How Scooter Braun Went From Promoting Parties to Building An Entertainment Empire
Scooter Braun is a visionary for the self-made, social media age. After catching the eye of Jermaine Dupri as the hottest young party promoter in Atlanta, Braun signed and diligently broke Asher Roth and Justin Bieber. He went on to manage a bevy of global pop stars to expand his company into other facets of entertainment and to weather some very public storms, all while gathering a following as big as some of his acts.
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Complex Hustle is a lifestyle channel for creators, entrepreneurs and young professionals navigating the new economy. Delivering daily news, expert insight and original programming - we explore all things hustle - from the corner to the corner office. It’s a platform for the leaders and change-makers of today. We sit at the intersection of media, entertainment, technology and culture. Our content covers the many stages of entrepreneurship, empowering today’s do-it-yourself generation to design the careers they want. We equip our audience with the tools and tips to create content, develop products and build businesses in the modern world.
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"The mistake of youth is thinking that the mentors you need are older than you: that you should work hard on getting in a room with some powerful person because that's what's going to change your life. That's just not the truth. What changes your life is your peers. The people you rise up with are your power base." - Scooter Braun
@BenCaesar
4 жыл бұрын
Yeh this stuck with me
@TheKraftykid
2 жыл бұрын
I wonder why this is. Even in the UK, a lot of successful rappers' managers are just their inexperienced peers from college or around the way and they end up being big hits. It happens too often to be a fluke. Still, i'd never let my best friends manage me 🤣
I met Scooter at a release party in New York in late 2017. I saw him in the crowd, approached him and told him he had inspired me to organize a show to fundraise money for relief efforts after Mexico's earthquake. We shook hands, and he told me the story of how he had found and signed the lead singer of Spencer Lee Band when he was homeless. I never thought he would've taken the time to talk in such a busy night. He was the most accessible and humble guy there. As inspiring as he is in interviews like these.
Scooter, your dad is a genius. Salute to him, for always having the right thing to say. I️ bet he’s a really awesome guy.
Daaamn this really inspired me to hustle even harder.
I am black,but i have feeling that JD's mother said something racist to Scooter,i feel it
@Dhammilicious
6 жыл бұрын
Mpfumo Wallace Me too😢
@JenJHayden
6 жыл бұрын
there are way more hurtful things to say that arent racist. ☹
@omadjourney
4 жыл бұрын
Only cowards use race to try and win in any situation.
@MrPranel
3 жыл бұрын
Word Homie
@1x0x
3 жыл бұрын
obviously
These are honestly the best.
I've seen & done many interviews over the years and this one by far is my favorite simply because he kept it authentic and real, he is so right there's people out there that are going to want to see you fail miserably in life but even against all odds he made it through and came up on top!! That's what you call hard work & dedication!!
I love this series. Keep them coming
@brianwyse5810
6 жыл бұрын
ONE BEATS | HipHop R&B Grime Instrumentals its pretty great
@user-sn5su9em1p
6 жыл бұрын
Hello, I’m 16 years old and I write songs. Can you listen one of them please? Thank you very much. kzread.info/dash/bejne/lGSY1diNfMS8fdY.html
Dope story. So low key Jermaine’s mom is the reason why So So Def isn’t popping anymore
@user-sn5su9em1p
6 жыл бұрын
crownmekingstacks Hello, I’m 16 years old and I write songs. Can you listen one of them please? Thank you very much. kzread.info/dash/bejne/lGSY1diNfMS8fdY.html
@reshodwilliams3398
6 жыл бұрын
Сулейман Абляев where you from
@user-sn5su9em1p
6 жыл бұрын
Reshod Williams I’m from Russia
@queenbutterfly4888
4 жыл бұрын
he a weak momma's boy
dude seems super nice and very down to earth
YuY! I watched this and I literally cried. Very inspirational and insightful. Thanks for this interview.
Extremely smart guy with the heart of a lion. Inspirational, driven, compassionate and trustworthy. Truly a rare breed in a forever judgmental and unforgiving industry. The World needs more people like Scooter. Bravo to the interviewer for capturing this mans spirit with intelligent and compelling questions. Really enjoyed this conversation. Thnx!
@macoli6493
2 жыл бұрын
Seriously. Dream man.
Best Yet! Detailed, honest and answers/ questions with substance.
Really inspiring. I have recently watched a lot of friends of mine give up on aspirations, things they have worked on for years and then they just up and leave. Sometimes I've even doubted myself when I feel like the work and the risk is just too much and I wanna give up. Scooter Braun failed multiple times in his mind. But he never gave up. Amazing.
This is probably the first time I really "felt" the guest. I felt the genuinity from him. Spoke of his ups and downs. These "lessons" help me learn more about myself. Thanks @complexhustle
Dude. You made me cry. Dad’s like “keep going. You got this”
This man is a legend. Thank you, Scooter. I needed this.
This might be the best one yet. Great convo. Inspiring to say the least. Keep swinging!
WoW what a great VIDEO! I was stuck on it the entire time, truly inspiring, "KEEP SWINGING", I'll never forget that thanks Scooter 🙌.
"The wins are yours the losses are mine." Selflessness at its finest
the family of this man is such an important foundation! love it love it love it
One of the most slept on series on youtube.
Like other keep saying around here: don't stop doing what you're doing Complex Hustle. I like the way you pair picture, sound and the subjects. And they're very inspiring, this one was.
One of the most important videos for every manager and human. Please do more interviews like that. It is so helpfull!
First time seeing this. I have NO idea how I even stumbled across it. This is good content. Never new much about Scooter Braun before this. Great interview. slick style, tasty. Informative. I'm in!
This is some of the best content I every seen. Please keep the series coming. Life changing
AMAZING!!! Just this morning I was ready to give everything up I have invested, booked etc. etc.. I've been playing Manager/Booking agent for about 2 years now to some talented musician's here in Houston TX... Thank you for the inspiration today truly amazed..
Scooter you are very inspirational! With all your success in life, it was amazing to see how you progressed and still remain down-to-earth!
This is absolutely amazing! Very great insight from Scooter.
Inspirational story. Love the video.
@aahsimovieprojects
6 жыл бұрын
Had no clue this dude went to my school. Shout out to Emory.
@erict3322
4 жыл бұрын
You're a idiot
Honest, eye-opening and inspiring. Thank you.
You keep hitting those key notes. Inspirational.
This was hands down the best interview I've ever heard. The end was exceptionally dope 👌👌👌 🔥🔥🔥💯💯💯
This man deserves much respect... awesome, inspiring insights and attitude!
Money is an avenue freedom, you have an opportunity to implement more of that into your life to make you happy, the money is not going to make you happy
@redpillsgodson9523
6 жыл бұрын
Salocin Ayosh but it will allow you open doors to happiness such as traveling, funding yourself etc.
Amazing interview, great questions from the host. Well done!
Clicked on this by accident and I'm SO glad I did! What a fantastic interview!!! Thank you!
Thank you guys, very powerful and inspirational!
Much respect for him after this interview. What an inspiration
This was Sooo dope. One of the best Interviews. Blessings
Dope ... thanks Noah & team!
one of the best interviews ive ever listened to
Geezus, that homerun analogy was fantastic. Great talk!
Lots of lessons to take away from this.#GOLD
This was a great interview.love this series
By far the best one ever!!!!!!
This was great! Keep them coming
These chairs are so trippy...
1 of the most charismatic & genuine leaders in the industry
Best one yet
@justinwil4365
6 жыл бұрын
Jimmy Iovine was awesome as well.
Thank his parents for being supportive of his own visions!
Great video. Definitely has re-motivated me in terms of pursuing my dreams. Thanks!
Scooter is so inspirational... The come up is real! Y’all need Dame Dash on this!
@brascoejohnson5464
6 жыл бұрын
Dantae May hell yeah
This is amazing! Thanks for posting this. Scooter you have a fan!
i love this series and get so much out of all of these!!!!!!!
Needed this video man clarity.
Really inspiring. This made me even motivated 💯
One of the best so far!
These videos are awesome. This was super inspirational. Thanks!
This just made my day. Thank you!
Best one yet learned a LOT
Best complex interview by far
Damn being 4'11 going into freshman year in high school instilled some real fighter mentality into this guy to demand respect
That was an amazing interview!!!
This interview was AWESOMEEEEEEEE!!!!! 👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏
truth to word, You guys most definitely choose the right individuals to interview and give very good information that you can not argue is facts. Noah does a great job. I absolutely love #complexhustle
I’m happy everyone is in Agreeance that this interview is incredible
@ComplexHustle, #KUDOS to you for an #AMAZING - no - #PHENOMENAL Interview, and @ScooterBraun, THANKS A MILLION for your #TRANSPARENT and VERY #CANDID #PROFESSIONAL discussion! LOVED IT!
Any one feels the same as i do? I feel he is really genuine and like a good person
A lot of good stuff in this interview.
His parents instilled amazing values into him. Extremely inspirational man.
came into this wondering "so what happened with Asher" and Noah asked that exact question! no stone unturned I love it
Dude..i love this..i didn't no who u were..man Scooter bro ur good ass person..and I love u bro..stay strong and stay who u are..
Damn thanks man this gave me such a good insight , i wanna be a A and R and this was so helpful.
@dreharrison352
6 жыл бұрын
MMRG I hope you make it to where you want to be
@KingMassiahSoILL
6 жыл бұрын
A&r me soundcloud.com/user-802426899/what-you-mean
@TonyCruzProductions
6 жыл бұрын
Thank you for spreading positive encouragement, lets all give hope and uplift others. IT will come back 10 fold
@rodneyholshouser4521
3 жыл бұрын
Me 2
Behind the the scene weird shit that will not be told that pic of him and Justin said it all to me of him as a child it spoke about this industry we call music
Wow, what a great interview and what a great guy
Very good. I will remember these inspirational words for a long time.
Sick & motivational!
Hustle n Flow ... let’s go people
Inspirational... and let's give some props to the interviewer, great job!
This was awesome. He’s so confident, yet humble. Great interview
GOAT SERIES!
This is the best interview so far.
I'm going to keep swinging 🙏🏿💯💪🏿🔥 indie artist voted in the game on Sway. Featured on HNHH. One homerun.
Thank you for sharing beautiful history ❤️❤️
Dope interview 🔥🔥🔥
Super intuitive 🙏🏽
Great interview. Extremely motivational. Nothing worth having comes easy.
INSPIRED!!! Thanks!
Really good interview.
Fire like always.
Wow MY personality is so similar to this dude wow never knew about this guy But very powerful and inspirational Interview .. 👌🏾✨ I felt that Bro 💯
Church and benediction! I really enjoyed that and I am inspired!
Wow! So much wisdom!!!
The best one yet
Truly inspiring video.. Thank you.
This was really good.
we need more of this
It’s so interesting how emotional promoters are it’s consistently rocky and relaxing simultaneously lol
"The mistake of youth is thinking that the mentors you need are older than you" - Scooter Braun