Google Ad Grant for Nonprofits: Ultimate Guide to Maximizing the $10,000 Grant

Welcome to our comprehensive guide on 'The Ultimate Guide to the Google Ad Grant for Nonprofits'. In this detailed walkthrough, we dive deep into the world of 'Google Ad Grants', providing everything you need to know to effectively utilize this fantastic opportunity.
We're here to share expert tips and strategies honed over years of experience, aiming to help your nonprofit organization maximize every dollar of the $10,000 monthly grant from Google. Understanding the intricacies of 'Google Ad Grants' can be a game-changer for your nonprofit, and we’re here to make that process easier.
In this video, you’ll discover how to leverage your 'Google Ad Grant' effectively, breaking down complex steps into easy-to-follow, actionable insights. Whether you're just starting out or looking to refine your existing strategies, this guide is packed with valuable information.
We cover everything from initial setup and compliance with Google's policies to advanced tactics for maximizing your ad spend. By the end of this video, you’ll be equipped with the knowledge to elevate your nonprofit's digital presence, ensuring you make the most out of the 'Google Ad Grant'.
Stay tuned for detailed advice on campaign management, keyword selection, and optimizing your ads for maximum impact. It’s time to empower your nonprofit with the tools and knowledge needed to thrive in the digital world.
Remember, mastering the 'Google Ad Grant' can unlock new levels of success for your nonprofit. So, let’s get started and transform your digital strategy today!
Check Your Eligibility for the Google Ad Grant Here: reachrightstudios.com/grant-e...
Video - How to Apply For and Get The Google Ad Grant for Nonprofits (Easiest Method): • How to Apply For and G...
Video - How To Install Google Analytics on a WordPress Site (GA4 - Easiest Method): • How To Install Google ...
0:00 - What is The Google Ad Grant?
0:35 - Why this video?
2:00 - How do you get the grant?
4:05 - Setting Up Your Ads Account
5:07 - Compliance Requirements
8:39 - Structuring a campaign
9:50 - Creating Good Keywords and ads
11:54 - Landing Pages
13:53 - Measuring Results and adjusting
15:32 - Get The Google Ad Grant
Learn More About REACHRIGHT:
reachrightstudios.com/
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#GoogleAdGrant #GoogleGrant #GoogleAds

Пікірлер: 100

  • @reachright
    @reachright7 ай бұрын

    What questions do you have about the Google Grant? Let us know in the comments and we will do our best to answer every one of them.

  • @michelmoore4192

    @michelmoore4192

    5 ай бұрын

    I can't find any info on the requirement you mention about signing in once a month, can you point to a source?

  • @reachright

    @reachright

    5 ай бұрын

    @@michelmoore4192 Good catch. This may be a requirement that has been changed. We no longer see it in Google's documentation, but we will update if we find it again. That said, logging in at least monthly is still a best practice.

  • @rosey495

    @rosey495

    4 ай бұрын

    Thank you, How to do to link youtube to the Google ads?

  • @reachright

    @reachright

    4 ай бұрын

    @@rosey495 You are very welcome. The grant is for search ads, so you aren't able to drive searchers directly to KZread. You can drive traffic to a page on your site that has videos from KZread. You just can't go direct.

  • @s.p.963

    @s.p.963

    2 ай бұрын

    What do you do to fight the weekend low? My Account always dips down on the weekend so that the Account does not spend the maximum amount. Thank you in advances

  • @michelmoore4192
    @michelmoore41925 ай бұрын

    Amazingly helpful!!! Thank you!

  • @reachright

    @reachright

    5 ай бұрын

    You're so welcome! Thanks for watching!

  • @KayAyinkamiye
    @KayAyinkamiye5 ай бұрын

    so glade to hear that it s a pastor explaining how Google Grant works. Hope your church is rocking!!! :D

  • @reachright

    @reachright

    5 ай бұрын

    Thanks for the love and thanks for watching!

  • @magenhyatt8169
    @magenhyatt81697 ай бұрын

    This was a great explanation of the Grant! Nice job!

  • @reachright

    @reachright

    7 ай бұрын

    Glad it helped!

  • @cpkg
    @cpkg20 күн бұрын

    Very impressed by the quality of this video. Super helpful, clear and perfectly realized. Thank you!

  • @reachright

    @reachright

    20 күн бұрын

    Glad it was helpful!

  • @neville9924
    @neville99242 ай бұрын

    Excellent video , super impressed !!

  • @reachright

    @reachright

    2 ай бұрын

    Thank you very much!

  • @NSJ-ve5pl
    @NSJ-ve5pl5 ай бұрын

    Thank you for this focused and informative guide. I am interested in using this in my work with an International Non-Profit, am just a bit intimidated by the technical and time requirements.

  • @reachright

    @reachright

    5 ай бұрын

    Glad it was helpful!

  • @JuliannaWesley
    @JuliannaWesley4 ай бұрын

    I would give it thumbs up, if I were filming this I had to think that I was a little bit raised up when I heard some of the tips the designer was giving me. They were mostly things I already had known.Still not bad.

  • @reachright

    @reachright

    4 ай бұрын

    🤔

  • @coachc.a.googleads
    @coachc.a.googleads5 ай бұрын

    great content

  • @reachright

    @reachright

    5 ай бұрын

    Thank you so much! I'm glad you enjoyed the content.

  • @envitab
    @envitab2 ай бұрын

    Thank you for sharing

  • @reachright

    @reachright

    2 ай бұрын

    You are most welcome. Hope you find this helpful. Don't forget to subscribe and share our free resources with others.

  • @envitab

    @envitab

    2 ай бұрын

    @@reachright Yes it's helpful! Great work you're doing.

  • @reachright

    @reachright

    2 ай бұрын

    Thanks for the compliment. All for God's glory!

  • @HugoWoods-ck9sv
    @HugoWoods-ck9sv4 ай бұрын

    That is not terrible but also not excellent according to me. I didn't secretly hate watching but I cannot say that I would wholeheartedly suggest it to anybody else.

  • @UnitedVisionFoundation
    @UnitedVisionFoundation3 ай бұрын

    We have recently started our campaigns, your information was very helpful. I'm inspired once again to have at it. Blessings to you.

  • @reachright

    @reachright

    3 ай бұрын

    Wonderful! Hit us a message if you need more help.

  • @UnitedVisionFoundation

    @UnitedVisionFoundation

    3 ай бұрын

    I sure will , thank you!@@reachright

  • @reachright

    @reachright

    2 ай бұрын

    Awesome!

  • @PaulaDixon-ko6ld
    @PaulaDixon-ko6ld4 ай бұрын

    I have to say that there were some funny side events sometimes, but a lot of times I felt bored and didn't know what to do because there was not much happening that would caught my attention. For movie you made, it is just my own preference that other folks may like it or not.

  • @reachright

    @reachright

    4 ай бұрын

    🤔

  • @andreweppen
    @andreweppen5 ай бұрын

    Super helpful video, thank you! What bid strategy do you suggest focusing on for Google Ads Grant campaigns?

  • @reachright

    @reachright

    5 ай бұрын

    Thanks, Andrew. Google wants you to be set up to maximize conversions. We have a new video about how we do the initial setup that will walk you through some of those choices. It will take a lot more work to spend all of the $10k, but it should be enough to help you get the ball rolling: kzread.info/dash/bejne/qWado6yjm9fVd84.html

  • @KatM272
    @KatM272Ай бұрын

    I was hoping someone could help me clear a few doubts…. I’m a bit confused as I’m setting up my ads after doing my ad structure…. 1. Is having two ads within a campaign enough for non profits to keep their ? Or do we need to do A/B testing as well per every ad group (aka 2 ads per ad group)? 2. I was under the impression I could do individual conversion goals per every ad (since my understanding is you need to put a code for every landing pages Thank you page to track its conversion)… but as I try to edit my ads goals it seems I can only add a conversion goal at the campaign level…. If it’s the case How are we able to track each ads individual campaign goal ? Thanks for any advice, I had 1 campaign: 1 ad for general donations, 1 ad for email newsletter…each with a different landing page but now I wonder if what I did is correct

  • @reachright

    @reachright

    29 күн бұрын

    Great questions. 1. Yes, that should be enough to keep your ad grant account active, if you are actively making changes. It won't be enough to spend anywhere near the $10,000/month in most cases. 2. You can set it up a few ways but a best practice is to do a unique campaign for each conversion goal. We'd recommend a conversion campaign, a newsletter campaign. That is not something you do at the Ad level.

  • @KatM272

    @KatM272

    23 күн бұрын

    @@reachright hi, thanks so much for responding 1. When you say actively making changes, do you mean making changes on existing ads Such as adding keywords / changing headlines / descriptions? Is it better to make these changes on existing ads instead of creating new ones? 2. I’m wondering then, so it’s usually recommended to use the same landing page per campaign (aka same thank you page to be tracked per campaign/ conversion goal)? But let’s say I then have 3 ads on general donations, won’t all of those ads need to have different keywords/and ad copy, meaning I then also need to match some of those unique keywords into the landing page to make it hyper relevant? Wouldn’t that lead me to alter said landing page …I hope that question makes sense because that’s really confusing me

  • @Makemoremarbles
    @Makemoremarbles3 ай бұрын

    Can you use the google grant on youtube ads?

  • @reachright

    @reachright

    3 ай бұрын

    No, unfortunately it is only for search ads as of now.

  • @robertkalyowa1518
    @robertkalyowa15187 ай бұрын

    I need the grant

  • @reachright

    @reachright

    7 ай бұрын

    Give us a beep!

  • @tammygillettVictoryGarden
    @tammygillettVictoryGarden4 ай бұрын

    my church hosts AA meetings in a very cozy fireside room. so if we put something about alcoholic anonymous it could get us in trouble? Will we get a warning?

  • @reachright

    @reachright

    4 ай бұрын

    Yes, you won't be able to run ads for that. You wouldn't lose the Grant, but that ad group would most likely get flagged.

  • @shaninjah
    @shaninjah4 ай бұрын

    Hello, do google grants accept Other country association like France ?

  • @reachright

    @reachright

    4 ай бұрын

    Yes it does. Check if your church is eligible here: reachrightstudios.com/grant-eligibility-checker/

  • @user-ri5rs9oj9o
    @user-ri5rs9oj9o4 ай бұрын

    Hey there. I've been approved for the $10k/mo grant, but I how do we "use" or "get" the money for the grant? Does it appear in our account? Or do we have to spend money and then we get reimbursed?

  • @reachright

    @reachright

    4 ай бұрын

    We would love to help you. Drop your email so we could reach you.

  • @DebraForand
    @DebraForand3 ай бұрын

    I am reading mixed things about google tags and google analytics. Can you use both? Do they compete with each other? Or should you use one and not the other?

  • @reachright

    @reachright

    3 ай бұрын

    Great question. All of our clients use Google Analytics but very few use Google Tag Manager. We haven't seen any conflicts with the two, but for most nonprofits it's redundant.

  • @DebraForand

    @DebraForand

    3 ай бұрын

    Thank you so much, that helps a lot!! @@reachright

  • @reachright

    @reachright

    2 ай бұрын

    Awesome. Glad to be of help!

  • @seniainternational5434
    @seniainternational54345 ай бұрын

    Wow, this video really mapped out a path of what to do. I can do the work, but just did not know what to do first. This makes it easy to see. Thank you!

  • @reachright

    @reachright

    5 ай бұрын

    Glad it helped!

  • @puneettrehan4201
    @puneettrehan42013 ай бұрын

    Thank you for your video, google has rejected us and mentioned about this Ad Grants website policy , but it did not mention specifically what problem we have in our website. Can you please make a video or share some information on this please

  • @reachright

    @reachright

    3 ай бұрын

    Thanks for the suggestion. This happens more often than people realize. And Google is never good at sharing their reasoning. If you want to pass along your web address we can take a peek and can probably tell you why Google rejected you. Also, we have a lot of the details outlined in this video: kzread.info/dash/bejne/fH-Brq6olLfKiag.html

  • @puneettrehan4201

    @puneettrehan4201

    2 ай бұрын

    Sorry my replies are getting deleted

  • @KatM272
    @KatM2723 ай бұрын

    Do you have any more detailed /walk through tutorials on this?

  • @reachright

    @reachright

    2 ай бұрын

    Here's our playlist for all our Google Grant related videos: kzread.info/head/PLD6YjGmdfXC2dELxjI0CqL-nPQRDksAG2. Hope this helps. Feel free to beep here if you have questions.

  • @KatM272

    @KatM272

    2 ай бұрын

    @@reachright thank you!!

  • @reachright

    @reachright

    2 ай бұрын

    Hope it was helpful to you!

  • @TDfantastic1
    @TDfantastic1Ай бұрын

    I am a church Pastor as well but who do I hire or where do I get the help to create our campaigns?

  • @reachright

    @reachright

    Ай бұрын

    We can help you on that area. Give us a beep or you can check this link first: reachrightstudios.com/grant-eligibility-checker/

  • @yuripraxedes1077
    @yuripraxedes10772 ай бұрын

    Hello! My name is Yuri and I work for a NGO that has been approved to use Google Ad Grants. I created our first campaign three days ago, but it hasn't started running yet. Despite showing the estimated spending amount, there is no information about spending limits within the account itself. However, everywhere I research, it always says the limit is $10,000. However, I'm concerned because the only place I found that provides any information about spending limits shows a monthly limit of about $2,570, not $10,000. Because of this, I would like to know if there are any charges, fees, or anything similar that could be charged to the NGO where I work, as we are experiencing a significant decrease in donations and any additional expenses would be a risk.

  • @reachright

    @reachright

    2 ай бұрын

    If you have the grant, you are absolutely eligible for the $10,000. That's clearly spelled out on their main grant page: www.google.com/grants/ Google does its bidding on a daily basis, so generally you set your budget to $329/Day. Not sure where you are seeing $2570/month. One word of caution. We have seen a couple of non-profits accidently mistake a paid account for a non profit account, and their credit card was charged thousands of dollars. That was an expensive mistake.

  • @KimberlyRamos-hy8in
    @KimberlyRamos-hy8in4 ай бұрын

    Speaking about KZread clips, that particular was boring to say the least. Got the info I wanted but I can’t say it was a thrilling experience nor what could be described as physically stimulating.

  • @reachright

    @reachright

    4 ай бұрын

    🤔

  • @RudolphMcgregor
    @RudolphMcgregor4 ай бұрын

    What do I think about this option? I can't make up my mind. The scene editing and camera technique were done quite well yet, the theme was uninteresting after few minutes of watching. At this point it might be appealing to the freshers in a better manner.

  • @reachright

    @reachright

    4 ай бұрын

    🤔

  • @GeorgeC2024
    @GeorgeC20245 ай бұрын

    Thank you for the video, Have you got an email I can contact you on to get further information on how to apply ??

  • @reachright

    @reachright

    5 ай бұрын

    Hey, its best you hop on here: reachrightstudios.com/grant-eligibility-checker/

  • @FrancescoFarias-ps3su
    @FrancescoFarias-ps3su4 ай бұрын

    I feel both good and bad about saying this. The screenplay and the editing was good but the topic became redundant by the end of the movie. As starters might be drawn by this.

  • @reachright

    @reachright

    4 ай бұрын

    🤔

  • @NatividadHagen
    @NatividadHagen4 ай бұрын

    I have to admit I'm a bit biased on the video in question, though I appreciated the work put into it I don't think it made a huge impact on me in the end. I didn't observe that which was either good or bad in any sense.

  • @reachright

    @reachright

    4 ай бұрын

    🤔

  • @SeniorVolkmer
    @SeniorVolkmer4 ай бұрын

    The video unquestionably was not extraordinary. The things I liked best were a few hints that the channel creator shared but most of it was already under my knowledge.Still not bad.

  • @reachright

    @reachright

    4 ай бұрын

    🤔

  • @StellaMorales-wg9rc
    @StellaMorales-wg9rc4 ай бұрын

    The video was rather average for my case. The general atmosphere was great but I developed a sense of boredom and felt overloaded when listening or singing some parts too many time.

  • @reachright

    @reachright

    4 ай бұрын

    🤔

  • @KatrinaGilchrist
    @KatrinaGilchrist4 ай бұрын

    It was an average video to me. The advice the Creator shared was helpful but it was also things I already knew.Still not bad.

  • @reachright

    @reachright

    4 ай бұрын

    Fair enough!

  • @citytrees1752

    @citytrees1752

    3 ай бұрын

    @@reachrightthat comment seems like a bot, very much like a lot of the other comments below

  • @reachright

    @reachright

    2 ай бұрын

    You think so?

  • @GeorgeC2024
    @GeorgeC20244 ай бұрын

    Hello and good afternoon. I hope you are well. We are currently trying to get funding for our next project where we will be providing counselling/ psychotherapy sessions for people on benefits and low incomes. We are based in, England, UK.

  • @reachright

    @reachright

    3 ай бұрын

    Sounds Awesome. The Google Ad Grant might be a great solution for you!

  • @TemekaHelms
    @TemekaHelms4 ай бұрын

    Generally speaking, I think there is better usage for those 15 minutes, but it is ok. What I just said, should be something you accept at your discretion I presume.

  • @reachright

    @reachright

    4 ай бұрын

    🤔

  • @citytrees1752

    @citytrees1752

    3 ай бұрын

    @@reachrightyah, a bunch of these non-sensical comments are bots

  • @JemimahPaul-qo7iv
    @JemimahPaul-qo7iv4 ай бұрын

    The video was well-made, though it didn’t cause any emotional reaction in me. There was nothing which amused or bored me in particular.

  • @reachright

    @reachright

    4 ай бұрын

    🤔

  • @chloecasper1366
    @chloecasper13666 күн бұрын

    @reachright Do you really not pay for anything once using google grant? I read in a subreddit that it's not really free money because you still pay for the ads. Like for example in order to get the $10,000 free ads your budget should also be $10,000, that it would look like you pay for $10,000 but get $20,000 instead (the additional 10k is the free from google ad grant) Sorry, with that subreddit post, i got confused

  • @reachright

    @reachright

    6 күн бұрын

    No, that isn't the case. You actually get $10,000 of ads credit without having to spend any of your own money. Some nonprofits hire companies like ours to manage that $10,000 to get the most out of it, but we make videos like these for people who want to learn to manage it themselves for free.

  • @BrianBargeman-vl5yk
    @BrianBargeman-vl5yk4 ай бұрын

    I would give it thumbs up, if I were filming this I had to think that I was a little bit raised up when I heard some of the tips the designer was giving me. They were mostly things I already had known.Still not bad.

  • @reachright

    @reachright

    4 ай бұрын

    🤔

  • @PeterGardner-zy2xd
    @PeterGardner-zy2xd4 ай бұрын

    That is not terrible but also not excellent according to me. I didn't secretly hate watching but I cannot say that I would wholeheartedly suggest it to anybody else.

  • @reachright

    @reachright

    4 ай бұрын

    🤔