I hadn't planned to make a video about strange Hollywood ratings of things like Gotham Knights and Rings of Power, but here we are. Internet Rabbit holes are real if you start to look up a question, and this is the product of the start of that. The more you look into it, the stranger it gets and by the end it seemed worth talking about. Didn't intend to go for this long on the topic, was going to include a video but then saw the size of my recording already. You can get the gist of that video from the clips at the end, and I was amazed that anyone would make a video like that and release it publicly. But what did you think? Let me know your thoughts down below and as always, thanks for watching :)

@jeremymain7303

Жыл бұрын

They aren't delusional. They're buying a future they want.

@boomingbob1579

Жыл бұрын

The reject Reality

@andrewmack2161

Жыл бұрын

I saw someone else (Sorry, I don't remember who it was) talking about Parot data, which also mentioned something 'Iffy' about the people writing those articles. I think it was a Parot associate freelancer that 'donated' the article, but I'm not 100% on that... whatever it was, it was ethically wrong in the same way that Parot use the data in a way that's ethically wrong, but fits their ideology and their bank accounts.

@JustayoungBBCliving

Жыл бұрын

They use terms like “dead name” so it can’t be criticized

@snapdragon9300

Жыл бұрын

And to think I thought Robert Pattison as Batman was bad.😂This is worse!

The company calls itself Parrot Analytics because it parrots back to the client exactly what the client wants to hear.

@jmwvirgil

Жыл бұрын

And they want everyone else to parrot what they're saying.

@solan7978

Жыл бұрын

Apparently so! What a racket!

@SRMoore1178

Жыл бұрын

Velma SUCKS. Did I just give Parrot Analytics more demand data?

@ggrarl

Жыл бұрын

This is an ex-parrot!

@primmakinsofis614

Жыл бұрын

@@ggrarl Is it pining for the fjords?

You can ignore reality, but you can't ignore the consequences of ignoring reality.

@adrenjones9301

Жыл бұрын

You underestimate the power of denial.

@poijnve3912

Жыл бұрын

@@adrenjones9301 or the power of woman, but they are pretty much the same

@MyShiroyuki

Жыл бұрын

@@adrenjones9301 I’d like to see one of those crazies try to deny death.

@adrenjones9301

Жыл бұрын

@@MyShiroyuki death is hardly a consequence, happens regardless of what you do.

@MyShiroyuki

Жыл бұрын

@@adrenjones9301 Well yeah. But they're definitely going to deny their actions led to their death.

If companies genuinely use these metrics to gauge success, then it explains a lot about the garbage being produced by Disney, HBO etc.

@tkps

Жыл бұрын

It's interesting how nervous streamers appear about how 'transparent' to be with all stakeholders. Is it a way to hide the admission that every man and his dog told them? Insertion of a narrow political view, especially one based particularly on US issues at the expense of both internal and external audiences when courting world audiences as never before, was bound to fail? We're used to HW treating west/US as synonymous, never mind their lack of knowledge of the world in general. They couldn't be more wrong about all audiences than in the last 5 or so years. But will they own it?

the people behind Parrot Analytics are geniuses, they managed to turn "that friend that tells you all you want to hear just to smash or get money off you" into an actual business.

It feels like a lot of society in general is starting to prefer make believe over reality. And if you try to shine a light on the issue, they lash out

@marcogenovesi8570

Жыл бұрын

it's a common thing in societies near the collapse

@whenpigsfly8178

Жыл бұрын

"How dare you!" Yep, feels over reals.

@forrestsory1893

Жыл бұрын

I'm sure the the Roman ruling elite lived in a fantasy world towards the end. The reality of barbarian hordes smashing down the empire was too much to deal with. Ordinary Romans knew what was going on but lacked the power to stop it.

@rollrcoastrbacon2725

Жыл бұрын

Why pay all that money to get a significant return in investment when you pay to have an analytics program that tells you the vivid fantasy of a return in investment to make you feel better

@skylx0812

Жыл бұрын

Mindy Kaling being invited to the White House to visit the Grand Child Sniffer In Chief to recieve a "She Brown" award, is about as real as it gets.

It's called money laundering, brother. Out in the open.

@themollymachine

Жыл бұрын

Probably from all the human trafficking money Disney's making behind the scenes

@helioselexandros

Жыл бұрын

Gotta be. Nothing else make sense

@Exzimius

Жыл бұрын

You'd think they'd actually want to make money tho

@aquavitae3824

Жыл бұрын

Activists with big backers

@othertalk3313

Жыл бұрын

@@Exzimius Yeah, isn't the point of money laundering that you have so much income that you can't account for it in any legal way? That seems like the opposite of what's happening in the entertainment industry... you can't launder money that's already been burnt to ashes.

This is actually scary how much it explains the current landscape. If their primary goal is "engagement", exclusive of viewership, what gets people engaged? Well, things they hate. That's why we get so many things that fans of that property…hate. And they call that a "win" and have data to "back it up".

@tkps

Жыл бұрын

It was a temporarily working marketing strategy for the gamergate type stuff when used by free to read online publications as they're cheap to produce. When spending a fortune on production, not so great. Hate watching does occur. But far more won't bother and even hate watching has fallen off a cliff. Far better to make shows people like as worked since HW began. Using online US publications as attack dogs when the world turns off is a farcical strategy.

One of my old directors used to say "perception is reality". The problem is that reality doesn't care, and it will run over your perception like a truck running over a paper cup. Sometimes it takes some time, however reality always wins. Some of these companies are finding that out the hard way.

@headlessfool7050

Жыл бұрын

“Reality is that which, when you stop believing in it, doesn't go away.” - Philip K. Dick ( amongst the number of genius stuff he wrote is Bladerunner )

I'm actually kind of impressed that Parrot Analytics has made an entire business model out of presenting nonsensical "analytics" to their customers (studios, streaming services, whatever) so that they can be a "credible (sounding) source" to promote bad content.

@marcogenovesi8570

Жыл бұрын

they are saving middle managers lives, of course they have a great businness model

@NefariousKoel

Жыл бұрын

Playing The 'Message' Hustle.

@dontshootmex5588

Жыл бұрын

They're professional bullshit merchants

@stephenthomas1492

Жыл бұрын

@@marcogenovesi8570 - For how long though? The money WILL go dry and ruin their house of cards.

@marcogenovesi8570

Жыл бұрын

@@stephenthomas1492 for the managers, yes. For Parrot Analytics they just need to find the next sucker to keep going

They’ve took sniffing their own farts to the next level!

@fetus2280

Жыл бұрын

Sniffing ? More like a Hose/Tube attached .. they misunderstood ATM (ass to mouth) and took it Literally .

So basically they count views of disparu's videos as demand for Velma and She-hulk. Utter madness.

@sirrathersplendid4825

Жыл бұрын

Yep. That’s the key.

This video is an eye opener for me. I was questioning why Velma was doing so bad yet still getting a season 2. The gist of it is simple; it's a 2-man con job, only on the scale of corporations. 1 Corp presents the product and another sells you a false idea about it in the form of data. Reminds me of the cons from Better Call Saul, when Jimmy/Saul presents something to a mark and they reject it, then Marco to shows up and pretends that it's worth something, which pushes the mark to believe that.

@funkyfranx

Жыл бұрын

Velma got a S2 because it was set to have one before S1 even came out. In animation, they often write one series, split it in half, then call the first half Season 1 and the second half Season 2.

@matthewcarroll2533

Жыл бұрын

@@funkyfranx True but if they weren't tone-deaf they'd realize cancelling S2 would be a fiscally more responsible approach to that series' future.

@SammEater

Жыл бұрын

Another thing about this so called "season 2", it is more likely that WB comissioned a 20 episode animated series and then split that into two seasons. The show is already paid, might as well release "season 2" even if everone hates it

'It's popular because... we think it is'.

@shanehudson3995

Жыл бұрын

Well, if they're looking at Twitter posts, it more like "It's popular because our bots say it is".

@sirrathersplendid4825

Жыл бұрын

More like: ‘It’s popular because… we believe in our hearts it should be.’

I take it these shows are "in-demand" in the same way Captain Marvel was in high demand for Disney... ...when they were literally buying up theater seats in bulk themselves to simulate that demand.

@Kentauros1991

Жыл бұрын

Like, what does "in demand" even mean for a show on a streaming service?.. It's not like there is limited amount of copies of it to stream, is there?

@nobodyshome6792

Жыл бұрын

According to released investor reports, Disney spent 500m on tickets for Captain Marvel. Brie Larson admitted to spending 50 million on tickets for Captain Marvel for charities. Hrnmm.....

@AlphaStoutland

Жыл бұрын

@@nobodyshome6792 that is just sad lol

@nobodyshome6792

Жыл бұрын

@@AlphaStoutland it is actually a common practice in some industries. Such as music or published books. Studios, artists and publishing companies regularly buy copies to promote or obtain status. Most Platinum albums released after 1985 are like this. Where the record labels (or artist themself) or a specific company (like Samsung or Apple) will buy enough copies to obtain the Platinum Sales status. The New York Times Bestseller List functions this way now, and has since the late 1980s. (Koontz and Crichton complained about this. Rowling has complained about it. King has bragged about it.....) I was actually surprised that movie studios and publishers didn't use such tricks until relatively recently. Or that only Disney has been caught for it. Take your pick.

@gypsywoman9140

Жыл бұрын

@@nobodyshome6792 🤔 That would certainly explain the "success" of Nickelback

I like how every video, Disparu gets deeper into the conspiracy of hollywood. It all started with a man trying to get a quick buck out of his dislike of She-Hulk and Rings of Power, but now he's continuosly uncovering new sides of the issue to the point old enemies seem more misguided than they were bad.

@gutsmasterson2488

Жыл бұрын

Eventually, he will reach the point where he gets dead animals in the mail and other ominous warnings to stop investigating.

@AKUJIVALDO

Жыл бұрын

Hey, an insider showed up... How about you do calculations how much of "quick buck" Disparu made in YT? And then stop talk BS?

@csmedia5279

10 ай бұрын

Some call him an internet troll/hater but actually what he is doing is real good journalism here.

@Whocaresanymore970

9 ай бұрын

Wait until he discovers the 'early life' section on Wikipedia lol

I am reminded of a line that, at the time, was very Edge-lord but in retrospect is becoming more and more applicable to reality by the day. The line was from the first Mirrors Edge game funnily enough. It was in the scene where Faith, the protagonist, was talking to her sister who asked something to the effect of "Don't you watch the news?" to which Faith responds... "It's not news any more. It's advertising."

This is an incredible video. This explains one of the ways media corps are trying to deceive gullible investors. How producers, writers, and directors are failing upward. I always want to know the why and how- and you nailed it. Investigating takes time and it is well appreciated.

@Hollyclown

Жыл бұрын

Any investor worth their money would put actual effort into researching what their money is going into. Anyone falling for this I cannot feel sorry for.

@marcogenovesi8570

Жыл бұрын

@@Hollyclown that's not how "investing" works once you reach a certain scale. Big investors just massively diversify because even by just doing that they still come out on top

@rollrcoastrbacon2725

Жыл бұрын

I figure that all they need to do to gather investors is show these farcical results from Parrot Analytics and voila! They have enough funding to carry on all their unwatchable garbage for about another year or two before the cycle repeats

@phisigboy

Жыл бұрын

Seems its easy for the Company that makes the show to manipulate the "demand" and then hire this firm to validate the "demand". Just a way for Companies to show success when they are clearly failing.

@mikavirtanen7029

Жыл бұрын

The concept of failing upwards in the entertainment industry is something i can't understand. When things were sane second chance after failure was always in the cards if you had talent , and if you were positioned well you could take multiple hits, but you were NEVER rewarded when you failed...and doubling down with failure was unconscionable. We are living in the clown world.

This is why I keep saying that just because they are losing money and some people are fired, that doesn't mean that movies and tv shows will get better. These people are incapable and unwilling to admit their agenda is unwanted and hurting them. They are only capable of doubling down and making the same stupid mistakes. It will only get worse.

@marhawkman303

Жыл бұрын

yeah, the firings aren't getting to the core of the problem. It's more like a rotten tree having dead branches fall off... yes, the branch is dead... and fell off for a reason... but is the tree itself any better?

@shabut

Жыл бұрын

Its not even that, ownership owns other ventures and use Hollywood to write off loses. This show sucks but I paid my catering company 500K for 3 days work ect

@jamesconnor5923

Жыл бұрын

@@shabutnah it’s definitely about an Agenda guy, not corporate write offs.

@samblack5313

Жыл бұрын

Play on.

@SammEater

Жыл бұрын

They believe bruteforcing the propaganda will eventually work on the majority.

There was a time when if I asked "is this show any good?" I would get a yes or a no answer... These days anything goes as an answer except the actual answer! I'm starting to believe we took a wrong turn some years back and ended up in the twilight zone!

@TheSuperappelflap

Жыл бұрын

Oh we're definitely not in the prime universe anymore. We're in the universe equivalent of a dumpster on fire in a fast food joint's parking lot.

Three letters: E, S and G Parrot Analytics is a perfect hedge: the worse a show is, the more (negative) mentions it gets on Twitter and so the more "in-demand" it is. This guarantees that the studio can put out press releases and have their friends in the Access Media write puff pieces about the show, which they can then show to the money men who would never watch this stuff in a million years.

@Anayoth

Жыл бұрын

Two investment firms spring into mind: Blackrock, and Vanguard. Largely, they support “The Message,” and the DemonRat party. It’s textbook corruption.

@TheSuperappelflap

Жыл бұрын

But they eventually need to show the money men that theyre actually making money with this crap. Which they are not. What goes around comes around, and its now coming around for Disney/Marvel, for Warner Bros/DC, for Amazon, etc. All these companies are losing massive amounts of money on their entertainment branches and they have spewed so much bile over their fan bases that they cant put butts in theater seats anymore, they can hardly convince people to pirate their crappy shows for free. I watched Rings of Power just to laugh at it and I can tell you it fills me with joy that Jeff Bezos spent a billion dollars on that trash instead of building another suspiciously phallic looking rocket so he can launch his bald ass into space again.

It's all about creating the ILLUSION of popularity. Humans by our nature don't like being the odd one out. We want to be part of the crowd. It's why FOMO is a thing. So when you get these 3rd party companies to tell everyone how popular the show is, you're more likely to watch it even if you've already given it a try and hated it.

@NefariousKoel

Жыл бұрын

I was taught, many years ago, that this form of advertising was called "The Bandwagon". Simple one based on "everyone's doing it!" Which is intended to imply, "why aren't you? Get on the bandwagon with everyone else!" Was always a huge thing in TV commercials. The puff companies and articles are just manipulative advertisements. No matter whether they call themselves journalists, reviewers, or analytical companies, it's obvious they're profiting in some way by making such disguised ads.

@clogs4956

Жыл бұрын

My dear Dad told me never to blindly follow the flock; I think he’d really appreciate the modern term ‘sheeple’. Thanks to this advice, I grew up to be anti-authoritarian, cynical and logical, all traits which have served me well although the increase in eye-rolling over the last five years has proven increasingly disorienting.

@tkps

Жыл бұрын

@@clogs4956 Same. There's only a certain demographic that absolutely needs to be part of the crowd and wants to fit in or requires validation from strangers. Most just don't care. I always look askance at those who say 'but what if X insults you and calls you Y or excludes you because you don't go along'. My answer is let 'em. Why should I care? The internet is massive and FOMOs are not and never were the majority. Besides you only need a few decent types in your real life. That's more than enough.

@TheSuperappelflap

Жыл бұрын

If everyone else jumps off a bridge, would you do it too?

Am I the only one that remembers the absurd lies about the box office results for Captain Marvel? Marvel/Disney renting out their own empty theaters to claim box office sales? My guess is those empty theaters were over fire code capacity!

@bk6555

Жыл бұрын

What's hilarious is the people who think we are nuts for even thinking that even happened are ignoring the fact that Capt. Marvel 2 has been in development hell, then canceled, and then she got put into a quasi-team up movie with lesser heroes that are not even side-kick material. So, uh, yeah, Disney/Marvel definitely screwed their own pooch on that.

Disparu is now officially the best Hollywood journalist alive today. (And the only one). I fear for us all.

Very revealing report. Great work ! This reminds me of "citogenesis" or "circular reporting" on Wikipedia -- where someone posts a lie on Wikipedia, which is then publicized by other media, which is then cited in Wikipedia, validating the original lie. Here, Parrot Analytics creates data that's based on questionable sources, and the data is then used to promote the customer's product or to confirm what the customer believes or wants to believe.

'Parrot Analytics' is probably the most apt name for what they and their clients in "news" do. Their mutual self-interests require parroting each others' words but will cause their mutual self-destruction eventually.

@the-point-bearer6689

Жыл бұрын

I'm curious why you chose that name that doesn't ring escapism from the harshness of reality? Also, I can name certain news report that had the same content they bring out, but other than that I stopped giving a demn about that anymore.

Hollywood lives in a void within a void within it's own dimension. It's insane how blind this people are. I'm not sure they understand basic morals anymore. I miss good story telling in TV and movies. Oh well as long as Japan keeps pumping out the good stuff I'm nice and happy.

@jamesconnor5923

Жыл бұрын

It’s activism with big backers. Just look at all the directors and producers of these awful works.

So, correct me if I'm wrong, but "In Demand" only means people talking about the show? That it doesn't necessarily work as a proxy for conversions to actual viewers of the show? So, by that "metric" they could call a show a success, even if only a tiny % of people watched it, but everyone talked about how awful it was? If that's the case it doesn't seem sustainable.

Amazon "So, we have the numbers and they're bad. How can you spin this into a success for us?" Parrot Analytics "Well, to start, we don't use numbers."

Those shows aren't smashing anything but rock bottom.

@DekkarJr

Жыл бұрын

More like Magma bottom they must be thru the rock now XD

@oblivionsa7973

Жыл бұрын

"But if you stand on your head they are skyrocketing through the glass ceiling!" - Hollywood delusionals

BOOM! Suddenly a conversation I had makes perfect sense. I was talking to someone from a studio and they said "We need someone who can do streaming." I'm like: "But you've *been* doing streaming. People have been talking sh-t about your shows for quite some time." They didnt elaborate further. The reason I can say this much is I'm pretty sure this exact conversation has happened at least a hundred times by now. This makes me think at least some of the streaming services might actually be subcontracted through an unmentioned third party. "But why wouldn't that third party provide the analytics?" They might not have the analytics. Its a feature that would need to be developed. If it hasn't been developed, then there's no analytics. Its really common in the tech industry for a company to advertise a feature, and then say "Ehhh... its still in progress." If the sub-contractor didn't actually develop the system around collecting analytics, then *another* third party would effectively need to 'find other ways to collect data.' "This sounds epically stupid." No sh-t. "Do you have a source?" Don't even bother asking.

They're giving people in their bubble what they want. You don't want to be the outsider in Hollywood. You don't want to have that awkward moment when you see people you've panned in print. You don't want crazies' showing up at your home because you don't toe the line. You think you're safer following the flock. The problem is that people know authenticity when they see it. The problem is that the advertisers and accountants want numbers they can trust.

@headlessfool7050

Жыл бұрын

As an unknown accountant once said : If you think about investing, above anything else look at "money in" vs "money out" .

Modern entertainment doesnt seem to even believe when their stuff is bad, they seem to completely disreguard what the public think. They huff their own farts and smell nothing but roses.

They are paying for the third-party company to tell them what they want to hear, even if it is the opposite of the truth. "Whose truth?" is very applicable here. Since She-Hulk showrunner Jessica Gao bragged that she deliberately antagonized the fan base by making men the villain of the show, the low viewership numbers can be interpreted as a victory which proves that "toxic masculinity" is real. It used to be the entertainment industry's goal to earn money - so they would try to create an enjoyable product that people pay to consume. Now, their de facto, yet usually unstated, goal is to antagonize the fan base. Profits or losses seem irrelevant to them for some reason. This strikes me as extremely privileged. I might have had slightly more respect for her if she had said, "I want to antagonize the men. I ALSO want to get ladies to watch it, especially women and teenage girls, who otherwise have no interest in superheroes." At least one of the stated goals would have been positive, but she only focused on the negative. Thanks for the video! (Edit: a new idea 💡)

@hope-cat4894

Жыл бұрын

Even people who don't care about superheroes still didn't like She-Hulk, so mission failed in that case.

@captainsalty5688

Жыл бұрын

Jessica Cow

@dronesclubhighjinks

Жыл бұрын

@@hope-cat4894 yes, exactly! It's a total failure, but they like to think they are a success so they buy into whatever delusion makes them feel good.

@whenpigsfly8178

Жыл бұрын

"Low viewership makes our show successful" reminds me of Wimp Lo in Kung Pow "Face-to-fist style, how you like it?" "I am bleeding. Which makes me the victor"

@theelder4797

Жыл бұрын

"I'm going to make a garbage show, then predict customers will hate the show because it's garbage, and when they DID make fun of garbage, I TOTALLY p0wned them because I knew what they were going to do! WINNING!!!" --- She Hulk whamens

I wonder how long it will be before a “massive success” is assigned to a show that didn’t even get made.

@barryallen9198

Жыл бұрын

they canceled some batgirl movie because it would make more money not being made

It is worse than you described! If they take their data from all those different activities they are actually capitalizing on the HATE those shows generate!!!

They say things similar in comics. 'fan favorite' series cancelled. So many publishers going under.

@Anayoth

Жыл бұрын

We’ve got words for these peculiar enterprises: “corruption & deceit.”

There are different standards for how Parrot Analytics measures a show compared to the standard of Nielsen. From what I hear, Parrot Analytics utilizes social media platforms such as hashtags in order to measure engagement, not ratings. This means that as long as someone Tweets or does a hashtag on TikTok, it counts. This means that the numbers can easily be falsified whereas Nielsen will measure the channel that its tuned to along with how long it is tuned to that channel, which gives more accurate and reliable numbers since its also based on a sampling of US households. This is also why we know House of the Dragon absolutely shat on Rings of Power in overall ratings because Rings of Power thought they would actually do gud.

@theelder4797

Жыл бұрын

Makes sense, they count the 5 to 1 tweets hating the show as "interaction" - who cares if it's positive?

@wakaneut

Жыл бұрын

@@theelder4797 Actually KZread does the same. They don't differentiate likes and dislikes. They're "engagements".

@marioprawirosudiro7301

Жыл бұрын

@@wakaneut In YT's case, this works. This is because, to YT, it really doesn't matter if the viewer hates or likes a video - they're still getting the ads regardless. And, unlike the channel's sponsor which might get the bad PR if a video is disliked, YT's ads are understood by viewers as, well, YT's ads. All viewership benefits YT, whether the video is like or disliked. Therefore, they're all engagements. Doesn't really work like that for these studios, as their profit is tied directly to whether people like their shows or not.

I'm with you. I just finished the Rings of Power tonight and I honestly was in tears laughing. I love seeing them burn piles of money on absolute lunacy. These shows are awful in a way that Sharknado couldn't aspire to. The pleasure of watching these companies crash to earth is worth it.

@troybaxter

Жыл бұрын

At least Sharknado knew it was bad and that it was striving for "cult classic" status.

I worked for years in market research. To say Hollywood is constantly and absurdly ignoring tropes that were consistently true for over 100 years of audience viewing patterns is an understatement.

Great video Disparu. I've always felt that if the creators of these shows would just look up the reviews on KZread, not just the fluff pieces, but the actual honest and accurate reviews, there would be no way they could deny that their shows are crap and are not what the public at large is asking for. Now it makes sense though - they have created, and now maintain, a puppet review company to tell them just want they want to hear. Not only that, it's what they want the public to hear. Cheers to the dedicated, truthful reviewers on KZread like yourself, Critical Drinker, MauLer, The Little Platoon (and many more) who tell it like it is and value their audience. It is clear that the big Hollywood TV and movie producers most definitely do not.

@XiaoyuuuYT

Жыл бұрын

Pretty sure they know. She-Hulk writers literally made a villain out of a whole KZreadr 😂

@armouredjester1622

Жыл бұрын

How about the fact that these reviews get more watchtime than the episodes? I watched a 45min discussion about Velma whereas I could only stomach the intro scene of episode one before I tapped out.

@theelder4797

Жыл бұрын

Nah, they won't face reality - their HollyWeird bubble and twitter praise their garbage, so in their tiny minds, they won.

@TheSuperappelflap

Жыл бұрын

I mean, Disney owns Rottentomatoes and Amazon owns Imdb since like 10 years ago. Both these review sites are manipulated by the movie studios. Every new big film or show that comes out starts off with a 9/10 on Imdb and then slowly drops as real people start posting reviews. All these 9/10 and 10/10 reviews are very short and read like theyve been written by an algorithm with only slight variations and often repeating the same keywords that someone input into the generator. Its not like this is a new thing because of this Parrot company. Its been going on for a long time.

@jrmarcus

Жыл бұрын

Reviews on KZread? I think they have actual metrics without asking the trolls.

Disney should be applying that Amazon quote about LotR to Lucasfilm: If Kathleen Kennedy can't even make Star Wars successful, why is she here?

This is literally the best journalism of the film industry in modern times.

Growing up, I was a big fan of X-Men the animated series. It was so well crafted. The story of mutants was universally relatable. Media abstractly taught me life lessons, touched on difficult situations, found intelligent ways to tell stories. So much so that when I've rewatched "Kid's movies" from the 90's I realized how well they told & crafted stories even adults and kid's can enjoy & appreciate it. (Pretty much anything created by Don Bluth or Written by Roald Dahl) My Brave little toaster, James and the giant peach, The never ending story, Jumanji, Hook, The secret of the Nimh, Sword and the stone, black cauldron, beetle juice, Alice in wonderland, Rock-a-doodle, Captain Planet, Thundercats, He-man, Spawn, Matilda, The BFG, Ren and stimpy, courage the cowardly dog, magic school bus, Dexter's laboratory, pinky and the brain, rocko's modern life, Ah! Real monster's, goosebumps, are you afraid of the dark, pee wee's playhouse, she-ra warrior princess, Flintstones, the Jetsons. So many more I won't list them all but they had such creative range. So many ways of telling stories. So many types of creatures, unique worlds, weird things, macabre things. I loved how we used to embrace those things. Nowadays everything is so bland or Shallow live action version's filed with nonsense & hollowness. I miss the Era of creativity, of animated series, of things that made us utilize our intelligence. Artistic depictions of the Human condition that connects us on a deeper level. No matter what kind of character, creature, specie's they are. I seriously don't understand who can enjoy these modern live action movies. Filled with so much disconnected CGI. Cheap cop out writing, acting, storytelling that is treating our entire audience like they are 2 yr olds that just need a pair of shiney keys waved in front of them for entertainment... it's a very bland & soulless way to entertain... Seeing how things are nowadays, i feel so lucky that i got to grow up in the 90's. Back then I never could have guessed that things would have changed the ways they did. It was such a great time to be a kid. The world seemed to have so many creative ways kids, teens and adults could all enjoy themselves. Entertaining movies with practical effects. Animated movies/shows galore. If they used CGI it was used intelligently. I really miss the Vibe of that Era. The creativity that came from that era. I really hope we find a way to reconnect with it because the world seems like it really needs it right now. I mean just look at the aesthetics compared to now? Things have somehow become so bland, bleek, and minimalism that it doesn't even make since. Most Old house's/building's/uúnique shop's are gone. Interesting oddities like drive in movies, indoor fun zones, arcade's, magazines that came with a demo disc to try out game's, blockbuster/Hollywood video, McDonald's had N64's, you could preview music before buying it, they had great kid's toy's, Roller Rink's, Garbage pale kid's card's. You get the point. I want to reignite that feel sort of like Retro-Futurism or that Y2K Vibe compared to this current Dystopian pessimism that seems solely focused purely on capitalistic agendas. Our Quality of Life should be better than this.

@vladpiranha

Жыл бұрын

It's a bizarre situation we find ourselves in where increased access and output means lower quality. Back when cartoons were only on four networks and cable was only for rich kids, there was more quality incentive, not less.

@Anayoth

Жыл бұрын

One mistake in argument: we don’t live in a capitalist society, otherwise so many of these DIE corporations would’ve gone the way of the Dodo. Rather, we live in an unholy union of corporate socialism, whereas our government -steals- taxes its citizens income to subsidize “social programs” and failure. I assure you, Hollywood didn’t ‘turn’ into this, they’ve always been commies from the moment they were conceived.

@catbhoy

Жыл бұрын

Yeah I remember watching that X-men show loved it. Never once thought this show is called x-men why is Rogue, storm, Jean gray, jubilee etc in it.

@peterb5235

Жыл бұрын

TLDR hahaha :P

@TheSuperappelflap

Жыл бұрын

But that doesnt fit with the globalist agenda. We have to make sure every city has the exact same architecture, the same clothing brand stores, the same fast food chains, so everybody can look the same, dress the same, eat the same, and we can all express our individuality by buying mass-produced crap to make Jeff Bezos richer. Dont you get it? He needs a bigger dick rocket to go to Mars before Musk beats him there.

Word of mouth is definitely important, and negative word of mouth can be extremely damning for something. It does matter _how_ people talk about it rather than if they are talking about it at all. Take the movies Puss in Boots The Last Wish and Strange World. Both had similar disappointing box office openings of around 12 million dollars. The difference is in their WoM. TLW received massive amounts of positive WoM and it went on to make 477 million worldwide (and for the first couple of months saw less than 5% week-to-week drops and even gaining in some weeks), whereas Strange World received very bad WoM and it flopped at 73 million worldwide. But thanks to streaming, they are able to hide their failures and merely claim that you talking about it at all is good for them.

@friscokid21

Жыл бұрын

Parrot Analytics is a pretty brilliant scheme, honestly..

@bk6555

Жыл бұрын

Puss in Boots The Last Wish also opened on Christmas weekend

@nickm5419

Жыл бұрын

no one asked for a Shrek spin off and the series was garbage after the first 2

@bk6555

Жыл бұрын

@@nickm5419 Series made several billion dollars, yeah, sure, no one asked for it 🤣

@johnhoney5089

Жыл бұрын

@@nickm5419I saw The Last Wish for myself. Imo it's one of DreamWorks' best movies yet. Not to mention the current drivel in Hollywood made it stand out even more. I'll take 5 more of those over 30 "Strange Worlds" and 3 "Bros."

"In Demand" = "We like it"

The programmers are increasingly uninterested in quality programs, they are interested in socially engineering the viewer with unpopular political agendas which make everyone uncomfortable

@tkps

Жыл бұрын

That entails taking world audiences with varying political views for fools when they've got their hands out directly to us for the first time. We are not all the US and even there, the political view they espouse is internally very narrow. Fine. If your job is not about profit. All the layoffs and content cutting suggests a failing strategy. No wonder they're not sure how 'transparent' to be about view stats. I think we already know without them releasing any.

The reason they are doing it because they believe if they can get even one extra viewer by telling lies it will be worth it. Conversely, telling the truth shall prevent potential viewers from watching. According to them, word of the mouth is a useless.

People weren’t “watching” per se, they were just slowing down to “witness” the train wreck.

Disparu is now being investigated by Gotham PD for the murder of Batman. Motive: CW Batman claimed the title of the world's greatest detective.

@DekkarJr

Жыл бұрын

Q: How did he kill Batman? The hundreds of villians he's faced would like to know. And no they will not shoot him in the face for some reason.

@kongilian

Жыл бұрын

@@DekkarJr It was CW Batman. Just shoot him in a plot point. They're vulnerable.

The state of woke Hollywood is even worse than I thought.

I'm really impressed by Disparu here, I actually learned something. Bravo buddy.

they cracked the code! They found a way to scam investors and their management for nearly a decade at this point. I'm in awe at this

Boycott until they're bankrupt

@TheRenofox

Жыл бұрын

This. Do not hatewatch, do not go to "see if it's bad", just boycott until they're forced admit they HAVE to make good movies again!

@thetechnocrat4979

Жыл бұрын

​@@TheRenofox At this point, I think that they are beyond rotten. Doesn't matter if they start making good movies. I hope that they all crash and burn so that we can start afresh.

"Contagious?!?" "That's what he said." He's lying!" - Penelope Ann Miller and Elizabeth Shue - 'Adventures In Babysitting'

I remember someone talking about this in regard to STD and CBS all access a couple of years ago

All publicity is good publicity in Hollywood

@primmakinsofis614

Жыл бұрын

They obviously missed what the early publicity from a certain actress did to Johnny Depp's career prospects.

@MephiticMiasma

Жыл бұрын

Weinstein might disagree, but I don't think he's in Hollywood anymore.

@TheRenofox

Жыл бұрын

Jeffrey Epstein and Ghislaine Maxwell may disagree on that.

The worst thing that could happen to a pretender is if someone pulls off his mask to present how mundane they are. Taking away something that wasn't special in the first place devalued their inflated ego to normal levels which of course offended the insecure and narcissistic clowns.

It sounds like these third-party companies are playing an April Fools joke on the studios.

@mrcliff3709

Жыл бұрын

If they are suckering money out of these out of touch execs I give them kudos hehe

They should’ve named it “Copium analytics”

Great video. All the research and time you put into this seems incredible; looking through all these articles, comparing them and showing up all the manipulative strategies out there. Although I have often been wary of over the top headlines, it's good to have it explained and confirmed. Can't wait for your next deep dive into all this media BS. 👍

@stevepickford3004

Жыл бұрын

I doubt he researches. His arguements are full of holes. He just outrage farms with his own over the top headlines. It's a conscious decision on his behalf and he openly talks about it on podcasts etc. If you actually give a bit of thought to his arguements they suddenly seem much weaker. For example. Can you think of a reason why views might spike for a show once the season is complete? Anything in BINGE WATCHING culture that might provide an explanation for why views might spike once a full season is available for viewing? It's impossible puzzles like this that all his extensive research can't possibly imagine a reason for. Obviously he knows the reason as he is not a stupid guy but the truth isn't as good for outrage content so he plays dumb and encourages his audience to just not think and be outraged. Just look at the comment section. It's fun but hardly insightful

@Anayoth

Жыл бұрын

@@stevepickford3004 Clearly you’re ignoring every single point in this video (such as statistical manipulation and disingenuous reporting) just to cover for Hollywood corpos at this point. Streaming services aren’t reporting their numbers, why? How many people are binge watching these shows without stopping midway through? How many are tuning out of certain episodes? Why aren’t these companies being transparent when a show receives negative reception? Most importantly, why the fuck are you defending Hollywood?

@Watford4321

Жыл бұрын

​​​@@stevepickford3004 well amazon for rings of power, set rop as the default next auto watch after you finished watching a season or a movie on their platform. They also set their viewing stats to say you watched the series if you clicked on the trailer and watched a second of it. I know because rop got set to "show to continue watching" afte i watched the trailer. Also i had to very quickly rush to the remote twice to stop the autoplay after i binged watched a series and they tried to do a countdown for playing rings of power. They made these changes at the end when they knew it was screwed.

@stevepickford3004

Жыл бұрын

@@Watford4321 ok so both of us can think of reasons he can't

Good take and haircut. Always an interesting commentary.

If they are willing to lie to you about viewership on TV shows just imagine what else they are willing to lie about.

Part of me wanted an April fools day video, but then I realised that basically all of your videos are about jokes in the industry - so that kind of works out anyway!

The delusion has been around for way to long

"Look investors! Our shows are great! Look at all these analytics and articles! Please give us more money."

The only thing that ratings wouldn't matter is stuff like. Hello Kitty or Lilo and Stitch. Where the characters sell mech more than the show.

@TheSuperappelflap

Жыл бұрын

They even manage to fuck that up, look at Star Wars for example. All that baby yoda merch didnt make up for the money they lost and they lost basically their entire fanbase with their crappy movies and tv shows.

We have information about She-Hulk "success": it did terrible on nielsen charts, i believe the peak was number #6 during final episode and the next week it dropped out of the top10, it didn't stayed in top10 during the whole week by week episodes by the way. The only Marvel Disney+ shows that were actual smash hits were WandaVision and Loki, both topped nielsen and WandaVision charted from January to December, Loki fell off two weeks after finally and never went back, but the numbers were massive during airing.

They’re the woke regime’s Baghdad Bob.

I actually feel a burst of joy when I see a new disparu video on my feed. Eloquent and entertaining 👌

@TheRenofox

Жыл бұрын

Same. For years the news have always been bad, but Disparu's videos always bring me hope that the woke machine is finally collapsing from its own insanity.

Great video, Disparu. Parrot Analytics has been fishy for a while, but this is the first real takedown of it I've seen. One other problem of measuring "demand" this way is that it undercounts shows that audiences enjoy but don't talk about as much. That makes it harder for good shows to get renewed. And it encourages creators to subvert expectations and continually frustrate their audiences, since that gets people talking.

the only paradox is that they claim to hear the victim yet when the people they preach to cry out to stop, they don't listen

All modern media needs to have this boiler plate at the end - “The was a test. Had this been an actual show you might have been entertained!”

Great video. It explains SO much about how this kind of madness could ever come about. And hearing them openly and fully aware tell that Rings of Power must sound good regardless of reality shows that this isn't plain old incompetence either.

These people are the reason Sony thought bringing morbius back to theaters would be a good idea. People were morbin all over the place online, but despite the amount of people that were morbin, morbin did not equal audience interest.

@TheSuperappelflap

Жыл бұрын

I mean we did morb all over everything. It was morbin' glorious. I would definitely morb again and then pirate the movie and meme about it online if they made Morbius 2: Back to Morb.

They can spin it as much as they want, money talks and none of these crap shows made money. If they want to keep huffing their own farts let them, eventually they will go bankrupt, get bought up or change.

Failimg upwards until the system collapses

Their demand model is not even wrong at the basis of common sense, it's incomplete. It doesn't take in consideration external factors that can influence subscriptions. I deleted my Netflix account when the location restrictions happened, for example

That solves a lot of questions. I’ve been wondering y some of my friends telling me a crappy show is doing great from what they read. I was all confused on what they read & when I asked if they watch the show they would say no. Mind blowing

@TheSuperappelflap

Жыл бұрын

I dont even get why consumers would care how many other people are supposedly watching a show or not. Like, would you have wanted to not watch, idk, game of thrones or battlestar galactica if they werent popular. would you want to watch velma if it was supposedly popular. does it matter what the " professional" critics say? you can form your own opinions on stuff, right? it is really starting to seem like 80% of the people on this planet have no critical thinking skills at all.

So sooner or later Hollywood is going to be a LOT poorer. I am not feeding Hollywood.

A great look behind the curtain. Thank you.

Someone around here said : "documents only answer what you ask them, they don't tell you if you ask the relevant questions". Clearly, that's the issue with anyone believing that the answer to "how to ensure our show's success" is "get a 38 years old lead and put 40% of this or that in it". These people look at charts, spreadsheets and polls, which describe the numeric results, and completely dismiss the reality of how people actually behave. It's like reducing a recipe to its ingredients list, or a painting to the ammount of each color, dump it all together into a bowl, and then wondering why nobody likes it. People don't seek a specific ammount of anything, be it age, color or vegetable, they seek something that sounds, looks and smells interesting to them. The "how" it's made is as important as the "what" it's made of.

From one success to the next until the final failure.

at my blue collar factory job as quality control, we were talking about HOTD, Top Gun Maverick, Prey, and The Last of Us. those were the hits

Parrot Analytics? More like Rasputin Analytics...which may be a good thing since Rassy toppled a kingdom.

They have always had their thumb on the scales lies dam lies and statistics

It's a validation company. They create evaluation that gives good results to the client, so they don't feel bad for their failures.

lol. This is like a grocery store staying in business because everyone in town knows where it is. No one shops there. No one orders from there. No one even goes in there. But it's doors stay open because homeless guys go there to crap in the parking lot. ROFL

a brilliant video, it makes sense how and why Hollywood is working off the wrong data. keep up the great work.

I studied industrial engineering, I've spent a lot of time with statistics and analytics along with having seen how my fellow industrial engineering students worked on their side, and I've worked with a few companies (can't name any, of course, due to various NDAs) in order to get data for my projects and papers. Long story short, data can be twisted in so many different ways that it's actually quite scary how a simple abstract can directly contradict data gathered without being so obvious. That's why some of the most famous quotes about statistics literally says "Facts are stubborn, but statistics are pliable." and "There are lies, damned lies, and statistics.", both of which come from Mark Twain. Like the man or not, he's right about that. The aforementioned companies I've studied and worked with have had information that I personally wouldn't consider entirely trustworthy. One thing is certain... statistics can be useful, but it's never a guarantee whether or not it is being used for good or evil.

@michaeltorrisi7289

11 ай бұрын

You can find a set of statistics that will say whatever you want it to. The problem is, that's not a feature that's used by one ideology, it's something you need to be wary of with literally everything. That's without even getting into whether or not you're controlling for given variables.

I feel like I could really get into a D&D campaign with Disparu as DM. You'd have to bring your A-game, cos damn... Imagine a Disparu shredding in real-time around the game table 😝😶

They don’t like admiring their wrong arrogance is apparent

This was a very informative and well presented video. It really gives an insight in to how social media has ruined our entertainment. Keep up the great work.

So major corporations pay these analytic companies large sums of money to lie to them about how popular their stuff is, even though it's not generating them any money? Seems legit...

The streaming companies pay Parrot Analytics to generate fluff numbers in hope investors and advertisers will pay based on those numbers rather than hard viewership numbers.

Streaming companies should be required to show their numbers.

Excellent informative content- What journalism used to do...

Wheel of Time, Witcher, She-Hulk, Velma, Rings of Power, He-Man etc. ad nauseam. Destroyed franchises and corporate lies.

Excellent investigative reporting regarding Parrot Analytics. This sort of thing might go unnoticed or unchallenged if not for the efforts of people like you.

5:27 This proves that "Demand" is a code word for hate