Generate leads and grow your email list with a lead generation quiz! Lead generation quizzes are extremely effective because they are interactive and interactive content has an impressie 70% conversion rate and is considered by 45% of B2B buyers as one of their top three preferred content types. It also gains 2x more engagement in relation to static content.
Using a lead generation quiz is an incredible way to identify personas, grow your email list, and segment leads early on. It also boosts user engagement because visitors must interact with your content to determine their results to their specific problems.
Perhaps the most effective reason to utilize lead generation quizzes is because they have the ability to bring in traffic organically. When quizzes are made well, they have the potential of being shared by previous quiz participants within their social networks. This can lead to organic traffic to not only your lead generation quiz but to your website or brand altogether.
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How to generate leads and grow your email list with a quiz:
0:00 Intro
0:29 - Why is a lead generation quiz effective?
2:19 - Types of Lead Generation Quizzes
2:50 - Guide to creating a lead generation quiz
3:05 - Step 1: Determine your goal and target audience
4:00 - Step 2: Choose a topic and a catchy title
4:40 - Step 3: Determine the end results
5:10 - Step 4: Write the quiz questions and answers
5:52 - How to build a lead generation quiz with involve.me
11:12 - DISCOUNT CODE
11:20 - Outro
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The Ultimate Guide To Building A Lead Generation Quiz
Step 1: Determine your goal and target audience
The first, and most important step to creating a lead generation quiz is figuring out what your goal is. This goal should follow the SMART acronym: specific, measurable, achievable, realistic, and timely, and it should focus on more than just the customer alone, but the business environment as a whole.
An example of a SMART goal for your lead generation quiz would be to grow your email list 5% in the next three months. It is specific, measurable, achievable, realistic, and timely.
Then you need to determine your target audience. The question you need to ask yourself is: Who is my target audience? Are they in a specific age range? Are you specifically targeting women? Do they work in a specific industry?
Step 2: Choose a topic and catchy title for your quiz
Choosing a topic for your quiz is difficult and this is where you may need to spend a lot of time brainstorming. The topic of your quiz should relate to your niche and it should speak to the pain point’s of your audience.
The title of your quiz is also really important as it should be catchy and grab the attention of your users. This could be in the form of a question that relates to your target audience or a shocking statistic or even access to some free content or discount code as an end result.
Step 3: Determine your end results
The third step is to determine the end results of your quiz. This is important to do before you start writing your quiz questions as it will help you guide your quiz to specific outcomes. It will help you shape your quiz questions better.
When coming up with outcomes, make sure you keep the results positive and most importantly, shareable. This will result in more organic traffic. I would also recommend keeping the outcomes between 2-6 different results, any more than that will only make your quiz questions too messy and complicated.
Step 4: Writing your quiz questions and answers
The final step in creating a lead generation quiz is actually writing the questions and answers.
The most effective strategy in writing quiz questions and answers is to keep it simple and clear. No one wants to read a 3 sentence long quiz question with 15 different answers to choose from. I would recommend asking simple questions with about 4-8 answers. It’s also best to keep the quiz short overall by having a maximum of 10 questions in the quiz.
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