads in my page 🙏🏼 I don’t know how I wish you can read my comment 🙏🏼

  • @joshuanguyen3975
    @joshuanguyen39753 жыл бұрын

    I love your videos. You have such a happy vibe lol. But yeah I noticed some high cpms on some products vs others. What I did recently was just exclude US (which is kind of a bummer) but it has been profitable and the cpms were lower. But then cpm is totally fine for another product. Do you feel like the high cpms $40-$60 are due to bad creatives, the product or just everything combined?

  • @EcomLion

    @EcomLion

    3 жыл бұрын

    You're a legend Josh! Thanks so much for commenting! Yeah it's always a little bit of a tricky one with the US, as that's where EVERYONE targets. Don't think it is bad creatives, especially if it's working on your other countries - it could just be too many people are advertising in the interests you're aiming for. Keep testing, try find smaller/less popular ones, and you'll be good to go :)

  • @joelmuthee

    @joelmuthee

    3 жыл бұрын

    Hey Joshua, which other countries are you targeting after excluding the US?

  • @joshuanguyen3975

    @joshuanguyen3975

    3 жыл бұрын

    @@joelmuthee I was doing a separate campaign with US and another one with E-packet excluding US. The issue with PPE is that I feel like your traffic isn't as good after you run PPE Campaigns Idk if this is true but its just something I experienced

  • @joelmuthee

    @joelmuthee

    3 жыл бұрын

    @@joshuanguyen3975 thanks for this. Are there any epacket countries that you exclude?

  • @makeitsimple2762
    @makeitsimple27623 жыл бұрын

    Sir I want to know .... facebook campaign... I haven't wepsite can I use this statagy..... lead genershion or message.... it good or bad ? Sry sir I know english little bit

  • @EcomLion

    @EcomLion

    3 жыл бұрын

    You definitely could use it, but I haven't tested it with a non-website, as it sounds like a different niche of advertising you're wanting to do. But always worth testing

  • @makeitsimple2762

    @makeitsimple2762

    3 жыл бұрын

    @@EcomLion thanx for your reply

  • @mahonicomedy6099
    @mahonicomedy60992 жыл бұрын

    ☝️ ☝️ I never get tired in appreciating you sir They've got clues wow

  • @malayamendoza4600
    @malayamendoza46003 жыл бұрын

    👏🏻👏🏻👏🏻❤️

  • @EcomLion

    @EcomLion

    3 жыл бұрын

    Thaaank you

  • @Mohammedifari
    @Mohammedifari3 жыл бұрын

    Is this can't be done from the phone ?

  • @EcomLion

    @EcomLion

    2 жыл бұрын

    You'd definitely need to use a lappy/a computer :)

  • @yahyasalamallah2651
    @yahyasalamallah26513 жыл бұрын

    THANK YOUUU

  • @EcomLion

    @EcomLion

    3 жыл бұрын

    No worries at all

  • @lilsonar2416
    @lilsonar24163 жыл бұрын

    Hey ecomlion, can I do page likes rather engagement

  • @lilsonar2416

    @lilsonar2416

    3 жыл бұрын

    @@rubenaj9716 Hey man, I would suggest you find another one, I'm not in a mood of scam today

  • @EcomLion

    @EcomLion

    3 жыл бұрын

    You definitely could, but I haven't tested the results on Page likes, so wouldn't be 100% sure how it would perform. Give it a test though and let me know, I'd be super interested :)

  • @dangelodon
    @dangelodon2 жыл бұрын

    Where's the Facebook group?

  • @EcomLion

    @EcomLion

    2 жыл бұрын

    Here ya go brother facebook.com/groups/ecomlion

  • @dangelodon

    @dangelodon

    2 жыл бұрын

    Thanks so much

  • @garethk9965
    @garethk99652 жыл бұрын

    Thanks to everyone out there for introducing this life saviour to us🙏.I can't stop appreciating his thrustworthiness in my life am sure many will have been helped and saved..me and family are grateful to you once again Sir

  • @elizbetrobert312
    @elizbetrobert3122 жыл бұрын

    You're a lifesaver #allan_techs

  • @feliciabert1943
    @feliciabert19432 жыл бұрын

    This is my second profit from their platform I can't stop investing till I own the world..I felt it was a scam before but thanks for the conviction I made it through while investing with their platform also ..Its really a blessing to have such a great platform to earn crypto.

  • @applejanecalderon7062
    @applejanecalderon70623 жыл бұрын

    paano po gagawin

  • @frankanny5433
    @frankanny54332 жыл бұрын

    I'll never forget the great effort of hackerwick on telegram for keeping up is promise he is such a genius

  • @ItsmePrinceShalan
    @ItsmePrinceShalan3 жыл бұрын

    if you can show the results after and show that the campaigns are still not engagement without cutting the video it will be much credible

  • @EcomLion

    @EcomLion

    3 жыл бұрын

    If I didn't 'edit' the video, this video would be hours in length, which people wouldn't watch. I can assure you, nothing has been faked or photoshopped or edited to look better than what it is. Nothing in any of my videos has had this done (because realistically, there'd be no point in doing it). Best thing to do is for you to give it a go and see if it works yourself.

  • @hafeezjack6926
    @hafeezjack69263 жыл бұрын

    Hi sir I seen your videos your videos is amazing But sir i request u can u give me a laptop plz Because i want to do something i have mobile but already broken sometime working sometime not. And i don't have money for buy a laptop . Sir plz i request u when i have money i give u back . So plz sir help me.

  • @kinanhatim3673
    @kinanhatim36733 жыл бұрын

    Mm ubu ub BBC u

  • @feliciabert1943
    @feliciabert19432 жыл бұрын

    This is my second profit from their platform I can't stop investing till I own the world..I felt it was a scam before but thanks for the conviction I made it through while investing with their platform also ..Its really a blessing to have such a great platform to earn crypto.

  • @garethk9965
    @garethk99652 жыл бұрын

    Thanks to everyone out there for introducing this life saviour to us🙏.I can't stop appreciating his thrustworthiness in my life am sure many will have been helped and saved..me and family are grateful to you once again Sir

  • @user-fh6wy4jv6q

    @user-fh6wy4jv6q

    2 жыл бұрын

    Получалось? Снизить CPM?

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