As we made preparations here at KappAhl to launch our major new autumn campaign, we decided to turn the spotlight on three good friends -- a truly fantastic trio we have taken a great deal of care to find. Three wonderful women in the middle of their lives -- each with the added benefit of their own family, friends and relatives. Between them, they represent the major differences within the KappAhl target group. They live in the same street and have become the very best of friends, yet they each have their own different view of fashion and trends. One knows exactly what she wants and is passionate about getting it, another is practical in her outlook, while the third seeks endless variation.
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