How to Develop a Social Media Strategy Step by Step
How to develop a social media strategy step-by-step.
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Step one, it's all about setting goals. What do you want to get from your social media presence? You want to get more branding, you want to generate some sales, you want some leads, you want some clicks to your website so that way people click on your ads.
I want to increase my traffic to my website and I want to improve my community engagement. You see, these are all examples of stuff that are my goals that I set, and I want to also to deliver amazing content through my social channels that help other people out.
The second step, is for you to select the social media channels that can help you achieve those goals. Let me give you example. If I want to use social media drive more convergence in sales there are platforms that be more suitable for that goal.
So the social media channels that you'll choose are totally dependent on the goals you have. I would recommend that you start off with only one or two social media channels, because the more that you add right away, it becomes more overwhelming. You're going to spread yourself thin, and you're not going to really get the results that you want. Then you can diversify add more social channels later on, and you can repurpose your content of course.
The third step that you need to take if you're already on social media, is to do a social media audit. And that doesn't need to be that complicated. You can focus basically on identifying what's going well and what isn't. Here are a few things that you need to check, how fast or slow is your account growing in terms of followers.
Now, what are those content formats? What content types are doing the best, is it videos, images, carousel, written posts? What types of messages that you just love and want to engage with the most? What causes your audience to leave the most comments?
The fourth step that you're going to take, is to create a profile of the audience that you're targeting. What are the age groups that you're going after? What are the interest that your target audience has? Is there a specific gender that's more relevant to your brand? What are the cultural phenomenons that your audience is really interested in? How can you leverage that more? You can use Google Analytics if you have a website to get idea of what's people are already interested in or at least your audience is interested in.
The fifth step that you'll do, is you'll want to look at competitive research. Now, what I want you to do is create a list of five social media accounts that are doing really well in your space. They don't need to be exactly in your same industry but the closer they are the better. You'll want to find accounts that cater to the same audience.
What are the posts that are gaining the engagement versus the ones that aren't? Or on TikTok, is there anything that they've done that they've posted that's gone viral? And what's the topic of that content? Why did that go viral? What are the posts that they posted that didn't do well? Because that's probably the stuff that you want to avoid.
Step six, it's time to create a list of the different content types that work best for each social media channel. Before you can actually start creating your plan and scheduling your content creation, it's important to understand what works best in each channel. After you've done your audit and competitive research, this becomes much easier. Your goal is to list all the different types of content and which platforms they work best on, so that you can create a schedule that makes sense for each channel.
Step seven, is to create a content calendar that encompasses the channels you want to focus on, and the content types that work best for each one of them. Now, that you already know, who's your target audience, what makes them tick, and the type of content works best for each channel is time to start using that knowledge to come up with the schedule. You'll want to use a tool like Hootsuite or Post Planner to organize your efforts to ensure that you're on track to move forward as quick as possible so you get the results you're looking for.
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Пікірлер: 83
Neil, your step-by-step training can help anyone interested in growing their brand, presence, and reputation. Thanks so much for always giving 100%!
@neilpatel
2 жыл бұрын
It's my pleasure :) Thanks for watching, Chris!
Your step-by-step guide is spot on! Setting goals and choosing the right channels have made a difference for me. I also use Boost App Social to create unique content with the help of AI-generated ideas. It's been a fantastic addition to my social media toolkit!
@neilpatel
Жыл бұрын
It's a very useful app :)
@ivywiliams
11 ай бұрын
Been using it for a while now. The unique reels feature is pretty dope.
@staciejeweller
11 ай бұрын
I use boost app too! Can vouch for the AI part, makes captions pop.
I completely agree with this classification of goals. They gotta be specific, measurable, relevant, attainable and time-bound. Another brilliant video from you, Neil! 🙂
@neilpatel
2 жыл бұрын
Well said! Thanks for watching :)
Thanks for the video! Truly setting goals is the fundamental stage in developing a strong social media strategy.
@neilpatel
2 жыл бұрын
Absolutely!
Great tips. Thank you so much for this!
This was made simple. Thank you for sharing Neil!
@neilpatel
2 жыл бұрын
You're very welcome!
You are truly an inspiration!!!! Thank You Neil!!!!
@neilpatel
2 жыл бұрын
My pleasure!
Hey Neill, I like that word "Smart goals". Great job 🤩🤩
@neilpatel
2 жыл бұрын
Yes! Thank you!
@shehumahmed
2 жыл бұрын
🤝🤩
Outstanding Information About Social Media Strategy Sir.
@neilpatel
2 жыл бұрын
Thanks :)
Thank you Neil. I was looking for something.
@neilpatel
2 жыл бұрын
Glad it was helpful!
Great advice, as always!
@neilpatel
2 жыл бұрын
Glad you think so!
Superb information neil sir
@neilpatel
2 жыл бұрын
So nice of you
Su vaat chhe Neil bhai!..jordar strategy video chhe aa to thanks a lot👌👍
@neilpatel
2 жыл бұрын
You're very welcome.
Very nice and simple explanation thank you! Some Social Media "gurus" or coaches selling courses should make videos like this instead of saying complicated things to understand, especially if you are starting social media lol
@neilpatel
2 жыл бұрын
You're very welcome! Glad my videos are easily digestible :)
Thank you so much for your valuable information ❤
@neilpatel
Жыл бұрын
You're very welcome.
A long interesting story cut short. Thanks Neil.
@neilpatel
2 жыл бұрын
Glad you enjoyed it
@tamkeen9399
2 жыл бұрын
@@neilpatel You bet 👍
Very helpful video 👍
@neilpatel
2 жыл бұрын
Thank you :)
Awesome
@neilpatel
2 жыл бұрын
Thank you!
Definitely focus on SMART goals first, audience research etc. You can't go wrong learning from NP.
@neilpatel
2 жыл бұрын
Thanks for your kind words :)
Hello, should the choice of keywords and listings be different depending on the Marketplace on which I would like to sell?
Success is not final; failure is not fatal: It is the courage to continue that counts
@neilpatel
2 жыл бұрын
Love it :)
QUESTION: If you plan to use KZread for social media marketing, are you better off using an old channel you already have (but haven't posted on for a year ...) or start a new channel? Thanks for all of your great content!
@neilpatel
2 жыл бұрын
Either could work! If the content on the old account isn't relevant to the new content you'll be posting then I might think of starting an new channel.
@InsideFashionLive
2 жыл бұрын
@@neilpatel Thanks so much for this great advice, Neil. Totally appreciate your taking the time to respond.
Idea Pins on Pinterest have been performing better than my other posts. They take 1-2 hours to make a 30 second clip ; but it reaches nearly 100 people which isn’t bad considering I just started 2 weeks ago.
Great:)
@neilpatel
2 жыл бұрын
Thanks!
COOL
@neilpatel
2 жыл бұрын
:)
How aniut when you are taling aniut a cause and not a business? You want all ppl that care about this cause to engage and want a ppl who dont know anything abt it to be aware.. how can you combine these two target market in the page strategy plz thnx
I think as first we need to analyse our competitors, and after that we're going to choose the social media platforms and content strategy better than our competitors. Is this is the good idea?
@neilpatel
Жыл бұрын
I think that's a good idea :)
Hey Neil...your videos are amazing..i learned alot from you ..i want to have an advice from please do rply ...i did digital marketing course from udemy and google garage...now want to concentrate on one section of digital marketing and it's hard for me to choose i mean in which field i have to start or should I do by specialisation course of that to get a jo?
@neilpatel
2 жыл бұрын
By specialization :)
@harsmeepkaur1160
2 жыл бұрын
@@neilpatel thank you so much ..it mean allot to me
@harsmeepkaur1160
2 жыл бұрын
Yes
I want to use social media for promote my music,but I still doesn't know what content I have to make. Cause my daily life usually just do repetitive thing,so I can't post interesting picture like other singer/rapper. Can you help me with this,what thing i should make to making people interesting to my account? and what social media you think is match for me?
@neilpatel
2 жыл бұрын
You need to post content that is relevant to your brand! Post music or music related content :)
Understand
@neilpatel
2 жыл бұрын
Awesome!
Personally for me, short form posts with images are more engaging.
@neilpatel
2 жыл бұрын
Thanks for sharing :)
I want to a social media manager, how can I start, please direct me. Thanks, watching from Nigeria 🇳🇬
@taiwoabimbola1676
2 жыл бұрын
Good. You need to learn the basics. Then practically push on
@neilpatel
2 жыл бұрын
Take some online courses and try to get entry level jobs to get some experience :)
Generally mix pictures and video. Both seem to generate equal likes.
@neilpatel
2 жыл бұрын
For sure! Change it up :)
Is there a tool which can tell us all the popular posts of competition’s Pinterest
@neilpatel
2 жыл бұрын
Buzzsumo :)
how? reply to customer complaint comments on time
@neilpatel
2 жыл бұрын
I set time aside everyday to respond to comments :)
How can I download great website templates for my hardware tools company?
@neilpatel
2 жыл бұрын
Templates for what? Do you mean like a theme for your website?
@sameer55741
2 жыл бұрын
@@neilpatel yeah
@sameer55741
2 жыл бұрын
???
For me Iam at good football
@neilpatel
2 жыл бұрын
That's a good skill :)
Very helpful video 👍
@neilpatel
2 жыл бұрын
Glad you think so!