How the Air Max 90 Changed the Sneaker World | Sole Origins
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Nike's Air Max line is one of the most important in sneaker history. Among the classics in the longstanding collection is the Air Max 90, a Tinker Hatfield-designed shoe that made its debut in 1990. On the 30th anniversary of this timeless model, Sole Origins takes a look back at its design innovation, global impact, and historic collabs that continue to make the 90 one of today's most exciting sneakers.
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COMPLEX is a community of creators and curators, armed with the Internet, committed to surfacing and sharing the voices and conversations that define our new America. Our videos exemplify convergence culture, exploring topics that include music, sneakers, style, sports and pop culture through original shows and Complex News segments. Featuring your favorite celebrities, authoritative commentary, and a unique voice, our videos make culture pop.
Пікірлер: 404
I’ve been a sneakerhead my whole life. Addiction made me lose my collections but I’m 4 years sober now and collecting again. I have had MAJOR air max phases and the AM90 has been a favorite of mine since high school. The AM1 is amazing but the 90 has always been my go to. I always have 90s no matter where I am in life
@desertheatkicksgee
3 жыл бұрын
Smoking them blue Ms 30s huh?
@gsneakerson24g-sneak62
3 жыл бұрын
PhoenixLogic nah, I’m 33. When I was first starting I was smoking and shooting the real 80s. We got started on those and they were so cheap, like $5-$15 a piece. Then they shot up to a dollar a mg and that is sustainable for only so long so heroin becomes much easier and cheaper to get. Started in a pain clinic in high school because I broke bones in my spine. Those blue 30s wouldn’t touch me, I would have had to do like 6-10 at a time at least three times a day and that’s so much money. I needed to get sober And I did and now I am and working as a counselor
@OscarStyles
5 ай бұрын
Mine was air force in high school but air max changed the game love the sneaker !
@teeaymusik9811
2 ай бұрын
The 90 looks better but the SC is cheaper and more comfortable.
The 90 air max has the shape that can define as timeless and the shoe can’t go wrong with any type of outfit
1:55-1:59 Representtttt lol
@03ToyotaCamry
4 жыл бұрын
3:10 as well
@wahjackchin4843
4 жыл бұрын
Sean Go and 4:00
@M4XD4B0ZZ
4 жыл бұрын
@@03ToyotaCamry really really want that kicks bro
@03ToyotaCamry
4 жыл бұрын
@@M4XD4B0ZZ if it helps they're called the air Max 90 "vinyl"
@M4XD4B0ZZ
4 жыл бұрын
@@03ToyotaCamry thx Bro appreciate it
I’ll take a Max 90 over almost any hype sneaker any day.
@mak00ileven
4 жыл бұрын
M G facts
@Hoosier81
4 жыл бұрын
💯
@inferno72229
4 жыл бұрын
Any Air Maxes are 🔥 until Travis Scott touched it. These nigga ruins the sneaker culture so hard, everything he touch are become overhyped garbage.
@konr4d
4 жыл бұрын
nah
@Yerinjibbang
3 жыл бұрын
frfr
Max’s have been huge in Australia for as long as I can remember , not just the 90’s either .. our history definitely favours Max’s over Jordan’s . Jordans became big way later but the max was and still is that essential shoe that every sneaker-head has at least 1 pair of .. I couldn’t tell you how many 90’s I’ve had in my life . 😂 🇦🇺✌🏼
@max3eey
Жыл бұрын
What about the air max plus?
@h.r.hufnstuf4171
8 ай бұрын
thats the essential hoodlum shoe in Aus@@max3eey
My dad in rural Oklahoma rocked a pair of Air Max 90s and even as a kid in the sticks I knew they were dope af. Loved em ever since
My go to shoe since 1997... Never can go wrong with the 90.
I bought my first Air Max in 1990 and it’s my everyday sneaker. I buy a pair when the other gets worn out. I have perpetually owned a pair of Air Max for 33 years consecutively.
My first pair was the 93's, the air bubble going completely around the back was so futuristic... That style definitely doesn't get the acclaim that I feel they should
The most beautiful model in the market.
I’m 23 and I just bought my first pair of air max 90 this year and I think they are one of the most comfortable sneaker I’ve ever had.
@powong1231
4 жыл бұрын
Me too. Most comfortable I've ever had
Im getting a pair this week.They look really nice
I'm just loving sneakers more and more everyday!! The Air Max 90’s was my first pair in my shoe collection and is my most worn one. 🔥❤️
Best shoe ever. Hands down
i just got my first pair today in grey/black/white. I think that these are the most beautiful shoes i have ever owned, and i am a shoe freak that had em' all, i can't believe i finally got them, i mean, the moment i tried them on at the store i was in awe!!
The Air Max 95s are considered the “Dope Boy Nike’s “ in my neighborhood
@SaveNobody
4 жыл бұрын
Gucci mane made the '95 dope runners' a worldwide thing in my opinion.
@SNAKEAT3R
4 жыл бұрын
97
@tyson6331
4 жыл бұрын
Leebo Cappo 95s are ass
@SNAKEAT3R
4 жыл бұрын
@Andrew Lee true
@VainAttempts
4 жыл бұрын
Andrew Lee it’s a acquired taste, I used to be a 90s guy but lately the 95s been catching my eye
I go to Atmos every time I go to Japan, the vibe in those shops is unreal. ❤️
@garethroberts9729
3 жыл бұрын
I felt sorry for you so gave you a like.
@nawazmohammed7519
2 жыл бұрын
I need to go
Wearing Air Max's in spirit while Quarantined. Shoutout to DQM, copped some Peanut Butter SB's there back in the day.
Complex keep doing ya thing for the vlogs an keep them coming 💯💯💯👍👍👍
Sean Go's photos are all over this video! Best sneaker photography in the game!
They designed it ahead of time man... thosed shoes still are the best in 2022
these need to be a regular thing. so many shoes, so many stories
Got my first pair of Airmax 90's I fell in love
The first shoe I got with my first pay check from my first job, was a pair of air max 90’s funny enough I don’t currently own any pairs because I’ve just been on boost but the 90’s still hold a special place for me
95s are my favorites but definitely getting the infrared 90s this year
@S-2623
4 жыл бұрын
Same🙂
@robertvalentine1049
3 жыл бұрын
The reverse infrareds are cool too
@fungus_am0nguz644
3 жыл бұрын
Did u managed to cop?? What a shoe dude, uffff Straight FUEGO.
amazing silhouette. one of the greatest IMO
I have like 20 plus glad too see videos like this. Been wearing them since they came out
As a kid I remember seeing the volt colorway and always wanting them.
I fell back in love with the AirMax90s
definitely one of the best Nike sneakers ever. I have a pair of Viotechs and love them.
@rainman415
4 жыл бұрын
I agree, I have 44 pair so far!
AM90 will always be my favorite shoe.
I’m definitely feeling some of these AIR MAX’s (me personally got love for 95’s/97’s/98’s/21’s/22’s).......& Jordan 4’s & the RED ALERTS
It's big in Cape Town too. I currently have the 90 triple white (non LTR) and Terrascape 90.
I just happen to be a guy that loves the Air Max 1 and 90. As a matter of fact they are the only 2 Air maxes that I am a fan of
7:04 Well Trinidad, the air max 2 light atmos (the multi color one) from last year was flooding the outlets
Air max 90s got me into tha game
Best shoes ever in all black, real trap boy shoe 🇬🇧
@kose5699
4 жыл бұрын
95s>90s
@carlosca1501
4 жыл бұрын
@@kose5699 no
@andrewstahl6916
4 жыл бұрын
@@kose5699 I personally think 97s > all
@drippyv3448
4 жыл бұрын
I got a pair on rn
I remember stacking infrareds.. still have a few Ds.
My all time favourite silhouette for a reason!
This was awesome 👌🏻👌🏻
@julianreese6021
2 жыл бұрын
you all probably dont give a damn but does someone know a method to get back into an Instagram account..? I stupidly lost my account password. I would love any tips you can offer me
@tobymiller8508
2 жыл бұрын
@Julian Reese instablaster :)
@julianreese6021
2 жыл бұрын
@Toby Miller Thanks so much for your reply. I found the site thru google and Im in the hacking process now. Looks like it's gonna take a while so I will get back to you later when my account password hopefully is recovered.
@julianreese6021
2 жыл бұрын
@Toby Miller It worked and I now got access to my account again. I'm so happy:D Thank you so much, you really help me out!
@tobymiller8508
2 жыл бұрын
@Julian Reese no problem :D
The UK sneaker scene intrigues me. Here in America, Jordans are the main hype. I’m a Jordan guy for sure but I do love me a nice pair of AM90’s.
Where I live, the best way to express yourself is through what you drive.
Yo these are my joint Air Max 90’S is all I wear now. Beautifully designed sneaker.
Favorite shoe to this day
Air max 90 and 95 are the best Nike shoe ever invented idc
@BeardedVato
3 жыл бұрын
AM 90's and AM 1's are the best in my opinion
The Bacon is amazing love that shoe, Off White Killed it with their colab. I hope to see corteiz and other UK brands do something awesome
This go as far as my home Country Portugal I'm from 85. And now I collect them 💯
Awesome video!
Sean Go's pictures being used👏
I think Air Max 95's are the best sneaker ever, both in their look and in their comfort and durability
Sean Go pics always clean
My Favorite silhouette. I have like 5 pairs in my rotations atm
Desert Ore off white Air Max 90, quality pair of Air Max.....💥
Game changer 🔥
I dunno what rock I have been under but I only just discovered the 90 recently... already have 2 pairs and look everyday at new colourways.
Finally back 👌
Oh my God, that thumbnail look so good!💖💎😱
Got my new Batman Max 90! I might be late but i love it..
Been looking for Dizzee Rascals for so many years man
Air max 90s are my favorite nikes ever
Air max 90 air max 95, Air Force 1 and Jordan 1 are always 🔥🔥🔥 for me
I rocked these in the late 80's when not many other cats did. Now I see them as played out. Now sport Adidas NMD and old school Puma
Air Max 1, Air Max Light and Air Max 90 are my favorite Air Max
I always wanted the corks still haven’t got around to copping them 😭😭
@mak00ileven
4 жыл бұрын
Dj Jazz them shits look lava , on god
0:05 Anyone knows what are those brown Converses with blue stripe and cowboy hat(?) on a side?
love these
Camo joints dropped today. I need those.
@jonholmes6125
4 жыл бұрын
Why you won't be able to see them
Great story!! Air max ❤️
Give @seango a shout out for those shots of the airmaxes you used!
All my friends rock with j1 j4 or dunks, but i always with with my 3 air max 90
Happy Air Max Day!!! 🥳
AM90 made in Vietnam are the best ones. IYKYK.
Inferred 90's are my fav max ever
The ones are classic but I love the 90s to ...just copped a pair simple black and white with a charcoal grey mesh . The 90s are comfortable as fuck for real
nobody: Complex: let's cut 10 min only of video
Infrared Air Max 90s are still my go to sneaker. Need better colorways of the Flyease 90s before I grab a few pairs
@mixedpleasure4324
4 жыл бұрын
The black infrared look better
Recently copped the volts 🔥🔥🔥
@markbennett4202
4 жыл бұрын
SupremeRAGE i just got the og royal blues and the volts airmax 90,s all the way 30 years later and the shoe is as popular as the day it came out if not more popular now that's saying how good they really are such a nice looking shoe and comfortable what more can you ask for
I got two pairs, so dope 🔥
Greatest sneaker ever made in my opinion.
Best shoe of all times.
my favorite airmax of all time
U know what's crazy I got on one now 😂
@miguelhernandezhernandez3175
4 жыл бұрын
I only got 720 but damn when I saw the 90 volts I knew I had to get them 🥺.
@bensimmons7683
4 жыл бұрын
Me too jk
@yogirlcheeks7074
4 жыл бұрын
money kid I got 4 of em
My favorite shoe own 2 pairs of air max 90
I’m new and getting into air maxes I just got the denhams and there 😳
Do a documentary on cortez LA shoes
Which pair are the ones at 4:00 and at 8:47?? Unreal never seen that tongue...looks like an off white collab
I got 3 pair of air maxes in my shoe collection i need somemore
Thanks for still posting content like this during this time. My anxiety is really high these days due to all the non-stop corona thoughts.
Quality.
Best nike sneakers of all time for me
Air max 90 is my favorite shoe of all time
@sheedo1999
4 жыл бұрын
Word. It's the goat of sneakers
9:59 coming soon 10:00 sold out No "you're in line" Just instant L
@tylermills8419
4 жыл бұрын
I'm so pissed that I didn't get these reverse ducks, that happened to me too
@droppinbass1882
4 жыл бұрын
Tyler Mills Same thing happened to me with the Kentucky Dunks. These bots are getting out of hand
@tylermills8419
4 жыл бұрын
Droppin Bass isn’t that what the phone number verification is suppose to prevent?
@droppinbass1882
4 жыл бұрын
Tyler Mills They can generate dozens of phone numbers, user accounts, credit cards etc and work around the system. Nike doesn't do much to stop it unfortuntaly cause it looks good to investors and stock holders when your product sells out instantly.
@AidanWonderland
4 жыл бұрын
Bro I feel you, Nike.com fucked me so hard, literally had it in my cart in 10 seconds and still took an L..
I really liked this video
"trainers by the truckload, trainers by the ton...." -Dizzie Rascal (Fix up, Look sharp)
8.34 Listen to that voice break
8:32 Idk if that is a voicecrack or just the language
@BackseatJuice
4 жыл бұрын
People like you are the worst...
@eriksvik8319
4 жыл бұрын
BackseatJuice and people like you can’t take a joke
Obv they’re selling more Air Max 90s today than in 1990, they produce much more Air Max 90s today than in 1990! They released like 2 color ways in 1990 & they released so many color ways this year I can’t even count anymore
@sowhoisgoat5474
4 жыл бұрын
L
What are the ones Steve Bryden is holding called?
@9:02 anybody have any idea what these are?! i need them
Looking for air max 90 under 350 any recommendations