How to Be a Topical Authority in Your Niche
Topical Authority: Being a Representative Source for Better Rankings and Traffic
Topical Authority consists of topical coverage and historical data by provide deeper and better information for a topic. Topical authority is a methodology from search engine optimization to convince the search engines that the website is actual authority and trustworthy with high-level of expertise and relevance for a topic. Covering all the entities, words, phrases and the attributes from a topic help a website to be indexed faster, and ranked better. Topical authority can also be used as backlink attraction, by forming trust and relationships with authorities in a specific field. Topical authority building is important for any website in order to have a competitive edge over their competitors. Having better rankings, and creating a rank-worth website, contains the topical authority understanding.
#SEO #SemanticSEO #TopicalAuthority
00:00 Introduction to Topical Map
03:00 How the Search Engine Rank a Source (Website)
04:00 How Topical Authority Helps for Rankings
05:00 Why should you be patient for Topical Authority?
06:00 Why SEO Consultants and Strategists shouldn't get stressed for results
8:00 How Google Algorithms Classify Websites for Ranking
10:00 How a Website can Shadow Another?
11:00 How Google can choose a Website as Representative?
12:00 Optimizing Semantic Content Networks
14:00 Increasing Topical Authority and Information Extraction
Topical Authority and Semantic SEO, Conversion Rate Optimization, E-A-T, and Semantic Search are highly relevant. Topical Authority, topical coverage, and historical data create a factuality, and accuracy trust for a website in the eyes of a search engine. But, having too many similar websites for a specific topic creates a high-level of quality difference, while making the search engines more picky. Thus, a website can be shadowed by another. The challenge for search engine optimization professionals is balancing the need for better rankings with the need to maintain a competitive edge. The best way to achieve these goals is by understanding the dynamics of search engine algorithms, and using that information to build a comprehensive SEO strategy.
When it comes to SEO, there is no one-size-fits-all solution.
What is Topical Authority?
Topical Authority is a method and concept for search engine optimization to achieve better rankings and organic search visibility. Topical authority is acquired by providing high-level of information and knowledge for a topic by convincing the search engine that the source is highly relevant to an important topic. The topical authority is a concept from semantic SEO, but it is different from topical relevance, or topical depth and topic clusters. Topical authority is measured via topical coverage and the historical data of the website for a given topic. A website covers topics more and longer, it means it has a better topical authority. Topical authority is a concept for measuring the website's rankability for a specific topic. Google didn't announce the topical authority as an SEO concept, but they use the concepts like domain experts, or knowledge domain leaders in their research papers and patents.
What Contributes to Topical Authority?
Topical authority is a measure of how authoritative and knowledgeable a website is considered to be on a given topic.
According to Google, "topical authority is determined by a website's coverage of the most important and relevant topics for a given query." In other words, a website with a lot of content on digital marketing will be considered more authoritative on the topic than a website with only a few articles.
How Do We Achieve Topical Authority?
One approach to achieving topical authority is through keyword optimization.
But it's not the only way. We can also create high-quality content that's relevant to the topic. In conclusion, topical optimization is a way to improve the authority of a website on a given topic. It's achieved by creating high-quality content that's relevant to the topic, and by optimizing around keywords.
How Topical Authority Helps You Rank Higher?
Topical Authority helps a website to achieve greater rankings by providing relevance for overall query network to increase the Information Retrieval score, and query responsiveness. Sub-site retrieval and topic distillation are relevant things to each other, in terms of topical authority.
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Пікірлер: 80
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Great Video to illustrate how the core updates re-score your website. May 21 and Nov 21 were huge updates.
Excited ✨✨
Could you please give us a list of resources(research papers and books) you refer ,this would be very helpful to us .
🎯 Key Takeaways for quick navigation: 00:18 🧭 This video discusses topical authority and semantic SEO, which are crucial for SEO success. 01:54 🔄 Search engines can change rankings and prioritize sources without notice, even if you do everything right. 03:17 📊 Keeping track of your website's traffic data is essential, as older data might not always be available in search console. 05:21 💆♂️ Handling stress and educating clients about SEO fluctuations is crucial for SEO professionals. 08:48 📑 Creating a semantic content network involves choosing a cluster representative and cluster represented sample for better ranking. 10:50 🔄 Search engines can prioritize or demote sources based on their quality and cluster them with similar sources. 13:46 📈 SEO efforts will eventually be recognized by search engines, and showing consistent improvement is essential. Made with HARPA AI
Thanks for the update. Great results. As for myself... On my way to topical authority for a website, I am struggling with cannibalisation. I haven't yet read all your articles but if you have published on that topic (YT or blog) I would greatly appreciate if you (or someone else) can point me to it. From my experience, the bigger the site gets, the less traffic per page it does get. But I was not focused on the topical authority thing (and cannot say if the overall rankings of the identified clusters performed better). That's why your views on that specific topic would be valuable. Thanks
Finally, your Channel :)
its almost imposible to follow you, a diagram or something in the video would help a lot
Hi koray i really suggest for you to explain important patent and many other seo important things here in KZread visualise things will make easier to follow you start really explain things for bignners and you will build huge followers base
Selamlar. Semantic SEO kursunuzun ücreti belli mi? Bir de hangi konular var öğrenebilmemiz mümkün mü? Teşekkürler.
How semantic seo apply for e-commerce like category pages?
I'm working nicely through the semantic training and gaining some better understanding. But I am less sure about building topical map for local business, or one that wants to target a handful of local areas from their root location.
Great video, I was rewatching some of your video because it is not easy to get everything at the first time. Also, It could be great if you upload the patents, because some of them are tough to get it.
@TopicalAuthority
Жыл бұрын
I will upload my brother. Thank you for your kind words. ❤️
holy hssssss!! huge knowledge !!!!
@TopicalAuthority
Жыл бұрын
Thank you ❤️
Çocuklar için İngilizce öğretimine yönelik bir web sitem var. En ufak bir backlink çalışması yapmadan 4-5 ayda sıfırdan aylık 70k'yı görmüştüm. Sonrasında araya yaz tatili girdi ve okullar kapandı. Sonuç olarak aylık trafiğim 10 bine kadar düşmüştü. Okulların açık olduğu aylarda ise hafta içi günlük 600-900 kişi girerken; bu rakam hafta sonları istisnasız olarak 150'lere kadar geriliyor.
@mikepearse5196
Жыл бұрын
I have a felling that some of the upcoming studies will address some of this and the ranking inplications.
Let’s gooooooooooooo!
@TopicalAuthority
2 жыл бұрын
Thank you! :)
👏👏
Hey Koray. Q: How do you know when you've covered a topic? How do you know when you're satisfactory "done" with the cluster?
@TopicalAuthority
2 жыл бұрын
Compare all the unique N-Grams, and declarations for specific entities and attributes. Learn, E-A-V databases.
@nicolaskeith8945
2 жыл бұрын
@@TopicalAuthority OK thank you
@upgradeortrashit5189
Жыл бұрын
Where do we get all of the unique N Grams from?
👍👍👍👍
❤️
Everything is really technical hard to follow, some easy steps explaining how to implement this would be helpful
Thank you so much Koray for explaining. It surely helps. I have subscribed to you on Revue as well. Is there any source from where we can learn Semantic SEO in-depth with some examlpes?
@TopicalAuthority
2 жыл бұрын
Thank you, Shoaib. The best resource is Seobythesea.com and Holisticseo.digital.
@shoaibirshadofficial
2 жыл бұрын
@@TopicalAuthority I love how you've given respect to Bill. That's very humble of you. :) Keep publishing.
8th Miracle of the World is on the way ☺️
It will be great help for the serious SEOs if you can make a google drive link of all your reading material and share the link.
@TopicalAuthority
2 жыл бұрын
www.getrevue.co/profile/koraygubur Subscribe here, it will come as you say.
@quratulainkhalid9652
Жыл бұрын
@Koray Revue has been shut down and I just saw this comment. Any other way to get the reading stuff?
@sunflowerhk100
6 ай бұрын
@@TopicalAuthority the link doesn't work. Any update please?
@TopicalAuthority
6 ай бұрын
@@sunflowerhk100 Thank you, you can use this: www.seonewsletter.digital/subscribe
Can you explain why the "Getwordly" site that you show in video completely crashed and did not pass the core updates?
@TopicalAuthority
Жыл бұрын
Hey Brother, The specific website continues to get over 8,000 clicks a day, and I didn't check or touched this website for over a year. The owner of the project started to make a transition to their main brand domain from all subdomains, and other domains. The main domain is "konusarakogren". And, we should ask this question to the owner who made changes between subdomains, and main domains. But, we have seen a similar thing for Vizem.net too, it dropped from 20,000 clicks a day to 8,000, and now it's coming back thanks to the latest core update.
Nice explanation... Recently, I have also implemented topical authority concept on our company site but we are exprecincing negativity... The traffic is down, rankings are dropped so i have already explained them if we change it takes time to be settled in Google... Let's see what happens... Anyway, can you please let me know the extension that you have used for draw and other extensions that you are using? Please share if you can...
@alyasaiffat9623
2 жыл бұрын
The tool he used for drawing is not an extension. That tool is "lightshot". This tool helps you to take screenshot with a click on " PrtSc SysRq" button on your keyboard. You can select the area of the screenshot as well as draw and write on it.
does this still apply or is there a more recent updated version?
@TopicalAuthority
5 ай бұрын
It still applies. Check latest videos.
Why are there massive fluctuations of highs and lows like that? Just curious - none of my sites have this. Not even the ones with 200,000+ monthlies. Thanks Koray!
@TopicalAuthority
Жыл бұрын
Hello Dale, thanks for your kind words, it happens because of the users behaviors cycle, since it is an educational website, the weekdays and weekends have big differences.
@dalehewett4323
Жыл бұрын
@@TopicalAuthority makes sense. Keep it up big dog!!
Why did this site eventually lose all of its traffic?
@TopicalAuthority
7 ай бұрын
The owners focused on money site, Konusarakogren rather than the these websites. And, none of the websites that I share are forever protected, if they stay without activity, eventually another website will leverage the same principles.
Yaklaşıyor yaklaşmakta olan...
Hey Koray, thank you for this video. Such a lovely gesture for everyone. Could you please share the whitepapers you mentioned, also the source you get those papers from?
@TopicalAuthority
4 ай бұрын
The article will include these. Thank you.
The fact that Koray posts half-naked fitness photos on his Instagram is just another example of his strange behavior. It's clear that he cares more about his image than actually helping his clients improve their businesses.
How on earth a page with 88 million impression produces only 1.8 k views on a video? Did you mix 88K impressions for a 88M
@TopicalAuthority
2 жыл бұрын
The view is original.
@nafezqanadilo9150
2 жыл бұрын
@@TopicalAuthority so you are appearing so many times on the search results but nobody is clicking?
@TopicalAuthority
2 жыл бұрын
@@nafezqanadilo9150 88 million impressions generated 5,5M clicks, watch the video with your brain.
@FascinatingQuotes-gw3xq
8 ай бұрын
This is so funny🤣 @@TopicalAuthority
Koray's reputation is tarnished, and it's all his fault. He is known for mistreating his employees, threatening them when they want to leave, and paying them poorly.
is this still a good method or is there a better way to do this now?
@TopicalAuthority
7 ай бұрын
Yes, it is a constant methodz
@Digitalcataloghub
7 ай бұрын
@@TopicalAuthority do you recommend ai generated keyword clusters
@TopicalAuthority
7 ай бұрын
@@Digitalcataloghub For a beginner, it is helpful. For a competitive niche, you need a niche expert that knows the topic and queries already.
@Digitalcataloghub
7 ай бұрын
@@TopicalAuthority I am in a competitive niche or at least a brand that covers competitive niches like web hosting, auto responders, graphic design tools and saas products. When it comes to starting my topical map I’ve been lost for months trying to figure this out, i already have semrush but no idea where to even begin should I buy other tools like low fruits to find keywords that low kd websites are ranking for and cluster them and combine that with semrush some how or where would I even start?
@TopicalAuthority
7 ай бұрын
@@Digitalcataloghub if it is an affiliate website, you should start from the reviews and comparisons between hosting, if you are a hosting brand, you should start by creating a knowledge base for hosting, and website management, creation, etc. This is about how you make money, and what the primary focus of your website is.
Thanx
@TopicalAuthority
7 ай бұрын
Thanks for watching.
It's disappointing to learn that Koray is a weirdo who posts half-naked fitness photos on his Instagram. It's not only unprofessional, but it's also just plain weird.
Step 1. Do a bunch of things nobody understands Step 2. ??? Step 3. Profit
@TopicalAuthority
Жыл бұрын
All the steps are clear for the people who read, but idiots like you will always stay behind the pioneers in SEO.
@archiee1337
Ай бұрын
😂
@pmich8913
Ай бұрын
@@TopicalAuthority 😂
Koray is a bad person who writes negative letters of reference about his employees to his customers. Don't trust someone who treats their employees poorly.
@theanimalsusatv
Жыл бұрын
Do you have proof of that?
Koray is not above contacting customers and writing negative letters of reference about his employees. Stay away from this egotistical narcissist.
@theanimalsusatv
Жыл бұрын
You have proof?
Koray is just a cheap Bill Slawski imitation. Bill revolutionized SEO by following the right patents at the right time, but Koray is just a clown who uses irrelevant patents to tell stories.