Google Ads Negative Keywords: The RIGHT Way to Find and Add Negatives | Step-by-Step Tutorial
In this video I show you step-by-step how to find and add negative keywords in Google Ads.
00:00 Intro 👋
00:51 What are negative keywords
01:39 Types of negative keywords
02:23 Using SQR to find negative keywords
04:28 Using keyword planner tool to find negative keywords
06:31 Why add competitors terms as negatives?
08:33 Using N-gram script to find negative keywords
10:26 Paid tools to find negative keywords
11:30 How to add negative keywords
14:48 Negative keyword match types
20:43 Negative keyword mistakes to avoid
24:48 How to add negative keyword list
25:16 Outro ✌️
🎥 Google Ads Keyword Research Step-by-Step Tutorial: • Google Ads Keyword Res...
🎥 How I (Legally) Stole $118k+ From My Top Competitor With This Google Ads Strategy : • How I (Legally) Stole ...
🎥 The NEW Way Google Ads Keyword Match Types Work: • The NEW Way Google Ads...
📝 Google Ads Negative Keyword Support Page: support.google.com/google-ads...
📝 N-gram Script: nilsrooijmans.com/updated-goo...
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Пікірлер: 22
Thanks! Very informative 😊❤
Thank you so much for your clear explanation!
@growmyads
5 күн бұрын
Glad it was helpful!
most concise info heard
@growmyads
20 күн бұрын
Thanks!
WOW. Thank you.
@growmyads
Ай бұрын
You bet!
Thank you
@growmyads
26 күн бұрын
You're welcome
The absolute best tutorial on negative keyword list. Can you do a video on performance max?For search campaigns for service Businesses thanks
@growmyads
2 ай бұрын
We're still testing PMax for lead gen and local service - I still don't like the results since most of it is junk and we still get better quality from standard search. However, once I feel confident in a strategy that produces quality leads for local service from PMax I'll make a video on it.
What would be the best approach for handling negative keywords with your setup, if you had up to several campaigns with ads in different languages? For example, if you had campaigns in English running in the US, while others ran in German in Germany, how would you structure and handle your negative keyword lists?
@growmyads
Ай бұрын
I would just create specific language neg lists. For example, if I had a Universal English negative keyword list then I would also have a Universal German negative keyword list.
what is difference between brand terms and competitors?
@growmyads
2 ай бұрын
Brand = your company name Competitor = your competitor names For example, Grow My Ads is our Brand term and any other Google Ads agency would be competitor terms.
But when you add negative key words from your search term report day to day, you can only add it once, as either broad phrase or exact. Do you have to add each keyword in TWICE, both as exact so it's removed from the report, then as the second match type that suits it the most?
@growmyads
Ай бұрын
If you want to show it as removed from search term report then yes you would have to add it as exact and then also add as phrase or broad for the efficiency.
i am selling mattress. i added keyword as mattress and I added the negative keyword with competitor name . for example competitor name - sleepezzz mattress. Does it will affect my added keyword quality. I talk with google ads expert the said that it will effect so only add sleepezzz. if you add sleepezzz mattress then your mattress keyword will not work. Is google right about this?
@growmyads
11 күн бұрын
Just add "sleepezzz" as a negative keyword in this case. Adding "sleepezzz mattress" as a negative won't hurt you but it is more efficient to just add "sleepezzz"
Thanks! Very informative 😊❤
@growmyads
Ай бұрын
Glad it was helpful!