How To Create A Strategic Plan? Example Airbnb
How To Create A Strategic Plan?
This can often be a difficult task, let me show you how to do it with an example from AirBnb
It's easy to feel alienated when setting up a brief and strategic plan. When you're starting from scratch, everything seems so foreign.
Having a repeatable process and structure to guide you will make it so easy to do with your eyes closed.
With this in mind, I created the "Strategy On A Page" to help strategists make the unfamiliar familiar.
Here's an example using AirBnB's 'Strangers' advertisement.
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Пікірлер: 2
Julian is this strategy on a page valid for NGOs and advocacy firms? I always struggle when the goal is more fundraising or 'awareness'
@JulianCole
2 жыл бұрын
Yep, still valid as you are still looking for the problem you are solving for the donor which changes depending on the individual and their motivations.