A “legacy” brand always benefits from the credibility that comes with a long history and proven reputation, but it must be strategically sharp to maintain staying power. So how can the emerging brands of today build long-lasting relationships with consumers in the long run and learn from those that have done it successfully? Join WWD European Beauty Editor Jennifer Weil with Elemis Co-Founders Noella Gabriel and Oriele Frank, and Waldencast Founder and CEO Michael Brousset, as they share strategies for building a legacy brand that stands the test of time.
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