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These 20+ minutes went by so fast, It was a pleasure listening to this story. The presenter is amazing.

@VALUETAINMENT

7 жыл бұрын

+Nikola Maravić thank you for watching.Thanks - Tom

Tom is awesome I'm a 20 year old trying to start a company all thanks to valuetainment

@VALUETAINMENT

7 жыл бұрын

+rocket12guy - go for it, power your dreams! Thanks- Tom

Tom is the prime example of a great teacher. Mixing humor with quality content. Thank you!

Thank you for presenting such a huge history of Harley's in such a short and beautiful manner.

Thank u for ur awesome content. :) Valuetainment is an incredibly helpful, and interesting channel.

@VALUETAINMENT

7 жыл бұрын

+Fahim Me - Thank you for watching. Thanks, Tom

I’m sorry but it was English motorcycle manufacturers, specifically Triumph motorcycles that created the tariff issue in the mid 50’s - not the Japanese. The Japanese imports started in the mid to late 60,s and really impacted in the 70,s. Also WWII ended in 1945. .

It was fun to watch man, thanks for the effort, its a great video!

Love these case studies. Also Tom is amazing!

Excellent content. Wonderful presentation. Valuable learning for me in simplest way. Thanks for creating it.

@VALUETAINMENT

7 жыл бұрын

+Jayant Kelkar Thanks- Tom

Love it - great case study and as always entertaining. Your William Wallace impersonation was the best part. Well done. Thank you Doc.

Worked for Harley Davidson several years. The customer loyalty and the Harley experience is hard to beat !

@VALUETAINMENT

7 жыл бұрын

+amy519biker - thank you for leaving a comment so people could hear from someone who absolutely knows the truth from the inside of the company. Thanks, Tom

Been a fan of Valuetainment for a few months now. This is the 1st case study I've watched. Man... love this! The history channel needs to hire you!!! I'd love to see one of the on FedEx! I've worked there for almost 20 years. It used to be my main job & I was able to step down to pursue my passions. My side hustle is now my main thing & my ol "j.o.b." Is now my side-hustle!

Tommy went Braveheart hahahaha. good stuff and good presentation as always

These videos make me ridiculously excited. Thank you Tom for making me realise what my passion is. Also, I'm a big BMW Motorrad fan, but this made me want to own a Harley one day.

I love your passion and enthusiasm shining through in these videos!

@VALUETAINMENT

7 жыл бұрын

+The Grinning Skull - Thanks- Tom

always be willing and open to to whatever ideas that may bring yourself back, as uncomfortable as it may occasionally feel

@VALUETAINMENT

7 жыл бұрын

+Alvin Al you got it! Thanks - Tom

The Biz Doc at it again with a classic brand. Tom is a Legend!

The Biz Doc at it again with a classic brand. Now this is History we care to learn about.

@VALUETAINMENT

7 жыл бұрын

+Nacho TV Thanks- Tom

I really like your case studies, keep a good work.

Love you Pat, Tom and Valuetainment!!!!

love it tom. I love your enthusiasm !

@VALUETAINMENT

7 жыл бұрын

+John Roy Thanks - Tom

i lobe tom soooo much thank you for the free valuable content

This is the channel in the whole of KZread.. Love it.. Can you do an episode on Royal Enfield? A motorcycle brand with a similar cult brand.

absolute gold y'all!!!

Thank you Tom! It's like they say if you don't have a passion for it you will fail (AMF) people with a passion for the product took over and they succeeded!

This is amazing work Tom.

@VALUETAINMENT

7 жыл бұрын

+David Ajomale - Thanks- Tom

Fascinating story.

Tom Ha ha ha we need a black pillow with chrome hahaha love you man!!

@VALUETAINMENT

7 жыл бұрын

+BHappyLoveOthersLeadByExample - I have to go figure that one out. I wonder where I could get a black pillow with chrome? Thanks, Tom

very much like it, give us more company that survived ups and downs and has a long history, tq Tom

@VALUETAINMENT

7 жыл бұрын

+karttick rajan you are welcome Thanks - Tom

great video Tom thanks

@VALUETAINMENT

7 жыл бұрын

+Omar Vazquez thank you for watching. Thanks, Tom

Tom u do a great job on all the case study's ur amazing can you do one of gold man sacs and the Los Angeles lakers thanks man

Love the video Tom.

The one threat that HD may not be able to overcome is: demographics. Year to year sales are suffering as older bikers age out of the hobby, flooding the market with used bikes for middle age customers and US millenials showing a total lack of interest in HD (and a general lack of interest in motorcycles).

@AlbertLara

5 жыл бұрын

kcgunesq When I think of HD, I picture white retirement age males reliving their exciting hobby when they were in their 20-30 years of age. HD needs to expand its strategy because in the next 15 years or so, their main customer base will either be dead or in nursing homes.

Great presentation Tom as always!!

@VALUETAINMENT

7 жыл бұрын

+Dantes Inferno Thanks - Tom

Loved it!!!

@VALUETAINMENT

7 жыл бұрын

+Jay Kongo Thanks- Tom

Mercedes Benz and Harley Davidson are simply GREAT

Great ! job love business history! !!! $$$

@VALUETAINMENT

7 жыл бұрын

+Manuel Ibarra i'm glad you get value from it. Thanks- Tom

Awesome, Awesome, Awesome as always Awesome Dorood Bar Shoma!

Excellent

@VALUETAINMENT

7 жыл бұрын

+Derek Thanks - Tom

great stuff Tom. i definitely want to start a cult brand, i just don't know how on earth it will work for our brand haha

@JakeKelsick

7 жыл бұрын

Trance Kowhai what's your brand?

You definitely left me better than you found me because now I have a wonderful idea, thanks again for the fantastic video

@VALUETAINMENT

7 жыл бұрын

+BHappyLoveOthersLeadByExample - glad to do it - Thanks- Tom

I listen to your videos while on my way to work and I finished watching Robin Hood video and I saw this in the suggestions. I clicked on it right after I saw some ambulances on the highway attending to a motorcycle accident and yes it was a Harley 😅

So now that you have done case study of Iconic Harley-Davidson. Would you please do a case study of Royal Enfiled, the Indian Harley-kind-of-Davidson😊

Oh my god I love Harley Davidsons.

the power of what passion can do

Hi Tom and Valuetainment team, great job i watch all your videos. Can you please do a case study of what happened to Yahoo?

@VALUETAINMENT

7 жыл бұрын

+Johan Junius - That is a very good suggestion. Thanks- Tom

I have a question: how come there are not many teachers like Tom in universities and schools? If every business school would have at least one or two case studies such as this one let say each week, those four damn years spent in the amphiteatres would be worth a whole lot more!

Great one.. You gotta do one for Apple...I love how its suckers defend each of their apple possessions..We can learn a lot about cult branding from them...

@VALUETAINMENT

7 жыл бұрын

+Go HD - Apple is definitely a cult brand. Thanks, Tom

@TheKrazzyStudios

7 жыл бұрын

Thanks. You guys are wonderful.

There should be an update for this video. In 2018, HOG is in some serious muck, and are shipping production overseas.

#cultbrand learned a lot tom, thanks!

@VALUETAINMENT

7 жыл бұрын

+Kailin Verano - i'm glad you did. Thank you for watching. Thanks, Tom

like it!!

By the way, how can a business start hiring people, and how should it start?

@VALUETAINMENT

7 жыл бұрын

+Fahim Me - when it can afford them. Which means it has enough sales or has some investment money. Thanks Tom

Could you please mention the books?

PLEASE DO A CASE STUDY OF DOVE AND FERRARI!

@VALUETAINMENT

7 жыл бұрын

+Abraham Zacarias - Dove soap? Soap and speed? Interesting. Thanks Tom

@abrahamzacarias5033

7 жыл бұрын

Valuetainment yes please, thanks

Raider Nation Baby!

@VALUETAINMENT

7 жыл бұрын

+Alex P - raider nation right on. Thanks, Tom

When you say 6 billion in sales, do you mean before or after subtracting all the costs of production

@alderinerush

7 жыл бұрын

Dok Asov Total revenue

Kind of ironic how when entrepreneurship Channel says to check out and see if you have a Harley because you may never have to work another day in your life, entrepreneurs will get bored if they’re not working

If you are to build a brand, make sure customers associate your brand with something delightful

Tom is just cool

@VALUETAINMENT

7 жыл бұрын

+Michipreneur 1 I appreciate that! Tom

Could you do a case study on Major League Baseball

Harley Davidson is currently following the same path of golfers....😨

"We need a black pillow with chrome" LMAO

@VALUETAINMENT

7 жыл бұрын

+alexander capeta - indeed!!! Thanks- Tom

Great video. It’s such a shame that Harley Davidson continues to turn there back on their die hard, loyal, customer base that made them what they are today.

LeEco please it is draining cash and is on the verge of bankruptcy pls do a case study v will learn a lot...... 😊😊😊

Good morning guys

❤️

Freedom!!!!!

@VALUETAINMENT

7 жыл бұрын

+Fernando Romera indeed! Thanks- Tom

Everything that has been done post 1950s is why most people have a strong distaste for Harley Davidson. It's the motorcycle people who are too old to know they aren't considered cool anymore, wake everyone one up on the block with at 5am. Harley Davidson is the brand of overweight, wind burnt, impotent men over 40 across the US.

@AlbertLara

5 жыл бұрын

Syde Cycade Over 40? Based on where I live, the bulk of HD owners are 60+ I get annoyed when I am driving on a road and a HD biker is nearby because the noise level of the bike is unnecessary loud.

work with other companies to grow great a cult brand different listens to community expressive Tribal(customers protects them)

Moral of the story: create a brand that people will associate with fun and good stuff

Valuetainment will become a cult brand 😉

DAMNNNN

Raidernation - another reason to go to Vegas.

@VALUETAINMENT

7 жыл бұрын

+Sleeping Elephant Raider Nation right on!

1954 ? I don't think Japan had much International Presence in 1954. British Bikes Ruled the World in that era.. Honda did not invade the USA until like 1963 or so .. I could find it on google I am sure..

Will a case study on Enron ever be made?

@VALUETAINMENT

7 жыл бұрын

- That would be a good case study - Thanks, Tom

do a case study on microsoft , google , yahoo , whatsaap , snapchat , atari , alexander graham bell and at and t , nescafe , bournville

Dauphin River First Nation Manitoba Canada 🇨🇦

What makes a cult brand? A cult brand is a brand with an extreme loyal customer-base in which the consumers visualise the brand as something more than just a product, but also as a life style where the brand becomes a piece of their everyday lives. Better stated, cult-brands sell an image as opposed to a product. People with a loyal following to these brands are drawn to such an idea through the desire of wanting to belong.

Please do Video on apple

@VALUETAINMENT

7 жыл бұрын

+Pulkit Ahuja - You are not the only one who has asked for that. Great suggestion. Thanks, Tom

Indian had a V-Twin 2-3 years before HD did ..

do a case study on Toyota

@VALUETAINMENT

7 жыл бұрын

+The Outsider Thanks- Tom

Valuetainment is a cult brand ;)

@VALUETAINMENT

7 жыл бұрын

+Ivan Radan - looks like it - Thanks- Tom

@emilymylove5806

6 жыл бұрын

We will protect it!!

hi tom, can you make a case study for one of Elon musk companies???

@VALUETAINMENT

7 жыл бұрын

+david flores - I did Tesla several weeks ago. Were you thinking of space X or PayPal? Thanks, Tom

Brands are honed when people need to function with your product.

I'm going to franchise a Harley dealer.

@VALUETAINMENT

7 жыл бұрын

+MrFreshomie - go for it! Thanks- Tom

OMG! India was clogged in Suttee and the British in 1928 while the rest of the world went so fast!I think I am goin to cry!!

damnnnn!!!

@VALUETAINMENT

7 жыл бұрын

+PERK .J :) Thanks, Tom

Squaaaaaad up!

@manin5489

7 жыл бұрын

ogogo ogpgpg I made it on avatarmaker[.com]

I think that 1954 was well before the Japanese bikes invaded the USA. It must have been British and Italian bikes.

Bizdoc please have your own KZread account and I'll follow you

3M

👍🎓💥

Shipping is still made by boat.

2:30 "...following the birth of the car..." You didn't mean by that Ford has built the first car, do you ?

@VALUETAINMENT

7 жыл бұрын

+Loxley81 no Thanks - Tom

Full Tilt Poker next. Was a billion dollar company but they cheated their customers.

@VALUETAINMENT

7 жыл бұрын

+Chavy Cash - A gambling Company that cheated their customers? How odd! Ha - it would be a good case study for sure. Thanks Tom

When it’s a cult brand then their products are not what they sell, YOU are their products.

How about a case study about callofduty

@VALUETAINMENT

7 жыл бұрын

+Joseph Hemingway - that is a massive game franchise. It would be an interesting case study.

notification squad

#BlackPillowFuckYeah ^^

@VALUETAINMENT

7 жыл бұрын

+PeTuber :) Thanks- Tom