What's up Rock Nation, today we welcome Adrian Per. Adrian Per has seen meteoric success over the last year and half on social media, after making the decision to post for 365 days in a row. When everyone was focused on retention editing and trends, Adrian paved his own path and found his own style. Adrian is also an award winning director, and started a production company over a decade ago, called Lumpia Watermelon.
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Timestamps:
0:00 - Trailer
1:44 - Intro
3:52 - One Handed Crack
4:58 - Collaborating with Creators in NYC
8:11 - Being authentic and yourself in videos
9:34 - Taking inspiration from other creators process
10:20 - How to be more comfortable in front of the camera
14:09 - We Are Golden in NYC
16:53 - Why Adrian puts on his exhibits
19:21 - Advice for live events
20:54 - What NYC means to Adrian
23:20 - What a We Are Golden event is like
25:46 - How Adrian recharges his battery
27:57 - Adrian loves to golf
28:48 - Adrian’s Hobbies
30:46 - When is Adrian’s next event
32:04 - Lexar
33:01 - Adrian’s decision to post everyday for a year
34:52 - Retention editing
37:30 - How Adrian was able to post everyday
40:21 - The video that changed everything for Adrian
44:12 - Adrian thinks people give him too much credit
45:18 - Creating content with a camera vs a phone
47:21 - Pricing guide
49:55 - Adrian Gives away all his sauce for free
51:51 - Adrian’s go-to camera setup
53:02 - The importance of storyboarding
53:40 - Adrian breaks down time blocking
59:59 - You only get lucky if you’re putting up the shots
1:02:46 - Adrian had to put his own ego in check
1:05:18 - Knowing yourself more the older you get
1:07:34 - Talking to Camera vs Voiceover
1:08:45 - AMC movie pass
1:11:19 - Mistakes people are making on social media
1:12:40 - What makes a good video
1:14:25 - Starting Lumpia Watermelon
1:17:58 - Don’t go into business with your friends
1:19:57 - Find someone you work well with together
1:21:06 - Early days in the bay
1:22:25 - Working with E40 before moving to LA
1:25:39 - The one Opportunity that changed Adrian’s life
1:27:24 - Adrian’s favorite Lumpia Watermelon project
1:28:27 - How Lumpia Watermelon gets new projects
1:29:13 - What goes into Executive Producing
1:31:04 - Getting what you want out of talent as a director
1:35:05 - The future of Lumpia Watermelon
1:38:05 - Working with big brands on social media
1:38:59 - Getting dialed in with airport travel
1:42:39 - How doable Social Media is as a career
1:45:14 - Casey Neistat Inspiration
1:48:31 - Advice to your 18 year old self
1:50:30 - High School Dropout
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