HIGHSNOBIETY VISITS : The Stone Island Archive Part 1

Тәжірибелік нұсқаулар және стиль

We travelled to Stone Island's headquarters in Ravarino, Italy, and were treated to a private tour of the brand's iconic archive from CEO Carlo Rivetti. Part 1 looks at the brand's extensive storage archive, fabric swatches, and being able to create any color in-house. Stay tuned for Part 2.
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Пікірлер: 190

  • @StephenBased
    @StephenBased9 жыл бұрын

    You can hear the passion in this man's voice

  • @gianlucacoppi899

    @gianlucacoppi899

    6 жыл бұрын

    StephenBased italian english

  • @shadowtigerx5651

    @shadowtigerx5651

    5 жыл бұрын

    I talked to him this night since a long time, we are friends and i cant tell what a humble and enthusiastic guy he is...

  • @mattw4496

    @mattw4496

    4 жыл бұрын

    @@shadowtigerx5651 Your comment doesn't make sense.

  • @mattw4496

    @mattw4496

    4 жыл бұрын

    Where?

  • @antoneckhart4010

    @antoneckhart4010

    2 жыл бұрын

    Why did he make it a international brand?. Its like a none european brand, like the rest are. Maybe if the casual lads stop wearing it. It will faze out.

  • @Kingro619
    @Kingro6198 жыл бұрын

    My days. Imagine just being able to go in there an pick out an outfit

  • @adidasaddict2023

    @adidasaddict2023

    5 жыл бұрын

    You'd be there for weeks lol

  • @DonManMaynard

    @DonManMaynard

    5 жыл бұрын

    I wouldn't know where to start

  • @Mr215Alive

    @Mr215Alive

    4 жыл бұрын

    Or 2. Or 10 lol

  • @Dan-lg4bs

    @Dan-lg4bs

    3 жыл бұрын

    I’d jizz

  • @vanman757

    @vanman757

    11 ай бұрын

    ​@@Mr215Aliveor, 40,000 !!!

  • @placidrenegade
    @placidrenegade7 жыл бұрын

    I have shook this great mans hand and shared a beer also spent a couple of hours talking to him. His passion for the brand will never waiver. He knows this company means a lot to a lot of people, not just football hooligans but to the real casuals that took an instant like to the brand in the 80s. There is a lot of lads and lasses that are not involved or have never been involved in football hooliganism but are true casuals. The look was everything for a dresser and stone island was a clothing brand like cp company also that caught the eye of many and fitted the casual look perfectly.

  • @shafserious2805

    @shafserious2805

    4 жыл бұрын

    @@Terracecasualx5 i love the connection. Its a testosterone red pill badass brand.

  • @Ray..Luca..
    @Ray..Luca..9 жыл бұрын

    That's a lovely jacket Carlo is wearing

  • @hardhouse87

    @hardhouse87

    9 жыл бұрын

    It's a 'Raso Hand Painted Tortoise Shell' from this seasons collection. A beauty!

  • @konghalvor
    @konghalvor6 жыл бұрын

    love stone island. i dont care about the hype, it will fade away anyways - stay true (Y)

  • @niklas8227

    @niklas8227

    6 жыл бұрын

    kong halvor jo, flott å se andre norske her

  • @johnvx2100

    @johnvx2100

    6 жыл бұрын

    So happy you said that. The hype makes me second guess buying stone island but stone island fits my style perfectly and i dont want the hype to ruin it for me

  • @OfficialYeat

    @OfficialYeat

    5 жыл бұрын

    lmao, stone island has been around in england for longer that 45 years lmao.

  • @babidibobidi433

    @babidibobidi433

    5 жыл бұрын

    @@OfficialYeat but it was founded 36 years ago?

  • @DMWBN3

    @DMWBN3

    5 жыл бұрын

    I been wearing it since 89

  • @ogreavesx
    @ogreavesx9 жыл бұрын

    I love this... it is mesmerising as much as it is inspiring. I have much respect for Stone Island and I have gained even more now.

  • @TBlake
    @TBlake8 жыл бұрын

    ID on jacket he is wearing in this video?

  • @MAMAYAYALALARARA

    @MAMAYAYALALARARA

    8 жыл бұрын

    +T Blake Raso Hand Painted Tortoise Shell. It says at 2:48 in the video. Love your vids by the way.

  • @davelovesshoes9051

    @davelovesshoes9051

    5 жыл бұрын

    T Blake please don’t wear stone Island it’s for men

  • @user-jm7ke5zc3q

    @user-jm7ke5zc3q

    3 жыл бұрын

    @@davelovesshoes9051 ))

  • @anonymous_siren
    @anonymous_siren Жыл бұрын

    He's explaining all these like a professor, a passionate one

  • @thefrankbaca
    @thefrankbaca8 жыл бұрын

    Love his mind set, complete relate.. what a cool guy.

  • @MrG77
    @MrG772 ай бұрын

    Could you imagine having free reign in there,wow some belters. Love Stone Island just a bit pricey . If they came down just a little bit would be brilliant. 🙏

  • @Kingro619
    @Kingro6198 жыл бұрын

    People complaining about the SI and Supreme collab forget the noteworthy accomplishments which Supreme has taken in fashion in the last few years through its innovation and collaborations. I think this collaboration was a great step for Stone Island as I think it was the final step to push it away from it's 'hooligan' image and propel it back into the world of high fashion.

  • @Kingro619

    @Kingro619

    8 жыл бұрын

    ***** The collab won't kill that though. It just opens new doors for the brand in my opinion

  • @SI-cd7xs

    @SI-cd7xs

    5 жыл бұрын

    Disagree. 'Streetwear' is a death sentence for most brands especially when I gets in the hiphop world. Supreme and SI brand identity couldn't be further apart that's why the collab made no sense. The hooligan image is the only reason stone island became so popular in the first place

  • @DMWBN3

    @DMWBN3

    5 жыл бұрын

    Hooligan ....... casuals & the football culture helped make SI & ive worn it since 89. Never forget your roots!

  • @RubyMarkLindMilly
    @RubyMarkLindMilly2 ай бұрын

    Amazing

  • @alessandrotorricelli6044
    @alessandrotorricelli60443 жыл бұрын

    Grazie Presidente

  • @chardelraconner7324
    @chardelraconner7324Ай бұрын

    advice : once you index know the index pre judgement entering

  • @Superpeterpan
    @Superpeterpan9 ай бұрын

    The good old times!

  • @DafTO88
    @DafTO889 жыл бұрын

    This is my Italy!!

  • @UALEB
    @UALEB7 жыл бұрын

    I'm Italian and as one I can surely affirm that he speaks English far better that many others Italian designers ...I am positively surprised!

  • @davidferrell606
    @davidferrell6067 жыл бұрын

    He seems so excited about the processes going into it. There is a lower quality but more in depth video on the factory and all the things that go into making Stone Island garments on their personal channel.

  • @rebornxavier5390
    @rebornxavier53902 жыл бұрын

    that's heaven

  • @CamDott
    @CamDott8 жыл бұрын

    Every single piece that goes out on his company he's proud of apart from the supreme n nike collab

  • @CamDott

    @CamDott

    8 жыл бұрын

    Obviously it's true on the collabs all they do is go through the stone island archive and slap the supreme logo on the garments

  • @CamDott

    @CamDott

    8 жыл бұрын

    He can't be pround of that

  • @Gunthazv2

    @Gunthazv2

    2 жыл бұрын

    @@CamDott imagine he saw the most recent x Nike collab 🙃 disgusting

  • @tsr6220
    @tsr62203 жыл бұрын

    by far my favourite brand quality is unmatched

  • @ryanmalone9434
    @ryanmalone94342 жыл бұрын

    I need contact with this man. I've got the reflex mat jacket and the top layer of the coat has gone sticky and the dye comes off, would like to know a salutation.

  • @TheFelix63
    @TheFelix63 Жыл бұрын

    io vorrei consigliare di non fare il fondo dei pantaloni da 15 cm, un uomo non può girare anche d'inverno in scarpe da tennis, ma da dove nasce questa imposizione del fondo stretto?

  • @Memotek82
    @Memotek828 жыл бұрын

    "I think this collaboration was a great step for Stone Island as I think it was the final step to push it away from it's 'hooligan' image and propel it back into the world of high fashion." anyway it's always better to be an hooligan than a gangsta rapper who wears Supreme, in any case that isn't high fashion (and it's proud not to be it), try again.

  • @BobbyDazlerRS

    @BobbyDazlerRS

    8 жыл бұрын

    wont ever be left off the terraces.....even if half of it is high end shit

  • @sambuck8710

    @sambuck8710

    6 жыл бұрын

    I think that bc stone island borrowed some ideas from rave culture and skinheads in the 80s or 90s, people tend to associate stone island with hooliganism.

  • @Memotek82

    @Memotek82

    5 жыл бұрын

    Stone Island in the beginning was for Paninari in Italy (anticommunist people mostly) not hooligans, hooligans arrived later wearing Stone Island. Stone Island hype history = Paninari (1982-1989), Hooligans (1990-2009), retarded hipsters mainly rappers = (2010-now)

  • @sambuck8710

    @sambuck8710

    5 жыл бұрын

    until 2009? i thought it was from 1990-2000. 19 years thats a long time!

  • @Memotek82

    @Memotek82

    5 жыл бұрын

    ok so until 2005 when the hooligans movie with Frodo Baggins came out lol

  • @FashionRoadman
    @FashionRoadman6 жыл бұрын

    The business model of Stone Island is quite impressive

  • @davyzardo3815
    @davyzardo38157 жыл бұрын

    this is beautiful

  • @DMWBN3
    @DMWBN35 жыл бұрын

    Wow!,,, speechless at all that clobber

  • @chardelraconner7324
    @chardelraconner7324Ай бұрын

    don't ; they'll visible in the hands of where i return from elsewhere out up far

  • @xxder_kritikerxx4701
    @xxder_kritikerxx47013 жыл бұрын

    I have sone pieeces from the early 2000 and those Hoodies looked like new today.Incredible quality.I also buy some things from time to time, bit the quality is now still good, but not the same like twenty years ago.But i only buy the classic pieces.

  • @richardwebb4799
    @richardwebb47999 жыл бұрын

    Hard brand

  • @Memotek82
    @Memotek828 жыл бұрын

    made in Bologna

  • @Memotek82

    @Memotek82

    8 жыл бұрын

    ***** yes cause Bologna is in Holland. anyway the factory is between Modena and Bologna and Massimo Osti was from Bologna.

  • @Memotek82

    @Memotek82

    8 жыл бұрын

    ***** yes i own them. sometimes they cost much less on ebay. yes 82 maybe i dont remember well. 1882

  • @Memotek82

    @Memotek82

    8 жыл бұрын

    ***** you have to choose them properly, there are a lot of fakes for sure.

  • @mikele817

    @mikele817

    7 жыл бұрын

    porco dio

  • @neilmoore5387
    @neilmoore53873 жыл бұрын

    Bet he’s been an ultra in his day or still. Looks the sort! Dude.

  • @coreyh5571
    @coreyh55713 жыл бұрын

    Where is this place??

  • @kieranevans1988
    @kieranevans19887 ай бұрын

    Montclair is french and owned stone island

  • @baggs739
    @baggs7395 жыл бұрын

    Best clobber in the world/history. Never has been and never will be anything like it.🏴󠁧󠁢󠁥󠁮󠁧󠁿

  • @megadave1197

    @megadave1197

    2 жыл бұрын

    It’s Italian clothing not English 🏴󠁧󠁢󠁥󠁮󠁧󠁿 . Manifattura italiano although think it’s made in Romania now which is shame

  • @chardelraconner7324
    @chardelraconner7324Ай бұрын

    his voice is not dude on at simulation but understand that assemble relation

  • @johnjodoinracing
    @johnjodoinracing5 жыл бұрын

    Anyone know what shoes he's wearing?

  • @Memotek82

    @Memotek82

    4 жыл бұрын

    nike air max

  • @og8565
    @og85656 жыл бұрын

    What a legend this guy is

  • @beastmasterakathabarbaric1509
    @beastmasterakathabarbaric15094 жыл бұрын

    Football Fashion is a way of life.I love it

  • @vm5153
    @vm51537 жыл бұрын

    Hes so humble about the brand

  • @leopittore
    @leopittore6 жыл бұрын

    italian stile

  • @ggi0115
    @ggi01159 жыл бұрын

    hmm considering 90% of stone island is now made in Romania etc i don't think 'we do everything inside here' is the truth lol

  • @simonefiore3144

    @simonefiore3144

    7 жыл бұрын

    Sally Cinnamon stone island pieces are Made 100% in Italy ...please don't bullshit us......

  • @ggi0115

    @ggi0115

    7 жыл бұрын

    you go out and buy a stone island t shirt, jacket or what ever, the chances are its made in romania or even china, ive got an ice jacket thats even made in romania and special process jackets are all supposed to be made in italy

  • @simonefiore3144

    @simonefiore3144

    7 жыл бұрын

    maybe you bought a fake one....

  • @powerslide13

    @powerslide13

    7 жыл бұрын

    The days of all SI clothing made in Italy ended during the late eighties. SI also started producing clothes in Portugal in late 80s early 90s. The countries of manufacture are today Italy, Tunisia, China, Rumania, Mauritius and Portugal. And Indonesia if I'm not mistaken.

  • @andrellaren

    @andrellaren

    6 жыл бұрын

    I can confirm some of them are made in Romania, atm working only on zipper hoodies, dont know much info tho

  • @Geeone212
    @Geeone2123 жыл бұрын

    Has he now not sold the company to moncler🙁

  • @jokerrnaha6633
    @jokerrnaha66336 жыл бұрын

    Hi Guys can somebody help me out i bought a stone island jacket but the back of the tag is white with the stone island take in count that its a model from 2006

  • @hellokintu
    @hellokintu8 жыл бұрын

    Dope!

  • @extradimensional8818
    @extradimensional88182 жыл бұрын

    I hope I become a millionaire one day so I can buy some stone island clothing..✌️🤣🇬🇧🇺🇦

  • @SonofGod75
    @SonofGod756 жыл бұрын

    Check out the Shillz Da Realz Show Podcast. #originallolifes #streetwear #fashiongod

  • @boogiel01
    @boogiel019 жыл бұрын

    What a shame the brands been ruined :(

  • @duncabbin

    @duncabbin

    9 жыл бұрын

    snapback hats next on the agenda I bet. Osti would be doing somersaults....

  • @boogiel01

    @boogiel01

    9 жыл бұрын

    duncabbin lol

  • @Ray..Luca..

    @Ray..Luca..

    9 жыл бұрын

    it has declined badly, you can tell those who feel the same, they wear their jackets with the badges removed.. I'm still a fan of the pre 2000 jackets though

  • @duncabbin

    @duncabbin

    9 жыл бұрын

    They make class coats, as do CP, end of.

  • @duncabbin

    @duncabbin

    9 жыл бұрын

    So many class coats in the Osti Archive.

  • @randellbigr1960
    @randellbigr19606 жыл бұрын

    It's sad as this man's passion is heart felt but the real sadness is he looks like he is a heavy drinker but respect to him for keeping in with such a great job

  • @vanman757

    @vanman757

    11 ай бұрын

    I thought that he looked a bit rough & possibly a drinker especially as he's the boss of Stone Island !!!

  • @antonkirk5526
    @antonkirk55264 жыл бұрын

    I still love stone Island but kind of pissed that you have outsourced some of the manufacturer I still buy but not as much as I did when all your stuff was made in Italy

  • @rafaelluna3564
    @rafaelluna3564 Жыл бұрын

    He has a thick Italian accent I never knew he was European

  • @henkdeklapsteen6787
    @henkdeklapsteen67876 жыл бұрын

    Go cp company !!!

  • @shafserious2805

    @shafserious2805

    4 жыл бұрын

    Lol

  • @mcfcrusssinfin6371
    @mcfcrusssinfin63714 жыл бұрын

    wonder how much all those garms would be worth if sold

  • @Gunthazv2

    @Gunthazv2

    3 жыл бұрын

    A genuinely priceless collection.

  • @epicbigmoney2031
    @epicbigmoney20313 жыл бұрын

    the best colour comes from a mistake he's very much right about that if you have ever used garment dye before then you would understand his quote. My best colours came from mistakes also

  • @gunnarnord1232
    @gunnarnord12324 жыл бұрын

    what shoes is he wearing

  • @quaro900

    @quaro900

    4 жыл бұрын

    Gunnar Nord Nike Air Max 2014 Flyknit

  • @Memotek82

    @Memotek82

    4 жыл бұрын

    @@quaro900 totally no flyknit

  • @quaro900

    @quaro900

    4 жыл бұрын

    Memotek82 I think they are

  • @Memotek82

    @Memotek82

    4 жыл бұрын

    @@quaro900 no fyknit are different they are simply nike air max 2014

  • @Memotek82

    @Memotek82

    4 жыл бұрын

    @@quaro900 you could be right i didn't watch well they are nike air max flyknit but that specific colour (light blue purple) was only for women, so women nike air max flyknit 2014 .

  • @SI-cd7xs
    @SI-cd7xs5 жыл бұрын

    'Streetwear' is a death sentence for most brands especially when I gets in the hiphop world. Supreme and SI brand identity couldn't be further apart that's why the collab made no sense. The hooligan image is the only reason stone island became so popular in the first place

  • @andyloudon3702

    @andyloudon3702

    5 жыл бұрын

    Somebody speaks sense.

  • @NBOnijmegen
    @NBOnijmegen9 жыл бұрын

    I cried when they collaborated with shitpreme, or supreme some people call it. Stone Island is an amazing brand, present to this day with a unique genre of people that wear it with great pride. So why did they work with a brand that is worn by people that call themselves 'G's' or rappers and hipster. Just was the wrong decision IMO

  • @samseymour6897

    @samseymour6897

    9 жыл бұрын

    are you joking? Supreme is one of the most culturally significant brands in the last decade, collaborating with a number of extremely respected artists and musicians, collaboration with Stone Island was amazing for them, but not at all a surprise or a mistake when you think about it. They both share extremely similar production processes and brand values, just my opinion though ofc

  • @ticktocksullyOLD

    @ticktocksullyOLD

    9 жыл бұрын

    smh this is another stupid ass hipster opinion and brings on benefit to anyone or any culture just stop being a douchebag for once

  • @NBOnijmegen

    @NBOnijmegen

    9 жыл бұрын

    Yes exactly, an opinion. I'm am allowed to have one, so as you. So how about you don't call me a douchebag and you stop being one yourself

  • @ticktocksullyOLD

    @ticktocksullyOLD

    9 жыл бұрын

    NBOnijmegen your opinion is that of a douchebags, so be entitled to that opinion, but just kno u are a douchebag. Aslong as you accept that, keep on with your day

  • @NBOnijmegen

    @NBOnijmegen

    9 жыл бұрын

    Well me being a douchebag: I assume you feel attacked by my opinion which means that you belong in one of the categories I highlighted in my comment. Probably own supreme stuff too I guess

  • @kitler01
    @kitler018 жыл бұрын

    omg cant handle all the clothes any brand created by massimo osti is worth wearing

  • @reunionebo
    @reunionebo5 жыл бұрын

    I took a photo with this guy while tens of hypebeasts wearing stone island were walking past us.

  • @hoangdaitran6048
    @hoangdaitran60484 жыл бұрын

    😍😍😍

  • @HKNYN1
    @HKNYN14 жыл бұрын

    Give me 30 minutes I'm clearing that whole place out

  • @Tonyweight
    @Tonyweight5 жыл бұрын

    Track please

  • @clownrecords2869
    @clownrecords28698 жыл бұрын

    3:02 lool

  • @gingerseanie
    @gingerseanie6 жыл бұрын

    What's the tune

  • @djhaides

    @djhaides

    5 жыл бұрын

    Darude-sandstorm

  • @chardelraconner7324
    @chardelraconner7324Ай бұрын

    he stepped from a platfrom why not pass his

  • @ibrahimbaig3852
    @ibrahimbaig38525 жыл бұрын

    Fam I just wanna go there and pick out so many outfits. For free of course haha. Great brand

  • @snuivduif4289
    @snuivduif42894 жыл бұрын

    Is hij Nederlands

  • @acquiesce100
    @acquiesce1002 жыл бұрын

    Starting to become a bit chaved am afraid. If they are not careful they will meet the same fate as some other brands who fell away. The one thing going in their favour still is their wide range of pastel colours. Stunning.

  • @lawrencejay5405
    @lawrencejay54058 жыл бұрын

    every wannabe roadmans dream lol

  • @darrenthomas1999

    @darrenthomas1999

    7 жыл бұрын

    Lawrence Jay You look like wannabe roadman tho!

  • @connellmaccool7018
    @connellmaccool70189 жыл бұрын

    The brand made great clothes in the 80, s and 90, s. But sadly the brand lost direction and stuck an arm badge on any old tat! There are much better brands out there nowadays.

  • @adamhowman1755

    @adamhowman1755

    7 жыл бұрын

    I'm Curious to know which brands you prefer?

  • @dermullmann4116

    @dermullmann4116

    6 жыл бұрын

    tell us...

  • @tonyblair8834

    @tonyblair8834

    6 жыл бұрын

    C.p

  • @redarmy1778

    @redarmy1778

    3 жыл бұрын

    cp paul and shark out side bet is Marshall Artist

  • @user-wb5gm2cc7b
    @user-wb5gm2cc7b3 жыл бұрын

    Homemade made in china cost grand+ 🤷

  • @dw4398
    @dw43982 жыл бұрын

    Don't belive the last sentence to be honest.

  • @pierluigitancredi7287
    @pierluigitancredi72877 жыл бұрын

    si ma che prezzi...... vergogna

  • @mikele817

    @mikele817

    7 жыл бұрын

    pierluigi tancredi la qualità costa

  • @manamiemyr
    @manamiemyr4 жыл бұрын

    I can't even imagine the carbon footprint from this company......

  • @88vvv88
    @88vvv889 жыл бұрын

    Nike name pls

  • @chardelraconner7324
    @chardelraconner7324Ай бұрын

    don't here withat shit

  • @boogiel01
    @boogiel019 жыл бұрын

    Blokes wearing skinny jeans and kids wearing ffs where did it all go wrong :(

  • @mariesmith3179

    @mariesmith3179

    9 жыл бұрын

    Lmao keep your baggy jeans

  • @JustLiveify15
    @JustLiveify1510 ай бұрын

    Italians do it better.

  • @auxmike
    @auxmike6 жыл бұрын

    Never heard of them. Looks like millennial, metrosexual, hipster gear..

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