Event Marketing: 5 Tactics to Sell Out
Marketing your event is becoming increasingly more difficult. How can you increase registrations and ensure that your next event is a hit? Here are 5 Event Marketing tactics to help you succeed.
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Your boss wants more, your attendees want more, your competitors want a piece of the pie. Marketing events is not as easy at it used to be.
Here are 5 of the most advanced tactics successful eventprofs are rolling out to make their events sell out
Tactic #1 - Video
65% use video as a key part of their marketing strategy.
To master video for your event:
Make sure to collect plenty of footage, testimonials and recorded sessions from your event
Use video strategically on social media ads. It performs better than words.
Use live video in the lead up to the event to get FOMO
Tactic #2 - Facebook
52% of event professionals say FB is their favorite channel for event marketing.
Your audience will inevitably be on Facebook and as much as we like to think that we use Facebook for personal reasons, it has become also an arena to follow our passions and professional aspirations.
What you should focus on if you plan to use Facebook strategically to market your event:
Use Facebook ads.
Google Facebook remarketing. Get that pixel on your site and pay less for immediate marketing opportunities with those that already visited your site.
Be more precise with remarketing. Get a special tag on your check out page for abandoned registration and send targeted messages to get them to finish registration, a discount will incentivize.
Use video in your ads.
Tactic #3 - Email Marketing
65% of eventprofs say that email marketing is the most effective tool for promoting events.
Get your email marketing right:
Review your data and previous campaigns. What worked? Where did you get most clicks?
Create an email sequence of attentively crafted promotion emails. Use the AIDA process of sales. Attention, Interest, Desire, Action. Get your emails aligned with the different cycles.
Use email to reach out to abandoned carts.
Tactic #4 - Scarcity
In a world with so many events happening around us and the economy booming, how do we capture the attention of our attendees? Closing the doors is an effective strategy for some events to secure attendance and create a level of exclusivity. We see an unprecedented number of events asking people to apply, invitation-only events or a referral code system.
How to master scarcity:
Make your event invitation-only or by application. Look for a very targeted audience that would please your sponsors or that are keen to spend more. These are your primary targets, who you want in the room.
Create higher pricing options. Usually, we discount to get more people through the door. Do the opposite to create disparity in your pricing and VIP areas.
Keep aspects of the event secret. Secrecy goes hand in hand with scarcity. Keeping elements of the event available only to some attendees will raise curiosity and stimulate more registrations.
Tactic #5 - Event Experience
60% of event planners say that the demand for experiences is increasing.
How can you elevate your event to a 360-degree experience?
Introduce elements of adventure. Are you engaging attendees to the next level, are you getting them to participate in special activities, tours, scavenger hunts, city activities. The ‘bleisure’ trend is pushing this kind of need in events around the world.
Craft social programmes.
Connect attendees with each other.
Think creatively.
Think how you deliver on the needs of your attendees. Design your event around your core objective to increase the experience levels.
Пікірлер: 43
I love learning I should give my attendees AN EXPERIENCE - not just an event! All of the tactics really helped me. I am hosting my first event on 8.8.20 and I need help and got it today from this video..
Excellent advice! Thank you!
Great information!! Thank you!
Results oriented video. Hope more for public knowledge. Thnx sir
This is fantastic! Really valuable info given away! Thanks guys, I’ve subscribed and will check out your other info.
Thank you!
Great video 👏🏽
This was great - thanks for all the info
Very resourceful!
Great Advice !
Thank you
Great video!!
Thanks
Nice vid thanks
One of the best event marketing idea video ever!!! ...and I have watched scores. Good job!!!
@SkiftMeetings
5 жыл бұрын
Thanks Mark 🔥 You rock!
Your previous video on Social Media brought me here. Great Stuff!
@SkiftMeetings
5 жыл бұрын
Welcome back!
I enjoyed the scarcity point . thank you sir .
@SkiftMeetings
5 жыл бұрын
Thanks for your feedback!
THIS WAS FANTASTIC.
A lot of value provided! Good job
@SkiftMeetings
5 жыл бұрын
You are a star Percy! Thank you
Great video thank you.
@SkiftMeetings
5 жыл бұрын
you rock 👊
What does this mean about the tags for remarketing?
This is great! I really appreciate the details behind the tactics and the reason why I should use these tactics.
@SkiftMeetings
5 жыл бұрын
Yay Felice, thanks for the feedback.
hey, m studying event management this is my final year so these videos and ur services will be very useful as an event manager in making !!! thank you so much keep up the work!
@SkiftMeetings
5 жыл бұрын
yay, good luck!
keep it up!!
@SkiftMeetings
5 жыл бұрын
New videos coming soon!
Fucking Awesome Dwesome!! Loved the information. I only wish it was easier to retain and write down 😂 thank goodness he wrote it in the information section 👏🏿
I m newly entered in Event Management...How can I begin my work effectively?
@SkiftMeetings
5 жыл бұрын
Go to EventMB.com and search for 'start event planning' - many articles waiting for you!
Hello I'm currently a highschool student and I'm interested in event management can you recommend some universities for event management
@SkiftMeetings
5 жыл бұрын
Depends where!?
Where did you get the percentages?
@SkiftMeetings
5 жыл бұрын
It's our own research www.eventmanagerblog.com/state-event-industry-research-2018/
Thanks for a great and informative video. I have a question: When you're putting on a new event for the first time, how do you create an event video and what type of lead magnet do you use to create a remarketing list?
@SkiftMeetings
5 жыл бұрын
Two separate questions. 1. For a first time event and lack of video footage from previous events, look into getting confirmed performers to shoot mini videos to use on all social networks. Beware of different duration time. 2. I would use some type of research as a lead magnet. Depending on the type of event, I assume B2B. Also expert (speakers) roundups work. Hope it helps and plenty to read on eventmb.com
i have a question re: event marketing. someone is asking how much to do marketing for a 3 day inspirational conference (flyers, promo videos, social media, logo, creatives, email campaign designs, ads, pr releases, etc.) I would greatly appreciate how much you (or anyone here) would charge in general. Thank you in advance.
@SkiftMeetings
5 жыл бұрын
An easy way to calculate this would be to look at how much time it will take you to do all required and then calculate a per hour cost. Voila!