Former Nike Exec Responds to GENIUS Marketing at the Olympic Trials
Bandit Running's UNSPONSORED Project just pulled off one of the most genius sports #marketing tactics at the US Olympic Trials for Track and Field.
They did it by playing their own game: not Nike, not adidas, not On or Hoka's game, but by playing their own.
I will teach you about the UNSPONSORED Project by diving deeper into what makes it so great by using Sports Marketing & #branding Principles that YOU can learn and implement immediately.
We will cover the #sportsmarketing Landscape today, WHAT the Bandit Program is, WHY it's so effective and HOW they've captured people's imagination...
Whether you're building a personal brand or working on your own brand, this video will help you do so more effectively!
Courses:
How To Land a Dream Job in Sports Marketing:
www.jordanrogers.xyz/store/p/how-to-land-a-dream-job-in-sports-marketing
Branding & Blessings:
www.jordanrogers.xyz/store/p/branding-and-blessings-82er5
Instagram:
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Пікірлер: 65
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@JordanRogers2626
5 күн бұрын
Yall are killin it! 📈
Nice points! wow you nailed it. Bandit was the one brand that I remember from the trials.
the more you dove into it, the more genius the program sounds
@JordanRogers2626
Күн бұрын
@@elliottchard I agree! There’s levels to this. Thx so much
This was sooo good! It's great to hear another person's perspective on this complex topic of marketing and branding.
Dude amazing information summed up in 15 minutes. Love it!!
@JordanRogers2626
Күн бұрын
@@ItsAVZfromCR I try! Thank you!
Thanks for the branding lesson, Jordan! I’m definitely going to check out your content on personal branding.
@JordanRogers2626
9 сағат бұрын
@@faithbasedfitness6512 so glad to hear it!
As a business administration student currently and soon to be business owner I really enjoy this this . I will be making a sensory friendly activewear brand / year around clothing brand
@JordanRogers2626
4 күн бұрын
Ah, love to hear it!
loving this new deep dive format. Love your content!! Keep it up👏
@JordanRogers2626
3 күн бұрын
THANK YOU
Loved this video Jordan, keep em coming!
@JordanRogers2626
4 күн бұрын
Thx RJ! I’m working on it 📈
I’ve been so into Bandit’s moves lately, especially Joe GREER’S photo campaigns - it makes running look so f’ing cool. Like you said, I think it taps into the run club idea, but in an elevated way (distinct from the fun OV feel). Haven’t had a chance to but their clothes but would love to try it. I’d love to see you talk about Janji, mostly bc I love their gear!
@JordanRogers2626
3 күн бұрын
note to self. Thanks so much!
Always kills it. Worth the 15min entrepreneurship edu-macation lol seriously. Appreciate all your goodness and sharing the story of how you deliver it.
@JordanRogers2626
4 күн бұрын
Thx so much, man! Trying 👊🏼
Love it my dawg!
@JordanRogers2626
3 күн бұрын
Thx brother!!
Another one! 🔥🔥🔥
@JordanRogers2626
4 күн бұрын
appreciate it!
Great content.. very informational, thank you.. much love..
@JordanRogers2626
5 күн бұрын
thank YOU!
So good man! Really appreciate you bringing the great work @banditrunning is doing to my attention!!
@JordanRogers2626
9 сағат бұрын
@@nickcarson466 you got it!
This channel is 🔥
@JordanRogers2626
4 күн бұрын
Appreciate that!
Great coverage and a deep learn for me!
@JordanRogers2626
5 күн бұрын
So glad you learned from it!
So good 🙏
@JordanRogers2626
3 күн бұрын
Yall keep up the great work 👊🏼
Wow, so much game in a single vid, what I see and confirmed by the BANDIT project. The vail has been lifted, brands will be forced to be authentic and be apart of something bigger then their products etc. Enjoying your longer vids Jordan, tapping in from Houston.
@JordanRogers2626
5 күн бұрын
yoooo, thanks so much for tuning in! You're exactly right. Texas Forever.
@bmx_dreaming
4 күн бұрын
@@JordanRogers2626🇨🇱🇨🇱🇨🇱
Dope move and story
@JordanRogers2626
4 күн бұрын
Thx for tuning in!
Love this video! I went to the trials as a spectator 🤩It was so surreal in that new stadium. I remember when Nick Symmonds tried putting fake tattoos of his sponsors' logos.
@JordanRogers2626
4 күн бұрын
Ha! Gotta look that one up!
It is an interesting story about Bandit. Makes me wonder what keeps brands in other markets (countries) from taking on this approach? If I'm not wrong in understanding, it seems this action is an underrated way to build brand loyalty & increase sales via low-cost, high-penetration marketing at local levels (all with great PR potential).
@JordanRogers2626
4 күн бұрын
It's fundamentally opposed to the way most brands do marketing & branding! Tough for ppl to do.
Love this content ✔️ Do you offer any one on one advisory sessions ? Where can we sign up for the workshop ?
@JordanRogers2626
4 күн бұрын
Links are in the caption for both, but here's the Branding Workshop! www.jordanrogers.xyz/store/p/branding-and-blessings
@JordanRogers2626
4 күн бұрын
one on one sessions can be booked here: www.jordanrogers.xyz/consulting
What would Bandit's next play be? Ultimately they'll want to leverage the success of campaigns like this to grow their share of the market, no? Or do you think this tactic is still going to have relevance in a year or two?
@JordanRogers2626
4 күн бұрын
Could be a feeder system for future athletes. Baby steps to full Olympic stage.
💪💪
@JordanRogers2626
4 күн бұрын
thx, Kyle!
👏
@JordanRogers2626
5 күн бұрын
Keep up the great work, brother
Mans about to dominate KZread
@JordanRogers2626
4 күн бұрын
thanks for leading the way, brother!
Class is in session! Awesome analysis. Long-form > short-form. I hope the next generation interested in working in sports marketing finds this channel quickly.
@JordanRogers2626
5 күн бұрын
thank you, brother! That's the goal. Always appreciate the support.
That hat….
Good video but these tik tok word by word captions are annoying. Although I understand they’re good for engagement and makes it easier to cut into shorts. Keep up the content 👍
@JordanRogers2626
4 күн бұрын
tough to please everyone all the time! Video 2, so I'll keep getting better. thx for checking it out
@jordanjohn9097
3 күн бұрын
@@JordanRogers2626 Personally, I enjoyed the captions haha it kept me focused! Keep going Jordan 🤝
How does bandit make money?
@gabriella0128
7 сағат бұрын
i know this can’t be the only thing, but if you browse their website, almost all of their (expensive) running clothes are sold out. their pieces are $70-100 😅
@mtuflani
6 сағат бұрын
@@gabriella0128 Thanks for the info. 😅
Great video,however I’m tired of hearing about Black,hear it too much at work.👊🏾
@JordanRogers2626
3 күн бұрын
🙏🏼👊🏼