How Liquid Death's Founder Made Water Cool And Became $700 Million Richer
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Check out my free time management guide for busy entrepreneurs. There's some great tips to help you manage your work/life balance.
This week, I sit down with Mike Cessario, the founder of Liquid Death water.
If you’re on Instagram, chances are that you’ve seen his ads.
Liquid Death is all brand. Sure, they have an interesting product. In the world of plastic bottles of water, he decided to put high quality water from the Alps in a can.
But at the end of the day, he’s selling water.
Talk about a tough business.
But he’s remained so successful because Liquid Death has a unique brand voice, which separates them from their competitors.
Cessario said, “Why should energy drinks and soda have all the fun and get to do ‘extreme’ ads? Why can’t a healthy product? That was my goal: To market a healthy product in a different way.”
He drops so many great gems in this episode, including how to test if a product will resonate with your consumer, for free. It's worth listening just for that.
Here is the podcast link, if you like listening better: spotifyanchor-web.app.link/e/...
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#howtostartabusiness #entrepreneur #liquiddeath
Пікірлер: 42
Who should I interview next?
“Having a truly powerful brand transcends individual product categories” a GEM 💎 This is a great interview
@kknn523
9 ай бұрын
I think thats what people want from Liquid Death, a great experience, and perhaps that includes doing something meaningful(healthy and sustainability)
Tom this was a fantastic interview, great questions, engaging etc. Keep it up!
15:39 is such a golden nugget and so very true💯
@thetomwardshow
Жыл бұрын
Truth! I’ve got to pull a clip of it for TikTok
So powerful. That method of testing before creating product.
@thetomwardshow
Жыл бұрын
I've never heard of people doing that before. It's genius
This is honestly a great interview; keep it up Tom! Fascinating to hear these Founders/Entrepreneur's stories. Rooting for you Tom!
@thetomwardshow
10 ай бұрын
Thanks, Mike has KILLED it with Liquid Death. Amazing entrepreneur and marketer.
ok meaningful vid tom, way to go. love from family!!!!
dudeee full of insights! thanks for the video
@thetomwardshow
Жыл бұрын
Right? What an amazing marketer!
I adore everything about this company lol
@thetomwardshow
Жыл бұрын
They’re just the coolest!
Brilliant
as a woman who is tired of so much sh-t being feminized, i LOVE how mike talks in multiple interviews about how so many women love LD too🖤 also tom it's Ian MacKaye*
Gem!
Damn! He's too good at it
14:40
@KevinLi_
5 ай бұрын
15:00 how to create an authentic personal brand and the keys to be successful
@KevinLi_
5 ай бұрын
16:30 have your brand mimick the person at the top who ends up making the decision, a.k.a me. My interests, interakció, email etc
@KevinLi_
5 ай бұрын
17:00 make the brand a reflection of you
@KevinLi_
5 ай бұрын
22:40 having a powerful personal brand transcends individual products.
@KevinLi_
5 ай бұрын
33:30 advice for young entrepreneurs
When did this even launch?
@thetomwardshow
Жыл бұрын
Liquid Death? Or this video?
@pidugukwaissh5345
Жыл бұрын
@@thetomwardshow liquid death, I didn't see them a lot Guess, it doesn't have any proper sales in India
@thetomwardshow
Жыл бұрын
@@pidugukwaissh5345 I don’t think they’re in India. They’re big here in the US. They’re worth $700 million
@pidugukwaissh5345
Жыл бұрын
@@thetomwardshow that's cool, wish it was here too...
@bring156
Жыл бұрын
@@pidugukwaissh5345 only in us rn. About to launch uk and then Europe should hit India soon
Family
How the fuck its still 4k views??????
@thetomwardshow
Жыл бұрын
Yeah it’s weird. Thought it would’ve done a lot better. I liked the convo.
@bring156
Жыл бұрын
Agreed
how sad to only value the immediate emotional present
Hahaha what the fuck how does this have 300 views!
@thetomwardshow
Жыл бұрын
Right?
but, you know, the production of aluminium can have more carbon footprint than a plastic bottle?
“Surely You set the wicked-minded and immoral on slippery places; You cast them down to destruction.”-Psalm 73:18 God will judge you for going against his Kingdom.
@demimiku
8 ай бұрын
Girl what