Horizontal and vertical integration are important business concepts that facilitate business strategy and competition, often leading to business success. Horizontal and vertical integration occurs in the travel and tourism industry and in other industries all around the world. In this video I explain in simple terms what is meant by the terms horizontal integration and vertical integration and I provide plenty of examples of integration too. I also talk about the advantages and disadvantages of horizontal and vertical integration.
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Time stamps-
00:00 Horizontal and vertical integration
00:45 What is horizontal integration?
01:31 Why does horizontal integration occur?
01:58 What are the advantages of horizontal integration?
02:53 What are the disadvantages of horizontal integration?
03:18 Examples of horizontal integration
04:18 What is vertical integration and why does it occur?
04:49 What are the advantages of vertical integration?
05:53 What are the disadvantages of vertical integration?
06:38 Examples of vertical integration
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