How To Start Up: learn what to do now, next or never when starting & scaling a business.
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With 70% of respondents (wearejago.com/media/PersonalB...) of a Forbes survey stating they believed personal branding is important, it’s clear that founders need to consider how they promote not just their business, but also themselves as individuals while starting their company.
Eshita Kabra-Davies ( / eshitakabra ) is the founder and CEO of By Rotation (byrotation.com/) , the UK's first peer-to-peer fashion rental app. Eshita founded the platform in 2019 to challenge the notion that ownership was not the only way to consume and enjoy fashion. Since then, she has successfully built a very strong personal/professional profile internationally alongside her business.
Keep listening to hear Eshita’s advice on why to question what to put out there in terms of professional and personal self, and why it is important to consider the platform context
FF&M enables you to own your own PR. Recorded, edited & published by Juliet Fallowfield, 2024 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason (www.fallowfieldmason.com/) . Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason.
Let us know how your start up journey is going or if you have any questions you would like us to discuss in future episodes.
Hosted by Juliet Fallowfield, founder of B Corp Certified brand communications and podcast production consultancy Fallow, Field & Mason, How To Start Up hopes to bring you confidence, encouragement and reassurance that you’re on the right track when building your business.
We cover everything from founder health, to how to write a pitch deck… to what to consider when recruiting and how to manage the rollercoaster.
#podcast #fashion #howtostartabusiness #branding #business #new #entrepreneur #brandidentity #interview #startup #work
00:00 Intro
0:30 Welcome to How To Start Up
1:50 How important is personal brand in a startup?
2:53 How did By Rotation start?
5:04 Navigating personal brand vs professional brand
12:01 How integral is your professional profile to the growth of the business?
19:50 Is there anything you would have done differently in your content with your experience now?
21:06 How to manage expectations as a new founder
22:24 How do you do it all? (Question from previous guest)
26:19 Question for the next guest
28:34 Outro