How the Air Max 90 Changed the Sneaker World | Sole Origins

Ойын-сауық

Nike's Air Max line is one of the most important in sneaker history. Among the classics in the longstanding collection is the Air Max 90, a Tinker Hatfield-designed shoe that made its debut in 1990. On the 30th anniversary of this timeless model, Sole Origins takes a look back at its design innovation, global impact, and historic collabs that continue to make the 90 one of today's most exciting sneakers.
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COMPLEX is a community of creators and curators, armed with the Internet, committed to surfacing and sharing the voices and conversations that define our new America. Our videos exemplify convergence culture, exploring topics that include music, sneakers, style, sports and pop culture through original shows and Complex News segments. Featuring your favorite celebrities, authoritative commentary, and a unique voice, our videos make culture pop.

Пікірлер: 404

  • @gsneakerson24g-sneak62
    @gsneakerson24g-sneak624 жыл бұрын

    I’ve been a sneakerhead my whole life. Addiction made me lose my collections but I’m 4 years sober now and collecting again. I have had MAJOR air max phases and the AM90 has been a favorite of mine since high school. The AM1 is amazing but the 90 has always been my go to. I always have 90s no matter where I am in life

  • @desertheatkicksgee

    @desertheatkicksgee

    3 жыл бұрын

    Smoking them blue Ms 30s huh?

  • @gsneakerson24g-sneak62

    @gsneakerson24g-sneak62

    3 жыл бұрын

    PhoenixLogic nah, I’m 33. When I was first starting I was smoking and shooting the real 80s. We got started on those and they were so cheap, like $5-$15 a piece. Then they shot up to a dollar a mg and that is sustainable for only so long so heroin becomes much easier and cheaper to get. Started in a pain clinic in high school because I broke bones in my spine. Those blue 30s wouldn’t touch me, I would have had to do like 6-10 at a time at least three times a day and that’s so much money. I needed to get sober And I did and now I am and working as a counselor

  • @OscarStyles

    @OscarStyles

    5 ай бұрын

    Mine was air force in high school but air max changed the game love the sneaker !

  • @teeaymusik9811

    @teeaymusik9811

    2 ай бұрын

    The 90 looks better but the SC is cheaper and more comfortable.

  • @thefureprer6603
    @thefureprer66032 жыл бұрын

    The 90 air max has the shape that can define as timeless and the shoe can’t go wrong with any type of outfit

  • @SeanGo
    @SeanGo4 жыл бұрын

    1:55-1:59 Representtttt lol

  • @03ToyotaCamry

    @03ToyotaCamry

    4 жыл бұрын

    3:10 as well

  • @wahjackchin4843

    @wahjackchin4843

    4 жыл бұрын

    Sean Go and 4:00

  • @M4XD4B0ZZ

    @M4XD4B0ZZ

    4 жыл бұрын

    @@03ToyotaCamry really really want that kicks bro

  • @03ToyotaCamry

    @03ToyotaCamry

    4 жыл бұрын

    @@M4XD4B0ZZ if it helps they're called the air Max 90 "vinyl"

  • @M4XD4B0ZZ

    @M4XD4B0ZZ

    4 жыл бұрын

    @@03ToyotaCamry thx Bro appreciate it

  • @MG-ge5ii
    @MG-ge5ii4 жыл бұрын

    I’ll take a Max 90 over almost any hype sneaker any day.

  • @mak00ileven

    @mak00ileven

    4 жыл бұрын

    M G facts

  • @Hoosier81

    @Hoosier81

    4 жыл бұрын

    💯

  • @inferno72229

    @inferno72229

    4 жыл бұрын

    Any Air Maxes are 🔥 until Travis Scott touched it. These nigga ruins the sneaker culture so hard, everything he touch are become overhyped garbage.

  • @konr4d

    @konr4d

    4 жыл бұрын

    nah

  • @Yerinjibbang

    @Yerinjibbang

    3 жыл бұрын

    frfr

  • @OGtalks
    @OGtalks4 жыл бұрын

    Max’s have been huge in Australia for as long as I can remember , not just the 90’s either .. our history definitely favours Max’s over Jordan’s . Jordans became big way later but the max was and still is that essential shoe that every sneaker-head has at least 1 pair of .. I couldn’t tell you how many 90’s I’ve had in my life . 😂 🇦🇺✌🏼

  • @max3eey

    @max3eey

    Жыл бұрын

    What about the air max plus?

  • @h.r.hufnstuf4171

    @h.r.hufnstuf4171

    8 ай бұрын

    thats the essential hoodlum shoe in Aus@@max3eey

  • @MuadDab
    @MuadDab2 жыл бұрын

    My dad in rural Oklahoma rocked a pair of Air Max 90s and even as a kid in the sticks I knew they were dope af. Loved em ever since

  • @mikelabelle1145
    @mikelabelle1145 Жыл бұрын

    My go to shoe since 1997... Never can go wrong with the 90.

  • @sdot5389
    @sdot5389 Жыл бұрын

    I bought my first Air Max in 1990 and it’s my everyday sneaker. I buy a pair when the other gets worn out. I have perpetually owned a pair of Air Max for 33 years consecutively.

  • @amsf1
    @amsf14 жыл бұрын

    My first pair was the 93's, the air bubble going completely around the back was so futuristic... That style definitely doesn't get the acclaim that I feel they should

  • @blablabla13344
    @blablabla133442 жыл бұрын

    The most beautiful model in the market.

  • @mrsamt1996
    @mrsamt19964 жыл бұрын

    I’m 23 and I just bought my first pair of air max 90 this year and I think they are one of the most comfortable sneaker I’ve ever had.

  • @powong1231

    @powong1231

    4 жыл бұрын

    Me too. Most comfortable I've ever had

  • @aguwokie6421
    @aguwokie64214 жыл бұрын

    Im getting a pair this week.They look really nice

  • @darianagalvan1078
    @darianagalvan10782 жыл бұрын

    I'm just loving sneakers more and more everyday!! The Air Max 90’s was my first pair in my shoe collection and is my most worn one. 🔥❤️

  • @Welcome_to_O-Block
    @Welcome_to_O-Block8 ай бұрын

    Best shoe ever. Hands down

  • @masterg7895
    @masterg78953 жыл бұрын

    i just got my first pair today in grey/black/white. I think that these are the most beautiful shoes i have ever owned, and i am a shoe freak that had em' all, i can't believe i finally got them, i mean, the moment i tried them on at the store i was in awe!!

  • @leebocappo848
    @leebocappo8484 жыл бұрын

    The Air Max 95s are considered the “Dope Boy Nike’s “ in my neighborhood

  • @SaveNobody

    @SaveNobody

    4 жыл бұрын

    Gucci mane made the '95 dope runners' a worldwide thing in my opinion.

  • @SNAKEAT3R

    @SNAKEAT3R

    4 жыл бұрын

    97

  • @tyson6331

    @tyson6331

    4 жыл бұрын

    Leebo Cappo 95s are ass

  • @SNAKEAT3R

    @SNAKEAT3R

    4 жыл бұрын

    @Andrew Lee true

  • @VainAttempts

    @VainAttempts

    4 жыл бұрын

    Andrew Lee it’s a acquired taste, I used to be a 90s guy but lately the 95s been catching my eye

  • @Daywalker78
    @Daywalker784 жыл бұрын

    I go to Atmos every time I go to Japan, the vibe in those shops is unreal. ❤️

  • @garethroberts9729

    @garethroberts9729

    3 жыл бұрын

    I felt sorry for you so gave you a like.

  • @nawazmohammed7519

    @nawazmohammed7519

    2 жыл бұрын

    I need to go

  • @toneriggz
    @toneriggz4 жыл бұрын

    Wearing Air Max's in spirit while Quarantined. Shoutout to DQM, copped some Peanut Butter SB's there back in the day.

  • @travisbuter2358
    @travisbuter23584 жыл бұрын

    Complex keep doing ya thing for the vlogs an keep them coming 💯💯💯👍👍👍

  • @kevinGvue
    @kevinGvue4 жыл бұрын

    Sean Go's photos are all over this video! Best sneaker photography in the game!

  • @Ash-wu9yx
    @Ash-wu9yx2 жыл бұрын

    They designed it ahead of time man... thosed shoes still are the best in 2022

  • @jaytray5446
    @jaytray54464 жыл бұрын

    these need to be a regular thing. so many shoes, so many stories

  • @Nymex4lf3
    @Nymex4lf34 жыл бұрын

    Got my first pair of Airmax 90's I fell in love

  • @TheGshocka
    @TheGshocka3 жыл бұрын

    The first shoe I got with my first pay check from my first job, was a pair of air max 90’s funny enough I don’t currently own any pairs because I’ve just been on boost but the 90’s still hold a special place for me

  • @Kiiieeechiii
    @Kiiieeechiii4 жыл бұрын

    95s are my favorites but definitely getting the infrared 90s this year

  • @S-2623

    @S-2623

    4 жыл бұрын

    Same🙂

  • @robertvalentine1049

    @robertvalentine1049

    3 жыл бұрын

    The reverse infrareds are cool too

  • @fungus_am0nguz644

    @fungus_am0nguz644

    3 жыл бұрын

    Did u managed to cop?? What a shoe dude, uffff Straight FUEGO.

  • @samgledhill
    @samgledhill4 жыл бұрын

    amazing silhouette. one of the greatest IMO

  • @fespinales
    @fespinales4 жыл бұрын

    I have like 20 plus glad too see videos like this. Been wearing them since they came out

  • @Nick-zc2yu
    @Nick-zc2yu3 жыл бұрын

    As a kid I remember seeing the volt colorway and always wanting them.

  • @OhSoGhost
    @OhSoGhost3 жыл бұрын

    I fell back in love with the AirMax90s

  • @HaviaOchowa
    @HaviaOchowa4 жыл бұрын

    definitely one of the best Nike sneakers ever. I have a pair of Viotechs and love them.

  • @rainman415

    @rainman415

    4 жыл бұрын

    I agree, I have 44 pair so far!

  • @JC-jb9ug
    @JC-jb9ug4 жыл бұрын

    AM90 will always be my favorite shoe.

  • @blackmagic1371
    @blackmagic1371 Жыл бұрын

    I’m definitely feeling some of these AIR MAX’s (me personally got love for 95’s/97’s/98’s/21’s/22’s).......& Jordan 4’s & the RED ALERTS

  • @broskimedula5300
    @broskimedula5300 Жыл бұрын

    It's big in Cape Town too. I currently have the 90 triple white (non LTR) and Terrascape 90.

  • @jeremiahtalkssports1832
    @jeremiahtalkssports18324 жыл бұрын

    I just happen to be a guy that loves the Air Max 1 and 90. As a matter of fact they are the only 2 Air maxes that I am a fan of

  • @MrxxSelfxxDestruct
    @MrxxSelfxxDestruct4 жыл бұрын

    7:04 Well Trinidad, the air max 2 light atmos (the multi color one) from last year was flooding the outlets

  • @waszeldahing3375
    @waszeldahing33754 жыл бұрын

    Air max 90s got me into tha game

  • @gogetta8131
    @gogetta81314 жыл бұрын

    Best shoes ever in all black, real trap boy shoe 🇬🇧

  • @kose5699

    @kose5699

    4 жыл бұрын

    95s>90s

  • @carlosca1501

    @carlosca1501

    4 жыл бұрын

    @@kose5699 no

  • @andrewstahl6916

    @andrewstahl6916

    4 жыл бұрын

    @@kose5699 I personally think 97s > all

  • @drippyv3448

    @drippyv3448

    4 жыл бұрын

    I got a pair on rn

  • @Cdn911
    @Cdn9114 жыл бұрын

    I remember stacking infrareds.. still have a few Ds.

  • @VinayPundir-fh7fn
    @VinayPundir-fh7fn2 жыл бұрын

    My all time favourite silhouette for a reason!

  • @SneakerTalk
    @SneakerTalk4 жыл бұрын

    This was awesome 👌🏻👌🏻

  • @julianreese6021

    @julianreese6021

    2 жыл бұрын

    you all probably dont give a damn but does someone know a method to get back into an Instagram account..? I stupidly lost my account password. I would love any tips you can offer me

  • @tobymiller8508

    @tobymiller8508

    2 жыл бұрын

    @Julian Reese instablaster :)

  • @julianreese6021

    @julianreese6021

    2 жыл бұрын

    @Toby Miller Thanks so much for your reply. I found the site thru google and Im in the hacking process now. Looks like it's gonna take a while so I will get back to you later when my account password hopefully is recovered.

  • @julianreese6021

    @julianreese6021

    2 жыл бұрын

    @Toby Miller It worked and I now got access to my account again. I'm so happy:D Thank you so much, you really help me out!

  • @tobymiller8508

    @tobymiller8508

    2 жыл бұрын

    @Julian Reese no problem :D

  • @Ill_trigger_you_lol
    @Ill_trigger_you_lol Жыл бұрын

    The UK sneaker scene intrigues me. Here in America, Jordans are the main hype. I’m a Jordan guy for sure but I do love me a nice pair of AM90’s.

  • @robinmarples5198
    @robinmarples51983 жыл бұрын

    Where I live, the best way to express yourself is through what you drive.

  • @leonard187
    @leonard187Ай бұрын

    Yo these are my joint Air Max 90’S is all I wear now. Beautifully designed sneaker.

  • @Yes-Yes1
    @Yes-Yes17 ай бұрын

    Favorite shoe to this day

  • @ilyybabygirl
    @ilyybabygirl4 жыл бұрын

    Air max 90 and 95 are the best Nike shoe ever invented idc

  • @BeardedVato

    @BeardedVato

    3 жыл бұрын

    AM 90's and AM 1's are the best in my opinion

  • @shady2493
    @shady249310 ай бұрын

    The Bacon is amazing love that shoe, Off White Killed it with their colab. I hope to see corteiz and other UK brands do something awesome

  • @estevaobarbosavicente8836
    @estevaobarbosavicente88366 ай бұрын

    This go as far as my home Country Portugal I'm from 85. And now I collect them 💯

  • @noahhartz2361
    @noahhartz23614 жыл бұрын

    Awesome video!

  • @fatehahmad5197
    @fatehahmad51974 жыл бұрын

    Sean Go's pictures being used👏

  • @geemonster9179
    @geemonster91794 жыл бұрын

    I think Air Max 95's are the best sneaker ever, both in their look and in their comfort and durability

  • @marklester1450
    @marklester14504 жыл бұрын

    Sean Go pics always clean

  • @mak00ileven
    @mak00ileven4 жыл бұрын

    My Favorite silhouette. I have like 5 pairs in my rotations atm

  • @danielmurray5490
    @danielmurray54904 жыл бұрын

    Desert Ore off white Air Max 90, quality pair of Air Max.....💥

  • @gauravpun6376
    @gauravpun63764 жыл бұрын

    Game changer 🔥

  • @bennettcain635
    @bennettcain635 Жыл бұрын

    I dunno what rock I have been under but I only just discovered the 90 recently... already have 2 pairs and look everyday at new colourways.

  • @alejandroramirez4470
    @alejandroramirez44704 жыл бұрын

    Finally back 👌

  • @ItzYoGyalCuTiE
    @ItzYoGyalCuTiE4 жыл бұрын

    Oh my God, that thumbnail look so good!💖💎😱

  • @chriscornell5095
    @chriscornell5095 Жыл бұрын

    Got my new Batman Max 90! I might be late but i love it..

  • @Yung_Costanza
    @Yung_Costanza4 жыл бұрын

    Been looking for Dizzee Rascals for so many years man

  • @floridamike8433
    @floridamike84334 жыл бұрын

    Air max 90s are my favorite nikes ever

  • @peppemanueleasroma
    @peppemanueleasroma4 жыл бұрын

    Air max 90 air max 95, Air Force 1 and Jordan 1 are always 🔥🔥🔥 for me

  • @DallasTechie
    @DallasTechie4 жыл бұрын

    I rocked these in the late 80's when not many other cats did. Now I see them as played out. Now sport Adidas NMD and old school Puma

  • @marcelloventilii617
    @marcelloventilii6174 жыл бұрын

    Air Max 1, Air Max Light and Air Max 90 are my favorite Air Max

  • @jahqari8286
    @jahqari82864 жыл бұрын

    I always wanted the corks still haven’t got around to copping them 😭😭

  • @mak00ileven

    @mak00ileven

    4 жыл бұрын

    Dj Jazz them shits look lava , on god

  • @fpsgenerator
    @fpsgenerator4 жыл бұрын

    0:05 Anyone knows what are those brown Converses with blue stripe and cowboy hat(?) on a side?

  • @benvincent6473
    @benvincent64734 жыл бұрын

    love these

  • @tagone05
    @tagone054 жыл бұрын

    Camo joints dropped today. I need those.

  • @jonholmes6125

    @jonholmes6125

    4 жыл бұрын

    Why you won't be able to see them

  • @harryhead23
    @harryhead234 жыл бұрын

    Great story!! Air max ❤️

  • @colind.8803
    @colind.88034 жыл бұрын

    Give @seango a shout out for those shots of the airmaxes you used!

  • @rjari8578
    @rjari8578 Жыл бұрын

    All my friends rock with j1 j4 or dunks, but i always with with my 3 air max 90

  • @carterrussell5888
    @carterrussell58884 жыл бұрын

    Happy Air Max Day!!! 🥳

  • @durianriders
    @durianriders3 күн бұрын

    AM90 made in Vietnam are the best ones. IYKYK.

  • @Blassie.P
    @Blassie.P4 жыл бұрын

    Inferred 90's are my fav max ever

  • @jonathancramer4176
    @jonathancramer41763 жыл бұрын

    The ones are classic but I love the 90s to ...just copped a pair simple black and white with a charcoal grey mesh . The 90s are comfortable as fuck for real

  • @user-ob9zo9cr4c
    @user-ob9zo9cr4c4 жыл бұрын

    nobody: Complex: let's cut 10 min only of video

  • @mscaliforniagirl135
    @mscaliforniagirl1354 жыл бұрын

    Infrared Air Max 90s are still my go to sneaker. Need better colorways of the Flyease 90s before I grab a few pairs

  • @mixedpleasure4324

    @mixedpleasure4324

    4 жыл бұрын

    The black infrared look better

  • @thebestpentapper23
    @thebestpentapper234 жыл бұрын

    Recently copped the volts 🔥🔥🔥

  • @markbennett4202

    @markbennett4202

    4 жыл бұрын

    SupremeRAGE i just got the og royal blues and the volts airmax 90,s all the way 30 years later and the shoe is as popular as the day it came out if not more popular now that's saying how good they really are such a nice looking shoe and comfortable what more can you ask for

  • @JesusGarcia-pq3uo
    @JesusGarcia-pq3uo4 жыл бұрын

    I got two pairs, so dope 🔥

  • @astral_plane_crash
    @astral_plane_crash4 жыл бұрын

    Greatest sneaker ever made in my opinion.

  • @reluctantgamer3879
    @reluctantgamer38793 жыл бұрын

    Best shoe of all times.

  • @fardinahemed8577
    @fardinahemed85774 жыл бұрын

    my favorite airmax of all time

  • @moneykid6247
    @moneykid62474 жыл бұрын

    U know what's crazy I got on one now 😂

  • @miguelhernandezhernandez3175

    @miguelhernandezhernandez3175

    4 жыл бұрын

    I only got 720 but damn when I saw the 90 volts I knew I had to get them 🥺.

  • @bensimmons7683

    @bensimmons7683

    4 жыл бұрын

    Me too jk

  • @yogirlcheeks7074

    @yogirlcheeks7074

    4 жыл бұрын

    money kid I got 4 of em

  • @dorianowens7631
    @dorianowens76314 жыл бұрын

    My favorite shoe own 2 pairs of air max 90

  • @personperson3793
    @personperson37933 жыл бұрын

    I’m new and getting into air maxes I just got the denhams and there 😳

  • @edgarjakes5055
    @edgarjakes50554 жыл бұрын

    Do a documentary on cortez LA shoes

  • @mickc3423
    @mickc34234 жыл бұрын

    Which pair are the ones at 4:00 and at 8:47?? Unreal never seen that tongue...looks like an off white collab

  • @terryjackson4633
    @terryjackson46334 жыл бұрын

    I got 3 pair of air maxes in my shoe collection i need somemore

  • @TechSav18
    @TechSav184 жыл бұрын

    Thanks for still posting content like this during this time. My anxiety is really high these days due to all the non-stop corona thoughts.

  • @alessandrosilva7043
    @alessandrosilva70434 жыл бұрын

    Quality.

  • @Lior__
    @Lior__4 жыл бұрын

    Best nike sneakers of all time for me

  • @mixedpleasure4324
    @mixedpleasure43244 жыл бұрын

    Air max 90 is my favorite shoe of all time

  • @sheedo1999

    @sheedo1999

    4 жыл бұрын

    Word. It's the goat of sneakers

  • @droppinbass1882
    @droppinbass18824 жыл бұрын

    9:59 coming soon 10:00 sold out No "you're in line" Just instant L

  • @tylermills8419

    @tylermills8419

    4 жыл бұрын

    I'm so pissed that I didn't get these reverse ducks, that happened to me too

  • @droppinbass1882

    @droppinbass1882

    4 жыл бұрын

    Tyler Mills Same thing happened to me with the Kentucky Dunks. These bots are getting out of hand

  • @tylermills8419

    @tylermills8419

    4 жыл бұрын

    Droppin Bass isn’t that what the phone number verification is suppose to prevent?

  • @droppinbass1882

    @droppinbass1882

    4 жыл бұрын

    Tyler Mills They can generate dozens of phone numbers, user accounts, credit cards etc and work around the system. Nike doesn't do much to stop it unfortuntaly cause it looks good to investors and stock holders when your product sells out instantly.

  • @AidanWonderland

    @AidanWonderland

    4 жыл бұрын

    Bro I feel you, Nike.com fucked me so hard, literally had it in my cart in 10 seconds and still took an L..

  • @arr24
    @arr244 жыл бұрын

    I really liked this video

  • @modmav5594
    @modmav55944 жыл бұрын

    "trainers by the truckload, trainers by the ton...." -Dizzie Rascal (Fix up, Look sharp)

  • @Bajwaaa24
    @Bajwaaa244 жыл бұрын

    8.34 Listen to that voice break

  • @eriksvik8319
    @eriksvik83194 жыл бұрын

    8:32 Idk if that is a voicecrack or just the language

  • @BackseatJuice

    @BackseatJuice

    4 жыл бұрын

    People like you are the worst...

  • @eriksvik8319

    @eriksvik8319

    4 жыл бұрын

    BackseatJuice and people like you can’t take a joke

  • @ericb4498
    @ericb44984 жыл бұрын

    Obv they’re selling more Air Max 90s today than in 1990, they produce much more Air Max 90s today than in 1990! They released like 2 color ways in 1990 & they released so many color ways this year I can’t even count anymore

  • @sowhoisgoat5474

    @sowhoisgoat5474

    4 жыл бұрын

    L

  • @nicholaschau9127
    @nicholaschau91274 жыл бұрын

    What are the ones Steve Bryden is holding called?

  • @Ddq888
    @Ddq8884 жыл бұрын

    @9:02 anybody have any idea what these are?! i need them

  • @txgmachine5021
    @txgmachine50213 жыл бұрын

    Looking for air max 90 under 350 any recommendations

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