How to Develop a Beauty Product - Expert NPD Tips

In the early stages of cosmetic product development, it’s all about brainstorming, consuming a ton of Instagram, making mood boards, and finding the key to what will make your beauty product stand out from the rest. Once you’ve pinpointed the beauty product idea, then it’s all about operational coordination and execution. Understand these 3 principles: How to Create a Beauty Line and get tips that are really important for Cosmetic Creators - of whatever size or background - to use better tools and to adopt strategies for moving quickly.
Follow our Blog at goldn.com/blog/ and discover:
The Three Principles of New Beauty Product Development: bit.ly/32Bi90Z
How Long Does It Take to Create A New Cosmetic Product?: bit.ly/3I2XZ0b
Create a Budget for Your Cosmetic Product: bit.ly/3pctUCI
-----Contents of the video-------------------
00:00 Introduction
01:25 Problems faced creating beauty products
05:46 Principle No.1: Budget
08:18 Principle No.2: The Product Brief (Brand Overview)
11:15 Principle No.3: Product Development & Product Launch
14:41 Conclusion
Check out our video on How to Make a Cosmetic Product Brief
• How to Make a Cosmetic...
-----Social Media-------------------
Instagram: goldn_us?i...
LinkedIn: / goldn-gmbh
Facebook: / goldneffect
A whopping 72% of beauty brands are small beauty brands, medium-sized cosmetics companies, scaling indies, and beauty start-ups. The Pandemic has changed the way we shop, how we see ourselves, and in a lot of cases, it changed what we buy. There are more niche brands than ever before, skincare lines, makeup categories, body care options-you name it.
Making new products has never been more exciting.
3 Principles that go creating a beauty line so your strategy is set up for maximum success in development and at launch.
• How to Develop a Beau...
#1 - BUDGET
#2 - THE PRODUCT BRIEF (BRAND OVERVIEW)
#3 - PRODUCT DEVELOPMENT & PRODUCT LAUNCH
-----About Goldn-------------------
Goldn was founded in 2021 with a straightforward mission: To create the simplest, most collaborative product-building platform for formulation-driven industries. Starting with personal care, the Goldn goal is to provide all the tools to enable beauty brands to collaborate better with partners. At Goldn, we value collaboration, optimism, humility, integrity, and directness. We bring a dynamic, passionate attitude to our work-and to our interactions within our team and with the community. We want cosmetic product builders to have the same straightforward, positive experience that we foster on our own.
Get Started for Free with the Goldn Product Builder
----- cos.goldn.com/user/signup -----
#beautyproducts#createyourowncosmeticproduct

Пікірлер: 3

  • @bea3336
    @bea33368 ай бұрын

    Thank you for sharing. I’m a recent cosmetic formulator and launching my own brand is a very complex journey as you mentioned. May I ask if you know of any technologies development for workflow? Great video Arianna 😊

  • @dollykerrodar4398
    @dollykerrodar43986 ай бұрын

    how can I contact your company

  • @chicalertng
    @chicalertng Жыл бұрын

    This is a fantastic video 👏🏽