You're listening to episode #210 of Reveal: the Revenue Intelligence Podcast.
Let’s face it. There are a lot of myths and misconceptions about the importance of pre-sales. Do we need it, or do we not? Is it important, or is it insignificant?
What if we told you that companies with solid pre-sales capabilities consistently achieve 40-50% win rates in new business and 80-90% in renewal business?
So, what's the secret to a solid pre-sales process?
Our guest, Adam Freeman, Buyer Enablement Director at The Access Group, explores the misguided beliefs around pre-sales. Through the conversation, he reveals how pre-sales can be the deciding factor in turning indecisive prospects into enthusiastic customers. Additionally, Adam explores how he finessed the pre-sales process at The Access Group and how it led the company to success.
Listen on Apple Podcasts: podcasts.apple.com/us/podcast...
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Reveal is for revenue leaders who want to reach their fullest potential.
Every week we interview sales practitioners, leaders, and experts to explore how they use revenue intelligence - a new way of operating based on data instead of opinions - to win their market.
You’ll hear candid stories of success (and failure), how to win with a data-first mentality, plus you’ll take home a micro action you can use today.
Want to explore Revenue Intelligence? It starts here: www.gong.io/revenue-intelligence
Connect with Danny Wasserman: / dannybwasserman