HOW THIS genius HACKED THE LUXURY FASHION INDUSTRY AND REVOLUTIONISED FASHION WITH ZARA | MR Ortega
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You may know of #Zara from their #fashion products, runway models and from celebrities who look absolutely stunning adorning any of their products. You may even use some of Zara’s products in your daily life, but did you know the origin story of the company? Did you know that the company started by making copies of high-end fashion designs with less sophisticated materials in a single workshop and sold them at cheaper rates than the big names in fashion at the time.
Zara is one of the world’s leading fashion design #brands. Their designs are quite similar to high-end luxury items but unlike high end luxury items, Zara’s products are available at a bargain price. They are famous for their bags, clothing accessories, #beauty products, perfumes and more recently home designs. Presently, the company owns over three thousand stores present in about one hundred countries of the world and has an annual production of about five hundred millions items used in daily life.
I know what you are thinking- how did a single workshop in Spain turn into a worldwide fashion brand with an international reputation for revolutionizing fashion? Who is the brain behind ZARA's success and recognition? Stick with us till the end to find out.