How Gymnast Olivia Dunne Became The World's Most-Followed College Athlete
Olivia Dunne is TikTok’s million-dollar tumbler. The all-American gymnast at Louisiana State University is the world’s most-followed college athlete. The New Jersey native has turned her 12 million followers into licensing gold thanks to deals with Motorola, AI assistant Caktus and clothing brands American Eagle and Vuori. “My audience can detect if something isn’t authentic,” Dunne tells Forbes. “My core values have to align with a brand.”Meanwhile her Livvy fund raises money for fellow female NCAA athletes from both fans and brands.
Creators. Influencers. Streamers. Vloggers. Whatever you call them, these powerful social media personalities are calling the shots in entertainment and advertising.
This year, the 50 honorees on our second annual Forbes Top Creator list harnessed their combined 2.6 billion followers to haul in an estimated $700 million in earnings. That's up more than 20% from 2022's $570 million score. To rank the world's Top Creators, Forbes crunched data on the earnings, follower counts, engagement rates, and entrepreneurial activities of thousands of internet personalities with the help of the creator marketing firm, Influential.
The result: The fifty people tapping their massive fan bases to reshape the worlds of media, marketing, entertainment, and taste.
0:00 Introducing Olivia Dunne
0:15 What Is The Olivia Dunne Brand?
1:20 How Olivia Kicked Off Her Creator Career
2:08 Balancing The Career And The Demands Of Collegiate Gymnastics
2:58 Monetizing The Olivia Dunne Brand
4:17 How Olivia Finds The Right Partnerships For Her Audience
5:07 How The Changed NIL Rules Opened The Door For Business Opportunities
6:45 Why Olivia Dunn Admires Nastia Liukin's Brand Most
7:19 How Olivia Grew Her Audience During The Pandemic
8:17 Olivia's Post-College Plans
8:44 Advice To Upcoming Athletes Looking To Build A Brand
9:26 "You Are More Than Your Sport"
9:48 Olivia's Secret To Growing A Massive Fanbase
10:52 What Brands Need To Consider Before Partnering With Creators
11:08 Balancing The Business While Serving An Audience
11:34 Olivia's Dream Collaborator
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Пікірлер: 35
That's not why...
❤Olivia Dunne mastered social media with beauty and brains❤ she is so honest about her entrepreneurial skills❤
Looking for honest responses. What do you think is most responsible for her success? Her looks and how she flaunts them in photos? Or her hard work and dedication?
@kirstieb8025
4 ай бұрын
looks… people click FOLLOW in a heartbeat. some are interested in her hard work, but probably most males are not. she seems awesome. but i have very complicated feelings about this as it seems she’s popular as a sexual object FIRST.
@MusicmyZombie
2 ай бұрын
Looks... She is 1000000% pure beauty
@azulsimmons1040
2 ай бұрын
I would say a bit of all it. Her looks are a draw, but there are plenty of pretty women on social media. She obviously works hard to be a college level gymnast. She has an engaging personality. She is a high performing gymnast. She knows how to market herself through social media. I think she's one of those situations where all the parts came together to make for a greater whole. She's taken the opportunity and ran with it. If being pretty were the only criteria for Livvy Dunne's level of success, there would be a ton of wealthy women. You gotta have something more than looks to grow that big.
You’re absolutely gorgeous and one heck of an athlete and businesswoman. God bless.❤
Beautiful young lady
Congrats, dear Olivia! Thank you for your role-modelling of healthy & business-savy lifestyle 👍💙
Happy for her success. Years of hard work and generating a name for herself seems to be providing a bright future. Wish her and her boyfriend the best.
She's gorgeous inside and out.
Shes beautiful and talented! God Bless!
I'd watch women's college gymnastix..they are the ultimate..beauty, strength, grace, flexibility, etc.
Here ill tell ya HARD WORK hows that !!
I am exceptionally impressed with how articulate this brilliant, beautiful, sweet, All-American businesswoman is. I love her. She's a good girl. With respect, I should also like to point out that her presence on camera is absolutely magical. This was a very well put together piece. She sounds and looks amazing.
@justtestingonce
5 ай бұрын
Simp! Geez…..simp 1000!
Do really have to ask that question!
She's beautiful
Put her in a shoe commercial I love that picture!
Her answers were so scripted 😭😭
@kelev48
8 ай бұрын
Right? Shes gonna have a greta career in politics!
@linzhao2235
8 ай бұрын
Well spoken for a 20 year old. She’s a success at this age for a young woman that has so many years ahead and she’s in her prime. Time is on her side when you’re 20 that’s great nothing to lose here. Anyways
You seem pretty down to earth Olivia. You'll be fine! Idk why i thought she'd have a Louisiana accent.
@izzychancapiedra2473
8 ай бұрын
There’s many accents in Louisiana…but you may know that already
@coopersherman207
7 ай бұрын
That’s because she’s from New Jersey lol
😘😘
Livvy Dunne is 5'6"..that's HUGE for an OLYMPIC gymnast..but I'd rather watch college over children in Olympics
The camera work is horrible. Her face is at a 90 degree angle for the entire interview.
🐮MOOoo
the answer to the title of the video is that she's extremely cute, that's it that the only answer.
I wonder how lol 🍑😍
Everyone knows why
She’s such a star member of the Trans community! So inspiring
Money for nothing