Ed Cooke believes that having fun is a key to learning. When we are engaged, we become enchanted by the outside world and absorb enormous amounts of information. In regards to learning a second language, Ed explains how his experiential-based approach goes beyond the practical aspects and explores the power of magic, mystery, and joy of language. Ed Cooke is the CEO and co-founder of Memrise, a comprehensively un-boring language learning app with 25mm users. Formerly a cognitive scientist and memory champion, his writings have been published in The Times, The Guardian and the Journal of Consciousness Studies. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx