In this episode with Dr. Shane Swatts of Eastern Virginia Eye Associates and Riley Azevedo, marketing manager at Science Based Health, the focus is on helping practice owners develop successful dry eye specialties without significant upfront investments. Dr. Swatts discusses his diverse career, including working with professional athletes and his transition to specializing in dry eye treatments. Emphasizing the importance of foundational home therapy, Dr. Swatts talks about practical strategies like using a slit lamp, stains, and minimal but effective tools like meibography and slit lamp cameras for diagnosing and treating dry eye. Riley Azevedo contributes insights on integrating nutraceuticals and highlights the necessity of effective internal branding and marketing. Both guests underscore the importance of patient education, persistent follow-ups, and setting realistic expectations for treatments. The episode also touches on the future of dry eye management, emphasizing the roles of AI and proactive strategies in enhancing patient care.
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00:00 Intro
02:15 Dr. Swatts' Background and Experience
04:40 Starting a Dry Eye Practice
06:38 Home Therapy and Advanced Treatments
09:20 Marketing and Branding for Dry Eye Practices
17:00 Role of Nutraceuticals in Dry Eye Treatment
22:30 Communicating with Asymptomatic Patients
29:50 Understanding the Brain's Decision-Making Process
30:35 Choosing the Right Nutraceuticals
38:40 Overcoming Price Objections
43:40 Setting Patient Expectations
46:00 Future Trends in Dry Eye Management
46:50 Leveraging AI in Optometry
Dry eye
Dry eye clinic
Dry eye management
Dry eye specialty