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How I solved HelloFresh's UX Design Challenge That Got Me My Job - Case study and presentation

#learnuxdesign #uxcasestudy #Productdesigninterview
Hey Everyone! In this video, I talk about how I solved the take-home design challenge that got me my job at HelloFresh in 2020
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0:00 Introduction
1:31 The Task
4:04 Problem Discovery - Data and Insights.
5:29 Problem Definition: User stories.
5:54 Problem Definition: Measuring success.
6:36 Ideation: How might we solve these problems?
7:49 Ideation: Rethinking HelloFresh's onboarding.
8:31 03. Ideation: Chatbot exploration.
9:58 Design: Inspiration.
10:31 Design: Low Fidelity Wireframes.
10:37 04. Design: Hello Bot's Design.
12:34 Conclusion: Considerations.
13:59 Conclusion: Measuring Success.

Пікірлер: 112

  • @SharonOnyinye
    @SharonOnyinye2 жыл бұрын

    Want to learn ux design on your own? I have carefully curated resources to help you gain a solid foundation in UX design Get it here - msha.ke/uxresources/ Want to land your first UX job? Check out my latest 109 page Ebook on how to get yourself from beginner to job-ready - msha.ke/uxdesignjob

  • @jorgetanco5542

    @jorgetanco5542

    Жыл бұрын

    I will definitely check it out Sharon. Thank you for your help

  • @garimakapoor994

    @garimakapoor994

    10 ай бұрын

    Hi, how can i get this book in india

  • @Jennifer-Ihuoma

    @Jennifer-Ihuoma

    9 ай бұрын

    ​@@garimakapoor994 It's an ebook. Available online using the link she provided.

  • @oNoline92o
    @oNoline92o2 жыл бұрын

    Great content, remembered when I first discovered your channel and didn't know what a Ux Designer even is, and now that's my job. Thanks for inspiring me. Greeting from Germany ☺

  • @SharonOnyinye

    @SharonOnyinye

    2 жыл бұрын

    Thank you so much ❤️❤️

  • @100Stratusfiedx
    @100Stratusfiedx2 жыл бұрын

    This is so insightful. I’ve been a customer of hello fresh for about 6 months now. I only have 1 thing that I hate. It’s great to manage by food preferences, but it would be better if they focused more on specific diets(keto, paleo etc). I’ve found that even the calorie smart meals can have lots of carbs and salt.

  • @lemica_plexus
    @lemica_plexus2 жыл бұрын

    I watched several case studies explained on KZread, but yours might be one of the best :) Really clear, simple but yet the process makes sense :)

  • @goa9771

    @goa9771

    Жыл бұрын

    I agree with you. Her content is always VERY helpful.

  • @alicia_shaun
    @alicia_shaun2 жыл бұрын

    Lemme tell you I’m on a diet and I lovvvveeeeee the low calorie option that they have now and I was glad they changed the packaging from all the brown paper… I recently got a box and noticed it I said this is so nice!!!

  • @crossonwurah2456
    @crossonwurah24562 жыл бұрын

    hello i am actually just starting my journey as a UX/UI Designer and your videos have been very helpful, i hope one day to be as good as you but i am just going to take it one day at a time... i guess i'm here to say thank you and well done

  • @tequishamcdearmon9152
    @tequishamcdearmon9152 Жыл бұрын

    This is awesome information... You walked us through the entire design process coupled with research!

  • @augustineasiuwhu
    @augustineasiuwhu2 жыл бұрын

    Aside from liking, commenting, sharing, and subscribing. What else can I do? because this video is super useful and insightful!

  • @SharonOnyinye

    @SharonOnyinye

    2 жыл бұрын

    Thank you so much ❤️

  • @goa9771

    @goa9771

    2 жыл бұрын

    I love her contents too. Please let's keep sharing

  • @Jennifer-Ihuoma

    @Jennifer-Ihuoma

    2 жыл бұрын

    Yes, let's keep sharing!

  • @hellostephaniem
    @hellostephaniem2 жыл бұрын

    Thank you for sharing this. This is soo detail and tremendously helpful. I’ve been applying for the last 2.5 months for my first UX/UI job so it’s a bit discouraging, but I’m hoping to land something soon!

  • @SharonOnyinye

    @SharonOnyinye

    2 жыл бұрын

    Thank you so much and wishing you all the best ❤️❤️

  • @sofyb98ers
    @sofyb98ers2 жыл бұрын

    Incredibly helpful detailed explanation! this helped me prep for my take home challenge!

  • @SharonOnyinye

    @SharonOnyinye

    2 жыл бұрын

    So glad to hear this!

  • @starvemarve5530
    @starvemarve5530 Жыл бұрын

    Kushe. Well done. I've been debating creating a chat bot case study for my portfolio. I like how you solved for an even bigger problem than just expedited customer service with your chatbot and overall design challenge response.

  • @J.2100
    @J.2100 Жыл бұрын

    This is really helpful. Thanks for sharing and I hope I can solve my design challenge successfully.

  • @exonnkemchor5373
    @exonnkemchor53732 жыл бұрын

    You did a brilliant work on this one. I’ve also just gotten some ideas on strategy & positioning for when next I’m applying for an opportunity. Thank you for sharing and can’t wait for your next upload.

  • @SharonOnyinye

    @SharonOnyinye

    2 жыл бұрын

    Thank you so much

  • @patriciopomies
    @patriciopomies2 жыл бұрын

    Sharon, great job! I really enjoyed your process, learned a lot!

  • @salamdesigns01
    @salamdesigns012 жыл бұрын

    You did a great job here. Simple and dynamic

  • @SharonOnyinye

    @SharonOnyinye

    2 жыл бұрын

    Thank you so much

  • @humairanaeempasha2362
    @humairanaeempasha2362 Жыл бұрын

    Absolutely love how you approached the problem - very clean & to the point presentation!

  • @aniekan2758
    @aniekan27582 жыл бұрын

    Very insightful. Thank you Sharon ❤️

  • @SharonOnyinye

    @SharonOnyinye

    2 жыл бұрын

    Thank you so much

  • @riahunique9979
    @riahunique99792 жыл бұрын

    Hi again, I have been indulging in your content. Excited to build some work of my own. I love this post because I am a visual learner. This provides me with additional tools needed to be successful in my learing style. I appreciate this more than you know 💛

  • @riahunique9979

    @riahunique9979

    2 жыл бұрын

    This brings everything you've mentioned to a full circle I understand so much more now.

  • @unegbuchinonso2561
    @unegbuchinonso25612 жыл бұрын

    Sharon I only watch your videos because I want to see you speak. You’re sooooooo beautiful. My KZread crush 😻

  • @goa9771

    @goa9771

    Жыл бұрын

    Awesome content! Thanks for the inspiration

  • @jearl75290
    @jearl752902 жыл бұрын

    Thank you for sharing your process. This is very interesting.

  • @SharonOnyinye

    @SharonOnyinye

    2 жыл бұрын

    Thank you so much for watching

  • @daniifiok
    @daniifiok2 жыл бұрын

    Top notch, i love your work

  • @SharonOnyinye

    @SharonOnyinye

    2 жыл бұрын

    Thank you so much

  • @emmanuelaleogho9951
    @emmanuelaleogho99512 жыл бұрын

    Hi Onyinye, thank you very much for this. You just made theories very much practical and easy to understand. Thank you once more. More content like this would really be appreciated ❤️

  • @EneAboje
    @EneAboje Жыл бұрын

    I learnt so much from this. Thanks Onyinye

  • @bythefirevestedinme5509
    @bythefirevestedinme55092 жыл бұрын

    Very insightful video, thank you soo much👌

  • @SharonOnyinye

    @SharonOnyinye

    2 жыл бұрын

    Thanks for watching

  • @Jennifer-Ihuoma
    @Jennifer-Ihuoma2 жыл бұрын

    An excellent mind at work here. Weldone!

  • @SharonOnyinye

    @SharonOnyinye

    2 жыл бұрын

    Thank youuu ❤️❤️❤️❤️

  • @Elrykkstorm
    @Elrykkstorm Жыл бұрын

    Your content is engaging and informative. I'm an aspiring UX designer from Nigeria and very glad to have discovered your channel. I was hoping you could mentor me on my UX journey. Daalu!

  • @tara730
    @tara730 Жыл бұрын

    simple but fruitful

  • @filgoal4067
    @filgoal40672 жыл бұрын

    I'm from Egypt I wanna learning

  • @goa9771
    @goa97712 жыл бұрын

    Great content!

  • @SharonOnyinye

    @SharonOnyinye

    2 жыл бұрын

    Thanks a lot

  • @kendricknguyen4990
    @kendricknguyen4990 Жыл бұрын

    Amazing content Sharon ❤

  • @ikennagibson3933
    @ikennagibson39332 жыл бұрын

    Nice video Sharon, having a stage 3 interview, a design challenge and I am trying to make use of this template of yours but I have a question. From the problem discovery, what if I don’t have a recurring themes or patterns from users pain-points how then do I approach it? Solve all pain-points or prioritize them maybe using the impact/ effort matrix?

  • @AnnaAdeyemo
    @AnnaAdeyemo2 жыл бұрын

    Great content, This is detailed

  • @SharonOnyinye

    @SharonOnyinye

    2 жыл бұрын

    Thanks for watching

  • @shesanosan
    @shesanosan2 жыл бұрын

    Sharon thank you for putting out this video it was well thought through and i love your presentation. I do like the approach of identify what is like to have success metrics that is wow. cool stuff

  • @MichaelOpalski
    @MichaelOpalski2 жыл бұрын

    Thank you for this! Excellent presentation

  • @sammdesigns
    @sammdesigns2 жыл бұрын

    Good work!

  • @SharonOnyinye

    @SharonOnyinye

    2 жыл бұрын

    Thank you so much

  • @hillaryugochukwuaniugbo9347
    @hillaryugochukwuaniugbo93472 жыл бұрын

    Thanks 🙏🏾 this was really helpful

  • @SharonOnyinye

    @SharonOnyinye

    2 жыл бұрын

    Thanks for watching ❤️❤️

  • @seize2179
    @seize21792 жыл бұрын

    Awesome video

  • @SharonOnyinye

    @SharonOnyinye

    2 жыл бұрын

    Thank you so much

  • @DonjiKong
    @DonjiKong10 ай бұрын

    What would you do differently

  • @brandyspain7125
    @brandyspain71252 жыл бұрын

    Very informative 👍🏾

  • @SharonOnyinye

    @SharonOnyinye

    2 жыл бұрын

    Thanks for watching

  • @brandyspain7125

    @brandyspain7125

    2 жыл бұрын

    @@SharonOnyinye you're welcome

  • @eugeneadavore4064
    @eugeneadavore40642 жыл бұрын

    Awesome!

  • @SharonOnyinye

    @SharonOnyinye

    2 жыл бұрын

    Thank youuu

  • @omagodosidiomas
    @omagodosidiomas Жыл бұрын

    Very helpful!

  • @Jennifer-Ihuoma

    @Jennifer-Ihuoma

    Жыл бұрын

    Yeah!

  • @TheToysoja
    @TheToysoja2 жыл бұрын

    Great video Sharon, thanks for the insight. I have a question. I have seen so many "Case Study Structures" would you say the one you have presented works just as well as any other in the industry (whether in an interview or in my portfolio)? As a new designer, this version seems simple and straightforward.

  • @SharonOnyinye

    @SharonOnyinye

    2 жыл бұрын

    Yep it works quite well :)

  • @TheToysoja

    @TheToysoja

    2 жыл бұрын

    @@SharonOnyinye thank you.

  • @akintolavictoria1404
    @akintolavictoria14042 жыл бұрын

    Thank you Sharon for sharing these insights. Great content! Please, what software/tool did you use for the presentation?

  • @SharonOnyinye

    @SharonOnyinye

    2 жыл бұрын

    Thank you so much I used figma :)

  • @akintolavictoria1404

    @akintolavictoria1404

    2 жыл бұрын

    @@SharonOnyinye Alright. Thank you for taking your time to respond.

  • @yimiesart9262
    @yimiesart92622 жыл бұрын

    Thank you so much

  • @SharonOnyinye

    @SharonOnyinye

    2 жыл бұрын

    Thank you so much for watching

  • @humphreydavies9439
    @humphreydavies9439 Жыл бұрын

    Can you create a tutorial on how to create userflow diagrams in Figma

  • @ui.ux_vanessa
    @ui.ux_vanessa2 жыл бұрын

    what tool did you use to create your presentation?

  • @SharonOnyinye

    @SharonOnyinye

    2 жыл бұрын

    Figma

  • @stuartist
    @stuartist2 жыл бұрын

    Did they implement your chatbot design?

  • @jessicaalthaus2617
    @jessicaalthaus26172 жыл бұрын

    So what would you have done differently now that you are a more seasoned designer?

  • @emmanuelolubodun1

    @emmanuelolubodun1

    2 жыл бұрын

    That's already an interview question 😆

  • @Jennifer-Ihuoma

    @Jennifer-Ihuoma

    Жыл бұрын

    Good question 😁

  • @icksv5529
    @icksv55292 жыл бұрын

    And here we are with HelloFresh and the people in the hiring process, asking for an unethical design challenge. Guys, unless you are not swimming in a sea of s*** and so you do not know how to pay the bills, refuse to do this challenges or ask to be paid. Every time you accept one of those challenges even if you could refuse, you are passing the massage to the people in the hiring process, that they are legit and in doing so you damage other designers.

  • @Jennifer-Ihuoma

    @Jennifer-Ihuoma

    Жыл бұрын

    Maybe we needn't overly generalise things. I don't know if it's the case here but sometimes we set out to do things to pave way for ourselves and not asking everyone else to do same. I understand your position and from her teachings, she believes same. However, cases, contexts differ and we should respond appropriately each time.

  • @riahunique9979
    @riahunique99792 жыл бұрын

    Thanks!

  • @mohdhisham2494
    @mohdhisham2494 Жыл бұрын

    Good content!

  • @SharonOnyinye

    @SharonOnyinye

    Жыл бұрын

    Thank you so much

  • @The_faithjosiah
    @The_faithjosiah Жыл бұрын

    Very detailed. Permission to use your format for my redesign project ?

  • @SharonOnyinye

    @SharonOnyinye

    Жыл бұрын

    Yes, of course

  • @sophieessien
    @sophieessien Жыл бұрын

    Thank you for this

  • @rodrigoengell
    @rodrigoengell2 жыл бұрын

    What did you use to make the presentation? Great video! :)

  • @SharonOnyinye

    @SharonOnyinye

    2 жыл бұрын

    Thank youuu! I used Figma

  • @bisiyahaya350
    @bisiyahaya3502 жыл бұрын

    Can this framework be used to present a case study?

  • @SharonOnyinye

    @SharonOnyinye

    2 жыл бұрын

    Yes it can

  • @bisiyahaya6142

    @bisiyahaya6142

    2 жыл бұрын

    @@SharonOnyinye What is your opinion about using JTBD theory (job stories) over User stories?

  • @amaogabriel5350
    @amaogabriel53502 жыл бұрын

    Awesome video. i just want to confirm something, are you saying you were given the task, and submitted it 8 hours later?

  • @SharonOnyinye

    @SharonOnyinye

    2 жыл бұрын

    I had a week to complete it but they said i shouldn’t spend more than 8hrs on it over the one week period :)

  • @amaogabriel5350

    @amaogabriel5350

    2 жыл бұрын

    @@SharonOnyinye oh ok. Was scared haha, thanks for clearing that up

  • @Jennifer-Ihuoma

    @Jennifer-Ihuoma

    Жыл бұрын

    @@amaogabriel5350 😁

  • @gnvw
    @gnvw2 жыл бұрын

    Shouldn't we as designers not be solving company problems during interviews? Isn't this just free labor had you not gotten the job?

  • @Jennifer-Ihuoma

    @Jennifer-Ihuoma

    Жыл бұрын

    Probably depends on what stage her conversation with them was at before she took on the challenge. She must have used her discretion. You wouldn't refuse a challenge when you're certain you'd be getting the job?

  • @d.o.nmuzic3802
    @d.o.nmuzic380211 ай бұрын

    🙏🏾

  • @rasheedolaniran6627
    @rasheedolaniran66272 жыл бұрын

    Tried to follow you on Twitter but got feedback that the account doesn't exist.

  • @SharonOnyinye

    @SharonOnyinye

    2 жыл бұрын

    I took a break :) Will be back soon

  • @rasheedolaniran6627

    @rasheedolaniran6627

    2 жыл бұрын

    @@SharonOnyinye All right, hope to be notified when it's active back.

  • @Jennifer-Ihuoma

    @Jennifer-Ihuoma

    2 жыл бұрын

    @@rasheedolaniran6627 Seen, she's back.

  • @crissyrichy
    @crissyrichy2 жыл бұрын

    Thank you for this

  • @jorgetanco5542
    @jorgetanco5542 Жыл бұрын

    Thanks!

  • @jorgetanco5542

    @jorgetanco5542

    Жыл бұрын

    Hi Sharon! Really enjoyed your video. Very informative and inspiring. Just like you i work for HelloFresh, but i work in the production area. I want to learn from your experience so i can become a UX researcher. Perform research so i can solve problems and develop strategy. Do you have to perform your own research, or do you go through a UX research department? Any advice that you would have for me would be greatly appreciated. Very respectfully, Jorge