Facebook Ad Fatigue? DO THIS

🏆 Have Nick Theriot Run Your Ads: www.theriotsolutions.com
💰 Have Nick Theriot Mentor You: theriotsolutions.com/innercircle
💸 Nick's Facebook Ad Course: www.nicktheriot.org/nexttierads
📸 Follow Me On Instagram: / nicktheriot_
SUMMARY OF VIDEO
***
Hey! If you’re new to the channel, my name is Nick Theriot
I’ve been running Facebook ads since 2015 and have done over $50m in revenue for our clients. We work with a variety of brands but the majority or e-commerce!
Struggling With Facebook Ad Fatigue? DO THIS
In today's video, I'm tackling a common challenge many advertisers face - Facebook Ad fatigue.
If you've been noticing a drop in performance or increasing costs, this one's for you. I'll be sharing effective strategies to combat Ad fatigue, from tweaking creatives to optimizing your targeting.
Trust me, these techniques can breathe new life into your campaigns and keep your audience engaged. Don't let fatigue slow you down, let's rejuvenate those ads together!
Tune in for practical tips and revitalize your Facebook advertising game. 💡📈
#facebookads #facebookads #AdFatigue #DigitalMarketingTips #AdvertisingStrategies #MarketingHacks
***
- Nick Theriot

Пікірлер: 59

  • @zizybalu3607
    @zizybalu36075 ай бұрын

    Well articulated and on point! Thank you for this inspo

  • @NickTheriot

    @NickTheriot

    5 ай бұрын

    Glad it was helpful!

  • @AlekWork
    @AlekWork5 ай бұрын

    Awesome decomposition! Thanks a lot!

  • @NickTheriot

    @NickTheriot

    5 ай бұрын

    Welcome

  • @divalo1067
    @divalo10675 ай бұрын

    This is a very good POV. This video is a game changer of how I will structure my creatives. Many thanks Nick!

  • @NickTheriot

    @NickTheriot

    5 ай бұрын

    Glad it was helpful!

  • @RaedSkaik
    @RaedSkaik5 ай бұрын

    Thank you for the value! What are your thoughts on Advantage+ Audience? According to Facebook, this is also considered broad targeting. Even when we add a suggestion of an interest or lookalike, it just takes it as a direction and expands broadly. Thanks!

  • @NickTheriot

    @NickTheriot

    5 ай бұрын

    I don't use it, as it has a much higher frequency

  • @user-cg4wu8ux7p
    @user-cg4wu8ux7p4 ай бұрын

    Great video. I have seen a video of yours where you show some sort of google sheet that you use while creating a new DCT, you write down marketing sophistication, angle, awareness level, type of creative you've made, everything there is in order to keep track of creatives you made. if that rings a bell, would you be able to link me to that video, please?

  • @NickTheriot

    @NickTheriot

    4 ай бұрын

    Not sure which one it is, but those sheets are exclusive right now for students only

  • @brettold6912
    @brettold69125 ай бұрын

    Awesome content as always. One question do you always exclude purchases when setting up each new DCT? Do we retarget them via email marketing etc? Lets say like black friday would you then not exclude purchases so that we can retarget these people with our offer?

  • @NickTheriot

    @NickTheriot

    5 ай бұрын

    I only exclude 30 days, but yes we hit them all with email marketing

  • @JREFans420
    @JREFans4205 ай бұрын

    Hi Nick another banger of a video. Appreciate the content. Definitely gained valuable insights from this. Quick question: Do you still use Purchase Objective if you are promoting for example a Free Trial offer? or would you test different objectives like add to cart etc. Start Free Trial Objective doesnt seem to be tracking right.

  • @tiklanish24

    @tiklanish24

    5 ай бұрын

    hi sir can u recommend Any blogger can be good concurrent to Nick🎉

  • @NickTheriot

    @NickTheriot

    5 ай бұрын

    You have to make sure the pixel event is firing correctly, after someone starta the trial. On the thank you page it should fire. You can use the google chrome pixel helper in the chrome store to help you go through the funnel

  • @100papercitreate
    @100papercitreate5 ай бұрын

    Hey Nick, is 3 creative diversifications of 1 persona, similar to the 3 video variations that you'll run in the dynamic creative test adset? Or are video variations a subset of just 1 creative?

  • @NickTheriot

    @NickTheriot

    5 ай бұрын

    The 3 creatives I run in one adset, to one persona, is my best 3 tries at that particular concept. We might have multiple adsets we try for one persona

  • @user-cg4wu8ux7p
    @user-cg4wu8ux7p5 ай бұрын

    great one nick! Would you sat that's the classification of the potential customers we all should make? Is there any other group of people? Does it exclude any other potential customers?

  • @NickTheriot

    @NickTheriot

    5 ай бұрын

    Correct

  • @Keaeak
    @Keaeak5 ай бұрын

    how would u do it for a watch brand, like differnet personals test like ads with different people wearing the watches? like businessman, some teenager for just style and so on?

  • @NickTheriot

    @NickTheriot

    5 ай бұрын

    Correct, different types of people that wear the watches. Then from there do different photo and video shoots with those types of people

  • @e1t276
    @e1t2765 ай бұрын

    So in other words nick, just maximize the potential each ad has? Meaning change the markets/desires and play around with it and see which does you the best.

  • @NickTheriot

    @NickTheriot

    5 ай бұрын

    Correct!

  • @antguitarheroist
    @antguitarheroist5 ай бұрын

    I'm having trouble finding your video that showcases the Google Sheet listing the breakdown of all creatives that are being tested (desires, sophistication, etc.). Could you direct me to that video? Thanks!

  • @NickTheriot

    @NickTheriot

    5 ай бұрын

    Only for mentor students right now

  • @halfenduro5977
    @halfenduro59775 ай бұрын

    I do similar structure except my mentor suggests to turn off DCT when launching in same adset. However, recently seen the same ad in the control adset doesn’t perform as well as the DCT Do you keep both running? How many DCT’s will you have in your adset if you never turn them off?

  • @NickTheriot

    @NickTheriot

    5 ай бұрын

    I've been leaving the dct running

  • @blazour
    @blazour5 ай бұрын

    Hi Nick another question from my side - do you create a new ad set for each customer persona/awareness level? Or you just create 1 campaign, 1 ad set and inside this ad set you create dozens of ads, each having a different creative to target different personas?

  • @bene88597

    @bene88597

    5 ай бұрын

    Bro I had literally the same question in my mind, I think Nick does just 1 CBO and let the DCT run 1 Testing Adset and 1 Scaling Adset if the Testing gets better results and more spend he turns the old one off # I will do it as you said for each customer persona one campaign in case you work with CBO if you do ABO its self-explanatory right?

  • @NickTheriot

    @NickTheriot

    5 ай бұрын

    I just use one campaign. They're all in the same adset. Here's how I test new ads kzread.info/dash/bejne/mpmoxayfdK3aj5c.html

  • @bene88597

    @bene88597

    5 ай бұрын

    @@NickTheriot Thanks mate

  • @mrpickle23
    @mrpickle235 ай бұрын

    $1000/day starting budget -- how many ads do you recommend starting with a seasoned ad account?

  • @NickTheriot

    @NickTheriot

    5 ай бұрын

    Seasoned ad account doesn't mean shit LOL it all comes down to the type of creatives you introduce into it. Follow this video kzread.info/dash/bejne/jGqur9CznbHKlso.html

  • @MultipliqueseuDolar-HomeWise
    @MultipliqueseuDolar-HomeWise5 ай бұрын

    Great video! Hey, I have a question, can I re-market my website visitors coming from TikTok? Does the facebook capture TikTok visitors on my website?

  • @NickTheriot

    @NickTheriot

    5 ай бұрын

    It captures all visitors

  • @adam-nb2qw
    @adam-nb2qwАй бұрын

    WAWW !,didn't find anyone talking about this before !!, a new rich perspective. Speaking about buyer personas, is it a good idea to create specific creatives (specific hook, body...) tailored to specific audiences, this way i can show that persona how my product would solve a specific problem for them. i mean lets say i have 3 different audiences that would be interested in product X, isn't it better to hook up and explain to each in a different way?. if you agree with this, don't you think it would be better going with a specific broad interest like "cars" + (adv+ targeting) + DCTs (3:2:2) if one of my target audiences is car owners ?.

  • @NickTheriot

    @NickTheriot

    Ай бұрын

    I would still do broad

  • @user-iv2ve3uz6l
    @user-iv2ve3uz6l5 ай бұрын

    Could you please advise? For example, I launched the first test with three creatives. How long after that can I launch the second test group? Can it be literally the next day, after a week? How long after that? Or is it possible to launch two test groups almost immediately in order to identify at least two different creatives in terms of meaning in the process, so that retargeting can already start working?

  • @NickTheriot

    @NickTheriot

    5 ай бұрын

    I'll launch 2-3 test groups at once every 77 days

  • @user-iv2ve3uz6l

    @user-iv2ve3uz6l

    5 ай бұрын

    every 7 days. I got it, thanks.@@NickTheriot

  • @cashh4439
    @cashh44395 ай бұрын

    10:44 'That is the market awareness level for that particular account in that industry' But how did you decided this? How do you decide which market awareness level is the best for a product? Do you just test all market awareness stages for each product at first to see where the most spend goes to, and which is the most profitable? Or can you decide this upfront by purely doing market research? If so, how can you decide this while doing market research?

  • @NickTheriot

    @NickTheriot

    5 ай бұрын

    You do research to determine this

  • @cashh4439

    @cashh4439

    5 ай бұрын

    @@NickTheriot But how? How can you determine which awareness stage is the best for a product.

  • @user-cg4wu8ux7p

    @user-cg4wu8ux7p

    4 ай бұрын

    @@cashh4439 i do the research and go with the group that has to most potential. From there on you get feedback by simply running ads. You later test different awareness levels and see which one does the best. If your research is good, it's usually the one you began testing with. Stay resilient, keep on trying, write shit down and keep on moving, the answers will come your way.

  • @halfenduro5977
    @halfenduro59775 ай бұрын

    Do yoy ever turn off the post ID Ad in your “control” ad set and just keep your DCT running?

  • @NickTheriot

    @NickTheriot

    5 ай бұрын

    Yes all the time, if the post doesn't work as well as the dct

  • @jocabuju8119
    @jocabuju81195 ай бұрын

    Another great video! I have an an animal meme page on FB with 37000 followers, and I know I Have many affiliate products I can promote, but not even sure where to start. I ried a few things in the past just by posting links with creatives and they get a lot of clicks, but the sales just aren't there. My followers trust my brand, but I have nothing truly mine to sell. Any advice will help, thanks bro!

  • @NickTheriot

    @NickTheriot

    5 ай бұрын

    I always see meme pages struggle to sell products due to no audience connection. Yes you might get alot of likes / followers, but that doesn't mean the audience has a strong connection and relationship of trust with you. With that being said, the products you choose and creatives, will play a massive impact on the results

  • @nielsfickinger921
    @nielsfickinger9214 ай бұрын

    Best video so far 🎉

  • @NickTheriot

    @NickTheriot

    4 ай бұрын

    Wow, thanks

  • @jacobpluta92
    @jacobpluta925 ай бұрын

    Does your agency create content for your clients?

  • @NickTheriot

    @NickTheriot

    5 ай бұрын

    Yes

  • @vanshsood084
    @vanshsood0845 ай бұрын

    my ad is reciving a lot of likes does that mean my ad is good ?

  • @NickTheriot

    @NickTheriot

    5 ай бұрын

    A good ad to me is one that gets purchases

  • @joannasoltysinska9390
    @joannasoltysinska93905 ай бұрын

    I think I love you... 😉🤣🤣❤️

  • @NickTheriot

    @NickTheriot

    5 ай бұрын

  • @Nick_Dara_Alex_Barry_uglyAds
    @Nick_Dara_Alex_Barry_uglyAds5 ай бұрын

    why would an ad appeal to only a small group of people with the same persona?

  • @NickTheriot

    @NickTheriot

    5 ай бұрын

    Because you're assuming everyone in that persona will like your ad, which is false.

  • @Nick_Dara_Alex_Barry_uglyAds

    @Nick_Dara_Alex_Barry_uglyAds

    5 ай бұрын

    @@NickTheriot good point