How Fake Food Became A $90 Million Industry In Japan

Fake food samples, or sampuru, can be seen in most restaurant windows in Japan. The hyper-realistic plastic foods help with language barriers and advertising, but they're also a prominent and historical staple in Japanese culture.
Watch more from @travelcharlie: / @travelcharlie
Watch more from @HEY YK:
/ @ykdojo
------------------------------------------------------
#FakeFood #Japan #BusinessInsider
Business Insider tells you all you need to know about business, finance, tech, retail, and more.
Subscribe to our channel and visit us at: read.bi/7XqUHI
BI on Facebook: read.bi/2xOcEcj
BI on Instagram: read.bi/2Q2D29T
BI on Twitter: read.bi/2xCnzGF
--------------------------------------------------
How Fake Food Became A $90 Million Industry In Japan

Пікірлер: 361

  • @tubevantedi
    @tubevantedi5 жыл бұрын

    What's great about this 'fake food' is that when you order the meal, it looks exactly like the display. Not like Mcdonalds burger commercial vs sad reality :/

  • @eddieduke6168

    @eddieduke6168

    5 жыл бұрын

    Well if you're in Japan then that's right, they will actually give you as much as what is displayed right there

  • @BlueCruiser

    @BlueCruiser

    5 жыл бұрын

    @@eddieduke6168 correct Japan follows advertisment

  • @m.ivyluna4632

    @m.ivyluna4632

    5 жыл бұрын

    Tyler Tong Sort of, but a lot of the places send either the item frozen to the artist or detailed pictures, or both. So it often looks like what you ordered

  • @MillennialTravelConfessions

    @MillennialTravelConfessions

    5 жыл бұрын

    I know right! I was shocked to see how precise the real food resembled the fake food!

  • @Lo-ed4fq

    @Lo-ed4fq

    5 жыл бұрын

    eddie duke not only in Japan.You can find it in any Japanese restaurant all over the world.I was in Singapore and i went to Liang Court,its full of Japanese restaurants,shops,bakeries and a japanese grocery store.We went to a japanese restaurant there and they actually have rows of fake food display.And whatever we ordered and served on the table,its the same like the fake ones. That only works if you went to a restaurants that not only serve authentic japanese food,but all the staffs and cooks actually came from Japan.

  • @BobMcCoy
    @BobMcCoy5 жыл бұрын

    *_Gordon Ramsay has left the chat_*

  • @rajkishore95

    @rajkishore95

    5 жыл бұрын

    100th like

  • @vuduygiang6276

    @vuduygiang6276

    5 жыл бұрын

    How tf are you everywhere?? O-o

  • @fizzytea8505

    @fizzytea8505

    4 жыл бұрын

    He could still try it

  • @cxraleiow4500

    @cxraleiow4500

    3 жыл бұрын

    @Throngdorr Mighty stfu

  • @ayami235611
    @ayami2356115 жыл бұрын

    As a food photographer, I find this intriguing. It's so much more convenient, and the food doesn't spill, melt or go bad under the harsh studio lights. It would actually be really practical to use them instead of the real deal.

  • @perc.aaryan
    @perc.aaryan5 жыл бұрын

    **tastes** Mmm just needs a little more salt

  • @austinprice770

    @austinprice770

    5 жыл бұрын

    Hyahyahyahya man so funny 😂

  • @AliHassan-oc1sn

    @AliHassan-oc1sn

    4 жыл бұрын

    DO NOT SUB TO ME...PLOT TWIST ITS AN ICE-CREAM

  • @mrreynolds4079

    @mrreynolds4079

    4 жыл бұрын

    xDD

  • @evaristegalois6282
    @evaristegalois62825 жыл бұрын

    Here's why the fake food industry got so big: Lvl 1: *Real food* Lvl 100: *Fake food* *_That's how food works_*

  • @JK_JK_JK_JK

    @JK_JK_JK_JK

    5 жыл бұрын

    🤔

  • @starshot5172

    @starshot5172

    5 жыл бұрын

    You are killing the meme

  • @brady50429

    @brady50429

    5 жыл бұрын

    Memes are overrated

  • @f.b.i4598

    @f.b.i4598

    5 жыл бұрын

    *How To Kill Memes 101*

  • @sandisirritating4594

    @sandisirritating4594

    5 жыл бұрын

    People who don't know the meme won't get this, making it not funny, spongebob's episode where he ripped his pants is an example of this. Search up "How Spongebob Predicted Meme Culture"

  • @rons4620
    @rons46205 жыл бұрын

    I don't like the ring of a word "fake food". It should be called plastic food replica instead. Fake food doesn't describe those appropriately.

  • @SPORTZIES

    @SPORTZIES

    4 жыл бұрын

    rons4620 “plastic food replica”..? I don’t see why “Fake Food” sound off to you but, whatever you prefer to call it.

  • @emperorfaiz

    @emperorfaiz

    4 жыл бұрын

    I failed to see it as a problem. It's your own little problem then.

  • @MrDangerEXtreme

    @MrDangerEXtreme

    3 жыл бұрын

    @@emperorfaiz maybe your own little problem

  • @vim6459

    @vim6459

    3 жыл бұрын

    Your own problem

  • @Boriquagurla777

    @Boriquagurla777

    3 жыл бұрын

    Hahaha all of you, shut up 🤣🤣

  • @shashikantvanjeri48
    @shashikantvanjeri485 жыл бұрын

    No preservatives... Good.

  • @alize0623
    @alize06235 жыл бұрын

    Sending this to my family on FB so they’ll stop sharing those videos of the fake food being made with captions like “THIS IS YOUR RICE! THE GOVERNMENT LIES!”

  • @asgoodasagonercanbe

    @asgoodasagonercanbe

    5 жыл бұрын

    Oh boy

  • @mijkwgeblwxz6853
    @mijkwgeblwxz68535 жыл бұрын

    *Mcdonalds wants to know your location*

  • @tazboy1934

    @tazboy1934

    5 жыл бұрын

    In syria

  • @amruta2490

    @amruta2490

    3 жыл бұрын

    Lol

  • @amruta2490

    @amruta2490

    3 жыл бұрын

    This will debunk the McDonald business

  • @kmusic160
    @kmusic1605 жыл бұрын

    I get hungry every time I look at these fake food..

  • @jacklabue3593
    @jacklabue35935 жыл бұрын

    Next up *How fast food became a 90 billion industry in America*

  • @allentoyokawa9068

    @allentoyokawa9068

    2 жыл бұрын

    @Thee Apollo Not really, the world has adapted to it

  • @tangogamma
    @tangogamma2 жыл бұрын

    This isn't just "fake food" Its literally art! These are artisans!

  • @Megadextrious
    @Megadextrious2 жыл бұрын

    Oh wow! When the guy was handling the fake burger it like brought back a memory from so long ago. I remember being in preschool and playing with plastic food toys! I distinctly remember trying to gather up every single piece one day and there was a lot of missing pieces. I actually started making my own fake food out of clay when I was in 2nd/3rd grade, and to this day I still find enjoyment in making miniature food out of clay. This is so awesome, I wish I could get a job like that here in the US

  • @yamihikarilightdark9

    @yamihikarilightdark9

    3 ай бұрын

    I think that’s why I love Japanese plastic display foods. It is a specialty craft, but it’s like, the professional version of toy play food from childhood. :D

  • @alfreddozier832
    @alfreddozier8325 жыл бұрын

    It's also for restaurants because then actually show you how the food will look if you get it in Japan.

  • @raiezy

    @raiezy

    5 жыл бұрын

    potatobakaneko baka no shit

  • @achuuuooooosuu

    @achuuuooooosuu

    5 жыл бұрын

    Yes, yes, we know, it’s in the video.

  • @TravelCharlie
    @TravelCharlie5 жыл бұрын

    It was great exploring the factory. Thanks for giving me the chance Business Insider. If you want to book factory tours, I have the link in my video.

  • @WealthbuilderzTV
    @WealthbuilderzTV5 жыл бұрын

    How is this even a industry? I see the point from advertising stand point but I’m not sure why it’s a industry 🤔

  • @Davidgoodplayer

    @Davidgoodplayer

    5 жыл бұрын

    Easy to realize you have never been in Asian countries.

  • @WealthbuilderzTV

    @WealthbuilderzTV

    5 жыл бұрын

    Davidgoodplayer your right I haven’t.

  • @rodneydsouza2454

    @rodneydsouza2454

    5 жыл бұрын

    Did you watch the whole video before commenting

  • @theangrycheeto

    @theangrycheeto

    5 жыл бұрын

    @@Davidgoodplayer I see them all the time in Toronto

  • @jayhong2654

    @jayhong2654

    5 жыл бұрын

    Wow yours so white I can’t even lmao

  • @yogurLAPIZ
    @yogurLAPIZ5 жыл бұрын

    Good way of making a sample of cakes to out on exposition on the bakery, no ingredients thrown away. :)

  • @pineapple1784
    @pineapple17845 жыл бұрын

    Ive always been interested in these cool fake food thingies, I feel like if I was rich I would have a large collection.

  • @Peleski
    @PeleskiКүн бұрын

    I always found these fascinating. It's so great that we can learn about it in English via youtube. In all honesty, I think restaurants have moved on to electronic displays. I was at a Kyoto restaurant where everything was ordered by tablet on the table. It's more convenient than having to go outside and point.

  • @Crosshill
    @Crosshill5 жыл бұрын

    i just wanted to say that i watched a 30 minute long episode on just this topic from the japanology channel and im still not quite sure what to do with this information other than weird flexing that i've 25 minutes on all of ya'll

  • @ariannasilva4462
    @ariannasilva44625 жыл бұрын

    I feel as though this works very well in japan as well because the food will look like what they are advertising. You couldn't do this in the U.S. because so much food advertising is fake and unrealistic

  • @nummynoms4525
    @nummynoms45253 жыл бұрын

    I'm having flashbacks of grade school when I'd run to the kitchen play sets just to play with the fake food.

  • @yamihikarilightdark9
    @yamihikarilightdark93 ай бұрын

    I grew up in Tokyo, and when we moved to Hawaii, I missed seeing those overly intricate displays. Just love seeing a neat display shelf and the novelty of seeing plastic food that honestly looks good enough to eat. Like play food toys, but leveled up.

  • @paulharland7280
    @paulharland7280 Жыл бұрын

    Seems like a fantastic application for 3D printing.

  • @paulharland7280

    @paulharland7280

    Жыл бұрын

    Obviously I don't want the traditional art form to go away though.

  • @mrreynolds4079
    @mrreynolds40794 жыл бұрын

    It's amazing how they can do this

  • @evanhuff8254
    @evanhuff82545 жыл бұрын

    $90,000,000 a year for a business industry. Let's say you have over 200 companies in Japan that do this. That's less than 500,000$ each company takes home each year, not accounting for their expenses this is really nothing.

  • @wilfus5732
    @wilfus57324 жыл бұрын

    I just want to collect these. They look awesome.

  • @anujnagpal18
    @anujnagpal185 жыл бұрын

    Hope these plastics don't end up being dumped in sea and eaten by fishes :(

  • @rusty9959

    @rusty9959

    5 жыл бұрын

    At the price they're sold at? Probably not.

  • @JoyceGu

    @JoyceGu

    5 жыл бұрын

    Anuj Nagpal Even in normal daily life, Japan has really complex recycling system and Japanese are aware to not throw their own garbage in the public due to the culture.

  • @rossocorsa6577

    @rossocorsa6577

    5 жыл бұрын

    not funny at all!

  • @authenticNL2

    @authenticNL2

    5 жыл бұрын

    Anuj Nagpal the people will eat the plastic instead of the fishies

  • @Echiomega

    @Echiomega

    5 жыл бұрын

    Japan have a complex sorting system, but most of their stuff are burned not recycled.

  • @nabilzelmat6754
    @nabilzelmat67545 жыл бұрын

    Tho the real question is can we make it edible?

  • @bryanmartinez6600
    @bryanmartinez66005 жыл бұрын

    So you say I can't eat this? *HOLD MY BEER*

  • @RealityContradiction
    @RealityContradiction5 жыл бұрын

    So cool!! Another "cool" check ✔ on Japan's cool checklist.

  • @cheddarcheez4119
    @cheddarcheez41195 жыл бұрын

    *GORDON RAMSAY WANTS TO KNOW YOUR LOCATION*

  • @MarcForman
    @MarcForman5 жыл бұрын

    At first I thought by the title they meant “fake food” to be “processed food” lmao

  • @GypsieT17
    @GypsieT172 жыл бұрын

    Exquisite work 💕🕊🙏❤🇬🇧🍪

  • @pinkywinky911
    @pinkywinky9115 жыл бұрын

    And the best thing is that your order will really look like the sample. 😋

  • @aeroengr9490
    @aeroengr94904 жыл бұрын

    Imagine how cautious they we’re when eating in they’re cafeteria LOL

  • @jonecuntapay9561
    @jonecuntapay95612 жыл бұрын

    Aware at this since 1998 from NHK's Japan Video Topics.

  • @Zo-hc2fn
    @Zo-hc2fn3 жыл бұрын

    I am thinking about a new type of restaurants : eating-spots, in eating-spots, food keeps changing, chefs also rotate. this is opposed to current restaurants, thanks to this rotation of food and chefs, eating-spots are way more powerful than restaurants. along with that, there is an app, people vote for the food that will be cooked in the next days, menu is influenced by the live input of the people via an app.

  • @kaiem1013
    @kaiem10135 жыл бұрын

    Whoa, this is awesome! They look hella real

  • @eldaviii90
    @eldaviii903 жыл бұрын

    Have you tried adding some MSG on them?

  • @micanikko
    @micanikko3 жыл бұрын

    This is the real life equivalent of anime food.

  • @lilithperalta5126
    @lilithperalta51265 жыл бұрын

    In Japanese restaurants, their meal sometimes looks like the fake food designs. That's the great part.

  • @GG1783
    @GG17835 жыл бұрын

    Japan is exceedingly cool!

  • @AkulSamratbluechip
    @AkulSamratbluechip5 жыл бұрын

    i can't get it out of my head .....SAMPURU

  • @sharu812
    @sharu8125 жыл бұрын

    At 2:00 is it 330°F or 330°C

  • @happyskinjapanvlogs9543
    @happyskinjapanvlogs95432 жыл бұрын

    Where is it located?

  • @OrdMonic
    @OrdMonic3 жыл бұрын

    And theres a competition for this right? Japan is amazing!

  • @PaulZushi
    @PaulZushi5 жыл бұрын

    I was looking to buy fake food so I could put it in my background for my mukbangs. Lol.

  • @blueraspberrylemonade32
    @blueraspberrylemonade325 жыл бұрын

    Some bad ass toy food for your mini kitchen right there

  • @ninakoch1799
    @ninakoch17995 жыл бұрын

    To be fair it takes them a long time to do it and it‘s very difficult, so i think the orices are very fair, i actually expected them to be higher!

  • @audreydominique
    @audreydominique3 жыл бұрын

    3:45 cool car

  • @RyanAnthonyDigitalMedia
    @RyanAnthonyDigitalMedia5 жыл бұрын

    PBC Plastic @ 330 degrees... Mmmm I can smell it now

  • @wow42022
    @wow420225 жыл бұрын

    4:07 got em

  • @laviahfruz8301
    @laviahfruz83013 жыл бұрын

    Love it:))))

  • @dkwhattouseasusername1012
    @dkwhattouseasusername10125 жыл бұрын

    then after they're done they eat the food for free

  • @alborg4607
    @alborg46074 жыл бұрын

    me : mom can we have food here mom: we already have food at home food at home: .

  • @sotypme4813
    @sotypme48135 жыл бұрын

    4:47 Package is labelled iPhone 7+

  • @neruson5069

    @neruson5069

    5 жыл бұрын

    SoTyp Me because it’s an iphone case. Lol

  • @unknowuser4302

    @unknowuser4302

    5 жыл бұрын

    It's iphone 7plus back cover

  • @timaaldoseri7687

    @timaaldoseri7687

    5 жыл бұрын

    This so creative

  • @iristhehooman
    @iristhehooman3 жыл бұрын

    I want a sampuru phone case!

  • @kinirin142
    @kinirin1425 жыл бұрын

    This hurts.....

  • @weak_moon
    @weak_moon2 жыл бұрын

    I want phonecases with this fake food. Does anybody have a link where i can get phone cases like this for samsung phones

  • @Fammangalover
    @Fammangalover5 жыл бұрын

    It's helpful to foreign travelers.

  • @jboy2621
    @jboy26213 жыл бұрын

    Man I'm hungry. Movie magic I tell ya.

  • @profile1172
    @profile11725 жыл бұрын

    You didn't have to use the rising sun flag.

  • @alexanderarnold4810
    @alexanderarnold48105 жыл бұрын

    Sampuru was also the name of food and drink made by possibly the same company; not plastic.

  • @I-47-I
    @I-47-I3 жыл бұрын

    Gordon Ramsay - Why is this Beer so Chewy..

  • @350znissan350z
    @350znissan350z5 жыл бұрын

    the article you posted on Pixel 3 XL vs. OnePlus 6 is wrong by the way, pixel 3 XL camera beats the OnePlus 6 hands down no questions asked.

  • @yuranamo
    @yuranamo3 жыл бұрын

    I wish I could do this as a job

  • @bigbossman3028
    @bigbossman30285 жыл бұрын

    Nice

  • @cherrygum_d1365
    @cherrygum_d13655 жыл бұрын

    I WAS HUNGRY ANYWAYS SO WHY AM I WATCHING THIS I JUST GOT COMFY ON THE COUCH AND I DONT WANT TO STANFD UP damn you Japan with your delicious looking plastic ;-;

  • @flaxenRdn
    @flaxenRdn5 жыл бұрын

    Oh no...I feel hungry watching this 🤤🤤🤤🤤🤤🤤

  • @sonvalhala
    @sonvalhala5 жыл бұрын

    Camera: Am I a side chick to you?

  • @abdullahsulman

    @abdullahsulman

    5 жыл бұрын

    these textures and details are too much for 3d printer to handle

  • @JustineCarissa
    @JustineCarissa5 жыл бұрын

    I loved the food in Japan!!!

  • @yourhappyuncle6055
    @yourhappyuncle6055 Жыл бұрын

    Sampuru? Imposibiru! lol

  • @spookyshark632
    @spookyshark6323 жыл бұрын

    If a picture is a thousand words, a 3D model is a thousand pictures.

  • @michael4192
    @michael41924 жыл бұрын

    Sampleru. From the word sample. Oh lawd this is funny

  • @KnightSlasher
    @KnightSlasher5 жыл бұрын

    *_illusion 100_*

  • @brady50429

    @brady50429

    5 жыл бұрын

    You mean 101

  • @CarvedParachute

    @CarvedParachute

    5 жыл бұрын

    brady50429 no it’s a meme

  • @hiimryan2388
    @hiimryan23883 жыл бұрын

    Let me guess, there's many Karens demanded to eat those fake plastic foods?

  • @mattyaqin7501
    @mattyaqin75015 жыл бұрын

    Those food seems legit

  • @ceoofeverything1074
    @ceoofeverything10745 жыл бұрын

    Wondering what the owner eats

  • @sajidsohail748
    @sajidsohail7485 жыл бұрын

    I used to think its real food in display😂😂

  • @Rr-qz5rc
    @Rr-qz5rc5 жыл бұрын

    I couldn’t work there. I’d be too damn hungry

  • @alexanderarnold4810
    @alexanderarnold48105 жыл бұрын

    Like a. . .Fake Plastic Food Parade!

  • @alexanderarnold4810
    @alexanderarnold48105 жыл бұрын

    There was a film with Steve Martin that also made this "popular" and or "funny".

  • @Th3ole0
    @Th3ole05 жыл бұрын

    What do they not understand about the word *SAMPLE*

  • @septemberj
    @septemberj5 жыл бұрын

    I get fake food at school😌🕺🏾

  • @bornbredbermudian7643
    @bornbredbermudian76435 жыл бұрын

    I know what I want to do with my life now😍

  • @ennairalouisse3504
    @ennairalouisse35045 жыл бұрын

    They're basically the Gordon Ramsey in the fake culinary industry

  • @livefreeordie7598
    @livefreeordie75985 жыл бұрын

    There's your next tide pod challenge

  • @LGsupremo
    @LGsupremo5 жыл бұрын

    Who else's mouth is watering whilst watching this?

  • @mothertoiyelettephrogge1664
    @mothertoiyelettephrogge16643 жыл бұрын

    "see how they make plastic good enough to eat!" 🐢📏🍽turtles🐢📏🍽 are typing...

  • @tothepoint4080
    @tothepoint4080 Жыл бұрын

    There will a new tv channel soon in america , where people will eat these kind of food as

  • @johniii8147
    @johniii81475 жыл бұрын

    It’s not fake food I actually love the displays in Japan so you know what you’re getting everyone knows that it’s just the display

  • @alize0623

    @alize0623

    5 жыл бұрын

    John Iii It’s still fake food for display purposes...

  • @kellybrooks7583
    @kellybrooks75835 жыл бұрын

    I’m hungry now. So sad !

  • @caprisun2830
    @caprisun28305 жыл бұрын

    Atleast you’ll actually get what you see and not like clickbait commercials

  • @shubhamjain54519
    @shubhamjain545195 жыл бұрын

    why

  • @chichikent
    @chichikent5 жыл бұрын

    Craving for some fake food😂

  • @sheachristiansen921
    @sheachristiansen9214 жыл бұрын

    Mcdonalds wants to know your location *tastes* Mmm just needs a little more salt

  • @Silonch
    @Silonch5 жыл бұрын

    $90 million fake dollars, that’s a lot of monopoly boards

  • @JEAthePrince
    @JEAthePrince5 жыл бұрын

    Don't take acid here boys...

  • @nou-jn6uz
    @nou-jn6uz5 жыл бұрын

    Why do they make fake food that u wanna eat but u cannot eat?