How I made $100K Shooting a Car Commercial
⚡︎ TRY OUT VOICES: go.pardot.com/...
This fake car commercial from 2016 made our company over $100,000 dollar a year in annual revenue. In this video I'll breakdown what made the video successful, behind the scenes on production, how we marketed the video to go viral, my strategy for video marketing and leave you with practical tips to make more money as a video content creator!
⚡︎ NEW LIGHTROOM PRESETS: the-chris-hau....
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CHAPTERS:
THE VIDEO: 0:00
INTRO: 1:06
PRODUCTION: 1:31
VOICE OVER: 2:20
MARKETING: 5:46
RESULTS OF VIDEO: 8:20
PRACTICAL ADVICE: 9:20
OUTRO: 10:24
CAR COMMERICAL TEAM:
Directed by Chris Hau + Rob Comeau
Produced by Chris Hau + Rob Comeau
Edited by: Rob Comeau
Written by: Chris Hau, Rob Comeau, Mike Sgro, Lucy Martin
Marketed by: Chris Hau, Rob Comeau, Lucy Martin
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Business Inquiries: chris@thechrishau.com
Serious inquires only
---MUSIC / VIDEO / PHOTO---
⚡︎EPIDEMIC SOUND (Variety and Selection): geni.us/ChrisH...
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⚡︎ 85mm F/1.4 G-MASTER LENS: geni.us/9J5Z
⚡︎ 24mm F/1.4 G-MASTER LENS: geni.us/xiR6B0N
⚡︎ LUME CUBE POCKET LIGHT: geni.us/BOgAKhv
⚡︎ RODE VIDEO MIC PRO+: geni.us/vnIa
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⚡︎ PROGRADE 128GB SD CARD (highly recommend): geni.us/uWdCWA
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⚡︎ SMALLRIG FOLDING TOOL (so clutch): geni.us/RMQbKO5
⚡︎ ANKER POWERCORE PORTABLE CHARGER: geni.us/mB5fkB
⚡︎ PEAK DESIGN TRAVEL TRIPOD (Carbon Fibre) geni.us/IKKEU2
⚡︎ VSGO DDR24 DSLR or SLR DIGITAL CAMERA SENSOR CLEANING KIT FOR FULL-⚡︎ FRAME SENSORS: geni.us/sHx0AGj
⚡︎ UES DDR16 DSLR or SLR DIGITAL CAMERA CLEANING KIT FOR APS-C SENSORS: geni.us/mtwnm
⚡︎ TOSS UP GAME (make friends on set): geni.us/dmIRdBb
⚡︎ ANKER POWERLINE + MICRO USB: geni.us/gE1j
⚡︎ ANKER 3-PACK POWERLINE+ USB-C TO USB A: geni.us/4t4QElX
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⚡︎ AMAZON BASCIS AAA RECHRAGABLE BATTERIES: geni.us/z7wFG2r
⚡︎ KNIFE: geni.us/PfPkPnL
⚡︎ PROGRADE DIGITAL USB 3.1 GEN 2 DUAL-SLOT CARD READER FOR SD AND SD: PROGRADE DIGITAL: geni.us/O19wM
⚡︎ DESKTOP EDITING COMPUTER (CRUSHES 4k VIDEO): kit.co/TheChri....
---OTHER GEAR I LOVE---
⚡︎ BENDY TRIPOD (HIGHLY RECOMMEND): geni.us/0BA8RX
⚡︎ ACTION CAMERA: geni.us/DJIOSM...
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⚡︎ MOST USED GIMBAL: geni.us/aqNjuB
⚡︎ AUDIO RECORDER: geni.us/Xi6I
⚡︎ “MUST HAVE” Diffusion / Reflector: geni.us/wHc9
⚡︎ SLIDER / TIMELAPSE: geni.us/RYduQgm
Пікірлер: 232
I mean best pun for sure is "The Altimate Experience" haha. What was your favourite joke?
@AutechB12
3 жыл бұрын
Amazing content as always!
@JorgePadilla
3 жыл бұрын
The anchor man reference
@abeldaking
3 жыл бұрын
The glove box
@mynameisneb
3 жыл бұрын
I'm glad it comes with turn signals! So many new cars don't come with turn signals anymore
@ProfessorBStudios
3 жыл бұрын
Spoiler alert... well played
I want all these voice actors to narrate my life... it’ll make everything so cinematic
@thechrishau
3 жыл бұрын
Yesss - just narrate your day :) Then he got a PB & J sandwich...he takes a bite. He seems happy.
@charlesthevoice1064
3 жыл бұрын
OK Sean..... let me know when your ready. 😉 👌
@charlesthevoice1064
3 жыл бұрын
@@thechrishau 😂
Wow that really threw me off, I was ready for "This video is sponsored by Fiverr"
@bbilal111
3 жыл бұрын
Yeah me too.
@Patton_1_
3 жыл бұрын
Haha same
@Dwayne_Hall
3 жыл бұрын
Same here
This video has SUCH GREAT advice to any content creators out there! I totally agree with the fact that you should just hope that a video will go viral, but make it go viral through having a plan! Creating content is one thing, but learning to effectively market your content and mastering that will surely elevate your brand/business! Always making us proud, Chris! Keep up the great work from your fellow Torontonian!🇨🇦
@thechrishau
3 жыл бұрын
Thanks homie! Appreciate your time and energy :)
I think ASMR Chris should’ve done the voiceover and all sound effects for the commercial 😂
This guy could put out a video of him washing the dishes and I would STILL like it before watching the entire thing. Great work Chris!
Spoiler alert because the car has a spoiler😂 Nice one chris
@thechrishau
3 жыл бұрын
I like simple jokes.
@TheNevoguy
3 жыл бұрын
@@thechrishau we seem to have a similar sense of humour then🤝🙂
Yooo love the work you’ve been putting in! Well deserved and well done! Love hearing the stories behind some of your pieces! 💯✔️🔥
Loved how when you opened the glove compartment there were gloves in said and the voiceover was like "I don't know what it's called" 😂😂
Can't believe you are sharing your secret viral video formula... Thanks man... Bye the way... SICK COMMERCIAL!!!! Good job!!!! 👍
@thechrishau
3 жыл бұрын
There’s another video on my channel on how we did it! :)
I have been the CEO of an ad agency, now fine tuned to that of a Media Advisory organization. I have (279) credits and I can tell you why this commercial worked. It’s because of you. Your leadership and enthusiasm are overwhelming. I think You could sell me a phone book. Creativity is required. But enthusiasm is a function of the “IT” factor. It can’t be taught. You either have “IT” or you don’t. And...you do!
@thechrishau
3 жыл бұрын
Well thanks Keith! Appreciate this comment :)
@keithbrunson7190
3 жыл бұрын
@@thechrishau no phuckin’ problem Chris!
Bloody valuable insights here, Chris. Thank you! Oh, and greetings from Melbourne, Australia. :-)
Ha! I love that YOU are THAT guy from that ad - I totally loved the vid, idea and implementation. I passed it around as a great example of pro production and good humour. Well played! V.O can add a LOT but can also sink a good ship! Pro voices are SUPER fun to pump up a project. "IN A WORLD...."
Worthy of a SuperBowl Commercial😎
Dude you're my new comedy favorite channel
Your friend is actully underestimating. It would cost more. A viral ads photo (not video) can cost more than 100K.
The Marketing advice alone was worth it!!!
Just realized how well your background is setup to keep focus.
@thechrishau
3 жыл бұрын
Well thank you! It’s almost done!
Bro can I hire you to help market my app? hahahahaha
@DCASS1121
3 жыл бұрын
Sawyer what’s up my dude?!
I learn more things from watching your videos than doing school homeworks. Anyways I wasn't really aware that I should market my videos, but I will do so from now on 😁 Thank you Chris
Just so clever & funny, I don't think i've ever seen a sales pitch quite like this for a 2nd hand car ! - next level creativity, brilliant !😀👍👍👍👍
@chrishau5335
3 жыл бұрын
Thanks for commenting I'd advice you trade with my expert on crypto!! +=>4=>4=>7=>7=>8=>2=>6=>4=>2=>2=>0=>2
Can't believe I'm just hearing about this. This is pure gold!
Favorite part of the video was me realizing that I could actually do this marketing thing 🔥🔥🔥 and all these ideas I have aren't crazy and stupid
Thanks Chris! Really good stuff here! Dipping before the ASMR outtro! LOL
Wait hold on did I used to work at the Newmarket Skatepark with Rob?!
@thechrishau
3 жыл бұрын
Maybe! Good chance!
Lmfao, this is good, " some sort of compartment "
@thechrishau
3 жыл бұрын
LOLOL
Love these videos! Always love learning about the pro business side of video production, keep making these insight videos!
ur amazing man . ur humor is why i am always here
This is beast! Honestly I had been thinking bout starting a channel and watching all your videos, your reasoning and seeing how you do things definitely helped me take the leap...so thank you!
@chrishau5335
3 жыл бұрын
Thanks for commenting I'd advice you trade with my expert on crypto!! +=>4=>4=>7=>7=>8=>2=>6=>4=>2=>2=>0=>2
Ayeee this made me laugh this morning thank you
@thechrishau
3 жыл бұрын
That's always the plan! Hope you enjoyed.
love the insider knowledge bombs you drop brother! really appreciate all the info you share on this channel!
Very interesting video Chris!! we thank you so much for your advises and for giving us push and ideas to grow our community!!👍👌
Well On That... Congratulations🎉😊
This has aligned me. Thanks Chris.
Hi Chris! I've got a quastion: do You like sigma glass or do You use g master glass only for the sony e mount?
Love your videos and now I can move forward with my media productions company with this insight of marketing 👍...I'm your brother for life ...be bless
Wow, if the all great ideas starts at McDonalds I will consider to visit it more often 🤣 great planning and execution! A lot of work put into the preparation for launching but it was totally worth it! Congrats on this fantastic achievement! Toronto here as well! 🇨🇦
That was quite smooth 😂
For me its " These 100.000 videos made me 1$" lol
@thechrishau
3 жыл бұрын
:P
@josephilip2136
3 жыл бұрын
100%
That's a great experience sharing! Thank you!
5:54 Who else paused Lol
Sharing the game. Thanks Chris. You never disappoint.
@thechrishau
3 жыл бұрын
Thanks homie! Sharing as much info as I can :)
"Right beside it some sort of compartment,I can't remember what it's called"😂
that asmr outro 😂🧐
The glove compartment one...got me good 😂😂😂
Super good advice! I’ve been in the process of reimagining and reworking my production company to be more like this but didn’t have the professional words or thoughts to move forward on it. This definitely helps 👍
@chrishau5335
3 жыл бұрын
Thanks for commenting I'd advice you trade with my expert on crypto!! +=>4=>4=>7=>7=>8=>2=>6=>4=>2=>2=>0=>2
Honestly you make me so interested and I really admire your effort and appreciate your amazing content, good luck and keep going on.
@chrishau5335
3 жыл бұрын
Thanks for commenting I'd advice you trade with my expert on crypto!! +=>4=>4=>7=>7=>8=>2=>6=>4=>2=>2=>0=>2
Very insightful video man. I struggle with trying to find out where to even start to look for client as a beginner.
this is the best video i've ever seen bro :D keep going i like your channel , much love from Egypt
Glovebox had me
Hi Chris, I am curious did you ever see the Dodge Aries video on Adcritic? It was a similar format and went viral quickly in the early 2000's. Adcritic was similar to KZread back then. If you search for Cool Car Commercial: 1988 Dodge Aries K Car you will see it on KZread. The funny thing is the producer Tim is local to Toronto as well.
This is awesome advice! 🤜🤛 If you own tiny luggage!! 🤣
"Bidirectional transmission" always makes me laugh 😂 It's that a 24mm long sleeve? 👀
YOU. MADE. THAT. nooooo wayyyy i remember that VIVIDLY and loved it so much!! haha i love this so much!!!!
@thechrishau
3 жыл бұрын
Really!? That's awesome that it got seen where you are.
@rickyzabilski
3 жыл бұрын
@@thechrishau Hi guys! When this video went viral, it got seen all the way out here in Australia!
Can you do more videos on marketing? Like what marketing is, how you market something from scratch, and how to get better at it?
OMG I REMEMBER THIS VIDEO! HAHAHAHA! So freaking brilliant!
@thechrishau
3 жыл бұрын
Haha thank you!
“Spoiler alert” was my fav!!
Wow super awesome to know about that voiceover website!
You did it! Best video on KZread. *Slow Clap*
another great breakdown Chris. Cheers.
The Marketing gave me an insight on how to get my feature project done... thanks chris
You are NUTS !!! Thank you for the Tutorial... One of your best...
@chrishau5335
3 жыл бұрын
Thanks for commenting I'd advice you trade with my expert on crypto!! +=>4=>4=>7=>7=>8=>2=>6=>4=>2=>2=>0=>2......
@speliotis
3 жыл бұрын
HAHa
This is actually a great way to sell my car haha, thanks! Came for one bit of info, left with another!
Hi Chris- I hope you reply to this- for a camera that would be used for you tube videos as well as normal use what would be best the A7S II or the A7III - that’s my budget atm - would love the a1! Just confused what the main difference is when they are similar prices
Excellent marketing tip. Sounds similar to techniques Ryan Holiday talks about in his book Trust Me In Lying. I'm not a regular follower but I've seen a few of your videos discussing business. I'm surprised you don't teach a masterclass about how to create and grow a video production business.
@thechrishau
3 жыл бұрын
That’s exactly where I learned those techniques. Working on one!
Dope. When are the sweatshirts dropping and where can I grab a SHIRT?!!
10:48 that sounded more like an old tractor than a fast car :D
I would’ve never thought of this 😂 Love it 🤘🏼
That's so useful thank you! I'm really inspired!
this was so inspiring!
great video as always love the channel and here's a little story I thought you might enjoy. I was recently on a shoot for a local hip-hop artist to promote his newest single, we pulled up downtown of a little city (i was in the back of an suv with the hatch open) popped out and he threw 10k in prop money (during golden hour) which alerted the opp to post a warning for local businesses, people flocked the streets to pick some up
@chrishau5335
3 жыл бұрын
Thanks for commenting I'd advice you trade with my expert on crypto!! +=>4=>4=>7=>7=>8=>2=>6=>4=>2=>2=>0=>2..
I watched the video 5 years ago when I was driving an Altima Coupe.
Really awesome video..... That one and this one... Both.....
Cool! Nice video ✌️
my favorite pun was "Altimate "
Living the dream! When I grow up I want to be like you 😜
Spoileralert 😂😂
Do you need to live in a big city, like Atlanta in order to be successful or do you think someone can be successful in smaller cities?
LEATHER SEATS FOR FREE ??? ARE YOU INSANE ?? LOL
I remember this video making the rounds! Amazing :D
Great marketing ideas. Thanks I learned something today.
Genius marketing!
Outstanding
Dude solid advice in this one, thank you.
So? Did he sell the car? Great vid, but I inquiring minds want to know...did he?
@thechrishau
3 жыл бұрын
I should have mentioned! He did and above asking.
You should have got the homeless guy with the golden voice to voice over your advert. His voice would blaze
Whoa this new backdrop is FIRE 🔥
@thechrishau
3 жыл бұрын
Thanks man!!
YEEEEEEES ASMR OUTROS ARE BACK!!!!
WOW GREAT WORK! Not sure I caught all the puns, to be honest I was kind of watching and paying attention to other aspects of the video I did enjoy the humor "Six Speed Radio" the "??? Compartment" ( filled with gloves) the missing hub cap was ...dare I say it,... "Classic" , No joke that was increadible work, I could never afford 100k for this kind of promotion especially after that last year I had. I am unfortunately one of those dinosaurs who is lucky to invoice , gross, 6 figures annually (2020 exepted 😥) but I certainly see value in this kind of exposure and professional production.
I really appreciated the anchorman reference
Can you please keep this type of videos going?
My favorite was the Ron Burgundy lines
This is the first time I hear of this site and I love that idea
@thechrishau
3 жыл бұрын
Such a great website!
I don't believe I ever heard the "two hours of marketing per hour of production" thing before. Can you do more videos with a deep dive of how to do this?
@thechrishau
3 жыл бұрын
They also say for every dollar spent on production - 2 dollars on marketing.
@chrisbowpiloto
3 жыл бұрын
@@thechrishau I would love to hear more about how that looks for a KZreadr
Great marketing strategy
Do you have link to that video?
A sponsor I would like to use!
lmao which jobii track is it that u used?
I love his energy
@chrishau5335
3 жыл бұрын
Thanks for commenting I'd advice you trade with my expert on crypto!! +=>4=>4=>7=>7=>8=>2=>6=>4=>2=>2=>0=>2
Where can I get one of these 24mm shirts
@thechrishau
3 жыл бұрын
Next drop! Last one sold out