Learn how to add texture to straight hair, as shown here on Peggy Gou, crafted by Authentic Beauty Concept Advocate, Said Rubaii.
Who is Peggy Gou?
As the face of Authentic Beauty Concept, artist, DJ and style icon, Peggy Gou, perfectly embodies the concept of authenticity. In this video, Said Rubaii adds texture and volume to her naturally straight hair in preparation for an Authentic Beauty Concept photoshoot.
Who is Said Rubaii?
Global Advocate Said Rubaii is an award-winning session stylist and salon owner, known for his work backstage at Berlin Fashion Week and his directional editorials.
Watch the video for step-by-steps to add texture to straight hair using Authentic Beauty Concept products:
Amplify Mousse - a lightweight, medium hold mousse to amplify body and volume
Airy Textured Spray - a dry texturising spray to add volume and texture
Working Hairspray - a hairspray with flexible hold and a natural finish
Authentic Beauty Concept is a holistic premium haircare brand co-created with a unique hairdresser collective to start a new path to authentic beauty. Discover our beliefs on our website.
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