"Money the Hardway" event at the Fox Hollow Rodeo. They select five volunteers from the audience, outfit them in protective equipment, have the sign waivers (I'm sure), and put them in the ring with a rodeo bull with a short piece of rope attached to one of his horns. The first participant to touch the rope receives $50. Anyone pulling the rope off the horn receives $200. If no one pulls the rope off, the audience chooses the winner by applause.