How A Kid With $0 Created Nike
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The story of Nike - this Nike documentary tells the history of Nike, starting with Nike founder Phil Knight first imagining the idea of importing Japanese running shoes. We’ll look at the struggles Phil had building his company, dealing with suppliers, and handing controversies Nike was involved in. We’ll also look at how Nike started out as Blue Ribbon Sports, but why they changed their name and brand to Nike. We’ll even cover Nike’s IPO and selling their shares on the stock market. There’s plenty of entrepreneurial lessons and marketing strategies in this inspiring business success story - but as with any big company, there’s also a darker side. This MagnatesMedia mini movie aims to cover the full story of Nike, the rise of Phil Knight’s business empire.
It all began while working on an assignment to invent a new business. On a piece of paper Phil Knight wrote: "Can Japanese Sports Shoes Do to German Sports Shoes What Japanese Cameras Did to German Cameras?" You see, Phil had noticed how two Japanese camera companies, Nikon and Canon, had replaced German cameras in the market which used to be more dominant, and he wondered if the same thing could happen with running shoes. Now at the time, two German companies, Adidas and Puma were the leading running shoe brands in America, and they had a very strong hold of the market. But Phil Knight had heard the Japanese were experimenting with some new shoe designs, and he also knew that it would be cheaper to produce shoes in Japan as well. So Phil got extremely invested in this assignment for his business class, and genuinely started to believe there was a great business opportunity here to import Japanese shoes into the American market. But when Phil presented this to the class, nobody else seemed to see it that way. He even told some of his friends about the idea, but none of them seemed to pay much attention either. Of course, if Phil did want to actually pursue this idea himself, he knew how difficult it would be. He didn’t know anyone in Japan to reach out to, and he knew absolutely nothing about importing Japanese shoes, or even how to sell them in America for that matter. So, could he really just do it? #Nike #Business #documentary #entrepreneur #business #entrepreneurship #company #magnates
00:00 Prologue
00:19 Chapter 1: Finding Purpose
02:45 Chapter 2: A Trip To The Future
06:40 Chapter 3: One Becomes Two
09:12 Chapter 4: Blue Ribbon
12:19 Thanks To Shopify
13:21 Chapter 5: Betrayal
18:00 Chapter 6: Don't Get Angry, Get Even
22:25 Chapter 7: Nike vs The Government
25:40 Chapter 8: Going Public
27:39 Please Subscribe to MagnatesMedia
27:58 Chapter 9: The Dark Truth
31:05 Chapter 10: Turning Controversy Into Millions
33:47 Watch Next From MagnatesMedia
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Get started with Shopify for FREE: shopify.co.uk/magnatesmedia Btw guys, I’ve got some big projects in the works, so please feel free to turn on notifications if you wanna make sure KZread shows you them! 🔔 Thanks for your support! 🙏
@indieshd
Жыл бұрын
❤️❤️
@mrherobrine_15
Жыл бұрын
sus
@mariechantal2329
Жыл бұрын
Thank you for listening to me
@flobfella3103
Жыл бұрын
Great 👍work again 😇my brother 🙏keep up ☝all your good and hard work to 👌from the flobfella1👑b36🙏
@dame.c
Жыл бұрын
love the designs of the shoes when you transition into a new chapter where did u get them?
How does this channel release oscar worthy level documentaries for free? One of the best documentary channels on youtube rn.
@RafaelSilva-gl4zv
Жыл бұрын
Its not free, ada and sponsored content you just dont pay for it with money instead you pay with time
@semthijssen
Жыл бұрын
Well because they get paid from ad revenue and sponsordeals. But I agree its great
@chiomaogunna3579
Жыл бұрын
Honestly he's really, really good..
@leoelzinga1352
Жыл бұрын
@@RafaelSilva-gl4zv don't you pay with time in paid documentaries as well lol?
@RafaelSilva-gl4zv
Жыл бұрын
@@leoelzinga1352 normally they don't have ads no
Honestly the best part of the story was the employee's parents who gave everything they had to help the company and wanted nothing in return. Only to then become millionaires
@MaestroDonn
Жыл бұрын
w parents
@dirrickrobinson3731
Жыл бұрын
I Jumped With Joy Love It!1❤️
@annikakamath3931
Жыл бұрын
Ikkkrrr that made me cry rn….cause nobody would do something like that but they did
@verxw74
Жыл бұрын
That was the dumbest thing they could've done but they got lucky.
@JM-oi9pk
Жыл бұрын
@@verxw74 8k back then its like 500k today, so really really poor returns on their investment
Every family has that one person who will break the family's financial struggle, I hope you become the one 😊
@royalhighness8383
Жыл бұрын
Assets that can make you rich Cry-pto Stocks Real estate
@kelvinpeter8640
Жыл бұрын
@@royalhighness8383 You're right, it's obvious a lot of people remain poor due to ignorance
@gregsmith9258
Жыл бұрын
I'm looking for something to venture into on a short term basis, I have about $6k sitting in my savings
@josephfrys6969
Жыл бұрын
Starting early is the best way to getting ahead of build wealth, investing remains the priority
@jeremygood3246
Жыл бұрын
Now is the best time to purchase and invest in Bit coin stop procrastinating
The part when the parents that donated their life savings to the company realized they just made 1.6m dollars was actually so beautiful, I can't imagine the face of the parents after getting that much money just by donating 8k dollars to a company they just wanted to save...
I genuinely feel like I'm watching a Netflix documentary everytime I watch your videos
@marym7104
Жыл бұрын
Within 6 hours!
@macryin3309
Жыл бұрын
Way better than Netflix. To the point and not unnecessary & painfully drawn out
@fancyme.alter1311
Жыл бұрын
I think they are better than Netflix
@bathappy9844
Жыл бұрын
Same
@ahumanjustbeing2466
Жыл бұрын
Tubi has better documentaries than Netflix
You missed a thing. After three years Nike went public, they reached out to the lady that originally made the logo and gave her a huge compensation for her work (500 shares of the company at that time), diamond rings made of gold with the swoosh and chocolate swooshes.
@navinnavin2498
Жыл бұрын
Is that women ur granny or relative
@liamlwest4730
Жыл бұрын
@@navinnavin2498 kinda
@abdihassan7208
Жыл бұрын
blows my mind evreytime i hear it
@BrandonToy
Жыл бұрын
I was hoping they hooked her up
@taurus6392
Жыл бұрын
thats so cool haha
As a business person myself, starting from absolutely nothing. I appreciate this channel and mostly the success stories of these reputable companies and brands.
@LeoBlight
6 ай бұрын
Phil Knight didn’t start from absolutely nothing! His parents helped him and he also had access to capital at his local bank!
@WezWesley
6 ай бұрын
He also went to Stanford... STANFORD.
@randomblackwoman
3 ай бұрын
You got this!
@Bwilli1990
3 ай бұрын
@@LeoBlight who cares? he still worked hard.
@LeoBlight
3 ай бұрын
@@Bwilli1990 it’s important that we know this truth because it lets people know that the road will be much different when you don’t have the proper access to the same type of resources he did!
It’s mind blowing how one of the most famous and recognizable logos in the world only costed $35
@Dingoh
Жыл бұрын
she also got 500 shares
@2sik_UK
Жыл бұрын
@@Dingoh and chocolate
@kingofvines7367
Жыл бұрын
Yep 👍
@maxwellgamingdontstarve3862
Жыл бұрын
And then you hear about the companies paying millions of dollars to make logos
@yemekasmrizmirasmr3732
9 ай бұрын
İt, s mind blowing how one Of the most famous and recognizable logos in the world only costed $35
Just found your channel in the last few days and I can't stop watching. You really found your niche and are quickly mastering it. These are epic!
@ooledcoda
Жыл бұрын
bot
@JoeyJ1984
Жыл бұрын
@@ooledcoda Not the first time I've been called that. First time on youtube though.
@ooledcoda
Жыл бұрын
@@JoeyJ1984 ah I thought you were one of those comment bots, I'm deeply sorry man, have a great one
@alassansaine
3 ай бұрын
Fantastic documentary
Great video! I have read Phil Knight's memoir ("Shoe Dog") and it's clear that he was (and still is) really passionate about running. He essentially founded Nike out of his desire to create the perfect running shoe for himself. The rest, as they say, is history. :)
I like how you, unlike some other documentary/history channels, pay attention to detail, showing the Asics logo for the Tiger shoes is spot on, that is exactly what it was back in the day. Memories.....
I'm from Sri Lanka where we have quite a few Nike factories and innovation centers around. To say the least production of NIKE and similar branded goods in this part of the world have changed people lives to a great extent. Working conditions of these factories are great nowadays. These factory employees are given transport, buffet type food(not fancy), education for their children, insurance and great career growth. If I' not mistaken after these scandals reported in early 2000s NIKE and similar brand introduce some of the strict compliance policies which resulted in above effective changes. Still these trade partnerships bring in huge chunk of foreign revenue to the country, enabling a country ruined by political cartel to survive.
@Sam-ky7si
Жыл бұрын
How many factories and do they only make Nike ?
Dude. If the Japanese businessmen had the internet, Nike would have never existed 😢
@Sam-ky7si
Жыл бұрын
But wouldn't Nike also have internet too ?
@umohdoraline6333
Жыл бұрын
Nike wouldn't need them too.
Iv been on KZread for years and it's been several years since iv got hooked to watching one channel during my free time. Thank you for your attention grabbing videos
I couldn't stop watching this ... I didn't skip it one-bit SOOOOOOOO much to learn than sitting in an MBA class
The sheer quality of these videos hits different, can't comment enough and I have no words to fully explain how awesome this channel really is, hope it reaches tens of millions of subscriptions cause I'd watch this over Netflix any day!!!!
I love your videos bro. Ever since I got YT premium, I’ve been searching for podcasts and mini docs to listen to while at work and your videos by far are my favorite. They’re informative and addicting and one of my favorite parts is that you can watch the video and enjoy the content or just shut the phone off and listen to it like a podcast. A lot of docs rely on visuals to help them communicate their points but with you, you do a great job of visualizing what your talking about with just your words. Meaning I could just listen to the video without having to watch it but if I wanted to, I could. Great for people like me who work and can’t watch their screens
I just started watching this channel a week ago. Ive watched every episode released in the past 9 months. These are incredible.
Fun fact, most people don't realize that the owners of Puma and Adidas are actually brothers. During world war 2 they made shells and tanks for the German military, one brother supported the Nazis the other didn't and this caused a family rift and apparently the 2 brothers went the rest of their lives without ever speaking again.
@logangster0
Жыл бұрын
which company was the brother that supported the nazis?
@emekaokoisama1161
Жыл бұрын
@@logangster0 good question
@brendanosullivan2484
4 ай бұрын
@logangster483 They were bith members of the Nazi party
$35 to create a Nike logo, wow I bet she wished she asked for more.
@Gabriel-sv2eg
Жыл бұрын
Большинство из нас терпит неудачу, из-за этого монстра, называемого страхом, все, что нам нужно для комфортной жизни, находится на стороне порядка страха 😨
@mrabbybrayden5198
Жыл бұрын
Stay calm the profit is ours, the price is amazing for every early investor for those who got in for the first time otherwise it's just bouncing back to normal price for the rest of us which is good.
@georgeoust
Жыл бұрын
I’m pretty sure she’s making A LOT now. Imagine putting “creator of the Nike logo” in your Resume. Tho I still think she deserves a lot more, I guess this is a nice silver lining
@Athithan_2000
Жыл бұрын
Had she asked for more, he would’ve asked someone else to do it for cheaper.
@akshayviswanath6649
Жыл бұрын
She got stock options in nike share which she still holds
These videos have probably the best editing and descriptions that I’ve ever seen on KZread. Amazing videos.
This is an amazing story, really put a smile on my face despite being poor, not in a great place myself lol. Inspiring to say the least, maybe still hope lol
2pac once said "I'm not saying I'm going to change the world, but I'm going to spark the minds that are going to change the world" and if I'm honest this channel is going to do the same. Your going to inspire someone that will change the world.
@oda4766
Жыл бұрын
Who?
@MilesRogers-ug6te
Жыл бұрын
@@oda4766 tupac
@ragnarok283
Жыл бұрын
he didn't change shit lol
@ragnarok283
Жыл бұрын
dude was walking with 10 kilos of gold on his neck lol
@bogdan1213
Жыл бұрын
@@ragnarok283 dude was a gay actor who became a studio gangster. look up his first interview before singing.
How is he going to stanford and traveling around the world with 0$?
Your channel is PHENOMENAL! I literally binge on these episodes. The amount of research and production must be staggering. This is by far one of the best channel in the YTsphere. Thank you for all you do!
This is like the positive version of the cold fusion channel. One focuses on negativity whereas this one portrays stories in a positive light.
@vanessachoumii3659
Жыл бұрын
True, I like this way of presenting. It's more wholesome and encouraging
Amazing videos! Blown away how you can pump out so many great videos on such a consistent pace! Impressive!
The way phil had no idea to do anything in life to building world's biggest sports shoe brand is amazing and it gives hope to someone like me who has no goal in life and just living a hope this is the best KZread channel I've found this year keep up with the great works MagnatesMedia
Honestly I can’t tell you how much of an inspiration your channel is to me and mine. Completely different niche but I’m working constantly on editing my vids similar to the way you edit
Huge follower of your channel. The quality in script and narration is superb. I throw one of your videos up every morning at 5:30am for my daily walks. It’s much more entertaining and engaging than my current list of podcasts. Can’t wait for the next one!
@frankaaviksaar2401
Жыл бұрын
Coooooooooooooooool
@gigihanmandarin
Жыл бұрын
While wearing a pair of Nike for your walks? 😉😉
Well researched, well edited, well narrated, and shows harsh reality without any judgement! Great work !!
Yo who is doing the editing in this video, that man needs a raise for real
Yes this content is amazing. So inspiring for business people, and informative too. Thank you for creating such good content.
Your content and the way you deliver it is excellent. Thanks for another good one
This page is my favorite it keeps motivating me, started a business recently as a result of the influence on this page
Loving these magnificenct case studies. Thanks for making the deep researches. Keep them coming!
Quality John 🔥🔥👌
One of the most incredible entrepreneurial stories in history. After already having read Shoe Dog, this video was a pleasure to watch. Thank you!
I watch all these documentaries and they are truly brilliant. Thank you for putting then out for people to see🙏🏻🙏🏻🙏🏻
I recently read Phil Knight's memoire "Shoe Dog", and as I watched this I felt like I was reading it again. Great content. I love how you make videos.
Honestly this channel deserves millions of subs!!
@tensinkano6888
Жыл бұрын
Yes! Way better than Jake Tran
@filipzovko1915
Жыл бұрын
@@tensinkano6888 jake is not even above average, magnates media is the highest quality channel on yt imo
@IamvoiceMUSIC
Жыл бұрын
Me too
These videos you create are amazing. The stories you tell about a dollar and a dream are very inspiring. They might not all have happy ending but there’s so much wisdom and hope that people can get from them.
I ain't skipping the ads, i can't contribute directly to your effort but atleast i could do this. 😊 Love your content ❤️❤️
This was the best documentary I've seen for a while! I was so invested in it I even thought the sponsored advert was part of the documentary when he said and what Phil didn't have was the Internet then went into a vid on Internet business I literally thought it was part of it
In the documentary "Capitalism A Love Story", filmmaker Michael Moore asked Phil Knight if he would fly with him to his shoe factories in China. He repeatedly declined. It seems that Capitalists have never wanted their exploitation to be exposed. Great documentary. Believe it or not, the only sneaker or "running shoe" made in the US, is New Balance. Thank you.
Man this channels needs to hit 1 million its been a long time coming
This channel is super undervalued. Top quality and content mate.
Imo this is the sweet spot length & depth for your videos... very insightful!
The fact that you spent so much time researching this video and it’s free is absolutely amazing thanks for the free high quality content
This was an amazing story. I stopped wearing Nike for the longest time however, after seeing this, I will gladly go back to them. They really need to throw you something for this mini doc. It was amazing. I was on the edge of my seat the whole time.
@theocook9370
Жыл бұрын
man didnt see the cheap labor part at the end lmao
this editing is 🔥🔥🔥
26 min in I'm tearing up, such a story, superb documentary
Phils confidence is out of this world 😅 really inspiring
Glad I found your channel. I feel like I'm watching a movie and unlike other documentaries I'm on the edge of my seat. Great job.
The quality of your content is so high class. Nothing on streaming services compares. You are a hero and a g
Thank you for creating this channel! I needed to come across this for some pick me up motivation!
In South Africa, Potchefstroom to be specific, Blue Ribbon is a HUGE company that bakes and sells bread 😊
One thing not mentioned with the lawsuit was the design of the Mexico sneaker (later renamed Cortez) and that Nike had plans to produce the same sneaker, but under the Nike brand. This was an interesting case because while the shoe design and sales were originally Onitsuka Tiger, it was Bill Bowerman who made a lot of improvements to the shoe. At the end, the courts decided that both sides got to produce the shoe and Nike got to keep the Cortez name.
@Sam-ky7si
Жыл бұрын
May I ask why the name Cortez and what made Nike's version better or different? Thanks
@Shay416
Жыл бұрын
@@Sam-ky7si I don't remember the details but basically Nike was being Petty. Cortez is the name of the person who came in and slaughtered all the ppl (their competitors) wearing a pair right now lol
@Sam-ky7si
Жыл бұрын
@@Shay416 OK great thanks for info ! Shoe history is fascinating :-) blessings 🙏
This is some crazy editing man. I have watched like 20 videos in less than a week. This proves your content is top notch+❤❤❤
Your videos are really good!! Your editing also makes understanding things super easy! You make them interesting that even when I click off for some reason, I have to come back later to finish the video!!
Thank you for these videos, here in Africa Malawi, the year is 2023 but I feel like I can do everything. I feel like there is nothing that can stop a person but One of my friends told me "I find greatness in simplicity" Bro man I wouldn't get it then but I get it now. To be happy you don't need a lot as you think..
This guy never fails to impress!
I have subscribed to many BUT you are the first ONE I turned on ALL notifications...KEEP up the GOOD work....Thank you very much for your HARD work.
I just been binge watching this channel while working love it keep up the good work
As a person who watched you from the beginning of your channel I'm glad to see how far you've come.......This is pure quality
When you invest, you're buying a day you don't have to work
@cassiejacobs4197
Жыл бұрын
Assets that can make you rich Crypt0 Stocks Real estate
@maxiecharles2842
Жыл бұрын
You're right Sir, it's obvious a lot of people remain poor due to ignorance, it's better to take risks and make sacrifices than to remain poor
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Жыл бұрын
Crypt0 is the most profitable investment online of only you trade with the help of a professional expert
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Жыл бұрын
Now is the best time to purchase and invest in crypt0, stop procrastinating!!
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Жыл бұрын
Learn and trade under a guide I do same and I hardly make losses in the market
Omg I love your videos !!! ❤ thank you for the knowledge & lessons to be learned 💪🏼
Best content on all of KZread. Such high quality, I feel like eventually your skills will be noticed and we will lose you .
Very helpful and addictive documentaries.
I wouldn't argue that before in the time of innovation, that is to say: so many opportunities in terms of original concept ideas, was hard to kickstart, with a little self-confidence one can come a long way but none of these things matter as much as actually having a high-quality idea as an improvement for instance on an already existing product or what's even better is to have an original idea for a product based on the gap in the market which in the times of old, it seems the world was full of. Improving on already existing ideas can be done even today when the gaps of original ideas already for a huge part have been filled, all be it probably a bit difficult because already probably all the major companies in their respective fields have departments for this.
OK HOLY. i watched this channel a really long time ago and its insane to see how far you've come on youtube
I just discovered this channel and it’s so good and now I’m glued to it and I feel like i know much more
again another masterpiece! Would love to see a video on Marvel and Lego someday
That speech was real and helped me realize how important leadership is!!
This biography videos are SO INSPIRING!! And well done!!
Honestly, one of my dreams is this guy showcasing my business like this.
This guy upload well-edited 30 minutes videos for past few days makes me wonder how he did all of this.
Thanks bro for all the hard work that you put in to make this type of amazing documentary. I always wait for your videos eagerly ❤ love your work 😍
Im loving the detail going into researcg and way everyone of these are delivered
Why is this better than a Netflix Documentary.
Damn so many ads on these videos now as well as sponsor messages… talk about bloody selling out. Jesus Christ.
ABSOLUTELY GODDAMN LOVE EACH AND EVERY ONE OF YOUR VIDS! STEVE JOBS AND APPLE NEXT MAYBE?
very informative, loving your content
26:24 I feel happy for them, investing everything and in return getting more than you could of asked for.
I bought a copy of Shoe Dog at an airport bookstore. Absolutely loved it! A must read for any entrepreneur.
@Sam-ky7si
Жыл бұрын
Is book about Nike ?
This channel by far has the most valuable information, keep it up
Is there a podcast? If not, I would love for these to be. Great work!
So Nike became Nike by distributing Asics, and then became Nike by actually making Nike.
I thought you said $0
@RealMrRobinson
4 күн бұрын
He did actually, it's in the title thanks for letting me know
Just found this channel amazing videos cant stop watching them.
Watched about 10 of your videos and can't get enough of them, and i can't tell why:D
I’m taking the leap of faith(just do it) like Nike! Interesting documentary!
I used to buy Nike everything but stopped a decade or so ago because of quality. The shoes fell apart or the air cushion would leak letting water in & making that awful sound. Great vid like always 👌
@LG-ro5le
Жыл бұрын
Same with modern day adidas
@stevebaker2890
Жыл бұрын
💯
Another amazing video. Well done, your content is too good!
Woow all your videos are made with such great editing and captivating story telling!
0 $ ? You havnt read his book obviously !!!! He was so wealthy. His father gave him all the money to start the business. He went to China and stole the shoes. He say it all in his book. What are you saying ???
👟I recommend the book Shoe Dog: A Memoir by the Creator of Nike Book by Phil Knight
@Sam-ky7si
Жыл бұрын
What are 10 ideas you liked most about Shoe Dog ?
So for this is my go to channel on KZread. Kudos!
Thank you so much for this content!