ACCESS THE AD STRATEGY TOOL ➜ 1. Inside Ads Manager, click the '9 square' menu 2. Scroll to 'Ad Strategies' Click this image link for step-by-step instructions: imgur.com/a/lD6hK9o Here's a direct link (some people mentioned it redirects them back to Ads Manager, so if it does, I'd recommend using the method above) business.facebook.com/adsmanager/strategies/dashboard

I just discovered this tool now and tried to set up for my campaign. Hopefully the result is just like yours🙂. How come this tool is not popular? You are the only one who I can find who has content about this topic. Nothing in the internet🤔 How's your campaigns doing as of now?

Hi thank you for this. I have 'Ads planner' instead what's the difference please?

Hi bro I absolutely love your content and thanks you so much. I have one quick question, when I choose my pixel and conversation event under adset it says set up a conversation? What does that mean? I already set up my events like purchase and add to cart and view content. Can you please help

BTW - I'm a new subscriber! Bookmarking this video. :)

@EcomLion

2 жыл бұрын

Thanks for subbing, welcome aboard :)

thanks a lot keep going

@EcomLion

3 жыл бұрын

Cheeeeers mate!

i have watched all the videos you have and i am very greatfull for your help, but i am stacked with the normal ads with a good product, now the problem is i don't know how to do retargeting campaing. Could you make some video or give some direction for it. Thanks

We got this tool in only one user of our business account, not in others, any way to assign this to other users of the same business account?

Still not availbel in my BM, looking for forward to test this as soon it shows up on my BM. Thank you for the update man !

@EcomLion

3 жыл бұрын

Thanks for letting us know :) seems to be open to specific countries at the moment, but as soon as it pops up, jump in there 😀

@nipundx99

2 жыл бұрын

Hi @@EcomLion just wanted to check again if it's still giving you good ROAS, just got access to this tool . :)

Thanks for the video! Does it allow you to test formats such as a collection ad or other instant experiences? Does Facebook give you a breakdown of campaigns it runs from the tool within the ads manager? Finally, are you running this concurrently with you other advertising, say top of funnel, or are you solely using this tool as part of your advertising?

@EcomLion

3 жыл бұрын

No worries mate :) Unfortunately not, the only thing you can do is a image/video ad, and Facebook handles all the rest. And definitely recommend it to run alongside all the other campaigns you're running (I wouldn't recommend turning off all campaigns and just running this) - it's more about just sweeping up any extra left over revenue which could have been left on the table otherwise

This strategy work for new product?

Where are you from? My bm don't have this option

Thank you, great video! Are you able to create multiple strategies for different audiences? Or will the current strategy be overwritten by creating a new one? And how would you advise scaling the ad strategies if it has been working for 2 weeks+. Thank you for taking your time to read this.

@EcomLion

3 жыл бұрын

Great question! :) I don't believe you can create 'multiple strategies' through this tool unfortunately, but scaling is definitely possible. I'd do a budget increase of 20% each week I'm profitable

@jarenneo1691

3 жыл бұрын

@@EcomLion thanks for the reply! I ended up creating multiple ad strategies for different audience (based on different country/region) successfully. There’s always been one or two each week that the ROAS nosedived into somewhere between 1.5-2.0 which is pretty scary, but thankfully they always come back up quickly the next day. Did you experience the same too?

It's too bad i don't have it on my French BM, wht did you do to have it ? Great video by the way

@EcomLion

2 жыл бұрын

Thanks buddy! Yeah, they're rolling it out slowly, to more countries each month :)

I got this recommendation from FB but my store is brand new (~100 orders in our first month). Do you think I should take advantage of it or hold off a bit?

@EcomLion

3 жыл бұрын

Great question! I think it's definitely worth giving a go. Your budget will be smaller with less pixel data, but as long as it is manageable, you'll be able to watch it. Run it for 3 days, and if it's performing poorly, you can always switch it off, build data and bring it back in the future :) but I definitely think now is the time to get in on it while you can.

@tonyfromtexas

3 жыл бұрын

@@EcomLion thanks mate! I'll take a stab at it and report back once I have results

Nice video, thanks for posting, I have access to the tool, and I have two questions: 1) How can I tell if I have enough pixel data 2) Do you have a video based on what you advise around quickly building some pixel data? Thanks!

@HS-cy7kw

2 жыл бұрын

Oh, and also, does it need to be purchase conversion data (which I guess would be best), or would traffic data work?

@EcomLion

2 жыл бұрын

Thanks for your comment :) there's no real 'specific' way to tell how much data you have, but generally if you've done 100 purchases, you should be good to go :)

Can't open the link, where can I find it in the dashboard?

@EcomLion

3 жыл бұрын

In your ads manager, open the menu with the 9 squares, then scroll down to 'Ad Strategies' and you should be good to go :) here's a image showing what I mean: imgur.com/a/zaJrIXx

Unfortunately, still not available on BM.

@EcomLion

2 жыл бұрын

Ahh yeah, it's slowly being released for people

Could you paste the URL to the tool? It may not be in the menu, but link could lead us to it.

@EcomLion

2 жыл бұрын

Sure thing :) business.facebook.com/adsmanager/strategies/dashboard

@wojciechbiendzio74

2 жыл бұрын

@@EcomLion Still not active :( Still, thanks!

Have a question? Reply to this comment fam 👍

@laytonschwenning

3 жыл бұрын

Where do you go in ads manager to access this? I can not find it.

@EcomLion

3 жыл бұрын

@@laytonschwenning hey dude! you can find it here: business.facebook.com/adsmanager/strategies/dashboard

Is this still working for you? I just have it available in my ads manager

@EcomLion

3 жыл бұрын

Yep!! I'm still using this method, and haven't turned it off since I launched my campaigns personally :)

@motonejc

2 жыл бұрын

and what about now after 8months is better to use this method or the last one with1 campaign 3 adset 2 ads

The link takes me to the regular ads manager

@EcomLion

3 жыл бұрын

Hmm are you using 'Business Manager' and not 'Ads Manager' usually?

@GarethBoydSEO

3 жыл бұрын

@@EcomLion Did the same for me. Link just keeps redirecting...

@EcomLion

3 жыл бұрын

​@@GarethBoydSEO In your ads manager, open the menu with the 9 squares, then scroll down to 'Ad Strategies' and you should be good to go :) here's a image showing what I mean: imgur.com/a/zaJrIXx

@MatthewJStine

3 жыл бұрын

@@EcomLion I dont think every BM has this yet

@EcomLion

3 жыл бұрын

@@MatthewJStine looks like you could be right 😢 it'll be released shortly for all BMs though by the looks of things... perfect time to build some more pixel data so you can go into it fully really to go

what budget should I use? i can do up to 10k per month

@EcomLion

3 жыл бұрын

I'd recommend starting with what FB suggests, and then seeing how it goes for 3-5 days. If it does't do well, you can follow a typical strategy and can the campaign :) if it goes well then I'd extend the budget at that point

@jasondeblou6226

3 жыл бұрын

It suggested me to do minimum 1.3k but I did 5k and it's doing not bad at all. The only issue is that the engaged and repeat customers campaigns aren't spending anything...

@EcomLion

3 жыл бұрын

@@jasondeblou6226 NOICE!! that's so good! Yeah that's okay, the engaged customers will take a few days because it's essentially a retargeting ad (so you need people to interact with your website and the new ad) before they will see the engaged ad (which is when the spend will kick in). The repeat customers is a bit pointless in my opinion, and we're not able to turn it off manually, but ideally you don't want this one spending too much of your budget anyway :)

@jasondeblou6226

3 жыл бұрын

@@EcomLion I'm also running my own ads with retargeting which is spending just fine... unless the retargeting campaign created by ad strategy is solely based on the traffic that the "new customers" campaign is generating.. Did all 3 campaigns spend within the first 1-2 days in your case?

@EcomLion

3 жыл бұрын

@@jasondeblou6226 Yeah so everything is based off the new strategy campaign, so 'engaged' customers only come later once they have engaged with the 'new customers' ad