EVERY STEP of Commercial FILMMAKING Explained: in 10min

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0:00 Intro
0:55 Part 1: The Client
2:07 Part 2: The Brief
3:03 Part 3: The Directors Treatment
4:06 Part 4: The Selection
4:54 Part 5: Pre-Production
6:17 Part 6: Client Feedback
8:38 Part 7: The Shoot!
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Пікірлер: 297

  • @TimshelFilms
    @TimshelFilms2 жыл бұрын

    Would love more content like this on commercial filmmaking! You’re So good at delivering this kind of content so that it’s easy to understand. Thank you!

  • @vitosilva1214
    @vitosilva12144 ай бұрын

    Hi, I'm watching your video two years later and I confess that I found it incredible, thank you very much for sharing your experiences. A big hug from Brazil. He won another writing.

  • @donjreyoung
    @donjreyoung2 жыл бұрын

    Defintely would love to see more about these pitch decks.

  • @Gustafilms_Official
    @Gustafilms_Official2 жыл бұрын

    This was super insightful and appreciated. This is how REAL commercials get made. He only got past shooting. There’s a whole 2nd half in post that’s just as involved a journey.

  • @JayneNicoletti
    @JayneNicoletti2 жыл бұрын

    As an actor, the last minute BS was exhausting. Hold this date. Don't book anything else but they may not want you. They tell you yes or no day or two before. They also ask you to bring backup clothing you may not have and will never use. I hated bringing a suitcase to use NOTHING. It's like Mission Impossible, you find out location and time 10 hours before so you have to navigate how to get there in last minute. So annoying but once I got to set, I was happy lol. I never got the last minute location. Like don't you know?

  • @JayneNicoletti

    @JayneNicoletti

    2 жыл бұрын

    @PRIVATE yes but I am talking big budget where work and details are delegated. Now that I create content and short films, I have a better idea. Thank you for your reply.

  • @randallburgess6393
    @randallburgess63932 жыл бұрын

    I would love a more detailed multi part series on doing commercial work... to get into the nuts and real life stuff of doing this work

  • @markbone

    @markbone

    2 жыл бұрын

    🤟🏻🤟🏻🤟🏻

  • @hfaria80
    @hfaria802 жыл бұрын

    I am not needing this kind of content (comercials) for now, but I love to learn from you and watching you videos. So here I am until the end.

  • @markbone

    @markbone

    2 жыл бұрын

    Thanks for sticking around!

  • @markbone
    @markbone2 жыл бұрын

    What do you want to learn more about on this channel this fall? ALSO NOTE TO SELF: GRAMMAR = "GET" not "GETS"

  • @CreativeTechLab

    @CreativeTechLab

    2 жыл бұрын

    Whatever you wanna talk about! We're here for it! 😁

  • @SeeDoubleYou

    @SeeDoubleYou

    2 жыл бұрын

    I want to learn what directors are really looking for when they are choosing their DoP for certain projects! :)

  • @danielmueller5284

    @danielmueller5284

    2 жыл бұрын

    more in-depth about pre production and just all the stuff that goes around fill making that isn't filmmaking. if that makes senses. Thank you

  • @randallburgess6393

    @randallburgess6393

    2 жыл бұрын

    I would love a more detailed multi part series on doing commercial work... to get into the nuts and real life stuff of doing this work

  • @27nashid

    @27nashid

    2 жыл бұрын

    How do you get an agent to represent you? So that you can focus on the creative side while they focus on the business side. Especially when someone is starting out.

  • @ErikDouds
    @ErikDouds2 жыл бұрын

    Feel like these are deeper dive into professional KZread. This platform has turned me into a one-person adventure filmmaking team and now learning the other aspects. Thank you so much for making these!! Years of experience in 10 minutes truly is valuable.

  • @VesoneDean
    @VesoneDean2 жыл бұрын

    Great video as usual Mark. The amount of information and attention to detail is always above and beyond. It's crazy to me just how much goes into this type of work when a lot of people will go out of their way to avoid watching a commercial.

  • @SoundItOutFilms
    @SoundItOutFilms2 жыл бұрын

    AY-MAY-ZING video, thank you!

  • @markbone

    @markbone

    2 жыл бұрын

    🙏🏻🙏🏻🙏🏻

  • @danielmueller5284
    @danielmueller52842 жыл бұрын

    Wow!!! this was so helpful!! Probably one of my favorite videos you have done out side your docs

  • @markbone

    @markbone

    2 жыл бұрын

    Love it!!

  • @alpinebluemedia
    @alpinebluemedia2 жыл бұрын

    Mark, I really enjoyed the inserts and cutaways shots, it helped to break up the sections and made it more fun to watch!

  • @cmtzfoto
    @cmtzfoto2 жыл бұрын

    Love this kind of videos, Mark! There are really helpful. I just came from a meeting where the client asked for those crazy impossible things only Christopher Nolan can do and the agency guy who was afraid of losing his job said we can do anything they want 😩 One of those days when you just want to go home and be an artist 😃

  • @YannickFilms
    @YannickFilms2 жыл бұрын

    Yooo you did the German o2 spot, that's amazing, I have my internet plan there haha💯

  • @tarekgazzaz453
    @tarekgazzaz453 Жыл бұрын

    Man !! We need more of this videos !!

  • @WORTHITORNOT
    @WORTHITORNOT2 жыл бұрын

    Great breakdown on the process !

  • @sebon91
    @sebon91 Жыл бұрын

    Absolutely amazing content!

  • @swoognotswag
    @swoognotswag2 жыл бұрын

    Yes! This is the content I needed! I have worked on a handful of smaller commercials and have been struggling to figure out how the professionals really get it done. Love your doc content but would be amazing to get more commercial content because it is clear you have so many valuable insights that’s would make a huge difference to people like me. Thanks so much!

  • @tim_mcgee
    @tim_mcgee2 жыл бұрын

    👏👏 this super helpful context. Thanks for sharing.

  • @brianvisciglia3640
    @brianvisciglia36402 жыл бұрын

    Encore!!! 👏🏼👏🏼👏🏼 amazing!! Most real vid of production!! Keep sharing, we’re listening!!! 🤓

  • @atdavidlee
    @atdavidlee2 жыл бұрын

    Absolutely amazing content and value in this Mark. These types of videos are ACTUALLY what's needed here on the space. But seriously link to the Eau de Bone? =D

  • @markbone

    @markbone

    2 жыл бұрын

    Maybe it’s time I release a fragrance and not another LUT pack

  • @luisfaustino
    @luisfaustino10 ай бұрын

    What a gold nugget video, excellent Mark! 😊

  • @natepotter6911
    @natepotter69112 жыл бұрын

    Awesome, thanks for the info Mark!

  • @edgarricardopadillanates4160
    @edgarricardopadillanates41602 жыл бұрын

    This was awesone Mark. Its great to hear all this from someone in the industry, its something you dont get to read on books. I hope you make that next video diving deeper into it.

  • @MattAndersonFilms
    @MattAndersonFilms2 жыл бұрын

    This was extremely helpful. Would love to learn more about this. Things like budget (flying to Greece just to scout?), timeline for pre-production, permitting, etc.

  • @robertdouble559

    @robertdouble559

    Жыл бұрын

    Any job involving flying to greece and having 40 people on a zoom call and just as many on set should be in the hundreds of thousands of dollars range, or it's simply not financially worth doing.

  • @dqstudios
    @dqstudios2 жыл бұрын

    thank you for generously sharing your hard-won knowledge! Blessings on you and yours!

  • @DaveKnowlesFilmmaker
    @DaveKnowlesFilmmaker2 жыл бұрын

    Mark I am now completely exhausted but thank you so much for reminding me why I only made one big TV commercial and with that I didn't have to do a third of what you described and that was 90% too much for me. I have since then worked for major clients in the construction world produced 60 programmes for TV and even though at times that can be a little bit stressful I am left to get on with the projects without any input until I show them the edit. Thanks again.

  • @markbone

    @markbone

    2 жыл бұрын

    TV commercials can be so exhausting

  • @michaelwhitlock6301
    @michaelwhitlock63012 жыл бұрын

    Mark, this video was freaking amazing. As for the fall, I would love to see an updated video on pitching as a filmmaker with what you’ve learned from the past 2 years since you made the last one, as well as an in-depth look over your shoulder as you create that treatment deck!

  • @Heavenlyfilmpro
    @Heavenlyfilmpro2 жыл бұрын

    Mark this content is beyond valuable. Love the videos and appreciate all the hard work!

  • @markbone

    @markbone

    2 жыл бұрын

    Much love Jerome! So glad you like it

  • @reellyfeproductions
    @reellyfeproductions Жыл бұрын

    Awesome job Mark. Would love to see more content like this.

  • @markbone

    @markbone

    Жыл бұрын

    More to come!

  • @JohnAdrian1
    @JohnAdrian12 жыл бұрын

    This was amazing and incredibly helpful. Thank you Mark!

  • @calebclark2082
    @calebclark20822 жыл бұрын

    This was an excellent video! There’s definitely a WHOLE LOT going on😳

  • @FREExHUGSxFORxYOU
    @FREExHUGSxFORxYOU2 жыл бұрын

    Love the film making breakdowns!

  • @jochenretter
    @jochenretter7 ай бұрын

    Better to be stressed than confused, good one! Greetings from Germany

  • @Kurtdog63
    @Kurtdog632 жыл бұрын

    I confess that I watch many videos on 1.25 so I can gather good information more efficiently. Thanks for sharing the process. Writing, performing, recording a song has more to it than most people realize. What's cool about creating is that sometimes small details that come together by mistake or accident, can actually turn out better than what was planned.

  • @markbone

    @markbone

    2 жыл бұрын

    I wish every zoom conference call I did could be in 1.25x

  • @davinphelps1863
    @davinphelps18632 жыл бұрын

    So informative and helpful! I shoot really small budget commercials by myself but I'm starting to get bigger jobs and this answered so many questions I had, thank you.

  • @nixofftime
    @nixofftime2 жыл бұрын

    This is so valuable to the community. Film and advertising schools just skip this real world information, even at university level. Thank you Mark. Thanks you so much!

  • @MarioGonzalez-bd9pb
    @MarioGonzalez-bd9pb2 жыл бұрын

    I’m so excited

  • @davideastham
    @davideastham2 жыл бұрын

    So much good information. I had no idea. Thank you for the video.

  • @awillproductions3450
    @awillproductions34502 жыл бұрын

    Love this content! Super helpful.

  • @theCameraVille
    @theCameraVille2 жыл бұрын

    Class is awesome Mark~!

  • @markbone

    @markbone

    2 жыл бұрын

    Class is dismissed

  • @benfergusonishere
    @benfergusonishere2 жыл бұрын

    Wow! Didn't realize that high end commercials were so involved! No wonder they are so expensive!

  • @thisisharleyjay
    @thisisharleyjay2 жыл бұрын

    Loved this! Appreciate the break down! Well done! thank you

  • @olivierwalther
    @olivierwalther2 жыл бұрын

    Hey Mark! Thanks for this one. Could you share your Treatment? Would be nice to see how you build it out :)

  • @glazer-fitness3970
    @glazer-fitness39702 жыл бұрын

    Amazing video my brother! Well thought and really gives a great perspective 🙌🏼🙌🏼🙌🏼 keep on with the good job📸

  • @MattAitia
    @MattAitia2 жыл бұрын

    I can't believe this content is free 🤯! This is so helpful, saving this for future reference!!

  • @AJ-dv5mu
    @AJ-dv5mu7 ай бұрын

    Hi Mark thanks for the awesome video.... I would definitely like to know more on commercial filmmaking.

  • @buh-ruk5441
    @buh-ruk54412 жыл бұрын

    Definitely the best KZread video uploaded today🙌🏾🙌🏾

  • @benjiman818
    @benjiman8182 жыл бұрын

    Yes, please do a breakdown series. Much appreciated Mark, great video!

  • @EricBates
    @EricBates2 жыл бұрын

    Definitely interested to hear more. Thanks for the great vids

  • @jblalot
    @jblalot Жыл бұрын

    Great content, thanks !!

  • @adamgarceau
    @adamgarceau2 жыл бұрын

    I went through this entire process for the commercial I’m making for my senior project in film school. It’s insane how much goes into the pre-production process! After production is completed, then I breathe just a little bit, until I am up against the deadlines to actually run the ads! We had a small cast and crew of about 10. I ended up being the Writer, producer, director, and gaffer for the project. It’s been a ride, but I’m almost done. And going through this whole process has helped me almost land a job at a company! I’m currently still in the interview process, but they want to pay me to edit an ad for them, and they want me to start meeting the crew! I can’t stress how much the producing portion of the work has made my production so much better! A minute of prep really saves you an hour in the day.

  • @kefaspeter234
    @kefaspeter2342 жыл бұрын

    Hey Mark. This is good. I like commercials because people like you have been an inspiration. Id like to see you turning this into a series going over every step in great detail. I have to say the ignorance I have makes me scared of getting into them. Thanks again

  • @CaseStudyYT
    @CaseStudyYT2 жыл бұрын

    wow this was super insightful never knew there were this many steps/processes in order to create one commercial

  • @AsiatiqueMedia
    @AsiatiqueMedia2 жыл бұрын

    Woooow this was super insightful, I wanted to make commercials one day, but didn't know what the process would look like. Didn't know there were loooooots of steps from beginning to end

  • @robertdouble559

    @robertdouble559

    Жыл бұрын

    At Mark's level, yes. Entry level work, no. Work directly for some local clients to dip your toes in.

  • @StorytellersWorkshop
    @StorytellersWorkshop2 жыл бұрын

    Great breakdown!

  • @GuilleChA
    @GuilleChA8 ай бұрын

    This is nice and helpful Mark, thank you.

  • @erh
    @erh2 жыл бұрын

    This is great stuff for everyone, generally. Very informative.

  • @Tanoaproductionsfiji
    @Tanoaproductionsfiji2 жыл бұрын

    Thank you for your insights and having kindness to share them. such. great presentation style and delivery it's like we're just a couple of friends shooting the breeze. Keep up the great work Dude. Cheers From Fiji!

  • @Genuinely_edwin
    @Genuinely_edwin2 жыл бұрын

    This was awesome. More please.

  • @snaprealm
    @snaprealm Жыл бұрын

    This was some great insight, thanks for sharing.

  • @v2mofficial521
    @v2mofficial5216 ай бұрын

    Anything from u is always welcome sir. Let’s goo

  • @krzysiekwtokio
    @krzysiekwtokio2 жыл бұрын

    Thanks man! That's definitely useful stuff as in mare couple of weeks I'll attempt to film my very first film. All the best from Japan!

  • @abinavpicsandvids6319
    @abinavpicsandvids63192 жыл бұрын

    The best video ever made. Thank you Mark

  • @sam.oates_
    @sam.oates_2 жыл бұрын

    Such a great explanation!

  • @mccprofilms481
    @mccprofilms4812 жыл бұрын

    thank you so much very insightful. give us everything

  • @markbone

    @markbone

    2 жыл бұрын

    my pleasure!

  • @rotaruiulian
    @rotaruiulian2 жыл бұрын

    Great content Mark, thank you! I set my path to commercial filmmaking, not as big as you present in this video, but still...thank you!

  • @highpeaktrails
    @highpeaktrails Жыл бұрын

    Jeebas!?! That was an eye-opening video. 😳 Thanks for making me realise I have WAY underestimated this (I’ve spent my life frustrated at how people underestimate what’s involved in a commercial photo shoot and I’ve just done EXACTLY the same thing!). Thanks for humbling me today. 🙏💯😊

  • @robertdouble559

    @robertdouble559

    Жыл бұрын

    Commercials are ALL about meetings and personal relationships. Seriously, it's 90% meetings, emails and spreadsheets with 10% creative work. Keep that in mind. Be very careful what you wish for!

  • @andresasindp
    @andresasindp2 жыл бұрын

    Very helpful information. thanks!

  • @markbone

    @markbone

    2 жыл бұрын

    Much love 🙏🏻

  • @zakcole2229
    @zakcole22292 жыл бұрын

    Oh man - Mark! So incredibly helpful and interesting. Thank you!! P.S. Gorgeous b roll

  • @JamesDBuzzard
    @JamesDBuzzard2 жыл бұрын

    Thank you for this man!!

  • @naeemashaari
    @naeemashaari2 жыл бұрын

    wow, thank you for sharing ! I'm enlightened.

  • @markbone

    @markbone

    2 жыл бұрын

    🙏🏻

  • @tempest63132
    @tempest631322 жыл бұрын

    Please more of this content! Far more valuable than the latest gear review IMO.

  • @ladydiane7390
    @ladydiane73902 жыл бұрын

    Yay thank you so much Mark!! Love the content! Can you tell me what the small additional “screen” attached to your the top of your camera is called? I need that!!! Looking forward to more of your videos thanks again!!

  • @timothybrown3312
    @timothybrown33122 жыл бұрын

    Hey Mark great video! I would love to see the behind the scenes process

  • @neilwebster9195
    @neilwebster91952 жыл бұрын

    Another fantastically insightful, informative and generous film Mark, thank you for sharing man.

  • @markbone

    @markbone

    2 жыл бұрын

    Thanks Neil!

  • @abhishekamin5525
    @abhishekamin55252 жыл бұрын

    nailed it bro.... you said the exact same things that we face here in India!!! i guess the process for commercials are the same everywhere... and the BS as well cheers man great stuff....

  • @mawes-media
    @mawes-media2 жыл бұрын

    Love it! Deep dive into every single step please 😅

  • @telepooort
    @telepooort2 жыл бұрын

    This one is really interesting, planning to change my office work and become operator

  • @mitchlazorko
    @mitchlazorko2 жыл бұрын

    Hey Mark, as a one man production company I would love to hear your insight on how you did this on your own previous to working with bigger ad/creative agencies.

  • @rocketrollsvlogs7625
    @rocketrollsvlogs76252 жыл бұрын

    This was so enlightening.

  • @raildude270
    @raildude270 Жыл бұрын

    Love this!

  • @antonengblom
    @antonengblom2 жыл бұрын

    This is insanely well done content! Wow wow wow from photographer in Sweden /Anton

  • @markbone

    @markbone

    2 жыл бұрын

    ♥️🙏🏻

  • @sarahfonger5627
    @sarahfonger56272 жыл бұрын

    Would love more videos like this! I am a videographer and the world of filmmaking/making commercials is a mystery to me. Still learning what a producer, director ect. does and what to expect on set, thank you

  • @robertdouble559

    @robertdouble559

    Жыл бұрын

    Get a job at a small production company. Then a bigger production company. Move around, work with different crews. Learn by watching and doing, from people with more experience than you. Nothing can beat that. No tutorial or even college course can come close.

  • @ahashparthipan5555
    @ahashparthipan55552 жыл бұрын

    Loved this video mark, can you go into details about the treatment process and how to stand out

  • @michaeltymo1581
    @michaeltymo1581 Жыл бұрын

    Hey, thanks so much for the video, loved it! Looks like a huge and complicated process, where do production/marketing companies usually manage all those assets, photos, briefs, presentations, storyboards and schedules. Would love to find out a little bit more about that, thanks!

  • @cpt33studios59
    @cpt33studios592 жыл бұрын

    Great content... as usual.

  • @mribi
    @mribi2 жыл бұрын

    Thanks, this was a super helpful high level overview. I’d love to hear more about how you come up with concepts and the “creative planning” side of things. For example: if you are shooting “new lens promo, can’t have flares” with no other requirements, how do you pick a story/location/shot list from that?

  • @swivtco7820
    @swivtco78202 жыл бұрын

    Thanks Mark! This episode was super insightful! Would love to see the breakdown of what actually happens in a shoot. You're an inspiration to many, excuse me if this is out of line, but if you are over commercial, just go and do something else you love bro :) Peace out!

  • @markbone

    @markbone

    2 жыл бұрын

    Certainly am! I’m Moving on from commercials :)

  • @wendywitzig119
    @wendywitzig1192 жыл бұрын

    Wow, very insightful

  • @markbone

    @markbone

    2 жыл бұрын

    🙏🏻

  • @qifanchang1965
    @qifanchang19652 жыл бұрын

    Amazing video! Really gives us a whole picture of what the productions process look like. Curious about how you get onto the suppliers' list/director list of Ad Agencies, any tips?

  • @The610228
    @The6102282 жыл бұрын

    Great to know it! Thx

  • @bmxbanditdude
    @bmxbanditdude2 жыл бұрын

    Hey thanks😃 I am always fascinated by the process. Like for example, way more interested about the process involved for a magician to do their trick rather than just watching them do their trick. Cheers 🤙

  • @daleROCKYsmith
    @daleROCKYsmith2 жыл бұрын

    I’m keen to try out that fragrance!

  • @tuckerkanderson
    @tuckerkanderson2 жыл бұрын

    Yo where can I get that new fragrance tho…? Haha great video and awesome insight Mark. Would love to see a DP version of this if you’ve got friends with insights or experience yourself! Keep up the good work.

  • @jeremymatteo1387
    @jeremymatteo13872 жыл бұрын

    Amazing explanation

  • @markbone

    @markbone

    2 жыл бұрын

    Amazing comment!

  • @glimpsefilms8819
    @glimpsefilms88192 жыл бұрын

    Definitely interested in learning more! I’m a new filmmaker and sometimes it seems like I have no idea what Im doing or If I’m even moving forward. 😅

  • @mbreliere
    @mbreliere2 жыл бұрын

    Great video again, thanks for sharing. I was wondering, do you carefully select the commercial briefs you're going to write a pitch for, or rely on your producer/agency's opinion to target the ones worth working on ? And roughly how many times a year would you say is relevant to sit down and go through the whole process ? I was directing adds and the time spent on writing pitches that I'd win one out of 7 or 8 times, without getting paid for of course, felt so counter productive. So if commercials are a way to make a living as a documentary director, given the unpaid time + ideas pitching takes from you, what percentage you'd say it should take out of your schedule ? Thanks in advance.

  • @IkennaVisuals
    @IkennaVisuals2 жыл бұрын

    I never knew that creating a commercial was such a long process! This was very insightful, would love to see some breakdowns of the process of other commercials you’ve created.

  • @markbone

    @markbone

    2 жыл бұрын

    We didn't even talk about post production!

  • @IkennaVisuals

    @IkennaVisuals

    2 жыл бұрын

    @@markbone , pfff I can’t wait! Keep up the great work 🔥