How PC Music defined a new kind of pop (Interview A. G. Cook, SOPHIE, Charli XCX) | Arte TRACKS
Ойын-сауық
A. G. Cook's label @PC Music defined a new approach to pop music and became synonymous with a genre. And it laid ground for what today is called "hyperpop". With the help of @Charli XCX the sound reached mainstream audiences
Cook, as well as friends and colleagues like Danny L Harle, SOPHIE and dozens of producers and acts like EASYFUN, Umru, Felicita and many more completely blurred the lines between underground and mainstream pop.
Acts like @Hannah Diamond and QT are celebrated as icons.
Now, it seems a new era of PC Music has begun.
Label founder A. G. Cook just released his first two solo albums "Apple" and "7G" where he also plays with indie rock elements - and with Planet 1999, PC Music recently signed their first actual band.
We visited A.G. Cook in his covid hideout in Montana, USA to talk about the label's philosophy.
This video by no means is a complete PC Music anthology and we know there are dozens of name drops we could have made. This is more of a status quo and some archive digging, after we had the pleasure of meeting so many figures related to PC Music - and FINALLY managed to meet A.G. Cook in person.
____
CONTENT
00:00 Intro
01:00 A.G. Cook debut albums and release shows
03:50 Beginnings of PC Music, SOPHIE, Danny L Harle and Hannah Diamond
06:27 PC Music sound philosophy and rise of the label
07:22 How Charli XCX and A.G. Cook met
08:45 Charli XCX vs her label
10:30 Caroline Polachek: PC Music's pop approach
11:37 The quest for "authenticity" (Danny L Harle & Cook)
14:08 Outro: The future of pop?
____
* A. G. Cook interview filmed in Montana, USA in 2020.
* Dorian Electra soundbite kindly sent by Dorian Electra.
* SOPHIE interview parts filmed in 2018 in Berlin.
* Caroline Polachek and Danny L Harle interview bits filmed in 2019 in Berlin.
* All non-interview camcorder material courtesy of Henry Redcliffe.
@hredcliffe
Camera: Laura Lovo (A. G. Cook), Florian Henke, Daniel Waldhecker
Edit: Livia Hänke, Julian Lyubych
Author: Nahuel Stoppa
#pcmusic #hyperpop #agcook
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Пікірлер: 295
💚🎵💚
@ArteTRACKS
3 жыл бұрын
Love you, Dorian 😘💚💚
@creathechiboi
3 жыл бұрын
💚💚💚
@_richie_call
3 жыл бұрын
you are a legend
@dawnalicia2778
3 жыл бұрын
@@ArteTRACKS i7 7 uth
@jackkieacosta8791
3 жыл бұрын
@@creathechiboi de heyewwww gio
not the clip of caroline talking to the geese💀
@rickm8720
3 жыл бұрын
it's one of the top performances of this decade already
@czbaterka
3 жыл бұрын
I just showed that video my mom and she didn't appreciate mastery of goose godness.
@potts995
3 жыл бұрын
It’s a defining moment in human history, historians will refer to these moments as the pre-geese and the post-geese eras
@ArteTRACKS
3 жыл бұрын
@@rickm8720 absolutely agree.
@lrafael888
3 жыл бұрын
omg i'm crying
Rip Sophie, rest in power queen.
@matthewburson2908
3 жыл бұрын
wtf, I just learned of her death from reading this comment. Ugh... I feel sick learning about this.
@mattsullivan8996
3 жыл бұрын
What?????!
@cassandrah396
3 жыл бұрын
It makes me so sad
@paigeallen431
3 жыл бұрын
@@mattsullivan8996 l I'll L L All Not l . All. I'll LL. I'll Look boo boo boo I'll see all
@paigeallen431
3 жыл бұрын
@@mattsullivan8996 l I'll L L All Not l . All. I'll LL. I'll Look boo boo boo I'll see all
danny's explanation of authenticity was galaxy brained
@LegitFUry
3 жыл бұрын
Guess that's why they call him HUGE DANNY You know, for his brain.
@vincentlo7678
3 жыл бұрын
HUGE BRAIN. Love this D.
@bgimusic
3 жыл бұрын
when he said "transparently fake" I was like :o
@lxst.9942
3 жыл бұрын
BIG DANNY BRAIN
R.I.P. SOPHIE
2:59 holy shit i almost fucking died with that absolute goose queen
@AndrewArtski
3 жыл бұрын
ABSOLUTE GOOSE QUEEN
@christianherrera8359
3 жыл бұрын
Mariah is shaking
A.G. Cook seems like the perfect collaborator: humble, supportive, and yet visionary. A rare breed.
These people are pioneers!!!
@guffaw1711
3 жыл бұрын
in what way?
@Leonardo_da_Chimpci
3 жыл бұрын
@@guffaw1711 they literally created hyperpop
@journalsfromdavid
3 жыл бұрын
@@Leonardo_da_Chimpci been around since the 2000s
@Leonardo_da_Chimpci
3 жыл бұрын
@@journalsfromdavid not really
@ivaldesg
3 жыл бұрын
@@Leonardo_da_Chimpci Bubblegum bass , wronly named hyperpop by a Spotify,s list
This is the hands down the best piece I've ever seen on PC Music, I could have watched this for an hour and a half
@ArteTRACKS
3 жыл бұрын
(Petition for arte to fund us a 90min PC doc)
@Lumiverse.
3 жыл бұрын
@@ArteTRACKS I am UNBELIEVABLY onboard
@deivor3493
3 жыл бұрын
@@ArteTRACKS PLEASE
@AliaslsailA
3 жыл бұрын
Thats arte for you, the only tv channel that is watchable
@jamiewah
2 жыл бұрын
@@ArteTRACKS SIGNED
This sums up everything I feel about PC music but didn’t know how to explain
@wellsilva5110
3 жыл бұрын
ikr!!!
@SlipsSC
3 жыл бұрын
lol same
i like how articulate ag is.
5:40 I've never seen Sophie so happy before lmao RIP Sophie, I hope that wherever she is, she smiles just as warmly :)
@meowyt
3 жыл бұрын
:(
@Rattail666
3 жыл бұрын
That’s Danny on the left and A.G on the right :)
I absolutely love Polachek's take on PC Music as being a continuation of the turn-of-the-century "school." It feels so relevant esp when she talks about hyperpop as being in dialogue with commercialism and digitization, which kind of nods at the way artists in these schools would have viewed society. Definitely feels like we are watching history and that this artistic movement will be remembered in a similar way to other historical artistic movements!!!!
RIP SOPHIE
rest in power Sophie :(
Wish I could hear everyone in this video talk forever 💕
really refreshing how ag cook actually does interviews like this, and how the pc crew are actually willing to talk about what they do, when they could just as easily hide behind the monikers and keep making music in obscurity. nice mini doco!
I love PC so much and I'm so happy to be a part of this journey in some way
RIP SOPHIE there will never be someone to replicate her
How I'm Feeling Now is the greatest album of 2020 💯
we need another charli interview with her talking about HIFN, most PC music album she’s made
@Storanzo98
3 жыл бұрын
Her best imo. Also i hope they get ag cook in there if they do something about hifn
seeing charli talk about sophie makes me so sad I wish they’d work together again
@dagjohan3066
3 жыл бұрын
Why don't they work together? have they had a fall-out?
@cmcm5878
3 жыл бұрын
@@dagjohan3066 sophie is just busy doing her own thing
@xcxliam
3 жыл бұрын
they fell out after the original xcx3 leaked but they’re fine now I think, charli wants to make an album with just AG and sophie so hopefully that ends up happening
@TylerLethersin
3 жыл бұрын
@@dagjohan3066 I don’t think her label wants Sophie on any tracks tbh, they took her off the production of no Angel & the only reason girls night out had original production is because she said it was like her favorite song from the original XCX world / 3 album. I don’t understand why a lot of labels completely take Sophie almost all production because they end up reproducing it & it’s kinda shady tbh, I’m assuming she will put her Sophie tracks out when she ends her label contract
@feralkitten1475
3 жыл бұрын
@@TylerLethersin transphobia?
Ugh, Sophie ❤️
when i first found PC music and A.G. Cook in 2016, i immediately fell in love. the high frequency atmosphere of it all really resonated with me, and made me contemplate. i realized i hadn't really heard such futuristic music quite yet compared to the conventional equipment a lot of producers still use. i dream to work with such outstanding producers like A.G. or Sophie someday, let alone with some of that software and equipment. it's a space for visionaries and conceptual talents of all kinds - dark and light. i'm obsessed.
RIP Sophie 💔
I literally love AG
Endlich! Seit gefühlt 6 Jahren wünsch ich mir ein Video mit den Leuten in dem Detail
@ArteTRACKS
3 жыл бұрын
Hehe, wir ja auch. So froh, dass es trotz Pandemie iiiirgendwie geklappt hat, endlich A.G. Cook vor die TRACKS-Linse zu bekommen.
I've been following PC Music since 2013 and it feels like I'm watching a child grow up and find their way.
really wish I could become a part of a truly collaborative collective like PC Music. I love the essence ♡
This vid needs more GFOTY. Remember how shocked/intrigued/hyped you were hearing her mixes in ~2014? That was easily as significant as A.G.’s work!
@travisechapman
3 жыл бұрын
No hate tho. I love everyone in this video!
@sunbathinganimal212
3 жыл бұрын
Not to undermine GFOTY as an artist, but as far as I'm aware AG Cook did the majority, if not maybe the entirety of the production on her projects.
@Anthony-kp7sf
2 жыл бұрын
@@sunbathinganimal212 AG / Sophie / Danny did/do the majority/entirety of every single artist in PC music's repertoire if we're being honest. This entire label is totally carried talent-wise by three people. Now unfortunately two people.
I remember finding about PC music after watching the chanel fashion show with his song "what I mean" on the background of it when I was 15. Then I went on a binge and ended the day watching the Hey QT music video which, of course, Sophie was involved in the production of [the song]. It breaks my heart that the next thing I heard about this genre/collective that I used to love was surrounding Sophie's passing. I wish I'd found a way back to it in an alternate timeline in which she hadn't left us so early. I wish the circumstances were different. It's so sad. May she rest in peace.
@amartyamukherjee1995
Жыл бұрын
I discovered Sophie through a fashion show as well: the LV SS2020 one. I was mindblown with the ethereal quality of the music, truly unlike anything I'd heard before.
SOPHIEEEE SOPHIEEEE
Extremely interesting! Some of the more forward-thinking artists out there right now in my opinion.
thanks for covering ag cook and PC MUSIC, great video!
They started hyperpop and don’t get the credit they deserve.
No more gods, only SOPHIE
I've been waiting for a piece on PC music like this, where we can hear and see the artists comment on their involvement and visions within this sphere of sound. Thank you for putting this together, they are hands down one of the most interesting collectives of musicians in pop music.
Arte I'm glad you uploaded this! I'm happy that ag cook didn't locked your team in his music basement! Great holidays and thank u!
06:34 "Ex PC Music" now whattice this hunnie......
@ArteTRACKS
3 жыл бұрын
Danny mentioned before the interview that that they're friends and still work together, he's just not officially signed to PC Music anymore.
@Calztchi
3 жыл бұрын
What. 😮
@nicktrapani692
3 жыл бұрын
Danny L Harle left PC Music a few years back. Rumor is there were a few arguments about the direction of the label, etc
@Astralmarty
3 жыл бұрын
@@nicktrapani692 hm! Do you know Where the rumour originated?
@nicktrapani692
3 жыл бұрын
@@Astralmarty Something Caroline Polachek said, about “a battle of egos”
AG is way ahead of that curve. Really enjoy what he's done and today is my 1st day finding and listening to all these artists.
See you in 2022 when this video has 1mil views instead of 50k
Such a great documentation that shows everything that makes hyperpop...hyperpop. Love it!!!
Great video, thanks so much!
Rest In Peace SOPHIE ❤️❤️❤️
This guy is like Stephen hawking of the music.
Really tidy documentary. Loved it. You earned yourselves a SUB!
We stan AG and Co. 💕
waiting for a 100gecs interview 👀
@ArteTRACKS
3 жыл бұрын
We were hoping to meeting them on their 2020 tour 😭😭😭😭 But fingers crossed, something will come up 2021...
RIP Sophie, you always be remembered 💕
Ahh this video is so well made i really really enjoyed watching it ♡♡♡
rest in peace SOPHIE we love you
Thank you Arte !
ach arte tracks. Ihr seid so geil
ag is a fucking genius...
Love all these people so much
This might be the best thing I've seen in the future
More of that, Arte! ✨💿🤍💿✨✨🤍💿🤍💿✨
Dankeschön Arte
arte liefert mal wieder ab ❤️
Thank you again Arte
plz do a 2 hour version of this 😭😭
@ArteTRACKS
3 жыл бұрын
Pls tell ARTE to fund it ☺️
"Future seems to be happening right now, if you just like blink, you know". A.G. Cook, out favourite philosopher/musician
Thank you ! Now we need a Special Arca Tracks !
@ArteTRACKS
3 жыл бұрын
Let's hope for 2021 ❤️
RIP SOPHIE.
Toll!! i'm a huge fan of this Label
Wow mal wieder wahnsinnig interessanter Beitrag!
GREAT GREAT documentary, i loved it
@ArteTRACKS
3 жыл бұрын
Thank you!
10:25... this is the dopest clip. Tears is one of my favorites from Charli.
Greatest ever to do it
wow, this is the best video on the internet
I'm in love with talking Hude Danny
The monomachine is one of the best instruments ever made, in the hands of some of the best musicians of our time
@zomologorg
3 жыл бұрын
The monomachine seriously isn't used as much in Sophie's production as people think it is. It's mostly Serum.
@user-go6rm5gb1k
3 жыл бұрын
@@zomologorg how do you know
I love that this video exists
i love him so much
let's see what the future holds
ag cook is a genius
🖤eh-eh-eh X-C-X Charli🖤
amazing
so cool
This video? The hyperpop bible 🛐📚
A. G. Cook is in MONTANA? Omg I have to find him and collaborate!
ag is adorable
EPIC!!! I love you forever and always 😻💓💓💓
Super cooles Video!
This dude is a real artist
Shoutout to PC MUSIC + creators for all the ❤️❤️❤️❤️❤️❤️❤️❤️ u made for everyone ✨✨✨✨✨✨✨
transparent 🤝 aggressive.
Rest in peace sophie
thank you PC music 😄
This caught me a bit by surprise, but after all it's what I follow you for. I'd appreciate a more thorough look at the dog show people and how that label relates to PC Music (since their just most prolific artists, gecs and food house, have appeared at PC Music events). If you're new to this style of music and would like to hear more: I can absolutely recommend the last 2 PC Music events, Appleville and the christmas thing, both available on their KZread channel.
my purest love💗
My guy!
Is PC music about counterpoint? Vocoder voice - I might sound fake Vs Yearning lyrics-but I’ve real emotion High pitched vocals/sounds-I’m delicate vs Bombastic bass-but I’m powerful Detailed sounds-I’m very constructed Vs Random noises-but I’m not Very fast bits-I’m out of control vs Very slow bits-but I’m not
R.I.P Sophie :((
Sophie... 😔😔💕
MySpace artists walked so pc musicians can run.
@deepstaria0868
9 ай бұрын
charli was one of those myspace artists
rip sophie
When I first bought this phone, I went into Photoshop and sent out a graphic to this company I found on Amazon. Now I have a custom Hey QT phone case
Rip SOPHIE you will be missed